AG Group
AG Group is a privately held Indian industrial conglomerate operating six companies that manufacture and distribute conveyor belts, modular belts, power transmission belts, rollers, and complete conveyor systems for enterprise customers in food & beverage, automotive, logistics, textiles, and manufacturing sectors across India and globally.
- Company typePrivate
- Founded1988
- HeadquartersGhaziabad, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What AG Group does
AG Group is a privately held Indian industrial conglomerate founded in 1988 by Aditya Gupta, headquartered in Ghaziabad with 185,000 sq ft of manufacturing facilities spread across four locations. The group operates as a platform of six companies (A.G. Engineers, A.G. Belting Pvt. Ltd., AG Derco Belting India, Movex AG India, AG Muller Technik, and SWR Belting India) that manufacture and distribute conveyor belts, modular belts, power transmission belts, industrial rollers, timing pulleys, and complete conveyor systems. Core product technology spans PU/PVC/PE/SI coated belts, cotton belts, modular plastic belts, motor-driven rollers (MDR), zero-contact curve conveyors, ZC spiral conveyors, and specialized food-grade homogeneous belts (FDA-approved). The group also distributes imported products from European and Israeli principals including Derco, Volta Belting, Mulco, Continental ContiTech, SWR Europe, MOVEX, and Modutech.
The business model is predominantly hardware sales (manufacturing + exclusive import distribution), with attached technical services such as hot splicing and mechanical joint fastening. Go-to-market combines direct enterprise sales, regional branch offices in Morbi, Coimbatore, and Kolkata, a channel partner network across India, and participation in industry events such as IWS 2023. Pricing is quote-based for custom industrial equipment; no public pricing exists. The customer base is enterprise, spanning food & beverage (Coca-Cola, Nestlé, PepsiCo, Heineken, Bisleri, Mother Dairy, Heinz), automotive (Toyota, Volkswagen, Maruti Suzuki), e-commerce/logistics (Amazon), textiles (Rieter), ceramics (Kajaria), cosmetics (L'Oréal), and conglomerates (Tata, Reliance, Bosch). The company is led by founder-CEO Aditya Gupta and co-founder/CFO Pradhuman Kumar Gupta, with no disclosed external private equity or venture capital funding.
AG Group firmographics
Firmographics- Name
- AG Group
- Legal name
- AG Group
- Website
- https://agengineers.net
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AG Group is a privately held Indian industrial conglomerate operating six companies that manufacture and distribute conveyor belts, modular belts, power transmission belts, rollers, and complete conveyor systems for enterprise customers in food & beverage, automotive, logistics, textiles, and manufacturing sectors across India and globally.
- Ownership category
- akta.pro rank
AG Group industry classification
Industry- Product category
- Industrial Conveyor Belts & Material Handling Equipment
- NAICS
- Conveyor and Conveying Equipment Manufacturing (333922), Rubber and Plastics Hoses and Belting Manufacturing (326220)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Industrial Belting (Conveyor, Power Transmission) (IMANALAB)
- akta.pro secondary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where AG Group is headquartered
LocationHeadquarters
- HQ city
- Ghaziabad
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
AG Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Conveyor Belt Manufacturing and Sales: Manufacturing and selling conveyor belts including PU, PVC, PE, SI coated belts, cotton belts, modular belts, timing belts, and special application belts. Both manufacturing operations in India and imports from international partners.
- Power Transmission Products: Sales of industrial V-belts, timing belts, timing and V-pulleys, modular belts, slat band chains, metal belts, and components.
- Modular Conveyor Systems: Manufacture and sale of complete conveyor systems including the AGECON special conveyor division products like merger conveyors, curve conveyors, and sorters.
- Industrial Rollers: Production and sales of gravity and powered rollers under AGERoll brand, including MDR (Motor Driven Rollers) and DC rollers.
- Technical Services: Hot spliced joints and mechanical joints fasteners services for belt installation and maintenance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
AG Group product offering
Product offeringCore offering
AG Group manufactures and supplies industrial conveyor belts (PU, PVC, PE, cotton, PVK, modular), power transmission belts (V-belts, timing belts, poly-V, flat belts), industrial rollers (gravity, powered, MDR motor-driven rollers), modular belts and slat chains, pulleys and drive components, and complete special conveyor systems (sorters, mergers, ZC spiral conveyors). The group operates through six companies combining in-house manufacturing and exclusive import/distribution of international brands to deliver tailored material handling solutions across multiple industries.
