Heinz Walz
Heinz Walz GmbH is a privately held German textile machinery distributor (Pfullingen, near Stuttgart) that sells SCHENK carousel screen printing presses, ZSK and Brother embroidery machines, Brother direct-to-garment printers, pretreatment/drying equipment, and consumables to textile decorators and printers worldwide through a network of regional distribution partners across Europe, the Americas, Africa, and Asia.
- Company typePrivate
- Founded1970
- HeadquartersPfullingen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heinz Walz does
Heinz Walz GmbH is a privately held German textile machinery distributor and manufacturer headquartered in Pfullingen, Baden-Württemberg, near Stuttgart. Founded in the 1970s, the company operates the SCHENK brand — inventor of the world's first carousel (rotary) screen printing machine, which has become the industry standard — and distributes ZSK and Brother embroidery machines, Brother GTXpro and GT-3 direct-to-garment digital textile printers, its own PRETREATmaker pretreatment systems, DIDO/TRH drying cabinets and conveyor dryers, electrostatic flocking and plotter equipment, heat presses, and consumables/accessories. Its manufacturing base was partially separated in 2020 with the spin-off of Walz-Schenk Druckmaschinen GmbH in Oberndorf am Neckar, which now produces SCHENK screen printing presses.
The company's commercial model is built on high-ticket capital equipment sold by quote (no public pricing) supplemented by transparently priced consumables and accessories (e.g., EUR 7.25–9.40 adhesive spray, EUR 265.67–300.90 Weblon fabric rolls). Capital equipment is sold directly in Germany and through a global network of regional distribution partners covering Europe (~12 countries), the Americas (~8 countries), Africa (4), and Asia (~9+ countries), each handling local sales, service, and after-sales support. End customers are textile decorators and printers — garment printers, embroidery shops, and textile finishing businesses requiring durable, operator-friendly machinery across multiple production scales.
Under CEO Sylvia Walz, the company runs a horizontal-segment strategy focused entirely on textile decoration rather than adjacent industrial markets. It generates revenue primarily through one-time hardware sales, with growing recurring revenue from branded consumables (embroidery threads, nonwoven fabrics, accessories). The firm has no public funding, no disclosed parent or institutional investors, and limited digital or channel innovation beyond its website, Facebook page, YouTube channel, and trade show presence (notably ZSK in-house exhibitions, disrupted by COVID-19 in 2020).
Heinz Walz firmographics
Firmographics- Name
- Heinz Walz
- Legal name
- Heinz Walz GmbH
- Website
- https://walz-gmbh.de
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heinz Walz GmbH is a privately held German textile machinery distributor (Pfullingen, near Stuttgart) that sells SCHENK carousel screen printing presses, ZSK and Brother embroidery machines, Brother direct-to-garment printers, pretreatment/drying equipment, and consumables to textile decorators and printers worldwide through a network of regional distribution partners across Europe, the Americas, Africa, and Asia.
- Ownership category
- akta.pro rank
Heinz Walz industry classification
Industry- Product category
- Textile Printing Machinery
- NAICS
- Machinery Manufacturing (333), Industrial Machinery Manufacturing (33324)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)
Keywords
Where Heinz Walz is headquartered
LocationHeadquarters
- HQ city
- Pfullingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Heinz Walz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Capital Equipment Sales: Heinz Walz sells industrial textile machinery — screen printing machines, embroidery machines, digital textile printers, and flocking equipment — as one-time capital purchases. Machines are manufactured in Pfullingen, Germany and shipped globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Screen Printing Machines (Schenk Variprint series) |
| One time/ perpetual license | Multi-year contract | Embroidery Machines (ZSK, Brother PR series) |
| One time/ perpetual license | Multi-year contract | Digital Textile Printers (Brother GTXpro, GT-3) |
| Unit Pricing | Pay-as-you-go | Accessories and Consumables |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Heinz Walz product offering
Product offeringCore offering
Heinz Walz GmbH manufactures and distributes industrial textile machinery under the SCHENK brand — including carousel screen printing presses, embroidery machines from ZSK and Brother, Brother digital direct-to-garment textile printers, PRETREATmaker pretreatment systems, and electrostatic flocking equipment — along with supporting accessories and consumables. The company's product range spans manual to fully automatic machines and is shipped globally from its Pfullingen, Germany facility.
