Tilo

What Tilo does

Tilo (legal entity: tilo flooring GmbH, FN649097f) is an Austrian flooring manufacturer founded in 1950 and headquartered in Lohnsburg, Austria, operating as a subsidiary of Schrattenecker Holding GmbH. The company produces parquet, vinyl (HDF) design flooring, stairs, and skirting boards, organized into branded collections including PARQUETT, DESIGN, OneDesign Vinyl Concept, Modern Rustic (RUSTICO and MARCANTO), and the CoreColor Concept® nature-inspired color palette system. It also operates a consumer-facing sub-brand, "easy by tilo®," with lines such as PARKETT LIFE, PARKETT OCEAN, and HDF-VINYL BASIC. The company emphasizes Austrian manufacturing quality as its core brand positioning.

Tilo sells primarily through a regional dealer and retailer network (with a public dealer locator on its website), supplemented by direct-to-consumer capabilities such as sample ordering (capped at six samples per order), wishlists, and an online "floorer" visualization tool. It distributes a mobile application (tilo Bodenleger App) on iOS and Android that uses AR technology to let customers preview flooring in their own homes. Marketing is conducted through its website, a Facebook presence, a Partner Portal for professional installers and distributors, and an online floorer configuration tool. The company has 51–100 employees, is privately held with no institutional investors disclosed, and carries no public revenue or funding data.

Revenue mechanics are anchored in one-time product sales of flooring and coordinated accessories through the dealer channel; pricing is quote-based and not publicly disclosed. The company maintains compliance with the Austrian Accessibility Act (BaFG) and EU Directive 2019/882 for its website, including its sample-order transaction flow and interactive dealer search. No M&A, leadership changes, partnerships, or funding events are recorded in the available data.

Name

Tilo

Legal name

tilo flooring GmbH (FN649097f)

Website

https://tilo.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Tilo is an Austrian flooring manufacturer (est. 1950) producing parquet, vinyl, stairs, and skirting boards under the tilo and easy by tilo® brands, sold through a regional dealer network and direct-to-consumer website with AR visualization tools.

Ownership category

akta.pro rank

Product category

Flooring Products

NAICS

Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Parquet flooring
• Vinyl flooring
• Hardwood flooring
• Stair systems
• Floor manufacturing

Headquarters

HQ city

Lohnsburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flooring Products: Sale of parquet, vinyl, and design flooring products along with coordinated accessories like stairs and skirting boards.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tilo manufactures and wholesales a coordinated flooring system comprising parquet (PARQUETT), designer vinyl (DESIGN, OneDesign, HDF-VINYL BASIC), softwood flooring (Modern Rustic/RUSTICO/MARCANTO), along with coordinated staircases and skirting boards. The company sells through a dealer network across regions and directly to consumers via its website, with sample ordering and an AR visualization mobile app to support purchase decisions.

Product overview

Tilo is an Austrian flooring manufacturer offering a coordinated system of floors, staircases, and skirting boards. The product portfolio includes PARQUETT (natural wood parquet), DESIGN/Vinyl (designer vinyl with wood or stone look), the OneDesign Vinyl Concept (room-connecting vinyl flooring), Modern Rustic (RUSTICO and MARCANTO softwood), and the CoreColor Concept® (nature-inspired color palette system). The company also operates the easy by tilo® sub-brand targeting families, featuring PARKETT LIFE (oak/ash flooring in Flair and Impuls grades), PARKETT OCEAN (herringbone ship floor pattern), and HDF-VINYL BASIC (easy-care vinyl in brushed and soft-synch textures). Digital services include the tilo Bodenleger App for floor visualization.

