Ashvini Magnets
Ashvini Magnets Pvt. Ltd. is a Pune, India-based manufacturer of bonded ferrite, hybrid, and rare-earth permanent magnets and insert/over-molded magnetic assemblies, serving 200+ global industrial customers with claimed 80%+ share of India's injection molded magnet segment and a newly commissioned NdPr metal facility.
- Company typePrivate
- Founded1986
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ashvini Magnets does
Ashvini Magnets Pvt. Ltd., headquartered in Pune, India and operating as the magnet manufacturing arm of the Ashvini Group (founded 1986), manufactures and supplies bonded permanent magnets and specialized magnetic assemblies for industrial customers globally. Its product portfolio spans three assembly product lines — Insert Molded Magnets, Over Molded Magnets, and Magnetic Assemblies — and three bonded material lines — Injection Bonded Ferrite, Hybrid, and Rare Earth Magnets — produced on a common manufacturing platform built on proprietary kneading and dispersing technology, captive compounding, 3D CAD/FEA-based mold design, and automated robotic injection-molding lines with a stated capacity of 4 million magnets per month (40 tonnes). The company produces magnets ranging from 0.2 g to 500 g in weight, with magnetic strengths from 0.4 MGOe to 18 MGOe, complex 3D geometries (turbine, helical, undercuts), and pole configurations from 2 to 72 poles, and claims 80%+ market share in India's injection molded magnet segment with 200+ global customers and single-source supplier status for the majority of its clients.
The business operates a quote-based, project-driven B2B model: revenue is generated primarily through hardware sales of finished magnets and assemblies, complemented by professional services across a five-stage material study process (concept/feasibility, engineering/design, prototyping, tooling, and full-scale manufacturing) co-developed with customer specifications, and supported by a dedicated export operations team shipping globally in compliance with UN902 packaging standards. The go-to-market motion is enterprise field sales, with no public pricing, no consumer-facing apps or APIs, and direct contact via specialized sales, HR, vendor, and admin channels.
In October–December 2025, Ashvini Group vertically extended into upstream rare-earth metallurgy through sister subsidiary Ashvini Rare Earth Pvt. Ltd., commissioning India's first private 15-tonne-per-annum Neodymium-Praseodymium (NdPr) metal facility in Pune with strategic support from BARC, IREL, and JNARRDC and prior funding from India's Ministry of Mines. The NdPr plant targets aerospace, defence, EV, and clean-energy applications but had not commenced commercial production at the time of reporting; the group has additionally announced parallel plans for a 600 tpa NdPr expansion or a 100 kg/day EV-grade sintered magnet line.
Ashvini Magnets firmographics
Firmographics- Name
- Ashvini Magnets
- Legal name
- Ashvini Magnets Private Limited
- Website
- https://ashvinimagnets.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ashvini Magnets Pvt. Ltd. is a Pune, India-based manufacturer of bonded ferrite, hybrid, and rare-earth permanent magnets and insert/over-molded magnetic assemblies, serving 200+ global industrial customers with claimed 80%+ share of India's injection molded magnet segment and a newly commissioned NdPr metal facility.
- Ownership category
- akta.pro rank
Ashvini Magnets industry classification
Industry- Product category
- Bonded Permanent Magnets
- NAICS
- Primary Metal Manufacturing (331), Iron and Steel Mills and Ferroalloy Manufacturing (3311), Nonferrous Forging (332112), Metalworking Machinery Manufacturing (33351)
- SIC
- Electronic Coils, Transformers & Other Inductors (3677), Primary Smelting & Refining Of Nonferrous Metals (3330), Metal Forgings & Stampings (3460), Metalworkg Machinery & Equipment (3540)
- akta.pro primary industry
- Transformers & Magnetics (Power/Signal) (HDAHANAD)
- akta.pro secondary industries
- Metal Melting & Secondary Smelting/Refining (Recycled Feedstock Producers) (EUAIAJAJ), Ferrous Metals Trading & Distribution (Iron Ore, Pig Iron, DRI/HBI, Ferroalloys) (IMAKAJAA), Spindles & High-Speed Drives (Machine Tool Spindles, High-speed Motors) (IMAGACAL)
Keywords
Where Ashvini Magnets is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Markets served
Ashvini Magnets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Magnets and magnetic assemblies (injection bonded, insert moulded, over moulded): Core revenue from sale of finished magnet products including injection bonded ferrite, hybrid, and rare earth magnets, plus specialized magnetic assemblies, sold as standalone hardware.
