Norddeutsche Gesellschaft für Diakonie

Name

Norddeutsche Gesellschaft für Diakonie

Legal name

Norddeutsche Gesellschaft für Diakonie mbH

Website

https://ngd.de

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Social Services and Disability Care

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321), Special Needs Transportation (485991)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industries

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC), Transportation & Errands (Non-Emergency) (HLADAGAF), Paratransit & Non-Emergency Medical Transportation (NEMT) (TLAFAAAM)

Keywords

• Social services
• Disability care
• Vocational rehabilitation
• Elderly care
• Sheltered workshops

Headquarters

HQ city

Rendsburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Social Services Provision: Government-funded social services including care for children, people with disabilities, elderly individuals, social psychiatry, addiction support, and sexual health counseling. Revenue is derived from public funding contracts and service fees.
2. E-commerce Product Sales: Sale of handmade products manufactured by people with disabilities in NGD workshops, including soaps, candles, bags, bikes, plants, food items, and garden supplies through multiple online shops.
3. Donations: Accepts charitable donations, with PayPal as a payment processing option for donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Norddeutsche Gesellschaft für Diakonie (NGD) operates as a non-profit diaconal social services provider, delivering government-funded care for children, youth and young adults, people with disabilities, elderly individuals, social psychiatry, addiction support, and sexual health counseling across more than 450 locations in Schleswig-Holstein and Berlin. In parallel, NGD runs inclusion enterprises (workshops) where people with disabilities produce handmade soaps, candles, woodcrafts, recycled-material bags, bicycles, garden supplies, and regional food products sold through five online shops and 14+ physical retail locations, alongside a transportation service (NGF Fahrservice) for mobility-impaired clients.

Product overview

Norddeutsche Gesellschaft für Diakonie (NGD) is a large social services provider operating across Schleswig-Holstein and Berlin with over 450 locations. The organization offers a diverse portfolio of services including care for children, youth, people with disabilities, elderly care, social psychiatry, addiction services, and sexual health counseling. NGD operates multiple online retail shops (EckWerk, Schlei-Shop, SyltmeinSylt, StormWerk, Schrebers Landmarkt) selling products made by people with disabilities in their workshops—ranging from handmade soaps, candles, and woodwork to gardening supplies, regional foods, and recycled products. Additional services include transportation for people with disabilities (NGF Fahrservice), catering establishments, and a public awareness campaign called 365xSinn. The organization uses integrated technology platforms including softgarden for recruitment, Matomo for analytics, and operates its own e-commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• EckWerk: Online shop for Eckernförder Werkstatt featuring soaps, candles, woodcraft products, and k-lumet fire starters made from recycled materials by people with disabilities
• Schlei-Shop
• StormWerk
• SyltmeinSylt
• Schrebers Landmarkt
• 365xSinn
• handic@pp
• k-lumet
• NGD Plus
• NGD-Markenportal

Products and services

• Services for Children, Youth and Young Adults Youth welfare services, residential youth groups, vocational preparation, career guidance, and educational support for children, adolescents, and young adults across Theodor-Schäfer-Berufsbildungswerk, Bugenhagen Berufsbildungswerk, Berufsbildungswerk Neumünster, NFE Breklum, JugendhilfeNetzwerk Nord-Ost, Tatwerk Stormarn, Kolonistenhof, and Familien-Hostel St. Peter-Ording.
• Services for People with Disabilities Vocational rehabilitation, sheltered employment in workshops, supported independent living, residential assistance, and barrier-free mobility services for individuals with physical, intellectual, or multiple disabilities. Delivered via multiple Werkstätten (workshops), Wohnassistenz facilities, NGF Fahrservice transportation, and supported employment programs across Schleswig-Holstein and Berlin.
• Services for Elderly People Elderly care, senior housing, daily living assistance, and social engagement programs for older adults, including Seniorenwohnanlage Am See and related residential and community facilities.
• Social Psychiatry (Sozialpsychiatrie) Social psychiatry services providing support and care for individuals with mental health needs, delivered through Tide Sozialpsychiatrie, DASI Berlin gGmbH, ABEW DASI Berlin, and other dedicated facilities.
• Addiction Support (Suchthilfe) Addiction support services helping individuals dealing with substance abuse and dependency issues, delivered alongside social psychiatry programs across NGD facilities.
• Sexual Health and General Health Counseling (Beratung Sexualität und Gesundheit) Counseling services addressing sexual health and related wellness topics, providing education, prevention, and individual consultation.
• NGF Fahrservice Mobility Service Transportation service for people with disabilities, providing daily transport from residences to workplaces and facilities, operating a fleet of specially equipped vehicles across Schleswig-Holstein regions including Ahrensburg, Bad Oldesloe, Eckernförde, Flensburg, Hagenow/Boizenburg, Hohenwestedt, Husum, Norderstedt, Rendsburg, and Schleswig.
• EckWerk Online Shop E-commerce retail shop for products from Eckernförder Werkstatt, including handmade soaps, candles, woodworking items, and k-lumet fire starters. Ships within Germany with free shipping over €100 and €8.40 shipping below that.
• Schlei-Shop Online Shop Online shop for products from Schleswiger Werkstätten offering regional items, sailcloth bags, wood and glass products, furniture, and local specialties.
• SyltmeinSylt Online Shop Online shop featuring Sylter Werkstätten products including candles, granola, preserves, and coffee from Sylt island.
• StormWerk Online Shop Online shop for Stormarner Werkstätten products including handic@pp accessories from recycled firefighter jackets, Rad Oldesloe bicycles, and beekeeping products (honey, leather balm).
• Schrebers Landmarkt Online Shop Online shop for Schrebers Erde gGmbH offering garden soils, substrates, bird feed, garden supplies, seeds, fertilizers, and fireplace products, with free shipping over €70.
• Physical Retail Stores and Gastronomy Network 14+ physical retail locations including BioMarkt on Hof Kubitzberg, Rad Oldesloe, Kompass Fahrradcenter, Eckernförder Kaffeerösterei, GlückWerk, Deichbude, himmelsglück, Materia, Schmuckschmiede, Schlei-Bike, Schlei-Werk, Giftbude, and Manufakturladen am Fliegerhorst, plus bistros, restaurants, pensions, and hotels promoted via geniessen-in-sh.de portal.

Quantifiable outcome

• Enabled meaningful employment and social participation for people with disabilities through workshop facilities and supported employment across Schleswig-Holstein and Berlin

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, minor and major.

• softgarden e-Recruiting GmbHcoreTechnology or IntegrationNGD uses softgarden e-Recruiting GmbH (Tauentzienstr. 14, 10789 Berlin) as its applicant management system for processing job applications. The platform handles candidate data collection, talent pool management, and the initiativbewerbung (spontaneous application) process. softgarden operates as a data processor under § 4 Nr. 10 DSG-EKD with a data processing agreement in place.
• Peter Hamel FotografieminorOthersPeter Hamel Fotografie (larsdankert.com) is credited as a primary photographer for NGD's website imagery, along with Lars Dankert and design-ernte.de / Natalie Kraft.
• Meta Platforms (Facebook, Instagram)majorGTM or Marketing PartnerNGD operates joint social media channels with Meta Platforms under shared responsibility (§ 29 DSG-EKD) for insights analytics. Meta provides aggregated, anonymized usage statistics about NGD's profile pages. NGD maintains main and 35+ facility accounts on Facebook and Instagram.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caritas Deutschland: National Catholic welfare federation operating a comparable spectrum of disability, elderly, youth, and counseling services across Germany. The largest non-statutory welfare provider alongside Diakonie.
• Von Bodelschwinghsche Stiftungen Bethel: One of Germany's largest Diakonie-affiliated social services providers operating disability care, hospitals, vocational training, and housing across multiple regions. A scaled analogue to NGD's integrated model.
• Diakonie Deutschland: National federation of Diakonie welfare organizations in Germany. Provides umbrella coordination, advocacy, and standards across regional Diakonie providers including NGD.

Direct peers

• Bundesvereinigung Lebenshilfe: National association focused on people with intellectual disabilities, operating workshops, residential care, and family support services. Closely comparable to NGD's sheltered workshop and supported employment model.
• Caritas Nord (Caritasverband für das Erzbistum Hamburg): Catholic-affiliated welfare organization providing disability, elderly, youth, and social psychiatry services in northern Germany. Mirrors NGD's service portfolio with a different church sponsor.

Regional players

• AWO Landesverband Schleswig-Holstein: Workers' welfare association delivering social services in Schleswig-Holstein including disability care, youth welfare, and senior services. Directly competes with NGD for state contracts.
• Evangelische Stiftung Hephata: Diakonie-affiliated provider in North Rhine-Westphalia operating workshops, residential care, social psychiatry, and vocational training. Comparable scale and service mix to NGD but in a different region.
• Diakonisches Werk Schleswig-Holstein: Sister Diakonie organization serving Schleswig-Holstein, providing overlapping social, disability, and welfare services. Operates in the same geography as NGD with comparable Diakonie mission and funding profile.
• Stiftung Liebenau: Diakonie-affiliated foundation in Baden-Württemberg providing disability services, sheltered workshops, housing, and senior care. Comparable organizational model and service breadth to NGD.

Others

• Der Paritätische Wohlfahrtsverband: Umbrella organization for non-confessional social services providers in Germany. Coordinates members delivering disability, family, and social services comparable to NGD's non-church-affiliated peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp8S1k-DWK7GG5Mppw9Ffgw
• Facebookfacebook.com/NGDGruppe
• Instagraminstagram.com/365xsinn
• LinkedInlinkedin.com/company/ngd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries41 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norddeutsche Gesellschaft für Diakonie