Product overview
Heinz Walz GmbH is a German textile machinery company headquartered in Pfullingen, specializing in manufacturing and distributing high-quality textile processing equipment. The company operates under the SCHENK brand, which has been associated with textile printing machines for over 30 years and revolutionized the screen printing industry in the 1970s by introducing the world's first carousel printing machine. The product portfolio includes: (1) Screen printing machines under the Schenk brand - Variprint Easy (compact), Variprint Spider (versatile), and Variprint 2002 EX (large format); (2) Embroidery machines from ZSK (Serie Racer, Sprint 6, Sprint XL, M/L/X series multi-head machines) and Brother (PR 655e, PR 1000e); (3) Digital textile printing equipment from Brother (GTXpro, GTXpro BULK, GT-3 series); (4) Textile pretreatment systems (PRETREATmaker IV, PRETREATmakerBASIC); (5) Flocking and plotter machines (Plotter PC 730 E, Mobile Flocking unit SC, CCL Flocker, Easy-Coater, Manual Flocking unit S 90-1); (6) Drying equipment (ACE/DUO Conveyor Dryers, DIDO/TRH Drying Cabinets, Flash Cure units); (7) Heat presses (Swing S, Swing SX); (8) Accessories including pallets, embroidery supplies, caps, and consumables. The company also offers used machines and maintains a global distribution network across Europe, America, Asia, and Africa.
Differentiator
Problem solved
Functional benefit
Brands
- SCHENK: SCHENK is the primary brand name of Heinz Walz GmbH, associated with textile printing machines for over 30 years, including screen printing presses (Variprint Easy, Variprint Spider, Variprint 2002 EX), flocking equipment, and related accessories.
- DIDO
- PRETREATmaker
- PRETREATmaker BASIC
- PRETREATmaker IV
Products and services
- Schenk Variprint 2002 EX Versatile full automatic screen printing press from SCHENK, ideal for rubberized and water-based inks. Available for large sizes up to 800 x 1100mm, with 10–26 stations and 8–18 colors; machine diameter 5300–7880mm. Designed for industrial textile printers.
- Schenk Variprint Spider
Companies that use Heinz Walz
Customer profileSegments1 record
Ideal customer profiles1 record
Heinz Walz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Heinz Walz partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered regional and core.
- Rheetech Sales and Services Inc. (DBA Schenk USA)regionalSchenk USA — screen printing partner for the USA market. Located in Los Angeles, CA. Provides sales and service for screen printing equipment.
- Creative Coatings CorporationregionalFlocking partner for the USA market. Located in Nashua, NH. Handles flocking equipment sales and service in the US.
- DK Textil MexicoregionalDistribution partner for Mexico.
- ACPrint (Gabriel Alonso)regionalDistribution partner for Argentina.
- Faingold HNOS. S.A.C.regionalDistribution partner for Peru.
- TEXMA LTDAregionalDistribution partner for El Salvador and Guatemala.
- Eurotex Ltda.regionalDistribution partner for Colombia.
- Representaciones Lüdemann C.A.regionalDistribution partner for Venezuela.
- Pro Knit Engineering (Bangladesh)regionalDistribution partner for Bangladesh.
- Squirrel Enterprise Pte. Ltd. (Singapore/China)regionalDistribution partner for Singapore and China.
- AT DESIGN (Russia)regionalDistribution partner for Russia. Located in Moscow.
- Winson Chemical Co. Ltd. (Thailand)regionalDistribution partner for Thailand.
- DMS Garment Technologies (Sri Lanka)regionalDistribution partner for Sri Lanka.
- Nantex Corp. (Vietnam)regionalDistribution partner for Vietnam. Located in Ho Chi Minh City.
- Horizon Co.-Engineering Center (Syria)regionalDistribution partner for Syria.
- Trieka Innovations Pvt. Ltd. (India)regionalDistribution partner for India. Located in Bangalore.
- AHS Textile Machinery Company (Pakistan)regionalDistribution partner for Pakistan. Located in Karachi.
- BrothercoreBrother is a key brand partner — Heinz Walz distributes Brother digital textile printers (GTXpro, GTXpro BULK, GT-3), embroidery machines (PR 655e, PR 1000e), and accessories. Products include pretreat systems (PRETREATmaker IV, PRETREATmaker BASIC).
- ZSKcoreZSK is a key brand partner — Heinz Walz distributes ZSK embroidery machines including the Racer series, Sprint 6/Sprint XL, and flatbed embroidery machines (M, L, X series). Walz also previously hosted ZSK in-house exhibitions.
- Walz-Schenk Druckmaschinen GmbHcoreWalz-Schenk Druckmaschinen GmbH (Neckarstraße 1, 78727 Oberndorf am Neckar) is the new manufacturer of SCHENK screen printing machines. This entity appears to be a spin-off or successor company responsible for manufacturing Schenk Variprint machines.
- Rexx Screen and Digital Supplies (South Africa)regionalDistribution partner for South Africa. Located in Cape Town.
- Must Technologie (France)regionalDistribution partner for France (also covering Algeria and Morocco). Located in Noisy le Sec.
- TAMITEC Sarl (Tunisia)regionalDistribution partner for Tunisia. Located in Sousse.
- Newmatech Services Ltd. (Mauritius)regionalDistribution partner for Mauritius.
- Meka & Screen (Belgium)regionalDistribution partner for Belgium.
- K & M Print Ltd. (Bulgaria)regionalDistribution partner for Bulgaria. Located in Sofia.
- CC&CO Sign & Digital (Denmark)regionalDistribution partner for Denmark. Located in Vejle.
