National Olympic Committee of Indonesia

What National Olympic Committee of Indonesia does

National Olympic Committee of Indonesia (Komite Olimpiade Indonesia, "NOC Indonesia") is the sole Indonesian member of the International Olympic Committee, established on 1 January 1952 and recognized under Indonesian Law Number 3 of 2005 as an independent national sports organization. Operating from its headquarters in Jakarta (MOS Building, Jl. Pintu Senayan 1), it coordinates Indonesian participation in the Olympic Games, Asian Games, SEA Games, Asian Winter Games, Youth Olympic Games, Islamic Solidarity Games, and other multi-sport competitions, while supporting nine specialized commissions spanning athletes, culture, gender equality, legal affairs, medical/anti-doping, finance, sport development, environment, and sport for all. Its core deliverables are athlete representation, training-program funding, competition logistics, and bilateral sports diplomacy with peer NOCs.

The organization finances its operations through three revenue streams: government appropriations routed through the Ministry of Youth and Sports (Kemenpora), corporate sponsorship (including BAIC Indonesia, Bank Mandiri, Mills, AICE, Samsung, Li-Ning, and Kings Travel), and Olympic Solidarity grants administered by the IOC. NOC Indonesia operates three primary digital assets: a public-facing website (nocindonesia.id), a member dashboard for federations and athletes (dashboard.nocindonesia.id), and the Tim Indonesia athlete brand. There is no commercial product or proprietary technology platform beyond these communications and member-management tools.

In 2024–2025 NOC Indonesia executed a strategic intensification: it sent 29 athletes (the largest contingent in 20 years) to the Paris 2024 Olympics winning two gold and one bronze medal, including a historic first gold outside badminton (sport climbing, Veddriq Leonardo); fielded 996 athletes across 48 sports at SEA Games Thailand 2025; signed bilateral MoUs with NOC Japan (16 September 2025) and expanded cooperation with the Russian Olympic Committee (13 September 2025); secured AICE as its first TOP-level Olympic Partner; and formally bid for the 2030 Youth Olympic Games as a pathway to a 2036 Summer Olympics host ambition. The organization is currently exposed to IOC sanctions following its refusal to grant visas to Israeli gymnasts, which has triggered exclusion from future Olympic hosting bids until resolved.

Name

National Olympic Committee of Indonesia

Legal name

Komite Olimpiade Indonesia

Website

https://nocindonesia.id

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

NOC Indonesia is Indonesia's sole IOC-recognized National Olympic Committee, established 1952, that coordinates Indonesian athletes across the Olympic, Asian, SEA, and Islamic Solidarity Games. It is funded by government, corporate sponsors, and IOC Olympic Solidarity grants and pursues a 2030 Youth Olympic Games host bid.

Ownership category

akta.pro rank

Product category

National Olympic Committee / Sports Governance

NAICS

Business Associations (813910), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Regional Multi-Sport Games & Festival Organizers (MPAKADAK)

Keywords

• National Olympic committee
• Athlete development programs
• Olympic team preparation
• Sports federation coordination
• Olympic solidarity programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: NOC Indonesia generates revenue through corporate sponsorship agreements with domestic and international partners who provide financial support, equipment, and vehicles in exchange for association with the Indonesian Olympic team and brand visibility at international sporting events.
2. Government Funding: As a national sports organization established under Indonesian law (Undang-Undang Nomor 3 Tahun 2005), NOC Indonesia receives government support for athlete training, competition participation, and operational activities through the Ministry of Youth and Sports (Kemenpora).
3. Olympic Solidarity Programs: NOC Indonesia participates in Olympic Solidarity programs administered by the International Olympic Committee, which provides scholarships, training grants, and development funds for athlete preparation and sports development initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The National Olympic Committee of Indonesia (Komite Olimpiade Indonesia, NOC Indonesia) is the national body responsible for representing Indonesia in the Olympic Movement. It coordinates Indonesia's participation in the Olympic Games and related international multi-sport events, organizes athlete development pathways, manages the deployment of Tim Indonesia (Team Indonesia), and channels Olympic Solidarity programs. The committee acts as the umbrella organization for Indonesia's national sports federations.

Product overview

NOC Indonesia operates a digital platform consisting of its official website (nocindonesia.id) as the primary public-facing product, an authenticated member portal (dashboard.nocindonesia.id) serving national sports federations and athletes, and the Tim Indonesia (Team Indonesia) athlete brand that represents Indonesian athletes at international competitions. The platform covers news, event information, sport branch directories, membership services, and athlete management for multi-event international sports competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tim Indonesia (Team Indonesia) Olympic Delegation Program A program that selects, prepares, and sends Indonesian athletes as the official national delegation to the Olympic Games and related international multi-sport events. Targeted at elite Indonesian athletes who qualify through national federations.
• Athlete Development Programs Long-term development pathways that identify, train, and support Indonesian athletes across age groups and disciplines in cooperation with national sports federations and Olympic Solidarity. Intended for aspiring and elite Indonesian athletes.
• Olympic Solidarity Program Administration Administration of IOC Olympic Solidarity funding, scholarships, technical courses, and development opportunities distributed to Indonesian athletes, coaches, and national federations. Serves Indonesian sports federations, athletes, and coaches.
• National Sports Federation Coordination Umbrella coordination, recognition, and liaison services for Indonesia's national sports federations, aligned with the Olympic Charter. Targeted at national sports federations in Indonesia.

