Name

Enterprise SG

Legal name

Enterprise Sports Group Pte Ltd

Website

https://enterprisesg.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Strategic Meetings Management (SMM) & Governance (THACAFAA)

Keywords

• Event management services
• Corporate event planning
• Sports event management
• Sponsorship representation
• Workplace marketing agency

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: ESG provides comprehensive event planning and management services including sports events, corporate events, team building, family days, and virtual events. Revenue is generated through service fees for event planning, execution, and management.
2. Sponsorship Representation: ESG acts as commercial agency for rights holders (BWF, UFC, etc.) and brands, securing title sponsorships and managing sponsorship activations. Revenue generated through commission or agency fees for securing sponsorship deals.
3. Workplace Marketing Services: ESG connects brands with working professionals through targeted workplace marketing campaigns, driving brand awareness, customer acquisition, and employee engagement for corporate clients.
4. Rewards Marketing: ESG builds reward and privilege programs for members and employees, including loyalty activation and merchant partnerships for clients like AIA Vitality, UnionPay, and Samsung Rewards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Enterprise SG is a Singapore-based B2B marketing agency that plans, executes, and manages corporate events, sports events, team building programs, family days, partner events, virtual events, and health and wellness programs for enterprise clients. It also provides sponsorship representation services for sports rights holders and brands, workplace marketing campaigns that connect brands with working professionals, and rewards/loyalty program development for clients such as AIA, UnionPay, and Samsung.

Product overview

Enterprise SG (Enterprise Sports Group) is a Singapore-based international marketing agency specializing in event management and brand activation services. The company operates as a single integrated service offering rather than a software platform. Its portfolio consists of five core service modules: Events Management (encompassing Sports Events, D&D and Awards Ceremony, Team Building, Family Day, Partner Events, Virtual Events, and Health and Wellness Events), Workplace Marketing, Sponsorship Representation, and Rewards Marketing. Additionally, the company runs a sub-brand called ESG Wellness Series that delivers virtual wellness programming to a large workplace community. The company serves corporate clients seeking event planning, brand activation, sponsorship brokering, and employee engagement solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Management Comprehensive event management services covering the full event lifecycle including planning, execution, and post-event engagement for large corporate clients. Covers corporate events, conferences, networking sessions, and client acquisition events.
• Sports Events Corporate sports event planning services including sports days, walking challenges, running events (5K, 10K, marathon), and tournaments. Includes route planning, timing systems, and end-to-end event management for corporate and federation clients.
• D&D and Awards Ceremony Celebration events including gala dinners, corporate dinner and dance (D&D) events, and awards ceremonies. Services span themed events, award presentations, and VIP recognition for corporate clients.
• Team Building Corporate team bonding activities including adventure hunts, skill development workshops, on-site fitness classes (yoga, Pilates, Zumba, Muay Thai), stress management sessions, and wellness seminars.
• Family Day Corporate family day events featuring engaging activities that boost team morale and foster work-life balance. Includes themed events, games, and family bonding activities for corporate employees and their families.
• Partner Events Business networking events and luncheons including industry meetups, charity events, and business networking sessions designed to facilitate connections within industries for corporate clients.
• Virtual Events Online event management including virtual business conferences, bespoke corporate virtual events, webinars, and hybrid events. Covers planning, execution, and post-event support for corporate clients.
• Health and Wellness Events Corporate wellness events featuring health talks, financial wellness webinars, health screenings, fitness challenges, and wellness programming for employees, including the monthly ESG Wellness Series community platform.
• Workplace Marketing Brand activation and customer acquisition campaigns targeting working professionals in corporate environments. Includes on-ground brand activations, multi-channel marketing, and workforce engagement programs for brands seeking to reach working professional audiences.
• Sponsorship Representation Commercial representation services for rights holders and organizations including securing title sponsors, brand partnerships, athlete management, and community engagement. Works with sports federations and event organizers to monetize sports IP.
• Rewards Marketing Rewards and privileges program development for employee and member engagement. Includes gamification, incentives, loyalty programs, merchant partnerships, and benefits administration to foster long-term engagement for clients including AIA Vitality, UnionPay Asia Prestige Programme, Changi Rewards, and Samsung Pay.
• ESG Wellness Series Monthly virtual health and financial wellness talks and activities for a community of 700,000+ employees across 700+ companies in Singapore, featuring holistic wellness programming delivered as part of ESG's broader event management and workplace engagement offerings.

Quantifiable outcome

• Over $80 million in sponsorship cash generated for clients
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Kingsmen Creatives LtdcoreStrategic or Co-development PartnerESG is an associate of Kingsmen Creatives Ltd, an SGX-listed company with 18 offices across Asia Pacific and Middle East. This relationship provides ESG with global network access and unparalleled expertise in event planning and management services.
• Badminton World Federation (BWF)flagshipStrategic or Co-development PartnerESG serves as the exclusive commercial agency for BWF sponsorship representation, managing premier events including BWF World Championships, BWF Sudirman Cup, and BWF Thomas & Uber Cup. Secured title sponsors including AVIVA, Osim, MetLife, LiNing, Red Bull China, Chery China, and Total.
• UFC (Ultimate Fighting Championships)coreStrategic or Co-development PartnerESG acts as the commercial agency representing UFC in Asia, seeking and securing sponsorship opportunities and facilitating activation strategies to enhance visibility and engagement.
• International Triathlon UnioncoreStrategic or Co-development PartnerESG partnered with International Triathlon Union for sports event management and sponsorship representation.
• Singapore Badminton AssociationcoreStrategic or Co-development PartnerESG has partnered with Singapore Badminton Association for commercial representation and event management, demonstrating proficiency in commercial representation and operations.
• Singapore Rugby UnionminorStrategic or Co-development PartnerESG founder Terence Khoo previously served as General Manager of Singapore Rugby Union before establishing ESG in 2005.
• American ExpresscoreGTM or Marketing PartnerESG was chosen by American Express as the Corporate Acquisition Agency for the Amex Blueworkz program, designed to complement their corporate sales team by acquiring new companies while driving consumer credit card sales.
• FitbitcoreGTM or Marketing PartnerESG was appointed by Fitbit as the exclusive corporate outreach agency to launch the Live Healthy SG Corporate Program across Singapore in partnership with Health Promotion Board (HPB).
• Xiamen AircoreGTM or Marketing PartnerESG collaborated with Xiamen Airlines on sponsorship strategy, securing them as Title Sponsor of Australian Badminton Open and Official Sponsor of Total BWF World Championships.
• Masters Football AsiaminorGTM or Marketing PartnerESG was appointed as Commercial Agency for sponsorship representation and sales for Masters Football Asia, securing Great Eastern and Tag Heuer as official sponsors.
• Singapore Swimming AssociationcoreStrategic or Co-development PartnerESG was appointed as exclusive commercial agency for Singapore National Age Group Swimming Championships, securing China Life Insurance Singapore and Singapura Finance as title sponsors.
• Health Promotion Board (HPB)coreGTM or Marketing PartnerESG partnered with HPB for the National Steps Challenge Corporate Challenge as Corporate Engagement Agency, Singapore's largest Corporate Wellness National Event with over 160,000 participants from 1,130+ companies.
• AIA SingaporecoreGTM or Marketing PartnerESG was commissioned by AIA Singapore to consult and acquire strategic partnerships and loyalty activation for AIA Vitality, securing Cold Storage as exclusive supermarket partner and consulting on activation across 56 stores island-wide.
• UnionPay InternationalcoreGTM or Marketing PartnerESG was selected by UnionPay to acquire merchants and brands for UnionPay's Travel Mate Asia and Asia Prestige Programme across 5 categories in 3 countries, with over 150 merchants participating.
• Changi Airport GroupcoreGTM or Marketing PartnerESG was appointed by Changi Airport Group (CAG) to strategize its privilege and rewards programme, managing consumer loyalty programmes with exclusive offers for over 1.6 million Changi Rewards users.
• Samsung RewardsminorGTM or Marketing PartnerESG was appointed by Samsung Rewards to procure strategic partners for Samsung Pay App, securing 50+ merchant offers for instant gratification and gamification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA6UO4NkE5bXJbcqVXX8fCg
• Facebookfacebook.com/EnterpriseSportsGroup
• LinkedInlinkedin.com/company/enterprise-sports-group-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise SG