Artisan Wine & Spirits

What Artisan Wine & Spirits does

Artisan Wine & Spirits is a privately held, Mountain View, California-based wine and spirits retailer operating since 2009 through a single physical storefront at 2495 Old Middlefield Way and a Shopify-powered e-commerce site at artisan.wine. The company carries an extensive catalog spanning approximately 1,700 red wines, 750+ white wines, 1,000+ spirits, and adjacent premium categories (caviar, sake, cider, accessories), sourced from major producing regions including France, Italy, the United States, Spain, Chile, Australia, New Zealand, and emerging markets such as Austria, Germany, Greece, Hungary, Portugal, South Africa, and Argentina. Merchandising is anchored around critic-rating curation (837+ wines rated 90+ by Wine Spectator, 612+ by Wine Enthusiast, plus James Suckling, Jeb Dunnuck, Vinous Media, and Wine Advocate collections) and a Pre-Arrival allocation program for upcoming releases.

Revenue mechanics combine standard retail transaction revenue across a wide price band (sub-$30 entry bottles to $1,000+ collectibles such as Dom Perignon and Penfolds Grange) with a subscription-style VIP list offering private-sale pricing not publicly disclosed and access to rare allocations. The company is small (11-50 employees) with no disclosed funding, ownership structure, executive team, or institutional backing. Marketing is conducted through content (blog/news, Top 100 lists), weekly email deals, Instagram, YouTube, and SEO organized around country/region/grape taxonomies. The customer base is composed of individual wine collectors, spirits enthusiasts, and value-tier buyers, with no named enterprise or B2B accounts disclosed in the data.

Name

Artisan Wine & Spirits

Legal name

Artisan Wine & Spirits

Website

https://artisan.wine

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Artisan Wine & Spirits is a Mountain View, California-based retailer selling wines and spirits online and through a single physical storefront, serving individual collectors and enthusiasts via a curated catalog of approximately 5,000 SKUs organized by region, grape, and critic rating, supplemented by a VIP allocation program.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Retail wine sales
• Spirits retail
• Wine e-commerce
• Premium wine curation
• Wine collector services

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Direct sales of wines through e-commerce website and physical retail store. Wide price range from budget wines under $30 to premium bottles exceeding $1000.
2. Spirits Sales: Sales of spirits including whisky, tequila, rum, brandy, cognac, gin, vodka, and mezcal through the same retail channels.
3. VIP Membership: VIP list program offering private sale prices and rare allocations not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Artisan Wine & Spirits is a Mountain View, California-based specialty retailer selling wines and spirits through both a physical storefront at 2495 Old Middlefield Way and an e-commerce website at artisan.wine. The catalog spans 1,700+ red wines, 770+ French wines, 692+ Italian wines, 1,191+ U.S. wines, plus 1,057+ spirits (whisky, tequila, rum, cognac, gin, vodka, mezcal). Specialty curated collections include Wine Spectator Top 100, Whisky Advocate's Top 20, 90+ point rated wines, and Pre-Arrival allocations, with prices ranging from under $30 to over $1,000.

