What OpticiansClub.com does

OpticiansClub.com is a China-headquartered B2B wholesale eyewear platform founded in 2013 that connects independent optical stores and opticians to China-based eyewear manufacturing. The company sells ready stock optical frames, sunglasses, and eyewear accessories through a self-serve e-commerce site at wholesale prices starting from $1.99 per frame, with no minimum order quantity on standard orders. It has built a portfolio of more than fifteen proprietary sub-brands (including SIXXIS, AVVA, HUMARS, AOMAI TR90, BL-Rimless, FLEX-TECH, MAGNUM XXL, J-VISION, FIRE FLY, and ILLUMINATI) covering acetate, titanium, TR90, kids, premium, and sun categories, and offers a Private Label service that lets retailers add logo branding to demo lenses and temples for orders starting at USD 1,000.

The platform operates a dual-warehouse fulfillment model, with a China Warehouse offering the broadest catalog at factory-direct pricing for global buyers and a USA Warehouse providing domestic U.S. inventory with 2-3 day delivery and import duties covered for eligible shipments. Technology is conventional Magento-based e-commerce: Google OAuth login, PayPal and credit card processing alongside bank transfer, and WhatsApp support for inquiries and customs guidance. There is no public app, API, or SDK, and no AI/ML capability is disclosed.

Commercially, OpticiansClub reports 1,847 active member practices, 1M+ frames fulfilled, delivery to 54+ countries, 1,000+ styles in catalog, and an 87% year-over-year re-order rate. The company is privately held, bootstrapped (no disclosed funding rounds), employs 11-50 people, and is controlled from offices in Zhenjiang, China under Chinese law. Its customer base is the long tail of independent optical retailers and opticians, with no named enterprise anchors.

Name

OpticiansClub.com

Legal name

OpticiansClub.com

Website

https://opticiansclub.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

OpticiansClub.com is a China-headquartered B2B wholesale eyewear platform, founded in 2013, that sells ready stock optical frames and sunglasses from $1.99 with no MOQ to independent optical stores worldwide via dual China and USA warehouse fulfillment, complemented by a private label branding service.

Ownership category

akta.pro rank

Product category

Wholesale Optical Eyewear Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

akta.pro secondary industry

Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Wholesale eyewear supplier
• Optical frames wholesale
• Private label eyewear
• B2B optical supplies
• Wholesale sunglasses

Headquarters

HQ city

Zhenjiang

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Eyewear Sales: One-time transaction-based sales of ready stock optical frames, sunglasses, and eyewear accessories to professional buyers. Pricing starts at $1.99 per frame with no MOQ for standard wholesale orders.
2. Private Label Services: Logo branding services for optical stores wanting own-brand eyewear. Minimum order value requirements apply: USD 2,000 for temple+lens logo (MOQ 10 pieces per item), USD 1,000 for lens-only branding (no per-item MOQ).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

OpticiansClub is a B2B wholesale eyewear platform supplying ready stock optical frames, sunglasses, and private label services to independent optical stores and professional buyers worldwide. The company sources from China-based eyewear factories and fulfills orders via China Warehouse (global) and USA Warehouse (domestic) with no minimum order quantity on standard wholesale orders, frames starting at $1.99 per unit, and U.S. duties covered for eligible shipments.

Product overview

OpticiansClub is a B2B wholesale eyewear platform for independent optical stores and opticians, offering ready stock optical frames, sunglasses, and private label eyewear services through dual fulfillment channels. The platform operates via two warehouse sourcing paths: China Warehouse (primary, offering the broadest selection with competitive factory-direct pricing and duties-covered U.S. delivery) and USA Warehouse (for faster domestic replenishment within 2-3 days). Core offerings include multiple proprietary sub-brands such as SIXXIS (acetate and metal optical frames), AVVA (sunglasses), HUMARS (kids and titanium jewelry frames), AOMAI TR90 (plastic frames), FLEX-TECH (titanium memory frames), MAGNUM XXL (extra-large frames), J-VISION (metal frames), FIRE FLY (glow-in-the-dark), and ILLUMINATI (premium optical and sunwear). The Private Label module enables stores to add logo branding on temple and/or lens surfaces with minimum order values starting at USD 1,000. No minimum order quantity is required for standard wholesale orders, with frames starting at $1.99 per unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Optical Frames (Ready Stock) Factory-direct wholesale optical frames sourced from China eyewear manufacturers, available without minimum order quantity at starting price of $1.99 per frame, sold to professional optical store buyers.
• Wholesale Sunglasses Wholesale sunglasses including fashion sunglasses and optical sun options, available to optical retailers for seasonal assortment planning from China and USA warehouse stock.
• Private Label Eyewear Service Private label service enabling optical stores to add custom logo branding on demo lenses and frame temples for eligible China warehouse collections. Lens-only branding requires minimum order value of USD 1,000; temple-and-lens branding requires minimum order value of USD 2,000 with MOQ of 10 pieces per item.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WestGroupe: Canadian B2B eyewear distributor selling branded optical frames to independent optical retailers across North America. Comparable as a multi-brand wholesale supplier serving indie optical stores, though OpticiansClub differentiates with China factory-direct pricing and no-MOQ economics.
• Modern Optical International: US-based wholesale optical frames and sunglasses distributor supplying independent ECPs with branded and private-label eyewear. Comparable as a B2B eyewear wholesaler serving independent optical retailers, including private label capabilities.
• Modo Eyewear: Independent designer and wholesale eyewear company selling branded optical frames and sunglasses through optical retailers worldwide. Comparable B2B wholesale model targeting independent optical practices, with proprietary brands rather than OpticiansClub's factory-direct aggregation approach.
• Kenmark Optical: US wholesale distributor of branded eyewear frames (Jones New York, Lucky Brand, etc.) to optical retailers and optometry practices. Comparable channel of B2B frame distribution to independent optical stores; competes for the same shelf space and reorder cycles.

Broad incumbents

• Safilo Group: Global Italian eyewear manufacturer and wholesale distributor of branded frames (Hugo Boss, Tommy Hilfiger, Carrera, etc.) to optical retailers worldwide. Comparable as a B2B eyewear wholesaler but operating at a much larger scale with licensed global brands versus OpticiansClub's factory-direct, no-MOQ model.
• Marchon Eyewear: Major global B2B eyewear company (owned by VSP/Global) licensing and distributing premium and performance eyewear brands (Nike, Calvin Klein, Dragon, etc.) to optical retailers. Overlaps as a B2B wholesale channel for optical frames but competes at higher price points and through licensed brand portfolios.

Emerging players

• EyeBuyDirect: Online eyewear retailer offering affordable prescription glasses and sunglasses with global manufacturing footprint. Comparable low-price, China-sourced eyewear model, though sold direct to consumers rather than to optical retailers as OpticiansClub does.
• Zenni Optical: Leading direct-to-consumer online eyewear retailer using China-based manufacturing. Comparable low-cost eyewear supply chain and Chinese sourcing, but competes in the consumer (B2C) channel rather than OpticiansClub's B2B wholesale focus on independent optical retailers.
• Wherelight: Online eyewear company offering prescription glasses and sunglasses direct to consumers with China-based supply chain. Comparable Chinese factory-direct sourcing and low price points; partial overlap on supply chain though primarily B2C versus OpticiansClub's B2B platform.

Others

• Hilco Vision: B2B supplier of optical goods, accessories, and practice-management products to eye care professionals. Comparable B2B supplier serving independent optometry practices but focuses on accessories, consumables, and equipment rather than competing in the wholesale frames category that is OpticiansClub's core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=utwdnOPx8p8
• Xx.com/OpticiansClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpticiansClub.com