- Ioannis D. Pagakos und Co. (Greece)regionalDistribution partner for Greece. Located in Attica.
- SER. TEC. s.r.l. (Italy)regionalDistribution partner for Italy. Located in Monastier (TV).
- MAG SERWIS (Poland)regionalDistribution partner for Poland. Located in Bytom.
- S.P.E. Maquinaria para serigrafia, S.L. (Spain)regionalDistribution partner for Spain. Located in Polinyà (Barcelona).
- Serilith AG (Switzerland)regionalDistribution partner for Switzerland. Located in Ballwil.
- Visma (Czech Republic + Slovak Republic)regionalDistribution partner for Czech and Slovak Republic. Located in Žďár nad Sázavou.
- Elit Makine Sanayi ve Tic. Std. Sti. (Turkey)regionalDistribution partner for Turkey. Located in Izmir.
- JACQUARD KFT (Hungary)regionalDistribution partner for Hungary. Located in Budapest.
- EPSIMA Ltd. (Ukraine)regionalDistribution partner for Ukraine. Located in Zhytomyr.
- Modulle (Russia/Caucasus)regionalDistribution partner for Russia and Caucasus region. Located in Pyatigorsk.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Heinz Walz competitors and assessment
Company assessmentBroad incumbents
- Brother Industries: Brother is a core OEM partner supplying GTXpro, GT-3, and PR-series embroidery machines distributed by Heinz Walz. As a large diversified industrial conglomerate, it sets the technology baseline for DTG printers in the market.
- Kornit Digital: Kornit is a leading global DTG and on-demand textile printing solutions provider. Heinz Walz even resells used Kornit Breeze 921 machines, indicating direct product overlap in the digital textile printing space.
- ZSK Stickmaschinen: ZSK is both a Heinz Walz core brand partner and a major industrial embroidery machine manufacturer. As an OEM with its own global distribution, it represents the largest comparable embroidery machinery peer.
- Durst Group: Durst manufactures industrial digital printing systems including textile printing, competing with the digital textile printing equipment portfolio Heinz Walz distributes from Brother.
- Epson (SureColor F-series): Epson's SureColor F-series DTG printers serve the same textile decorator customer base as Heinz Walz's Brother DTG lineup, positioning Epson as a comparable broad incumbent in digital textile printing hardware.
Direct peers
- ROQ International: ROQ designs and builds automatic screen printing and DTG machines for apparel decorators, directly competing with Heinz Walz's SCHENK and Brother DTG offerings in the textile printing market.
- MS Printing Solutions: MS Italy produces industrial digital and screen printing machinery for textiles and apparel, competing directly with the SCHENK carousel and Brother DTG equipment Heinz Walz distributes.
- M&R Companies: M&R is one of the world's largest manufacturers of screen printing equipment, including automatic carousel presses that directly compete with SCHENK Variprint machines. They serve the same textile decorator customer base globally.
- SPGPrints: SPGPrints manufactures rotary screen printing and digital printing systems for textiles, overlapping with Heinz Walz's screen printing and digital textile printer distribution portfolio.
Emerging players
- Aeoon Technologies: Aeoon specializes in industrial-scale direct-to-garment printers, representing a focused emerging competitor to Brother DTG machines that Heinz Walz distributes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Heinz Walz social profiles
Digital presenceHeinz Walz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heinz Walz leadership team
Management profileNumber of profiles
Profiles1 record
Heinz Walz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heinz Walz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heinz Walz
What does Heinz Walz do?
Heinz Walz GmbH manufactures and distributes industrial textile machinery under the SCHENK brand — including carousel screen printing presses, embroidery machines from ZSK and Brother, Brother digital direct-to-garment textile printers, PRETREATmaker pretreatment systems, and electrostatic flocking equipment — along with supporting accessories and consumables. The company's product range spans manual to fully automatic machines and is shipped globally from its Pfullingen, Germany facility.
Is Heinz Walz a public or private company?
Heinz Walz is a private company. It is classified as family owned and is currently operating.
When was Heinz Walz founded?
Heinz Walz was founded in 1970. It employs 1 to 10 people.
Where is Heinz Walz based?
Heinz Walz is headquartered in Pfullingen, Germany, in the Europe region.
How does Heinz Walz make money?
One revenue line is on record: capital Equipment Sales.
Who are Heinz Walz's main competitors?
Broad incumbents on record are Brother Industries, Kornit Digital, ZSK Stickmaschinen, Durst Group and Epson (SureColor F-series). Direct peers are ROQ International, MS Printing Solutions, M&R Companies and SPGPrints. Aeoon Technologies is listed as an emerging player.
Does Heinz Walz have an API?
No public API is recorded for Heinz Walz.
What industry is Heinz Walz in?
Heinz Walz's product category is Textile Printing Machinery. Its primary akta.pro industry code is CRAAAAAM, Apparel Dyeing, Printing, Finishing & Laundries. Its NAICS code is 333 and its SIC code is 3550.