Finecus

What Finecus does

Finecus is described in the firmographic header as a risk management solutions company providing software and consultancy services, founded in 2013 and headquartered in Sariyer, Turkey, with 11-50 employees. However, the substantive operational data block aggregates information about MDSap (legal name MDSAP Tech), an SAP consulting and implementation partner that has operated since approximately 1995 and is part of Midis Group / MDS SI Group, with primary headquarters in Dubai, UAE. This creates a material data inconsistency between the company name and the operational substance available, which is flagged here for diligence. Based on the operational data (which represents the bulk of the substantive content), the company is an enterprise SAP services firm delivering a portfolio of seven solution areas — Financial Digitization, Data & Analytics, Enterprise Performance Management, ERP Ecosystems, Data Management System, Human Experience, and Supply Chain Management — supplemented by a proprietary offering called VeloxAP and a meta-data partnership product called myMeta.

The business model is professional services–led: revenue is generated through consulting and advisory engagements, digital transformation projects, SAP implementation services, and recurring managed services, training and education, and technical/business support. Pricing is quote-based and not publicly disclosed, consistent with enterprise field sales. Go-to-market is direct enterprise field sales targeting large organizations in the Middle East (UAE, Saudi Arabia) and Central Europe, supported by SAP Gold Partner status in Saudi Arabia and UAE, inclusion in the SAP Store for the Middle East, and technology alliances with DataRobot, Tricentis, Fiserv, and Bradmark. The firm serves 300+ customers across 8 named verticals — Banking & Finance, Manufacturing, Healthcare, Public Sector (primary), plus Automotive, Distribution, Conglomerates, and Retail (secondary) — with disclosed logos including ALFAHIM Group, Department of Municipalities and Transport, Abu Dhabi Distribution Co., Federal Authority of Identity & Citizenship, Ministry of Health & Prevention, and Trade Bank of Iraq.

Channel activity is concentrated around content marketing (SAP-focused blog), partner and industry events, and the SAP marketplace. The technology stack is the SAP ecosystem (S/4HANA, SAP Data Intelligence, ERP, EPM, Financial Digitization, Supply Chain Management), positioning the firm as a regional systems integrator rather than an independent software vendor. No funding rounds, acquisitions, leadership changes, regulatory actions, or financial disclosures are present in the source data.

Name

Finecus

Legal name

MDSAP Tech

Website

https://finecus.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

An SAP consulting and implementation partner operating across the UAE, Saudi Arabia, and Central Europe, delivering enterprise digital transformation services and a seven-solution SAP portfolio to 300+ customers in banking, manufacturing, healthcare, and public sector verticals.

Ownership category

akta.pro rank

Product category

Enterprise IT Consulting & SAP Implementation Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Custom Computer Programming Services (541511), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• SAP consulting services
• Enterprise software implementation
• ERP implementation services
• Digital transformation consulting
• Managed IT services

Headquarters

HQ city

Sariyer

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SAP Consulting & Implementation Services: Professional services revenue from consulting, advisory, digital transformation, project implementation, and managed services for SAP ecosystem deployments.
2. Managed Services: Ongoing managed services including technical and business support, system integration, and training & education services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Finecus is an SAP consulting and implementation partner delivering a portfolio of SAP ecosystem solutions (Data & Analytics, Financial Digitization, Enterprise Performance Management, ERP Ecosystems, Data Management System, Human Experience, Supply Chain Management) alongside proprietary VeloxAP and myMeta solutions. The firm is supported by professional services covering consulting and advisory, digital transformation, managed services, project implementation, system integration, training and education, and technical and business support for enterprise customers.

Product overview

MDSap operates as a portfolio of SAP-focused solutions and professional services delivered as a platform-plus-modules architecture. The core offerings span seven named solution areas: Financial Digitization, Data & Analytics, Enterprise Performance Management, ERP Ecosystems, Data Management System, Human Experience, and Supply Chain Management. These are supplemented by VeloxAP, a specialized solution targeting SAP environment optimization and operational agility. Underpinning the solutions portfolio is a suite of professional services including Consulting & Advisory, Digital Transformation, Managed Services, Project Implementation, System Integration, Training & Education, Technical & Business Support, and Review & Assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Veloxap: Solutions designed to optimize SAP environments and enhance operational agility for fast-paced businesses.

