An-el Elektroteknik

What An-el Elektroteknik does

An-el Elektroteknik San. ve Tic. Ltd. Şti. is a privately held, family-owned electrical equipment distributor headquartered in Şehitkamil, Gaziantep, Turkey. The company operates from a 6,000 m² facility stocking approximately 8,000 product varieties sourced from leading global and Turkish electrical equipment manufacturers, with 20 sales representatives and a claimed base of 3,560 customers served over more than 70 years of family involvement in the sector (the current entity was established in 1996 by three ANNAÇ family members, consolidating predecessor businesses dating to 1952). Its core offerings span industrial transformers (1600 KVA to 11100 KVA), factory electrical systems, and solar energy solutions under the Anel Solar sub-brand; it also operates consumer/SMB e-commerce via anelelektromarket.com and a B2B ordering portal at siparis.anelelektroteknik.com, supported by a multi-language website (Turkish, English, Arabic).

The company serves industrial buyers across textile, food processing, recycling, and energy sectors, with documented enterprise reference projects including a 11,100 KVA textile factory installation for Uğur Demir Halı, a 3,150 KVA transformer for Beşler Makarna, and a 2,000 KW solar field for ORMES Enerji, all delivered between 2019 and 2020. Revenue mechanics combine quote-based B2B enterprise projects (multi-year contracts for large orders), direct sales through the 20-rep field force, and transactional e-commerce for smaller buyers. Distribution is domestic Turkey-focused, with the company claiming a global footprint; foreign-language (Arabic, English) website and Arabic-language support suggest nascent cross-border commercial intent. The company holds no disclosed patents, trademarks, or external institutional investment, and is registered as a limited partnership (Ltd. Şti.) under Turkish law, compliant with KVKK data protection requirements.

Name

An-el Elektroteknik

Legal name

An-el Elektroteknik San. ve Tic. Ltd. Şti.

Website

https://anelelektroteknik.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

An-el Elektroteknik is a family-owned Turkish electrical equipment distributor based in Gaziantep, stocking 8,000 SKUs from leading global and local manufacturers and serving industrial customers in textile, food, energy, and recycling sectors with transformers, factory electrical systems, and solar energy solutions.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (33531)

SIC

Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro industry

PRIMARYIMAGAAAA

Transformers (Power, Distribution, Instrument, Specialty)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Power Generation & Grid Equipment (Transformers, Switchgear, Substations)

SECONDARYEUADACAJ

Power Transformers, Reactors & Auxiliary Power Systems

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Substations, Switchgear & Protection Systems

SECONDARYEUAEAFAB

Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Mechanical, Electrical & Plumbing (MEP) for Energy Facilities

SECONDARYIMAGAAAI

Grid-Scale Power Conversion & Interconnection (PCS, Grid-Tie Inverters, Converter Stations)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Power Generation & Grid Equipment (Transformers, Switchgear, Substations)

Keywords

• Electrical equipment distribution
• Power transformer supply
• Solar energy systems
• Factory electrical solutions
• Industrial electrical components

Headquarters

HQ city

Sehitkamil

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Electrical Equipment Distribution: Distribution of electrical equipment including transformers, wiring, and industrial electrical components from global and Turkish manufacturers. Revenue generated through product sales with quote-based pricing for large orders and e-commerce for smaller purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

An-el Elektroteknik distributes electrical equipment and delivers factory electrical system solutions to industrial customers in Turkey. The company supplies power transformers (ranging from 1,600 KVA to 11,100 KVA), solar energy systems under the Anel Solar brand, and complete factory electrical infrastructure including power distribution and transformer installations. It also operates a smaller-order e-commerce storefront at anelelektromarket.com and a dedicated B2B ordering portal.

Product overview

An-el Elektroteknik is an electrical equipment distributor based in Gaziantep, Turkey, operating since 1996. The company offers a portfolio of products including transformers and power systems (ranging from 1600 KVA to 11100 KVA), solar energy solutions under the Anel Solar brand, and operates an e-commerce platform (Anel Elektromarket). The company distributes products from world and Turkey's leading manufacturers, serving industrial sectors including textiles, food processing, and manufacturing. With 6000 m² of closed area and 8000 product varieties in stock, the company also provides factory system solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Anel Solar: Solar energy products and solutions brand operated by An-el Elektroteknik

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Hes Hacılar Elektrik: Turkish cable and electrical equipment manufacturer/distributor serving industrial customers across Turkey. Operates in adjacent product categories (cables, electrical accessories) with similar regional industrial customer base to An-el.

Broad incumbents

• Siemens Turkey: Global incumbent across industrial automation, transformers, and energy systems with a strong Turkish presence. Comparable in the industrial-electrical systems space; like ABB, represents both a potential supplier partner and a direct-channel threat.
• Legrand Turkey: Global manufacturer of electrical and digital building infrastructure, including wiring devices and distribution equipment. Adjacent product overlap with An-el's industrial electrical portfolio and one of the major brands distributed through Turkish channels.
• ABB Turkey: Global electrical equipment manufacturer with broad presence in transformers, switchgear, and industrial electrical systems. An-el distributes ABB-class brands; ABB is the type of upstream supplier whose direct-to-customer moves pose the biggest disintermediation risk to An-el.
• Eaton Turkey: Global power management company with strong presence in transformers, switchgear, and industrial electrical components. Comparable in product scope; another potential upstream brand An-el distributes and a competitor at the customer interface.
• Schneider Electric Turkey: Global leader in energy management and industrial electrical equipment. Overlaps with An-el's product categories (transformers, distribution, industrial electrical) and is one of the brands An-el likely distributes.

Direct peers

• Ulusoy Elektrik: Major Turkish manufacturer of distribution and power transformers (up to 160 MVA). Highly comparable to An-el given overlapping transformer product focus serving the same Turkish industrial customer base; An-el is plausibly a distribution channel for Ulusoy products.
• Maysan Mando: Turkish manufacturer of power and distribution transformers serving industrial and utility customers. Comparable product portfolio (transformers in the same KVA range) and Turkish-market focus overlap directly with An-el's core business.
• Astor Transformer A.Ş. One of Turkey's largest transformer manufacturers, listed on Borsa Istanbul. Directly comparable product overlap (power and distribution transformers 1600–11,100 KVA range) and overlapping customer verticals in Turkish industrial markets.
• Efen Elektrik: Turkish manufacturer and supplier of low/medium-voltage electrical equipment including transformers, switchgear, and busbar systems. Comparable to An-el in product breadth across industrial electrical infrastructure in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anelelektroteknik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about An-el Elektroteknik