On Course Strategies

What On Course Strategies does

On Course Strategies, LLC is a privately held, boutique public relations and event marketing firm founded in 2008 that specializes exclusively in the golf industry. Co-founded and led by Managing Partner Patricia S. Norton (45+ years of golf PR experience, former LPGA Director of Communications and co-founder of Rally For A Cure) and Partner Jane Dally (40+ years in golf and sports marketing, formerly of Ogilvy & Mather and Manning Selvage & Lee), the firm operates from Westport, Connecticut, and delivers services including strategic media campaigns, press kit development, media playing tours interfacing with course raters (GOLF Magazine, Golf Digest, Golfweek), branding solutions, grand opening event management, tournament PR, and grassroots promotional programs.

The company's underlying offering is built on decades of accumulated personal relationships with golf media, USGA/PGA/LPGA officials, golf course architects, and industry insiders — there is no proprietary technology, platform, or software product. Service delivery is entirely human-led, project-based, and retainer-based, with each engagement customized to the client's scope (e.g., Sebonack Golf Club's grand opening, Verdura Golf & Spa Resort's international launch, Pound Ridge Golf Club's 200+ media placements).

On Course Strategies generates revenue through professional services fees across two primary streams: PR and communications services (media relations, press kits, publicity strategy) and event marketing services (tournament PR, corporate outings, charitable tournaments, grand openings). Pricing is not publicly disclosed and is custom-quoted per engagement. The firm's client base spans private clubs, municipal courses, luxury resorts, golf course architects, equipment manufacturers, instructors, tour operators, and golf charities — with execution experience spanning the United States, Italy, the UK, Guatemala, Israel, and South Africa. There is no venture funding, no parent company, and the firm operates as an independent LLC with no disclosed headcount beyond its two named partners.

Name

On Course Strategies

Legal name

On Course Strategies, LLC

Website

https://oncoursegolf-pr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

On Course Strategies is a boutique public relations and event marketing firm founded in 2008 that serves golf courses, private clubs, luxury resorts, architects, and equipment brands with specialized media relations, branding, and event services. The firm operates from Westport, CT, led by two partners with 85+ years of combined golf industry experience.

Ownership category

akta.pro rank

Product category

Golf Public Relations Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf public relations
• Event marketing services
• Sports media relations
• Golf industry branding
• Tournament public relations

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Services: Professional services revenue from public relations campaigns, media relations, press kit development, and publicity strategies for golf industry clients. Typically project-based or retainer arrangements.
2. Event Marketing Services: Event management and marketing services including tournament public relations, corporate golf outings, charitable golf tournaments, and grand opening events for golf properties.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

On Course Strategies is a public relations and event marketing firm specializing exclusively in the sport of golf. The firm delivers results-oriented PR programs, media campaigns, grand opening events, tournament marketing, and branding solutions to golf courses, private clubs, resorts, golf course architects, equipment manufacturers, instructors, and golf-related charities.

Product overview

On Course Strategies is a full-service public relations and event marketing firm specializing in the golf industry, not a software platform. The company offers a unified portfolio of professional services including public relations, event marketing, media campaigns, branding solutions, press kit development, media playing tours, creative promotions, and new product introductions—all designed to help golf courses, resorts, architects, and golf-related businesses gain media coverage and achieve their marketing goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services for Golf Industry
• Event Marketing and Special Event Management

Quantifiable outcome

• 200+ media placements for Pound Ridge Golf Club
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Owenoak International Travel ServicesminorGTM or Marketing PartnerCreated a golf retail travel agency partnership with Owenoak International Travel Services as part of the Verdura Golf & Spa Resort promotion efforts to drive golf tourism to Sicily.
• Marriott Hotels (New York)minorGTM or Marketing PartnerDeveloped local hotel partnerships with Marriott, Hyatt and Mandarin Oriental in New York as part of Pound Ridge Golf Club marketing initiatives to provide accommodation options for visiting guests.
• Hyatt Hotels (New York)minorGTM or Marketing PartnerLocal hotel partnership developed for Pound Ridge Golf Club marketing to provide accommodation options for out-of-town visitors.
• Mandarin Oriental (New York)minorGTM or Marketing PartnerLuxury hotel partnership developed for Pound Ridge Golf Club's high-end clientele accommodation needs.
• Golfweek MagazineminorStrategic or Co-development PartnerOrganized a Golfweek Magazine event at La Reunion, Antigua, Guatemala to promote the Fuego Maya Golf Course and generate media coverage.
• National Golf FoundationminorStrategic or Co-development PartnerAffiliation with National Golf Foundation through client work and industry networking, though not explicitly formalized as a partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wasserman: Major sports and entertainment marketing agency offering PR, events, and consulting across multiple sports; comparable to On Course Strategies where their golf and sponsorship clients overlap with boutique golf PR work.
• MKTG: Global sports and lifestyle experiential marketing agency within Dentsu; comparable to On Course Strategies in delivering event-led marketing campaigns for sports sponsors and properties.
• IMG (Endeavor): Global sports and entertainment conglomerate with a longstanding golf division that handles events, athlete representation, and PR—directly comparable in golf industry service offerings though at vastly larger scale.
• GMR Marketing: Sports and entertainment experiential marketing agency with golf sponsorship activation experience, comparable to On Course Strategies' event marketing and brand experience work for golf properties.
• CSM Sport & Entertainment: International sports marketing and PR agency serving brands, rights holders, and venues; overlaps with On Course Strategies in golf event marketing and sponsorship activation.
• Sportfive: Global sports marketing agency (formerly Lagardère Sports) covering sponsorship, events, and media rights across multiple sports including golf, comparable to On Course Strategies as a multi-vertical sports marketing peer.
• Octagon: Global sports marketing agency that operates a dedicated golf practice and competes with On Course Strategies for golf-related PR, event marketing, and endorsement work, while also serving many other sports verticals.

Direct peers

• Fishman PR: A boutique public relations firm specializing in the golf industry, comparable to On Course Strategies as a similarly sized golf-focused PR specialist serving clubs, resorts, and equipment brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/oncoursestrateg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Course Strategies