Product overview

Artisan Wine & Spirits operates a comprehensive e-commerce platform offering an extensive wine and spirits portfolio. The core offerings include a wine catalog spanning over 1,700 red wines and 750+ white wines organized by type (red, white, rosé, sparkling, sweet/fortified), country (France, Italy, United States, Spain, Chile, Australia, New Zealand), region (Burgundy, Bordeaux, Tuscany, Napa Valley, etc.), and grape varietals (Cabernet Sauvignon, Chardonnay, Pinot Noir, etc.), alongside a spirits catalog featuring 1,000+ products including whisky, tequila, rum, gin, and cognac. The company differentiates through curated specialty collections including 90+ Points Rated Wines, Wine Spectator Top 100 selections, and Whisky Advocate's Top 20. Additional offerings include Wine and Spirits SIP Packs for tastings, Virtual Gift Cards, and Pre-Arrival Wine programs for securing allocations of anticipated releases.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Catalog Extensive online wine catalog featuring over 1,700 red wines, 750+ white wines, sparkling wines, rosé wines, and sweet/fortified wines sourced from major wine-producing countries including France, Italy, the United States, Spain, Chile, Australia, and New Zealand, sold to individual consumers via e-commerce and retail storefront.
• Spirits Catalog Comprehensive spirits selection including whisky/whiskey (single malt, blended, bourbon, rye), tequila (blanco, reposado, añejo), rum, brandy, cognac, armagnac, gin, vodka, mezcal, vermouth, amaro, and bitters, totaling over 1,000 products sold to individual consumers.
• Wine Spectator Top 100 Wines Annual curated collection of Wine Spectator's Top 100 Wines of the Year, featuring top-ranked bottles from major wine regions for individual collectors and enthusiasts.
• Whisky Advocate's Top 20 Specialty collection of top-rated whiskies recognized by Whisky Advocate magazine, including premium Scotch, bourbon, and Japanese whisky selections for spirits collectors.
• Wine SIP Packs Pre-selected wine tasting packages bundled in multi-bottle packs offering curated selections at discounted prices, such as the Columbia Crest Grand Estate Cab & Red Blends 12-bottle pack.
• Spirits SIP Packs Pre-packaged spirits tasting collections including combo packs like Clase Azul Gold + Reposado Trio, Nikka Japanese Whisky Trio, and bourbon/rye combination packages.
• Gift Cards Virtual gift cards available for purchase, allowing customers to give the gift of wine and spirits to friends and family.
• Pre-Arrival Wines Upcoming wine releases available for pre-order, allowing customers to secure allocations of highly anticipated bottles before they arrive in stock.
• Wines & Spirits under $30 Dedicated curated collection surfacing wines and spirits priced under $30 to serve budget-conscious consumers seeking value bottles for everyday drinking.
• VIP Membership Program VIP list program offering private sale prices too low to publish, plus rare allocations not publicly disclosed, accessible via joining the VIP list through the Constant Contact sign-up link.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wine.com: Largest U.S. online wine retailer offering a broad catalog across price points with direct-to-consumer shipping. Direct competitor to Artisan's e-commerce wine business, with similar transaction-fee model but vastly larger scale and marketing budget.
• Astor Wines & Spirits: Long-established New York wine and spirits retailer with a strong e-commerce channel and deep critic-rated assortment. Comparable to Artisan on breadth of premium SKUs and critic curation, though geographically East Coast.
• Sherry-Lehmann: Historic New York wine and spirits merchant with a flagship store and online sales, focused on premium Bordeaux, Burgundy, and rare allocations. Comparable to Artisan in collector/rare-wine positioning and hybrid retail/online model.
• K&L Wine Merchants: California-based wine and spirits retailer with both a physical store and e-commerce site, known for deep Bordeaux/Burgundy allocations and critic-rated curation. Closest comparable to Artisan in assortment depth, geographic base (Northern California), and hybrid retail/online model.
• Wine Access: Online wine club and retailer offering critic-rated wines with a curation-and-allocations model. Comparable to Artisan's VIP membership flywheel and emphasis on 90+ point wines, though Wine Access is digital-only without a flagship store.
• ReserveBar: Premium online spirits and wine retailer specializing in rare and luxury bottles (Macallan, Dom Pérignon, Hennessy). Directly comparable to Artisan on the spirits/premium-rare side of the assortment and on VIP-style allocation offerings.

Broad incumbents

• BevMo!: Large multi-state California-based alcohol retail chain with both physical stores and e-commerce. Competes with Artisan on California geography and broad wine/spirits assortment but at mainstream rather than collector price points.
• Total Wine & More: National big-box alcohol retailer with 200+ superstores and a broad e-commerce catalog spanning wine, spirits, and beer. Serves the same off-premise consumer but at much greater scale and lower price points than Artisan's premium focus.
• Drizly (Uber): On-demand alcohol delivery marketplace owned by Uber, partnering with local retailers for last-mile fulfillment. Competes with Artisan for online alcohol share but focuses on convenience/lower-AOV purchases rather than rare-collector allocations.

Emerging players

• Vivino: Wine marketplace app with a community-driven rating layer and integrated e-commerce in select markets. Partially comparable to Artisan — overlaps on critic/user-rating curation and online purchase, but Vivino is software-first and global rather than store-and-collector-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@artisanws
• Instagraminstagram.com/artisanwineandspirits
• Xx.com/ArtisanWS
• Facebookfacebook.com/artisanwinedepot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisan Wine & Spirits