Product overview
AG Group is a diversified industrial company established in 1988, operating as a platform of six companies that manufactures and supplies conveyor belts, modular belts, power transmission belts, industrial rollers, and allied components. The product portfolio centers on core categories including: Conveyor Belts (Cotton, PE Coated, PU, PVK, Curved, Non-woven felt, Novo); Power Transmission Belts (Flat, Multi Ribbed Poly-V, Poly Rope, Special Coated Timing, Rubber V); Industrial Pulleys & Drive Components (Timing Pulleys, V Pulleys, Clamping plates, Machined Components, Taper Lock Bushes); Industrial Rollers including MDR (Motor Driven Rollers) for zoned accumulation and special conveyor solutions (553 Sorter, Merger Conveyor, Modular Curve Conveyor, ZC Spiral Conveyor); Modular Belts, Plastic/Steel Chains, and Components; and Special Application Belts (Perforated, Radius, Textile Printing Blankets, AGE Clean Food Grade, Corrugator, Metal, Nylon Flat). The company also offers services including hot spliced joints and mechanical fasteners. Key sub-brands include AGERoll (rollers), AGEBELT (conveyor belts), AGECon (special conveyors), and AGETEMP (high-temp belts). AG Group serves industries including Industrial Production, Food & Beverages, Logistics and Airports, Printing and Paper, Sports and Leisure, and Textile.
Differentiator
Problem solved
Functional benefit
Brands
- AGECon: Special conveyor division offering conveyor systems including zero contact curve conveyor systems
- AGE Belt
- AGE Clean
- AGE Power
- AGELink Modutech
- AGERoll
- AGETEMP
- AGECON
- AGEBELT
Quantifiable outcome
- Warehouse automation market growth opportunity - India's warehousing market expected to reach INR 2,872.10 bn by 2027
- +1 more outcomes
Companies that use AG Group
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
AG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AG Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- Modutech AGELINK TurkeymajorPartnership with Modutech for flexible delivery program in Indian market backed by 3 decades of expertise. AGELINK brand offers belts for various industrial applications.
- MOVEX AG Switzerland/ItalycoreJoint company Movex AG (India) Pvt. Ltd. designs and manufactures high quality conveyor chains, modular belts and allied conveyor components for food, beverage, packaging, e-commerce & automotive industries. Provides both standard and customized products with pre and post-sale support.
- SWR Europe GermanycoreJoint company SWR Belting (India) Pvt. Ltd. with German brand SWR Europe offering widest range of precision industrial V-belts backed by 65+ years expertise. Products manufactured in DIN ISO 9001 & 14001 certified facility.
- Mulco Group Germany (BRECO, BRECOFLEX, CONTI SYNCHROFLEX)corePartnership with Mulco-Europe EWIV for polyurethane timing belt technology. BRECO and BRECOflex are world leaders in polyurethane timing belt industry. AG Group distributes high-performance timing belts as well as metal pulleys and accessories.
- Continental ContiTech GermanycoreExclusive country distributor for entire range of ContiTech make Neoprene Timing Belts & Poly V-Belts manufactured at plants in Europe, NAFTA region, South America and Asia. AG Group maintains adequate stock to serve customers across India.
- Schlatter Esband GermanymajorPartnership with Max Schlatterer GmbH & Co. Germany for Esband range of drive belts, conveyor belts, special belts, and garniture tapes for cigarette industry. Products use linen or aramid fibers with unique patented production processes for truly endless products.
- Derco B.V. HollandcoreAG Group has represented Derco B.V. Holland in India for over two decades. Partnership strengthened with joint venture formation for manufacturing conveyors and process belting for food industry, recreation segment, treadmill, luggage handling, agriculture, and tobacco using special fabrics with PVC, PU, PE, Silicone covers. AG Derco Belting (India) Pvt. Ltd. is the joint venture company.
- Volta Belting Technologies Ltd. IsraelcoreExclusive distribution partnership for Volta's complete range of Polyurethane Round, V & Flat Conveyor belts. Volta is the world's leading manufacturer of TPE conveyor belting products sold in over 50 countries. Their belts are homogenous and extruded in one piece without factory splicing.