Differentiator

Problem solved

Functional benefit

Brands

• PARQUETT: Parquet flooring collection featuring natural wood aesthetics
• DESIGN
• OneDesign Vinyl Concept
• CoreColor Concept
• Modern Rustic
• PARKETT LIFE
• PARKETT OCEAN
• HDF-VINYL BASIC

Products and services

• PARQUETT Natural wood parquet flooring that brings the uniqueness of nature to floors for residential and interior design customers.
• DESIGN (Vinyl) Designer vinyl flooring with a vibrant wood or elegant stone look, intended to cover individual rooms and connect them across residential spaces.
• OneDesign Vinyl Concept Designer vinyl flooring concept running like a common thread throughout an entire house, connecting rooms with consistent, flexible design suited to every need and application.
• Modern Rustic (RUSTICO & MARCANTO) Softwood flooring collection in RUSTICO and MARCANTO styles combining natural authenticity with modern design, softening modern interiors with warmth.
• CoreColor Concept® Nature-inspired color concept applied to durable flooring, available in three color palettes (PURE, INTENSE, or PASTEL) that bring natural hues to home interiors.
• Stairs Staircases and stair solutions sold as part of a coordinated interior system with matching floors and skirting boards for residential projects.
• Skirting boards Skirting boards sold as the finishing component of the coordinated Tilo flooring system for residential interiors.
• easy by tilo® Sub-brand offering family-friendly flooring options for households with children, marketed under a distinct "easy" trade name.
• PARKETT LIFE Oak and ash wood flooring collection creating a cozy, welcoming home atmosphere, offered in Flair (lively) and Impuls (rustic) sorting grades.
• PARKETT OCEAN Ship-style (Herringbone) parquet collection in which three individual strips are offset per plank, producing a distinctive patterned floor for residential interiors.
• HDF-VINYL BASIC HDF vinyl flooring collection imitating natural wood species, available in brushed and soft-synchron textures; marketed as a practical, easy-care floor for busy households.
• tilo Bodenleger App Mobile app using augmented reality that allows customers to visualize how chosen Tilo flooring looks in their own home in real time; available free on Google Play and Apple App Store.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Egger (Fritz Egger GmbH): Austrian-headquartered wood-based materials manufacturer producing laminate flooring, LVT, and engineered wood floors. Competes most directly with Tilo in Austria and the DACH region, although Egger is significantly larger and vertically integrated into OSB/MDF panels.
• Kährs Group: Swedish premium wood flooring manufacturer with a strong European distribution footprint in parquet and engineered wood. Highly comparable on wood-side product and premium brand positioning, though Kährs is larger and more internationally recognized.
• Parador: German premium hardwood, laminate, and vinyl flooring brand with a coordinated systems approach similar to Tilo. Comparable in product mix (wood + LVT + accessories), target customer (design-conscious homeowners), and emphasis on coordinated interior solutions.
• Haro (Hamberger Flooring): German family-owned parquet and vinyl flooring manufacturer with closely overlapping product mix (wood + LVT, system offerings) and a similar mid-market scale. Most directly comparable competitor given shared DACH geography, comparable size, and coordinated floor+accessory selling approach.
• Barlinek: One of Europe's largest wood floor producers, headquartered in Poland, focused on multilayer engineered parquet. Comparable regional scale and concentration on wood-based flooring, though Barlinek is larger and more export-oriented.
• Bauwerk Group: Swiss premium parquet manufacturer targeting design-led residential customers with engineered and solid wood floors. Comparable premium-brand positioning in DACH-region wood parquet, though narrower in vinyl exposure than Tilo.

Broad incumbents

• Quick-Step (Unilin/Mohawk): Global laminate and LVT flooring brand owned by Mohawk/Unilin, sold through mass retail and dealer channels in Europe. Comparable as a premium-channel LVT/laminate brand competing for the same mid-market homeowners Tilo targets with DESIGN and HDF-Vinyl Basic.
• Swiss Krono Group: European laminate and LVT producer with strong DACH-region retail presence and large-scale manufacturing. Competes primarily on volume laminate/vinyl where Tilo's HDF-Vinyl Basic and DESIGN lines overlap, although Swiss Krono is much larger and more cost-driven.
• Tarkett: French multinational and one of the world's largest flooring manufacturers, with broad product coverage across vinyl, wood, laminate, and commercial flooring. Overlaps with Tilo in residential LVT and parquet but operates as a global diversified incumbent.
• Mohawk Industries: Largest US-headquartered flooring manufacturer with extensive LVT, laminate, wood, and carpet portfolios (including the Quick-Step and Unilin brands). Indirect peer given global scale and North American focus, but relevant as the dominant LVT/laminate competitor shaping the European premium-and-value split.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tilo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilo