Good Ear Music Supervision

What Good Ear Music Supervision does

Good Ear Music Supervision (GEMS) is a Los Angeles-based music supervision firm founded in 2011 by Andrew Kahn, the former in-house music supervisor at TBWA/Media Arts Lab who developed the soundtrack for Apple's iconic advertising campaigns between 2007 and 2011. The company provides professional music supervision services to advertising agencies and global brands, curating and licensing songs for commercial campaigns. Its offering is organized into five service categories: Everything (general music needs), Hidden Gems (emerging artists), Superstars (established artists), Covers (on-camera custom performances), and Custom (bespoke instrumental tracks and original compositions).

GEMS operates with a 7-person team of music curators and coordinators, relying on deep industry relationships and the founder's pedigree to source authentic, emotionally resonant music for advertising campaigns. The firm has produced hundreds of campaigns for more than 100 named enterprise clients including Apple, Nike, Google, Target, McDonald's, Meta, Delta, Zillow, Sonos, Squarespace, Expedia, Tropicana, and Honda, spanning technology, automotive, retail, food & beverage, travel, and consumer goods sectors.

The business model is project-based professional services: GEMS is engaged directly by brands and their advertising agencies on a quote basis tailored to each campaign's music needs and budget. Revenue is generated through supervision and licensing fees rather than any software, subscription, or self-service product. Marketing is conducted primarily through the firm's online portfolio reel at goodear.tv, which serves as the main demonstrable asset for client acquisition. The company is privately held and founder-owned with no disclosed external funding.

Name

Good Ear Music Supervision

Legal name

Good Ear Music Supervision

Website

https://goodear.tv

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Ear Music Supervision (GEMS) is a Los Angeles-based music supervision firm founded in 2011 that curates and licenses songs for advertising campaigns for global enterprise brands including Apple, Nike, Google, Meta, McDonald's, and Squarespace.

Ownership category

akta.pro rank

Product category

Music Supervision Services

NAICS

Sound Recording Industries (5122), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industry

Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE)

Keywords

• Music supervision services
• Advertising music curation
• Sync music licensing
• Commercial music placement
• Brand campaign music

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Music Supervision Services: Provides music supervision to ad campaigns for major brands, sourcing and licensing songs for commercial use. Services include finding perfect songs for music-driven spots, on-camera artist performance, and instrumental tracks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Good Ear Music Supervision curates and licenses music for advertising campaigns, matching authentic songs from real artists to brand commercials. The firm delivers five service categories — Everything, Hidden Gems, Superstars, Covers, and Custom — spanning discovery of emerging and established tracks, on-camera artist performances, custom cover recordings, and bespoke instrumental or original music solutions. It sources music across flexible budgets and delivers project-based work for major global brands and their advertising agencies.

Product overview

Good Ear Music Supervision (GEMS) is a music supervision company providing curated music services for advertising campaigns. Founded in 2011, the company offers five service categories: Everything (general music needs), Hidden Gems (emerging artists), Superstars (established artists), Covers (custom on-camera performances), and Custom (bespoke instrumental or original music solutions). GEMS matches authentic songs from real artists to film and advertising projects, working with brands across technology, automotive, consumer goods, travel, and entertainment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Everything Music Supervision General music supervision service providing curated songs matched to brand and project requirements across all types of advertising campaigns.
• Hidden Gems Music supervision service focused on the discovery and placement of lesser-known or emerging artists whose music adds unique character to advertising campaigns.
• Superstars Music supervision service involving well-known established artists for major advertising campaigns.
• Covers Custom song cover service where GEMS sources and coordinates artists to perform on-camera renditions tailored to specific advertising needs.
• Custom Bespoke music solutions including instrumental tracks to set specific moods, original compositions, and tailored music strategies for unique advertising requirements.

Quantifiable outcome

• Hundreds of successful ad campaigns completed since 2011

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodearmusicsupervision
• LinkedInlinkedin.com/company/good-ear-music-supervision

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Ear Music Supervision