Scale indicators4 records
Recent moves21 records
Expansion highlights10 records
AG Group competitors and assessment
Company assessmentDirect peers
- PIX Transmissions: Indian manufacturer of power transmission belts, pulleys, and related industrial products. Closely comparable to AG Group's timing belts, V-belts, and pulley/drive component categories.
- Ammeraal Beltech: Major global manufacturer of process and conveyor belts (now part of Mitsuboshi Belting). Directly comparable to AG Group's PU/PVC conveyor belt and modular belt offerings for food, packaging, and logistics applications.
- Habasit: Global market leader in conveyor and power transmission belting with a broad catalog of fabric, plastic, and modular belts. Comparable because Habasit directly competes with AG Group's PVC/PU/timing/modular belt lines across food, logistics, and industrial customers.
- Intralox: Global leader in modular plastic conveyor belts and integrated conveyor solutions. Comparable because Intralox directly competes with AG Group's MOVEX AG modular belt offerings and curve/sortation conveyor systems.
- Fenner India (Michelin): Indian subsidiary of Fenner/Michelin producing conveyor and power transmission belts. Comparable as a domestic competitor in industrial rubber belting, drive belts, and heavyweight conveyor products.
- Movex: Italian/Swiss designer and manufacturer of conveyor chains, modular belts, and components for food, beverage, packaging, and automotive — and AG Group's JV partner via MOVEX AG (India). Comparable as both a partner and competing supplier in modular conveyor components.
- Dorner: Wisconsin-based conveyor systems manufacturer serving 1,200+ industries, and an existing AG Group technology partner. Directly comparable on complete conveyor systems (sorters, curves, mergers), especially in food, packaging, and e-commerce.
- Forbo Movement Systems: Division of Forbo Group supplying lightweight and high-performance conveyor/power transmission belts. Closely comparable to AG Group's belting portfolio, particularly in food-grade, logistics, and industrial production segments.
Broad incumbents
- Continental (ContiTech): Global industrial rubber/polymer major; AG Group is its exclusive Indian distributor for ContiTech Neoprene Timing and Poly-V belts. Comparable as a broad incumbent overlapping with AG Group's power transmission belt and industrial rubber products.
Regional players
- Somi Conveyor Beltings: BSE-listed Indian manufacturer of PVC, PU, and fabric conveyor belts. Directly comparable as an Indian-domestic peer competing with AG Group on price, customization, and OEM supply within the same territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AG Group social profiles
Digital presenceAG Group compliance and trust
Trust signalCompliance3 records
AG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AG Group leadership team
Management profileNumber of profiles
Profiles9 records
AG Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
AG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AG Group
What does AG Group do?
AG Group manufactures and supplies industrial conveyor belts (PU, PVC, PE, cotton, PVK, modular), power transmission belts (V-belts, timing belts, poly-V, flat belts), industrial rollers (gravity, powered, MDR motor-driven rollers), modular belts and slat chains, pulleys and drive components, and complete special conveyor systems (sorters, mergers, ZC spiral conveyors). The group operates through six companies combining in-house manufacturing and exclusive import/distribution of international brands to deliver tailored material handling solutions across multiple industries.
Is AG Group a public or private company?
AG Group is a private company. It is classified as family owned and is currently operating.
When was AG Group founded?
AG Group was founded in 1988. It employs 11 to 50 people.
Where is AG Group based?
AG Group is headquartered in Ghaziabad, India, in the Asia region.
How does AG Group make money?
Five revenue lines are on record. Conveyor Belt Manufacturing and Sales are the primary driver. The others are power Transmission Products, modular Conveyor Systems, industrial Rollers and technical Services.
Who are AG Group's main competitors?
Direct peers on record are PIX Transmissions, Ammeraal Beltech, Habasit, Intralox, Fenner India (Michelin), Movex, Dorner and Forbo Movement Systems. Continental (ContiTech) is listed as a broad incumbent. Somi Conveyor Beltings is listed as a regional player.
Does AG Group have an API?
No public API is recorded for AG Group.
What industry is AG Group in?
AG Group's product category is Industrial Conveyor Belts & Material Handling Equipment. Its primary akta.pro industry code is IMANALAB, Industrial Belting (Conveyor, Power Transmission), with a secondary code of IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its NAICS code is 333922 and its SIC code is 5084.