High Plains

Name

High Plains

Legal name

High Plains Radio Network

Website

https://hpr.network

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Radio Network Distribution & Affiliate Services (Terrestrial/Satellite/IP) (MPABABAL)

Keywords

• Radio broadcasting
• Local radio stations
• Regional advertising sales
• Local sports streaming
• Small market radio

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Primary revenue stream from local and regional advertisers who want to reach small market audiences across the network's geographic footprint spanning Arkansas, Colorado, Mississippi, New Mexico, Oklahoma, and Texas.
2. Sports Streaming Services: Revenue from providing access to local sporting events through live streaming partnerships, allowing listeners to access local sports content via the network's platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

High Plains Radio Network (HPR Network) operates a multi-state portfolio of 60+ AM and FM radio stations that broadcast local news, weather, high school sports, and music formats such as Classic Country, Classic Rock, News Talk, Adult Standards, Regional Mexican, and Farm & Ag to small markets across Texas, Oklahoma, Arkansas, Mississippi, New Mexico, and Colorado. Revenue is generated primarily by selling local and regional advertising to businesses seeking reach into these small-market audiences, with supplementary live sports streaming distributed through the Network 1 Sports platform. The network differentiates through a technology-enabled multi-station operating model that reduces personnel costs to roughly 25% of operating costs versus an industry standard near 65%.

Product overview

HPR Network operates as a regional radio broadcasting network offering a multi-station portfolio across six states (Texas, Oklahoma, Arkansas, Mississippi, New Mexico, Colorado). The core offering consists of radio broadcasting services featuring diverse programming formats including country, classic rock, news talk, oldies, and regional Mexican formats. Supporting services include live sports streaming through Network 1 Sports partnership and online bill payment processing via CardPointe. The network leverages modern technology to maintain local programming with reduced operational costs while serving listeners from the Rocky Mountains to the Mississippi Delta.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Broadcasting Services
• Live Local Sports Streaming
• Online Bill Payment

Quantifiable outcome

• Personnel costs reduced to 25% vs industry standard of 65%
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Network 1 SportscoreTechnology or IntegrationHPR Network partners with Network 1 Sports to provide live streaming of local sporting events. Through this partnership, HPR Network listeners can access all local sporting events by streaming directly through the Network 1 Sports platform, extending the network's reach beyond traditional radio broadcasting into digital audio streaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Relevant Radio: Relevant Radio operates a non-commercial Catholic talk radio network across the U.S., similar in operating model (multi-station network) to HPR's networked approach, though noncommercial.
• Bott Radio Network: Bott Radio Network operates a large network of Christian and educational radio stations across the U.S. Midwest and South, with comparable multi-state, niche-format structure.
• Educational Media Foundation (EMF Broadcasting / K-LOVE & Air1): EMF operates the K-LOVE and Air1 radio networks, with hundreds of owned-and-affiliated stations across the U.S. — a comparable large, multi-state radio network operator, though noncommercial.

Direct peers

• Salem Communications: Salem operates a network of radio stations focused on Christian, conservative talk, and niche formats across many U.S. markets — a comparable multi-state, niche-format broadcasting operator.
• Saga Communications: Saga Communications owns and operates radio stations in small and mid-sized U.S. markets, with a focus on local content and cluster efficiencies — closely analogous to HPR's strategy.
• Alpha Media: Alpha Media operates ~200 radio stations in mid-sized U.S. markets, with an emphasis on live and local content. It is a close comparable to HPR's local-content, multi-state model.
• Townsquare Media: Townsquare Media operates a portfolio of ~320 radio stations and local digital properties focused on small and mid-sized U.S. markets, making it the most direct comparable to HPR's multi-state small-market station model.

Broad incumbents

• Audacy (formerly Entercom): Audacy operates one of the largest U.S. radio station groups alongside a national digital audio platform, competing for both traditional and digital ad budgets against HPR's footprint.
• iHeartMedia: iHeartMedia is the largest U.S. radio operator with ~860 stations and the iHeart digital audio platform. While much larger, it competes for the same local advertising dollars and increasingly for digital streaming listeners.
• Cumulus Media: Cumulus Media operates ~400 stations across the U.S. with both large- and small-market presence and Westwood One distribution. It overlaps with HPR on AM/FM broadcasting, local ad sales, and digital audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Plains