- Custom design, prototyping and tooling services: Revenue from material study process covering concept/feasibility, engineering/design, prototyping, tooling, and full-scale manufacturing — typically co-developed with customer specifications.
- International export sales: Export revenue generated by a dedicated export operations team shipping magnets to global clients in compliance with international shipping and export regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for magnets and assemblies |
Go-to-market motion1 record
Ashvini Magnets product offering
Product offeringCore offering
Ashvini Magnets manufactures and supplies injection-bonded ferrite, hybrid, and rare earth magnets, along with insert-molded, over-molded, and custom magnetic assemblies. Production leverages proprietary kneading/dispersing technology, captive compounding, 3D CAD and FEA-based mould design, and high-volume automated injection moulding lines capable of 4 million magnets per month (40 tonnes). The offering is vertically extended upstream into Neodymium-Praseodymium (NdPr) metal production through sister subsidiary Ashvini Rare Earth Pvt. Ltd.
Product overview
Ashvini Magnets Pvt. Ltd. operates as the magnet manufacturing arm of the Pune-based Ashvini Group (founded 1986), with a unified bonded-magnets portfolio comprising three specialised assembly products — Insert Molded Magnets, Over Molded Magnets, and Magnetic Assemblies — and three bonded magnet material lines: Injection Bonded Ferrite Magnets, Injection Bonded Hybrid Magnets, and Injection Bonded Rare Earth Magnets. These six product lines share a common manufacturing platform built on proprietary kneading/dispersing technology, captive compounding, and high-volume automated injection moulding with a stated capacity of 4 million magnets per month (40 tonnes). The product offering is vertically extended upstream by Neodymium-Praseodymium (NdPr) Metal produced at the sister subsidiary Ashvini Rare Earth Pvt. Ltd., supplying the critical rare earth input for the bonded rare earth magnet line and planned downstream sintered magnet production.
Differentiator
Problem solved
Functional benefit
Products and services
- Insert Molded Magnets Specialized insert molded magnets produced via proprietary kneading and dispersing technology, enabling mono-bloc moulding with metals or other objects for tailored assembly applications across automotive, motors, and electronics.
- Over Molded Magnets Over molded magnetic solutions encapsulating magnets with protective polymer overmoulding, providing smooth aesthetics without post-processing and high machining ability.
- Magnetic Assemblies Custom magnetic assemblies combining bonded magnets with other components to meet complex application requirements across automotive, motors, and electronics industries.
- Injection Bonded Ferrite Magnets Injection bonded ferrite magnets manufactured using Ashvini's captive compounding facility and high-volume automated injection moulding, suitable for cost-sensitive applications.
- Injection Bonded Hybrid Magnets Injection bonded hybrid magnets combining ferrite and rare earth materials to balance performance and cost for diverse industrial applications.
- Injection Bonded Rare Earth Magnets High-performance injection bonded rare earth magnets with magnetic strengths up to 18 MGOe and complex 3D shapes including turbine and helical geometries.
- Neodymium-Praseodymium (NdPr) Metal NdPr metal produced from oxide at India's first private NdPr production facility in Pune, intended as critical raw material input for permanent magnets used in EVs, wind energy, electronics and defence.
Companies that use Ashvini Magnets
Customer profileIdeal customer profiles2 records
Ashvini Magnets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Ashvini Magnets partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights5 records
Ashvini Magnets competitors and assessment
Company assessmentEmerging players
- MP Materials: US-based rare earth miner and processor building downstream NdPr and magnet capacity outside China — peer to Ashvini Rare Earth as a Western-aligned rare earth materials company pursuing mine-to-magnet vertical integration.
- Lynas Rare Earths: Largest non-Chinese producer of separated rare earth materials, including NdPr oxide, with a growing downstream strategy — directly comparable to Ashvini Rare Earth as a non-Chinese rare earth supplier targeting ex-China magnet and OEM customers.
Direct peers
- Bunting Magnetics: Manufacturer of magnetic assemblies, bonded magnets, and magnetic separation equipment with global operations and custom engineering capability — comparable as a competing mid-sized magnetic assemblies and bonded magnet producer.
- Arnold Magnetic Technologies: Global manufacturer of bonded and sintered permanent magnets, magnetic assemblies, and precision thin metals serving automotive, aerospace, defense, and industrial markets — directly comparable to Ashvini's bonded magnet and assembly portfolio.
- Magnet Applications: Custom manufacturer of bonded ferrite and rare earth magnets, magnetic assemblies, and injection-molded magnet components for automotive, sensor, and industrial applications — highly comparable to Ashvini's bonded magnet and insert-molding capabilities.
- Dexter Magnetic Technologies: Designs and manufactures magnetic assemblies, bonded magnets, and custom magnetic solutions for medical, aerospace, and industrial customers — closely comparable in product mix of insert-molded magnets, assemblies, and custom magnetic engineering.
Broad incumbents
- VACUUMSCHMELZE (VAC): Major global producer of rare earth permanent magnets, magnetic assemblies, and soft magnetic materials for automotive, industrial, and energy applications — relevant as a large incumbent competing in the same sintered/bonded rare earth magnet categories Ashvini is targeting.
- Neo Performance Materials: Global processor of rare earth materials and producer of bonded and sintered magnets, with operations spanning rare earth oxides, metals, and magnetic materials — directly relevant as a vertically integrated rare-earth-to-magnet peer with a much larger global footprint.
- Shin-Etsu Chemical (Magnetics Division): World's largest producer of sintered neodymium magnets, serving automotive, IT, and energy applications — sets the competitive benchmark for the sintered NdFeB magnet market Ashvini is seeking to enter through its planned EV-grade line.
- TDK Corporation (Magnetics Division): Diversified electronics giant with a substantial neodymium and ferrite magnet business serving automotive, industrial, and consumer markets — a broad incumbent whose magnet portfolio overlaps with Ashvini's bonded ferrite and rare earth magnet lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ashvini Magnets compliance and trust
Trust signalCompliance1 record
Ashvini Magnets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ashvini Magnets leadership team
Management profileNumber of profiles
Ashvini Magnets subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ashvini Magnets funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ashvini Magnets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ashvini Magnets
What does Ashvini Magnets do?
Ashvini Magnets manufactures and supplies injection-bonded ferrite, hybrid, and rare earth magnets, along with insert-molded, over-molded, and custom magnetic assemblies. Production leverages proprietary kneading/dispersing technology, captive compounding, 3D CAD and FEA-based mould design, and high-volume automated injection moulding lines capable of 4 million magnets per month (40 tonnes). The offering is vertically extended upstream into Neodymium-Praseodymium (NdPr) metal production through sister subsidiary Ashvini Rare Earth Pvt. Ltd.
Is Ashvini Magnets a public or private company?
Ashvini Magnets is a private company. It is classified as family owned and is currently operating.
When was Ashvini Magnets founded?
Ashvini Magnets was founded in 1986. It employs 51 to 100 people.
Where is Ashvini Magnets based?
Ashvini Magnets is headquartered in Pune, India, in the Asia region.
How does Ashvini Magnets make money?
Three revenue lines are on record. Magnets and magnetic assemblies (injection bonded, insert moulded, over moulded) is the primary driver. The others are custom design, prototyping and tooling services and international export sales.
Who are Ashvini Magnets's main competitors?
Emerging players on record are MP Materials and Lynas Rare Earths. Direct peers are Bunting Magnetics, Arnold Magnetic Technologies, Magnet Applications and Dexter Magnetic Technologies. Broad incumbents are VACUUMSCHMELZE (VAC), Neo Performance Materials, Shin-Etsu Chemical (Magnetics Division) and TDK Corporation (Magnetics Division).
Does Ashvini Magnets have an API?
No public API is recorded for Ashvini Magnets.
What industry is Ashvini Magnets in?
Ashvini Magnets's product category is Bonded Permanent Magnets. Its primary akta.pro industry code is HDAHANAD, Transformers & Magnetics (Power/Signal), with a secondary code of EUAIAJAJ, Metal Melting & Secondary Smelting/Refining (Recycled Feedstock Producers). Its NAICS code is 331 and its SIC code is 3677.