Geplan Design

What Geplan Design does

Geplan Design is a privately held German interior architecture firm headquartered in Stuttgart, founded in 1977 by twin brothers Cord and Rolf Glantz. Operating as GEPLAN DESIGN Planungsgesellschaft mbH, the firm provides full-scope interior architecture and design services across the entire German HOAI project lifecycle (Work phases LPH 1-9), including concept development, FF+E (Furniture, Fixtures & Equipment) specification and procurement, and artistic construction management. The firm's portfolio spans hotels, restaurants, gastronomy, spas and wellness facilities, corporate offices, retail environments, and luxury residential projects, with a stated emphasis on hospitality and brand-driven spatial identity.

The firm serves enterprise B2B clients including international hotel chains (Hyatt, Marriott, Steigenberger, Lindner, H-Hotels, Hilton-affiliated brands), corporate clients (GE Additive, GEMü, Vector Informatik, Blickle, WeberHaus, Klafs), and individual property developers. Project acquisition runs through direct enterprise sales, founder-led business development, referrals from existing clients and architecture-firm partners, and a strong presence on design-award platforms and architecture directories. Geographic coverage spans the DACH region (Germany, Austria, Switzerland) and neighboring European markets including Italy, the Netherlands, and the Czech Republic, with select projects in Ireland and Russia.

Revenue is generated through project-based professional services fees that vary by scope, size, and client type. Beyond pure services, Geplan Design has commercialized proprietary products such as the XAIO modular headboard system co-developed with Rolf Benz CONTRACT, and has developed branded hotel concepts such as the JAZ brand for Steigenberger. The firm maintains a team of more than 20 staff, has delivered over 200 completed projects, and has won multiple German Design Awards, ICONIC Awards, Red Dot Awards, and other hospitality and architecture recognitions across 2018-2025.

Name

Geplan Design

Legal name

GEPLAN DESIGN Planungsgesellschaft mbH

Website

https://geplan.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Interior Architecture Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior architecture services
• Hospitality interior design
• Hotel design services
• Restaurant interior design
• Spa wellness design

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Architecture & Design Services: Geplan Design generates revenue through fees for interior architecture and design consulting services across the full project lifecycle (LPH 1-9). Projects span hotels, restaurants, spas, corporate offices, retail, and residential. Revenue is project-based and likely varies by scope, size, and client type (international chains vs. private owners).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Geplan Design is an interior architecture firm providing full-lifecycle design services (Work phases 1-8/9 per German HOAI standards) for hotels, restaurants, spas/wellness facilities, corporate offices, retail showrooms, and luxury residences. Services include concept development, FF+E specification and procurement, and artistic construction management. The firm has a portfolio of 200+ projects for clients including Hyatt, Marriott, Steigenberger, Lindner, H-Hotels, GE Additive, and multiple independent hospitality groups across DACH and Europe.

Product overview

Geplan Design is a German interior architecture firm (founded 1977, Stuttgart) offering specialized design services across hotel, gastronomy, spa, retail, office, and residential sectors. The company operates a project-based service model rather than a software product platform. Their core offering consists of full-service interior architecture from concept through implementation (Work phases 1-8/9 per German HOAI standards). Their portfolio includes over 50 named projects spanning international hotel chains (Hyatt, Marriott, Steigenberger, Lindner, H-Hotels) and independent properties. Beyond traditional design services, they developed XAIO, a modular furniture product with Rolf Benz CONTRACT, and proprietary spatial concepts like the Smart Room and Design Wall systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Interior Design Services Complete interior architecture and design services for hotel properties, including guest rooms, suites, lobbies, public areas, restaurants, bars, and wellness facilities. Projects span from boutique hotels to large international chains (Hyatt Centric, Marriott, Steigenberger, Lindner, H-Hotels, b'mine).
• Gastronomy Interior Design Services

Quantifiable outcome

• Over 200 completed projects across Germany, Austria, Switzerland, Netherlands, Italy, and Czech Republic
• +1 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SlooomcoreStrategic or Co-development Partner · 1 January 2021Geplan Design collaborated with Slooom to design and develop the custom sleeping pods for the GymLodge inclusion project in Spiesen-Elversberg. Slooom manufactured the 22 four-sided sleeping pods (each with door and glass front, shieldable by curtain), while Geplan Design handled the interior design and artistic construction management of the venue.
• CFK gGmbH (Centrum für Freizeit und Kommunikation der Lebenshilfe)minorStrategic or Co-development Partner · 1 January 2021CFK gGmbH is the operator of GymLodge — an inclusion project affiliated with Lebenshilfe that integrates disabled people into the labor market. Geplan Design provided interior design and collaborated with Slooom to develop the sleeping pods. GymLodge was awarded the Saarländischer Staatspreis für Design 2023.
• b'mine Frankfurt Airport (Hotel Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Geplan Design was the lead interior design firm for the b'mine Frankfurt Airport hotel (241 rooms including 40 CarLofts), developing the unique CarLoft concept, Smart Rooms, and all public areas. The project won multiple awards including ArchDesign Award 2022 and German Design Award Special Mention 2023.
• Hyatt Hotels CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Geplan Design completed the interior redesign of publicly accessible areas for two Hyatt Centric properties: Hyatt Centric Murano Venice (2020-2021, in a former Murano glass-blowing workshop) and Hyatt Centric Milan Centrale. Both projects incorporated local cultural themes (Venetian glass, Milanese design) into the interior concepts.
• Rolf Benz CONTRACTcoreStrategic or Co-development Partner · 1 January 2019Geplan Design collaborated with Rolf Benz CONTRACT to develop XAIO — a space-saving modular headboard system for the hospitality industry. The product integrates bedside table, shelf, seating, and lounge area, with high-quality upholstery, lighting (in partnership with Baulmann), and electrical systems (Jung Group). The partnership combined Geplan Design's hospitality design expertise with Rolf Benz's manufacturing capabilities. First launched in Nagold, Germany.
• Walter KnollminorStrategic or Co-development Partner · 1 January 2019Walter Knoll served as a furniture and interior design partner for the WeberHaus Architektenvilla project — a 330 sqm model home created for WeberHaus' 60th anniversary. Walter Knoll contributed premium furniture pieces to complement the regional-international interior design concept.
• SV Hotel-GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2017SV Hotel-Group brought Geplan Design in as interior design partner for the Courtyard & Residence Inn by Marriott in Munich. SV Hotel-Group operates Marriott-branded properties in Germany and acts as the hotel operator/owner, with Geplan Design delivering the design scope.
• Lindner Hotels AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Geplan Design has an established working relationship with Lindner Hotels AG, completing multiple projects: the Lindner Congress Hotel event area in Düsseldorf (2017), the 18th & 19th floor extension including Otto's Skybar (2019-2022), and the Lindner Congress Hotel event redesign. Lindner Architekten (Lindner's in-house architecture firm) often leads project architecture, bringing Geplan Design in for interior design scopes.
• H-Hotels GmbH (H2, Hyperion, H4 brands)coreChannel Partner/ Reseller/ Distributor · 1 January 2017H-Hotels GmbH is a repeat client for Geplan Design across multiple hotel projects: H2 & H4 Hotel Leipzig (2017-2020, 860 rooms), H2 Hotel Saarbrücken (newest), and H4 Hotel Borussia Park Mönchengladbach (2015-2018). H-Hotels operates and owns these properties, commissioning Geplan Design for full interior design scopes.
• GE Additive (General Electric Division)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Geplan Design designed the interior for the 40,000 sqm GE Additive 3D-Campus in Lichtenfels, Germany — a headquarters building for General Electric's additive manufacturing division. The design integrated 3D printing themes throughout 20,000 sqm of interior space. Won ICONIC Awards 2023 and German Design Award 2023.
• me and all hotels (powered by Lindner)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Geplan Design designed the me and all hotel Düsseldorf-Oberkassel (14,000 sqm, 249 rooms with artistic bathrooms and pantry kitchens) for the me and all brand (powered by Lindner). Featured a convertible 'design wall' and colorful, glamorous interiors.
• Steigenberger Hotels AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Geplan Design developed the JAZ hotel brand for Steigenberger Hotels AG from concept through implementation, designing JAZ in the City Amsterdam (247 rooms, 11 suites) and JAZ in the City Stuttgart (subsequent location). Additional Steigenberger projects include Steigenberger Hotel München, Steigenberger Inselhotel Konstanz, and Steigenberger Hotel Düsseldorf.
• Hotel Traube TonbachcoreStrategic or Co-development Partner · 1 January 2015Hotel Traube Tonbach provided star-chef catering for the Vector CANtine staff restaurant designed by Geplan Design for Vector Informatik in Stuttgart. This long-running partnership supplies the culinary concept for multiple Geplan Design food service projects, ensuring a link between hospitality-quality dining and corporate staff restaurants.
• Hotel Jungbrunn (Family Business)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Hotel Jungbrunn in Tannheim, Austria is a repeat client for Geplan Design across multiple projects spanning 2013-2021: restaurant redesigns (Jungbrunn Grill, Jankerstube), suite designs (Abendrot, Milk & Honey, Vilsalpsee), wellness area conversions, and new construction. Won the Spa Award 2022.
• Travel Charme Hotel GmbH & Co. KGminorChannel Partner/ Reseller/ Distributor · 1 January 2013Geplan Design completed the renovation of the Kurhaus Binz on Rügen for Travel Charme Hotel GmbH & Co. KG — redesigning 126 rooms (20 suites), lobby, restaurant, bar, lounge, and conference areas to appeal to a younger target market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JOI-Design: Hamburg-based interior design firm specializing in hotel, gastronomy and resort interiors across Europe. Closest direct peer given overlapping DACH geography, hospitality focus and similar boutique scale.
• Yabu Pushelberg: Toronto/New York-based luxury hospitality and lifestyle interior design firm with global hotel chain clients. Direct peer in concept-driven hotel interior design for premium brands.
• Richmond International: UK-based hospitality interior design firm working with luxury and upscale hotel groups globally. Direct peer in hotel interior design for international chains.
• AvroKO: New York-based hospitality design and brand development firm creating restaurant, hotel and bar concepts. Direct peer in hospitality-focused concept and interior design with award-winning profile.
• Pierre-Yves Rochon: Paris-based luxury hospitality interior design firm serving global five-star hotel brands. Direct peer in concept-led luxury hotel interior design.
• Concrete Architectural Associates: Amsterdam-based design studio known for hospitality, hotel and lifestyle interiors including citizenM and other European hotel brands. Direct peer in Benelux hospitality interior design space.
• Tara Bernerd & Partners: London-based interior architecture firm with strong hotel, residential and lifestyle portfolio. Direct peer in European boutique-scaled hospitality and lifestyle interior design.
• FG stijl: Dutch interior architecture firm with strong hospitality, workplace and retail portfolio. Direct peer across Benelux/DACH in interior architecture services for branded environments.

Broad incumbents

• Rockwell Group: New York-based cross-disciplinary design firm with significant hotel, restaurant and entertainment interior design work. Larger incumbent serving many of the same global hospitality brands.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm operating across luxury and upscale hotel segments worldwide. Serves many of the same international chains as Geplan but at far larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geplan Design