M Retail Solutions

What M Retail Solutions does

M Retail Solutions is a privately held commercial real estate brokerage firm headquartered in Grand Rapids, Michigan, founded in 2017 by Chris Muller. The firm operates as a single-source provider for restaurateurs, investors, retailers, and landlords seeking space to lease, buy, sell, or build, offering an integrated portfolio of four services: Brokerage (landlord representation, investment sales, and asset management), National Tenant Representation (site selection and lease negotiation for expanding brands), Development (full lifecycle from site acquisition to delivery), and Retail Consulting (market analysis and strategic planning).

The business is delivered through a sales-led, relationship-based model targeting four horizontal customer segments: retailers expanding their footprint, investors transacting on retail assets, landlords sourcing tenants, and restaurateurs scaling multi-location concepts. Revenue is generated on a per-transaction commission basis typical of commercial brokerage, with no disclosed recurring fees, subscription layer, or technology product. Geographic scope combines full-service brokerage throughout Michigan with strategic tenant representation and consulting nationwide, though no named enterprise clients, transaction volumes, or revenue figures have been disclosed.

The team is small — the firm reports 1–10 employees with at least two publicly identified professionals: founder Chris Muller (25+ years of retail real estate experience across big box, fast casual, fashion, specialty mall, and street retail) and Justin Coulson (10+ years of mall leasing at Brookfield Properties/GGP and PREIT). M Retail Solutions has no disclosed funding rounds, no technology or AI capabilities, no patents, no partnerships, and no public awards or certifications, operating as a relationship-driven boutique practice anchored in the founders' individual track records.

Name

M Retail Solutions

Legal name

M Retail Solutions

Website

https://mretail.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

M Retail Solutions is a Michigan-based commercial real estate brokerage firm serving retailers, investors, landlords, and restaurateurs with brokerage, national tenant representation, development, and retail consulting services on a transaction-fee basis.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

akta.pro primary industry

Retail Brokerage (BPAJABAB)

Keywords

• Retail real estate brokerage
• Tenant representation services
• Commercial property leasing
• Retail site selection
• Investment property sales

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Real Estate Brokerage Services: The company earns commissions on completed real estate transactions including commercial brokerage, tenant representation, and development services. Revenue is generated on a per-transaction basis rather than recurring fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

M Retail Solutions is a commercial real estate brokerage firm providing retail-focused services including landlord representation, commercial brokerage, investment sales, national tenant representation, retail development, and retail consulting. The firm serves restaurateurs, investors, retailers, and landlords seeking space to lease, buy, sell, or build, operating throughout Michigan with national tenant-representation reach.

Product overview

M Retail Solutions is a single-source service provider offering an integrated portfolio of commercial real estate services for restaurateurs, investors, retailers, and landlords. The company operates as a unified offering combining Brokerage, National Tenant Representation, Development, and Retail Consulting services. These services are delivered through a team providing strategic, consulting, brokerage, development, and management capabilities, enabling clients to lease, buy, sell, or build retail space.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Full-service commercial brokerage providing landlord representation, high-impact investment sales, and comprehensive retail asset management for property owners, investors, and retailers, leveraging market intelligence and broker connections throughout Michigan.
• National Tenant Representation Nationwide brand-expansion service enabling retailers, restaurant groups, and other tenants to identify, negotiate, and secure high-performance retail locations through site selection, market connections, and aggressive lease negotiations across the United States.
• Development Development services assisting clients through the full retail real estate development lifecycle—from site acquisition through final delivery—turning client visions into high-impact retail environments built for long-term success.
• Retail Consulting Strategic consulting services providing market analysis, strategic planning, and representation for retailers and landlords across complex retail real estate transactions, supporting long-term success beyond individual deals.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering retail brokerage, tenant representation, investment sales, and consulting across all asset classes globally. It competes with M Retail on national retail tenant rep mandates and serves as the dominant incumbent against which boutique retail brokerages position themselves.
• Colliers International: Colliers is a global commercial real estate services and investment firm with a retail services group handling tenant representation, landlord leasing, and retail investment sales. It competes for the same retail and restaurant expansion mandates as M Retail, particularly for national and multi-market assignments.
• Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm with dedicated retail leasing, tenant representation, and investment sales practices across the U.S. It competes with M Retail for retail brokerage and tenant rep mandates, particularly for national brand expansion work.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with a strong retail brokerage practice providing tenant representation, landlord leasing, and capital markets services to retailers and investors worldwide. It is a direct competitor for national retail tenant rep assignments and landlord representation work that M Retail targets.
• Newmark Group: Newmark is a full-service commercial real estate advisory firm offering leasing, investment sales, and consulting across retail, office, industrial, and multifamily. It competes with M Retail on retail leasing and tenant representation mandates, particularly for middle-market and national brands.

Direct peers

• The Shopping Center Group: The Shopping Center Group is a retail-specialized commercial real estate firm providing tenant representation, landlord leasing, and investment sales across the U.S. Its retail-only focus and tenant rep practice directly mirror M Retail's core offering of national tenant representation and brokerage services.
• SRS Real Estate Partners: SRS Real Estate Partners is one of the largest retail-exclusive commercial real estate firms in the U.S., providing tenant representation, landlord representation, property management, and capital markets for retail properties. Its retail-only focus and national tenant rep practice make it a closely comparable boutique-to-mid-market direct competitor to M Retail.
• Marcus & Millichap: Marcus & Millichap specializes in commercial real estate investment sales, financing, research, and advisory services with a heavy emphasis on retail and net-lease properties. Its retail investment sales focus is directly comparable to M Retail's landlord representation and high-impact investment sales offering.

Regional players

• Phillips Edison & Company: Phillips Edison & Company is a real estate investment trust focused on grocery-anchored shopping centers with in-house leasing and tenant representation capabilities. While primarily an owner/operator rather than a brokerage, it competes for tenant relationships and is relevant to M Retail's retail landlord representation work in grocery-anchored centers.

Others

• Regional Mall Group (e.g., Brookfield Properties / PREIT): Brookfield Properties (formerly GGP) and PREIT are major mall landlords and owners with internal leasing teams; team member Justin Coulson's prior work there makes them ecosystem counterparties. They are not direct brokerage competitors but are adjacent participants on the landlord side of retail real estate deals that M Retail brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/m-retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Retail Solutions