Products and services

• Data & Analytics Advanced analytics solutions that unlock the power of data to drive informed decision-making and uncover actionable insights for growth, for enterprise customers.
• Financial Digitization Digital solutions that automate financial processes, improve accuracy, and provide real-time insights into financial performance, for finance and accounting teams.
• Enterprise Performance Management SAP-powered enterprise performance management solutions enabling strategic planning and agile execution for sustainable success, for enterprise leadership.
• ERP Ecosystems Integrated ERP ecosystems that streamline business processes, enhance collaboration, and drive efficiency across all departments, for enterprise customers.
• Data Management System Comprehensive data management system providing end-to-end data governance, integration, and quality management capabilities, for enterprise data teams.
• Human Experience Workforce solutions that prioritize human experiences, fostering engagement and productivity through intuitive SAP applications, for HR and workforce management leaders.
• VeloxAP Solutions Proprietary solutions designed to optimize SAP environments and enhance operational agility for fast-paced businesses, for enterprise customers.
• Consulting and Advisory Services Strategic consulting and advisory engagements to help enterprises plan and roadmap SAP and digital transformation initiatives, for enterprise leadership.
• Digital Transformation Services End-to-end digital transformation services for enterprises adopting SAP and related technologies, for enterprise customers.
• Managed Services Ongoing technical and business support, system integration, and managed services for SAP environments, for enterprise customers.
• Project Implementation Services Project implementation services for SAP deployments, including system integration and configuration, for enterprise customers.
• Review and Assessment Services Review and assessment services that evaluate SAP environments and recommend improvements, for enterprise customers.

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SAPcoreTechnology or IntegrationSAP Gold Partner in Saudi Arabia and UAE. Provides SAP consulting, implementation, and managed services for the full SAP ecosystem including S/4HANA, Data Intelligence, ERP, Financial Digitization, and Supply Chain Management solutions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SNP Schneider-Neureither & Partner: Germany-based specialist SAP consulting and software firm focused on data transformation and S/4HANA migrations, with proprietary tooling. Comparable as a pure-play SAP specialist with similar consulting-plus-software mix and Central European footprint overlap.
• All for One Group: European SAP-focused consulting and managed services provider serving mid-market and enterprise customers across multiple industries. Comparable as a regional SAP Gold/Platinum-style partner with similar vertical breadth and managed services orientation.
• LeverX: Mid-sized SAP-focused consulting firm specializing in S/4HANA migrations and custom SAP development, with delivery centers in Central/Eastern Europe. Comparable as a regional SAP specialist with similar consulting-led model and vertical breadth.

Broad incumbents

• IBM Consulting: IBM's consulting arm provides SAP implementation, application management, and cloud migration services globally with significant Middle East presence. Comparable as a broad incumbent competing for the same large SAP transformation deals.
• Deloitte: Big Four advisory and consulting firm with a deep SAP practice spanning strategy, implementation, and managed services across industries. Comparable as a global SI competitor targeting the same enterprise SAP transformation budgets, particularly in regulated industries.
• Infosys: Global IT services firm with a dedicated SAP practice (Infosys SAP), including Middle East operations serving banking, energy, and government. Comparable as a large incumbent competing for the same regional SAP engagements.
• Capgemini: Global IT services firm with a sizeable SAP S/4HANA and managed services practice serving banking, manufacturing, and public-sector clients. Comparable as a competitor for enterprise SAP deals in EMEA and the Middle East.
• Accenture: Global systems integrator with one of the largest SAP practices worldwide, delivering S/4HANA migration, managed services, and industry-specific SAP solutions across all major verticals. Comparable as a direct competitor for large enterprise SAP engagements, particularly multi-country RFPs.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft and adjacent enterprise platforms, increasingly competing for SAP-adjacent data, analytics, and cloud transformation work. Comparable as a global SI competitor for enterprise digital-transformation deals.
• TCS (Tata Consultancy Services): Global IT services giant with one of the largest SAP implementation and AMS practices, including Middle East delivery centers. Comparable as a high-volume competitor for large, multi-region SAP transformation deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finecus