What Hoppe's does

Hoppe's is a gun care brand founded in 1903 by Frank August Hoppe, who formulated the original nine-chemical No. 9 Gun Bore Cleaner that remains in the product line today. The company sells a comprehensive portfolio of firearm maintenance products — cleaning kits (Deluxe, Premium, Pistol, Universal), chemical cleaners and lubricants (No. 9, Elite Gun Cleaner, Gun Medic, BoreSnake Oil CLP, Lubricating Oil), the BoreSnake family of one-pass bore-cleaning tools (Rifle, Pistol, Shotgun, plus Viper and Den variants), and supporting accessories (cleaning rods, phosphor bronze brushes, patches, gun vise, cleaning pad). The catalog totals 106 SKUs at price points ranging from $2.99 to $99.99. The product line is built around three proprietary technology pillars: the original No. 9 formula (durable, proven chemistry), the BoreSnake one-pass bore-cleaning mechanism (speed), and the Gun Medic chemistry designed to remediate firearm malfunctions (domain specialization).

The business model is a hardware/consumer-goods sales operation under a pay-as-you-go pricing model with no subscription or recurring revenue component. Products are sold through a multi-channel distribution stack anchored by the Primos e-commerce storefront (primos.com), an authorized dealer network, a Primos-branded outlet channel for discounted inventory, and the ExpertVoice professional pricing program that serves military personnel, first responders, and verified experts. Primary customer segments are recreational hunters, competition and recreational shooters, and — as a secondary segment — military and law enforcement users who require reliable field-cleaning capability. Marketing is executed through the parent Primos digital ecosystem, including Facebook, Instagram, YouTube, an email newsletter, an educational blog ('Speak the Language'), and an affiliate program.

Hoppe's is owned and operated by Primos, which itself sits within Revelyst, a portfolio of outdoor and hunting brands that also includes Butler Creek and Champion. Hoppe's does not operate as an independent corporate entity; it functions as a brand within the Primos/Revelyst family, with Primos providing the e-commerce platform, distribution, marketing, dealer programs, and customer service infrastructure. Headcount is reported at 51–100 employees and the brand is headquartered in Anoka, United States. No independent financials, funding history, or standalone management team is disclosed in the source data.

Name

Hoppe's

Website

https://hoppes.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoppe's is a 1903-founded gun care brand selling firearm cleaning kits, chemical cleaners and lubricants, BoreSnake bore-cleaning tools, and accessories to hunters, recreational and competition shooters, and military users through the Primos/Revelyst e-commerce and dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Gun Care Products Sales: Hoppe's generates revenue through the sale of firearm cleaning and maintenance products including cleaning kits, chemical solutions (cleaners, lubricants, bore cleaners), cleaning tools (rods, brushes, patches), and workbench accessories. Products are sold as one-time purchases at various price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hoppe's manufactures and sells firearm cleaning and maintenance products, including cleaning kits, chemical cleaners and lubricants (featuring the original No. 9 formula created in 1903), BoreSnake one-pass bore cleaning tools, brushes, patches, gun vises, and workbench accessories. The product line serves hunters, competition shooters, recreational shooters, and military/law enforcement users who need to remove fouling, prevent rust, and ensure reliable firearm function.

