Aqua Systems of Houston
Aqua Systems of Houston sells, installs, and services residential water softeners, filtration, reverse osmosis, and problem water systems for homeowners across the greater Houston, TX metropolitan area via a direct-to-consumer, consultative sales model.
- Company typePrivate
- Founded1964
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aqua Systems of Houston does
Aqua Systems of Houston is a privately held, locally operated residential water treatment business serving the Houston, Texas metropolitan area. It is the Houston-area location of the Aqua Systems brand, which the company states has operated continuously for more than 60 years across multiple U.S. locations. The company sells and installs water softeners, whole-house filtration systems, reverse osmosis drinking water systems, and specialized problem water systems for contaminants such as iron, sulfides, tannins, bacteria, and PFAs. Branded products include the SmartChoice II Water Softener, PC-4 Reverse Osmosis, and SmartChoice II Sulfur Filter, all installed by trained technicians with industry-leading warranties and a 90-day money-back guarantee.
The business operates a direct-to-consumer, consultative go-to-market model: customers receive free in-home or in-store water testing, transparent quote-based pricing, professional installation, and an ongoing salt pick-up and delivery subscription that creates a small recurring revenue layer on top of one-time equipment sales and installation services. Distribution is anchored by a single Houston walk-in office (operating Monday-Friday) and a service area spanning at least 25 named Houston metro communities. Customer acquisition relies on local marketing, word-of-mouth referrals, and repeat buyers across home relocations, with no enterprise or commercial customer accounts.
The company is a small franchise/local operator with 11-50 employees, no disclosed revenue or funding, no parent company, no patents or certifications listed, and no digital or AI product surface beyond a marketing website. Its competitive position rests on local presence, regional water expertise, long-standing brand recognition, and bundled service rather than proprietary technology.
Aqua Systems of Houston firmographics
Firmographics- Name
- Aqua Systems of Houston
- Legal name
- Aqua Systems
- Website
- https://loveourwater.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Systems of Houston sells, installs, and services residential water softeners, filtration, reverse osmosis, and problem water systems for homeowners across the greater Houston, TX metropolitan area via a direct-to-consumer, consultative sales model.
- Ownership category
- akta.pro rank
Aqua Systems of Houston industry classification
Industry- Product category
- Residential Water Treatment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Under-Sink Water Filtration Systems (CRAJAJAD)
Keywords
Where Aqua Systems of Houston is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Systems of Houston business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Equipment Sales: One-time sales of water filtration systems, water softeners, drinking water systems, and problem water systems to residential homeowners
- Installation Services: Professional installation of water treatment systems by trained technicians
- Salt Pick-Up and Delivery: Ongoing salt delivery service for water softener maintenance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Water treatment solutions customized to customer needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aqua Systems of Houston product offering
Product offeringCore offering
Aqua Systems of Houston sells, installs, and services residential water treatment systems for homeowners in the Houston, TX metropolitan area. Its offering covers water softeners, whole-home filtration systems, reverse osmosis drinking water systems, and problem water systems that address iron, sulfur, tannins, bacteria, chemicals, PFAs, and chlorine, supported by free water testing, professional installation, and ongoing salt delivery service.
Product overview
Aqua Systems of Houston offers a portfolio of residential water treatment products organized into four main categories: Water Filtration Systems, Water Softeners, Drinking Water Systems, and Problem Water Systems. The product lineup includes branded offerings such as the SmartChoice II Water Softener, PC-4 Reverse Osmosis system, and SmartChoice II Sulfur Filter. These products work together to address various water quality issues including hard water, contaminants like chlorine, lead, arsenic, PFAs, iron, sulfides, tannins, and bacteria, providing comprehensive whole-home water solutions backed by industry-leading warranties.
Differentiator
Problem solved
Functional benefit
Brands
- SmartChoice II Water Softener: Water softener product line for removing hard water minerals
- PC-4 Reverse Osmosis
- SmartChoice II Sulfur Filter
Products and services
- Water Softeners
Quantifiable outcome
- Free water testing available to determine specific contamination issues before recommending solutions
- +1 more outcomes
Companies that use Aqua Systems of Houston
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Aqua Systems of Houston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aqua Systems of Houston partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aqua Systems of Houston competitors and assessment
Company assessmentDirect peers
- Hague Quality Water: Direct competitor in residential water softeners, reverse osmosis, and specialty filtration through a North American dealer franchise network; very similar product breadth and install-service offering.
- Pelican Water Systems: Residential water filtration and softening company selling whole-house filters, salt-free softeners, and RO units direct and through dealers; overlaps on product mix and consultative sales motion.
- Rayne Water: Residential water softener and filtration franchise with a similar dealership model, especially strong in Texas and the Southwest; directly comparable on geographic focus and product offering.
- Kinetico: Manufacturer and dealer of residential water softeners, filtration, and RO systems sold through authorized local dealers; competes head-to-head with Aqua Systems on product category, install service, and salt delivery.
- US Water Systems: Residential water treatment provider focused on problem water (iron, sulfur, hard water) with custom solutions and dealer-style consultation; near-identical problem-water positioning.
Broad incumbents
- Culligan Water: Global leader in residential and commercial water treatment with a similar franchise/dealer model offering softeners, filtration, and RO systems; directly comparable product set and recurring salt/service revenue model.
- Aquasana (Coway): National residential filtration brand (now part of Coway) offering whole-house and point-of-use systems; broader incumbent competitor in the same household water treatment category.
- EcoWater Systems: Whirlpool-owned residential water treatment brand with dealer network selling softeners, filters, and RO systems; same whole-home treatment positioning and recurring service contract model.
- Pentair: Large water treatment manufacturer whose residential division (e.g., Everpure) competes in filtration; while broader in scope, supplies/installs residential water equipment through plumbers like Aqua Systems.
Emerging players
- SpringWell Water Filtration Systems: DTC-first residential filtration brand selling whole-house and under-sink systems; represents the online/disintermediation threat Aqua Systems faces on filtration products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Systems of Houston social profiles
Digital presenceAqua Systems of Houston financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Systems of Houston leadership team
Management profileNumber of profiles
Aqua Systems of Houston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Systems of Houston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Systems of Houston
What does Aqua Systems of Houston do?
Aqua Systems of Houston sells, installs, and services residential water treatment systems for homeowners in the Houston, TX metropolitan area. Its offering covers water softeners, whole-home filtration systems, reverse osmosis drinking water systems, and problem water systems that address iron, sulfur, tannins, bacteria, chemicals, PFAs, and chlorine, supported by free water testing, professional installation, and ongoing salt delivery service.
Is Aqua Systems of Houston a public or private company?
Aqua Systems of Houston is a private company. It is classified as family owned and is currently operating.
When was Aqua Systems of Houston founded?
Aqua Systems of Houston was founded in 1964. It employs 11 to 50 people.
Where is Aqua Systems of Houston based?
Aqua Systems of Houston is headquartered in Houston, United States, in the North America region.
How does Aqua Systems of Houston make money?
Three revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are installation Services and salt Pick-Up and Delivery.
Who are Aqua Systems of Houston's main competitors?
Direct peers on record are Hague Quality Water, Pelican Water Systems, Rayne Water, Kinetico and US Water Systems. Broad incumbents are Culligan Water, Aquasana (Coway), EcoWater Systems and Pentair. SpringWell Water Filtration Systems is listed as an emerging player.
Does Aqua Systems of Houston have an API?
No public API is recorded for Aqua Systems of Houston.
What industry is Aqua Systems of Houston in?
Aqua Systems of Houston's product category is Residential Water Treatment. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 42372 and its SIC code is 3634.