Sbrinz Käse

Name

Sbrinz Käse

Legal name

Sbrinz Käse GmbH

Website

https://sbrinz.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisanal Swiss Cheese

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB)

akta.pro secondary industries

Cheese Manufacturing (AFAKAKAB), Cheese (Natural & Processed) (CRADACAC)

Keywords

• Artisan Swiss cheese
• AOP certified cheese
• Extra-hard cheese
• Dairy products
• Regional cheese production

Headquarters

HQ city

Sursee

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Revenue model

1. Sbrinz Cheese Sales: Sbrinz Käse GmbH generates revenue through the sale of Sbrinz AOP cheese in multiple presentations: grated cheese, chunks/möckli, portions, and sliced curls. Products are sold via the Emmi Shop online platform and through Globus Delicatessa retail outlets. The company also generates revenue via a marketing contribution levied per kilogram of Sbrinz produced, which funds quality controls, production oversight, and marketing activities.
2. Marketing Contribution (Per-Kilo Levy): Sbrinz Käse GmbH is funded via a marketing contribution levied per kilogram of Sbrinz cheese produced. This funds the company's core activities including marketing, quality and production checks, and quantity guidance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sbrinz Käse GmbH produces and markets Sbrinz AOP, a premium extra-hard, full-fat Swiss cheese (45% fat in dry matter) made exclusively from Swiss Brown Cow milk sourced from Central Switzerland. The cheese requires a minimum 18-month ripening period (22 months for full flavor) and is offered in multiple presentations including whole wheels, grated cheese, chunks (Möckli), portions, sliced curls (Hobelrollen), and Sbrinz AOP Chips. An organic variant (Sbrinz BIO) is also produced under BioSuisse certification.

Product overview

Sbrinz Käse GmbH is a Swiss cheese company producing Sbrinz AOP, a premium extra-hard cheese from Central Switzerland. The product portfolio consists of the core Sbrinz AOP whole wheel (45% fat in dry matter, minimum 18-22 months ripening) offered in multiple presentations: grated cheese, chunks (Möckli), portions, sliced curls (Hobelrollen), and exclusive Sbrinz AOP Chips by Globus. An organic variant (Sbrinz BIO) is also produced. All cheese is made from Swiss Brown Cow milk with no additives or GMOs, produced in 25 selected valley and alpine cheese dairies across Central Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Sbrinz AOP (Whole Wheel) The flagship extra-hard, full-fat Swiss cheese with 45% fat in dry matter. Minimum 18 months ripening; 22 months for full flavor development. Produced exclusively from Swiss Brown Cow milk, with no additives or GMOs. Each wheel weighs 45 kg and requires 600 litres of raw milk.
• Sbrinz Grated Cheese Pre-grated Sbrinz cheese suitable for pasta, risotto, or au gratin dishes, offering a spicy aroma finishing touch.
• Sbrinz Chunks (Möckli) Sbrinz cheese chunks broken (not cut) from a whole wheel using a Sbrinz cutter, ideal for serving with wine or sparkling cider.
• Sbrinz AOP Portion Pre-portioned Sbrinz cheese that can also be easily grated using an ordinary grater, with an aromatic bouquet suited for a wide range of culinary applications.
• Sbrinz Sliced Curls (Hobelrollen) Wafer-thin sliced curls of Sbrinz cheese, available pre-packaged or carved using a Sbrinz slicer or ordinary peeler.
• Sbrinz AOP Chips by Globus Extra-crispy cheese chips made of 100% Sbrinz AOP, perfect for aperitifs or snacking, sold exclusively at Globus Delicatessa outlets.
• Sbrinz BIO (Organic) Organically produced Sbrinz cheese from Käseerei Windlin AG, certified organic under BioSuisse standards since 2002.

Quantifiable outcome

• 600 litres raw milk per 45 kg cheese wheel; 18 months minimum aging; 15 days salt bath; 100% natural production with no additives or GMOs