Product overview

Hoppe's is a gun care company offering a comprehensive portfolio of firearm maintenance products, founded in 1903. The product line centers on cleaning kits (including Deluxe, Premium, Pistol, and Universal variants), cleaners and lubricants (featuring the original No. 9 formula, Elite Gun Cleaner, Gun Medic emergency solutions, and BoreSnake Oil CLP all-in-one), and the BoreSnake product family (including standard, Viper, and Den variants for rifles, pistols, and shotguns). Supporting accessories include cleaning rods, brushes, patches, a gun vise, and gun cleaning pads. The products serve hunters, competition shooters, recreational shooters, and military professionals who depend on their firearms daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Gun Cleaning Kit Premium wooden box kit containing a 3-piece brass rod, phosphor bronze brushes, Hoppe's No. 9 Gun Bore Cleaner, cloth, and multiple tool attachments for complete firearm care. Targeted at gun owners who want a comprehensive cleaning solution.
• Premium Cleaning Kit Complete cleaning kit for firearms .22 caliber and larger, including rods, brushes, cloths, and tools organized in a hard storage case. Designed for general firearm owners.
• Pistol Cleaning Kit with Storage Box Complete pistol cleaning kit including a one-piece aluminum cleaning rod, 2 oz bottle of Hoppe's No. 9 Gun Bore Cleaner, brushes, patches, and lubricating oil in a storage box. Aimed at handgun owners.
• Deluxe Universal Gun Cleaning Kit 62-piece universal cleaning kit with rods for rifle, pistol, and shotgun, plus brushes, mops, jags, and slotted ends for cleaning any firearm. Targeted at multi-firearm owners.
• No. 9 Gun Bore Cleaner Original formula gun bore cleaner trusted since 1903 by hunters, competition shooters, and recreational shooters for cleaning firearms. The flagship chemical product.
• Elite Gun Cleaner High-performance gun cleaner with a special blend of cleaning agents, corrosion inhibitors, and surfactants in a low-odor formula that penetrates to remove carbon, copper, and lead fouling. Targeted at users seeking a modern low-odor cleaner.
• Gun Medic Cleaner Emergency firearm malfunction solution designed to help malfunctioning firearms, including issues such as short stroking and stove pipe malfunctions caused by buildup of gun powder, lubricant, and grime.
• Gun Medic Cleaner + Lube Combined cleaner and lubricant developed to resuscitate dirty firearms suffering from malfunctions caused by buildup of gun powder, lubricant, and grime.
• BoreSnake Oil CLP First-ever cleaner, lubricant, and protectant formula all-in-one for use in all firearms. Effective one-step cleaner, lubricant, and rust preventative.
• Lubricating Oil High-viscosity traditional lubricating oil refined to perfection; extra-long lasting and does not harden or gum up. Used for firearm lubrication.
• BoreSnake Rifles BoreSnake one-pass bore cleaning tool for rifles; loosens large particles, scrubs out residue with a bronze brush, and swabs the bore clean in a single pass. Marketed as the fastest bore cleaner available.
• BoreSnake Pistol BoreSnake bore cleaning tool designed for pistols, with integrated brushes for efficient one-pass cleaning.
• BoreSnake Shotgun Shotgun-specific BoreSnake one-pass bore cleaning tool.
• BoreSnake Viper with Den Pistol Enhanced BoreSnake with additional brushes and an integrated den/carrying case, providing increased cleaning power for pistols.
• BoreSnake Viper - Rifle Enhanced BoreSnake technology with an additional set of brushes for rifle cleaning applications.
• BoreSnake Viper - Pistol and Revolver Enhanced BoreSnake technology with additional brushes for pistol and revolver cleaning.
• BoreSnake Viper - Shotgun Enhanced BoreSnake technology with additional set of brushes for shotgun cleaning applications.
• BoreSnake Den Pistol Compact carrying case with built-in handle and BoreSnake for easy storage between firearm cleanings, designed for pistols.
• BoreSnake Den Rifle Compact carrying case with built-in handle and BoreSnake for easy storage, designed for rifles.
• BoreSnake Viper with Den Rifle Enhanced BoreSnake Viper with den case and built-in handle for rifles, combining maximum cleaning power with convenient storage.
• BoreSnake Viper with Den Shotgun Enhanced BoreSnake Viper with den case for shotguns, featuring the original fastest bore cleaner technology.
• Gun Cleaning Patches Uniformly cut cleaning patches that effectively clean firearms, available for specific calibers and gauges in synthetic or cotton materials.
• Phosphor Bronze Brush - Pistol Multi-directional scrubbing brush for cleaning lead, carbon, powder, and other fouling from pistol bores without causing damage.
• Utility Brushes Dual-ended brush cleaning both large bores and small hard-to-reach spaces, combining the function of two conventional brushes.
• Gun Vise Gun bench accessory with locking supports in front and rear to hold a rifle or shotgun securely without scratching, featuring organized tool storage.
• Gun Cleaning Pad Soft acrylic cleaning mat that protects workbench surfaces from spills and scratches during firearm maintenance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Primos (Revelyst)coreChannel Partner/ Reseller/ DistributorHoppe's is owned and distributed by Primos, now part of Revelyst company. Primos operates the e-commerce platform (primos.com) where Hoppe's products are sold, along with other hunting brands including Butler Creek, Champion, and Primos hunting calls. The Primos platform handles all distribution, marketing, and customer service for Hoppe's products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• M-Pro 7: Gun cleaning solvents, gun oils, and cleaning kits positioned on performance and low-odor chemistry. Overlaps directly with Hoppe's cleaners/lubricants and bore-cleaning product categories at similar price points.
• Sweet's: Gun care brand focused on bore cleaners, solvents, and cleaning kits sold to hunters and recreational shooters. Direct overlap with Hoppe's core cleaning-and-lubrication lineup at retail sporting goods channels.
• Ballistol: Heritage German gun oil and multi-purpose lubricant with comparable longevity story to Hoppe's No. 9. Sells through hunting/sporting goods channels into shooters and military users.
• Breakthrough Clean Technologies: Manufacturer of advanced gun cleaning solvents, lubricants, and CLPs marketed as next-generation, low-odor, non-toxic alternatives. Directly comparable to Hoppe's Elite and No. 9 lineups in function and channel (DTC plus big-box sporting goods).
• FrogLube: Bio-based CLP and cleaning products marketed as a premium, non-toxic alternative to traditional solvents like Hoppe's No. 9. Targets the same shooter and military/law enforcement segments with a differentiated formulation narrative.
• Slip 2000: Manufacturer of gun cleaning products and synthetic CLPs aimed at hunters, competitive shooters, and tactical users. Comparable product set to Hoppe's cleaners/lubricants portfolio.
• Kleen-Bore: Long-standing gun care brand offering cleaning kits, bore snakes, patches, and solvents through sporting goods retailers. Directly competes with Hoppe's mid-tier cleaning kits and accessories.
• Otis Technology: Specialty manufacturer of firearm cleaning kits, lubricants, and bore-cleaning tools for military, law enforcement, and civilian shooters. Direct overlap with Hoppe's across cleaning kits, CLPs, and bore-cleaning tools targeting the same hunters and tactical users.
• Real Avid: Multi-category gun maintenance brand offering cleaning kits, tools, and accessories sold through big-box sporting goods and DTC. Competes head-to-head with Hoppe's BoreSnake and cleaning kit SKUs and shares the same firearms enthusiast buyer.

Others

• Butler Creek: Sister brand under Primos/Revelyst portfolio producing firearm accessories such as slings, covers, and magazine loaders. Not a direct cleaning competitor, but a highly comparable hunting/outdoor brand sharing distribution, marketing, and parent-company strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PrimosHuntingVideo
• Facebookfacebook.com/hoppesguncare
• Instagraminstagram.com/primos_hunting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoppe's