On Course Strategies
On Course Strategies is a boutique public relations and event marketing firm founded in 2008 that serves golf courses, private clubs, luxury resorts, architects, and equipment brands with specialized media relations, branding, and event services. The firm operates from Westport, CT, led by two partners with 85+ years of combined golf industry experience.
- Company typePrivate
- Founded2008
- HeadquartersWestport, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What On Course Strategies does
On Course Strategies, LLC is a privately held, boutique public relations and event marketing firm founded in 2008 that specializes exclusively in the golf industry. Co-founded and led by Managing Partner Patricia S. Norton (45+ years of golf PR experience, former LPGA Director of Communications and co-founder of Rally For A Cure) and Partner Jane Dally (40+ years in golf and sports marketing, formerly of Ogilvy & Mather and Manning Selvage & Lee), the firm operates from Westport, Connecticut, and delivers services including strategic media campaigns, press kit development, media playing tours interfacing with course raters (GOLF Magazine, Golf Digest, Golfweek), branding solutions, grand opening event management, tournament PR, and grassroots promotional programs.
The company's underlying offering is built on decades of accumulated personal relationships with golf media, USGA/PGA/LPGA officials, golf course architects, and industry insiders — there is no proprietary technology, platform, or software product. Service delivery is entirely human-led, project-based, and retainer-based, with each engagement customized to the client's scope (e.g., Sebonack Golf Club's grand opening, Verdura Golf & Spa Resort's international launch, Pound Ridge Golf Club's 200+ media placements).
On Course Strategies generates revenue through professional services fees across two primary streams: PR and communications services (media relations, press kits, publicity strategy) and event marketing services (tournament PR, corporate outings, charitable tournaments, grand openings). Pricing is not publicly disclosed and is custom-quoted per engagement. The firm's client base spans private clubs, municipal courses, luxury resorts, golf course architects, equipment manufacturers, instructors, tour operators, and golf charities — with execution experience spanning the United States, Italy, the UK, Guatemala, Israel, and South Africa. There is no venture funding, no parent company, and the firm operates as an independent LLC with no disclosed headcount beyond its two named partners.
On Course Strategies firmographics
Firmographics- Name
- On Course Strategies
- Legal name
- On Course Strategies, LLC
- Website
- https://oncoursegolf-pr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Course Strategies is a boutique public relations and event marketing firm founded in 2008 that serves golf courses, private clubs, luxury resorts, architects, and equipment brands with specialized media relations, branding, and event services. The firm operates from Westport, CT, led by two partners with 85+ years of combined golf industry experience.
- Ownership category
- akta.pro rank
On Course Strategies industry classification
Industry- Product category
- Golf Public Relations Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industries
- Golf Courses & Golf Facilities (MPAKAEAD), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where On Course Strategies is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On Course Strategies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: Professional services revenue from public relations campaigns, media relations, press kit development, and publicity strategies for golf industry clients. Typically project-based or retainer arrangements.
- Event Marketing Services: Event management and marketing services including tournament public relations, corporate golf outings, charitable golf tournaments, and grand opening events for golf properties.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
On Course Strategies product offering
Product offeringCore offering
On Course Strategies is a public relations and event marketing firm specializing exclusively in the sport of golf. The firm delivers results-oriented PR programs, media campaigns, grand opening events, tournament marketing, and branding solutions to golf courses, private clubs, resorts, golf course architects, equipment manufacturers, instructors, and golf-related charities.
Product overview
On Course Strategies is a full-service public relations and event marketing firm specializing in the golf industry, not a software platform. The company offers a unified portfolio of professional services including public relations, event marketing, media campaigns, branding solutions, press kit development, media playing tours, creative promotions, and new product introductions—all designed to help golf courses, resorts, architects, and golf-related businesses gain media coverage and achieve their marketing goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services for Golf Industry
- Event Marketing and Special Event Management
Quantifiable outcome
- 200+ media placements for Pound Ridge Golf Club
- +3 more outcomes
Companies that use On Course Strategies
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
On Course Strategies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Course Strategies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Owenoak International Travel ServicesminorCreated a golf retail travel agency partnership with Owenoak International Travel Services as part of the Verdura Golf & Spa Resort promotion efforts to drive golf tourism to Sicily.
- Marriott Hotels (New York)minorDeveloped local hotel partnerships with Marriott, Hyatt and Mandarin Oriental in New York as part of Pound Ridge Golf Club marketing initiatives to provide accommodation options for visiting guests.
- Hyatt Hotels (New York)minorLocal hotel partnership developed for Pound Ridge Golf Club marketing to provide accommodation options for out-of-town visitors.
- Mandarin Oriental (New York)minorLuxury hotel partnership developed for Pound Ridge Golf Club's high-end clientele accommodation needs.
- Golfweek MagazineminorOrganized a Golfweek Magazine event at La Reunion, Antigua, Guatemala to promote the Fuego Maya Golf Course and generate media coverage.
- National Golf FoundationminorAffiliation with National Golf Foundation through client work and industry networking, though not explicitly formalized as a partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
On Course Strategies competitors and assessment
Company assessmentBroad incumbents
- Wasserman: Major sports and entertainment marketing agency offering PR, events, and consulting across multiple sports; comparable to On Course Strategies where their golf and sponsorship clients overlap with boutique golf PR work.
- MKTG: Global sports and lifestyle experiential marketing agency within Dentsu; comparable to On Course Strategies in delivering event-led marketing campaigns for sports sponsors and properties.
- IMG (Endeavor): Global sports and entertainment conglomerate with a longstanding golf division that handles events, athlete representation, and PR—directly comparable in golf industry service offerings though at vastly larger scale.
- GMR Marketing: Sports and entertainment experiential marketing agency with golf sponsorship activation experience, comparable to On Course Strategies' event marketing and brand experience work for golf properties.
- CSM Sport & Entertainment: International sports marketing and PR agency serving brands, rights holders, and venues; overlaps with On Course Strategies in golf event marketing and sponsorship activation.
- Sportfive: Global sports marketing agency (formerly Lagardère Sports) covering sponsorship, events, and media rights across multiple sports including golf, comparable to On Course Strategies as a multi-vertical sports marketing peer.
- Octagon: Global sports marketing agency that operates a dedicated golf practice and competes with On Course Strategies for golf-related PR, event marketing, and endorsement work, while also serving many other sports verticals.
Direct peers
- Fishman PR: A boutique public relations firm specializing in the golf industry, comparable to On Course Strategies as a similarly sized golf-focused PR specialist serving clubs, resorts, and equipment brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
On Course Strategies social profiles
Digital presenceOn Course Strategies financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Course Strategies leadership team
Management profileNumber of profiles
Profiles2 records
On Course Strategies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Course Strategies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Course Strategies
What does On Course Strategies do?
On Course Strategies is a public relations and event marketing firm specializing exclusively in the sport of golf. The firm delivers results-oriented PR programs, media campaigns, grand opening events, tournament marketing, and branding solutions to golf courses, private clubs, resorts, golf course architects, equipment manufacturers, instructors, and golf-related charities.
Is On Course Strategies a public or private company?
On Course Strategies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Course Strategies founded?
On Course Strategies was founded in 2008. It employs 11 to 50 people.
Where is On Course Strategies based?
On Course Strategies is headquartered in Westport, United States, in the North America region.
How does On Course Strategies make money?
Two revenue lines are on record. PR and Communications Services are the primary driver. The others are event Marketing Services.
Who are On Course Strategies's main competitors?
Broad incumbents on record are Wasserman, MKTG, IMG (Endeavor), GMR Marketing, CSM Sport & Entertainment, Sportfive and Octagon. Fishman PR is listed as a direct peer.
Does On Course Strategies have an API?
No public API is recorded for On Course Strategies.
What industry is On Course Strategies in?
On Course Strategies's product category is Golf Public Relations Services. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 7113 and its SIC code is 7997.