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Emmi Group AGcoreChannel Partner/ Reseller/ DistributorEmmi Group AG is one of three commercial company representatives on Sbrinz Käse GmbH's management board (alongside Intercheese AG and Lustenberger & Dürst). As of January 2023, Sbrinz and Emmi entered an intensified cooperation agreement, unanimously approved by shareholders on November 7, 2022, to sustainably strengthen the Sbrinz AOP brand. Emmi operates the emmi-shop.ch online platform through which Sbrinz products are sold.
• Intercheese AGcoreChannel Partner/ Reseller/ DistributorIntercheese AG is one of three commercial company representatives on Sbrinz Käse GmbH's management board. Leonard Wey represents Intercheese AG on the management committee.
• Lustenberger & DürstcoreChannel Partner/ Reseller/ DistributorLustenberger & Dürst is one of three commercial company representatives on Sbrinz Käse GmbH's management board. Julius Schärli represents Lustenberger & Dürst on the management committee.
• Schweizer Käse AGminorChannel Partner/ Reseller/ DistributorListed as a Sbrinz partner, suggesting involvement in Swiss cheese distribution or marketing activities.
• Le Suberb AGminorGTM or Marketing PartnerListed as a Sbrinz partner, suggesting involvement in marketing or promotional activities for the brand.
• Slow Food SwitzerlandminorStrategic or Co-development PartnerListed as a Sbrinz partner, reflecting shared values around traditional, artisanal, and sustainably produced food products.
• BioSuisseminorStrategic or Co-development PartnerListed as a Sbrinz partner. BioSuisse is the Swiss organic farming organization; partner Käserei Windlin AG produces organic (BIO) Sbrinz certified by BioSuisse, linking Sbrinz to the organic certification ecosystem.
• Swiss AOP-IGP AssociationminorStrategic or Co-development PartnerListed as a Sbrinz partner. The Swiss Association of AOP-IGP protects and promotes Swiss protected designation products. Sbrinz AOP is registered with this association and the Swiss Federal Office for Agriculture.
• Titlis EngelbergminorGTM or Marketing PartnerListed as a Sbrinz partner, suggesting tourism or marketing collaboration leveraging the Titlis-Engelberg mountain region's association with the cheese's Alpine production heritage.
• Sbrinz RouteminorGTM or Marketing PartnerThe Sbrinz Route is a historic hiking trail named after the cheese, retracing the muleteer paths from Central Switzerland to Domodossola, Italy. The partnership promotes heritage tourism and the cheese's historical trade legacy.
• Ellf GmbHminorImplementation/ SI/ Consulting PartnerListed as a Sbrinz partner. Ellf GmbH (Stans) is credited as the agency responsible for overall content responsibility, concept, design, and programming of the sbrinz.ch website.
• Kreative KulinarikminorGTM or Marketing PartnerListed as a Sbrinz partner; specific nature of collaboration not detailed in available source material.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Raclette Suisse: Swiss AOP cheese organization for Raclette cheese, with a similar producer organization structure, AOP protection, and Swiss regional cheese governance model. Direct peer in the Swiss AOP cheese interprofession category.
• Emmentaler Switzerland: Swiss AOP cheese producer organization managing Emmentaler AOP, the iconic Swiss hard cheese with a similar cooperative model, AOP protection, and marketing-contribution funding structure. Direct comparable in business model and category positioning.
• Grana Padano Consortium: Italian PDO consortium for Grana Padano, a hard aged cheese with similar aging, regional production, and consortium-managed marketing model. Direct international peer competing in the same extra-hard cheese category globally.
• Tête de Moine AOP (Interprofession Tête de Moine): Swiss AOP cheese producer organization for Tête de Moine, a semi-hard cheese with similar AOP governance, cooperative structure, and specialized single-purpose marketing mandate. Direct comparable in the Swiss niche AOP cheese space.
• Appenzeller Käse (Appenzeller Switzerland): Swiss AOP cheese producer organization for Appenzeller, a hard cheese with similar cooperative governance, AOP protection, and per-kilo marketing levy funding model. Direct peer in the Swiss PDO cheese producer organization space.
• Comté AOP (CIGC): French AOP cheese producer organization for Comté, a hard aged cheese with similar cooperative governance, AOP protection, regional production constraints, and long aging requirements. Direct international peer in the premium aged hard cheese space.
• Vacherin Fribourgeois AOP: Swiss AOP cheese producer organization governing Vacherin Fribourgeois, a semi-hard cheese with a comparable cooperative governance model and AOP protection framework. Direct peer in the Swiss AOP cheese interprofession category.
• Parmigiano Reggiano Consortium (CFPR): Italian PDO consortium for Parmigiano Reggiano, an extra-hard aged cheese with a similar minimum aging requirement, PDO protection, and consortium-managed marketing/quality oversight. Closest international analog in terms of cheese format, aging economics, and producer organization structure.
• Le Gruyère AOP (Interprofession du Gruyère): Swiss AOP cheese producer organization governing Le Gruyère AOP production, with a similar cooperative structure managing quality, marketing, and distribution for a PDO hard cheese. Directly comparable as a fellow Swiss AOP cheese interprofession with similar governance and marketing mandate.

Broad incumbents

• Emmi Group AG: Major Swiss dairy company and one of three commercial owners of Sbrinz Käse GmbH (holding one-third ownership). Emmi is both a partner and a broader incumbent producing a wide portfolio of Swiss cheeses and dairy products at scale, with significantly greater international distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwzt5vWQUy3oceZVx15ehYw
• Facebookfacebook.com/Sbrinz.aop
• Instagraminstagram.com/sbrinz_aop
• TikToktiktok.com/@sbrinz.aop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sbrinz Käse