Quantifiable outcome

• 29 athletes qualified for Paris 2024 Olympics, the largest Indonesian contingent in 20 years
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MillscoreGTM or Marketing Partner · 1 December 2025Mills, a local apparel manufacturer, produces the official jersey collection for Tim Indonesia at SEA Games Thailand 2025. The collection features Toraja carving-inspired designs created by designer Sarinah with curation from Didit Hediprasetyo Foundation, using three material categories for different sports needs.
• Didit Hediprasetyo FoundationminorGTM or Marketing Partner · 1 December 2025Fashion designer Didit Hediprasetyo curates and designs official uniforms for Indonesian athletes, including parade uniforms for Paris 2024 Olympics opening ceremony inspired by Raden Saleh's artistic legacy and traditional Javanese attire.
• NOC Japan (Japanese Olympic Committee)coreStrategic or Co-development Partner · 16 September 2025NOC Indonesia signed an MoU with NOC Japan under new leadership Seiko Hashimoto covering Olympic movement collaboration, athlete and coach exchanges, anti-doping program development, and sports science cooperation. Indonesia will assist Japan in developing pencak silat while Japan shares sport science and sport medicine expertise.
• Russian Olympic Committee (ROC)coreStrategic or Co-development Partner · 13 September 2025NOC Indonesia President Raja Sapta Oktohari visited Russia to discuss winter sports development, pencak silat expansion (over 1000 active practitioners in Russia), badminton, and sport innovation including e-sports and drone racing collaboration with Russian Minister of Sports Mikhail Degtyarev.
• BAIC IndonesiacoreGTM or Marketing Partner · 18 February 2025BAIC Indonesia announced partnership with Tim Indonesia (NOC Indonesia) to support athletes competing at international multi-sport events. BAIC provides sponsorship and loans 2 vehicles (BJ40 Plus and X55 II) as official vehicles for Team Indonesia. Support extended to Asian Winter Games Harbin 2025 and other 2025 events.
• Bank MandiricoreGTM or Marketing Partner · 18 February 2025Bank Mandiri serves as official partner supporting Indonesian athletes at Asian Winter Games Harbin 2025. The partnership aligns with the company's strategy to accelerate national sports achievements and strengthen the sports ecosystem development in Indonesia.
• Li-NingminorGTM or Marketing Partner · 18 July 2024Chinese sports apparel manufacturer providing sports kits for Tim Indonesia at Paris 2024 Olympics as official uniform supplier.
• Kings TravelminorGTM or Marketing Partner · 18 July 2024Travel partner providing official travel arrangements for departure and return logistics for Indonesian athletes competing at international events.
• SamsungminorGTM or Marketing Partner · 18 July 2024Global technology company and TOP Olympic sponsor contributing support for Tim Indonesia at Paris 2024 Olympics.
• Worldwide Olympic Partners (Airbnb, Alibaba, Allianz, Coca-Cola, Deloitte, Intel, Omega, P&G, Samsung, Visa)minorGTM or Marketing PartnerGlobal Olympic partners operating under IOC TOP (The Olympic Partner) program who collaborate with NOC Indonesia at various levels for event support and brand association.
• AICEcoreGTM or Marketing PartnerAICE is an Olympic Partner company with exclusive rights from IOC. NOC Indonesia partnered with AICE for Paris 2024 Olympics, representing a milestone as the first TOP-level sponsor partnership for the organization.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Japanese Olympic Committee (NOC Japan): NOC Japan is another IOC-recognized National Olympic Committee with similar functions including athlete development, Olympic team management, and international sports diplomacy. NOC Indonesia has an active MoU with NOC Japan for coach exchanges and sports science sharing, making them direct operational peers in Asia.
• Thailand National Olympic Committee: Thailand's NOC is a regional counterpart hosting the SEA Games 2025 where NOC Indonesia is targeting 80 gold medals. Directly comparable in regional multi-sport event participation, athlete development scale, and ASEAN sports diplomacy role.
• Russian Olympic Committee (ROC): ROC is an IOC-recognized NOC handling athlete participation in Olympic and multi-sport events, with whom NOC Indonesia signed a partnership covering pencak silat expansion and winter sports development. Operates comparable sponsorship, athlete support, and diplomatic functions.

Broad incumbents

• United States Olympic & Paralympic Committee (USOPC): USOPC is a large, well-resourced NOC managing Team USA's Olympic participation, athlete funding (~$50M+ annually), and Paralympic integration. As an established NOC with similar mandate, it serves as a broader-incumbent benchmark for NOC operations, funding scale, and athlete support programs.
• Australian Olympic Committee: Australian Olympic Committee manages Australia's Olympic team with similar athlete preparation, sponsorship, and IOC representation functions as NOC Indonesia. Comparable in scale of multi-sport event participation and corporate partnership models in the Asia-Pacific region.
• Olympic Council of Asia (OCA): OCA is the continental governing body overseeing multi-sport events like Asian Games and Asian Winter Games in which NOC Indonesia participates. Acts as an umbrella organization with coordinating authority over Asian NOCs including NOC Indonesia.

Others

• Badminton Association of Indonesia (PBSI): PBSI is one of the national sports federations under NOC Indonesia's coordination umbrella, governing Indonesia's strongest Olympic sport (badminton). As a member federation, it is an operational peer in athlete preparation and an adjacent ecosystem participant.
• Komite Olahraga Nasional Indonesia (KONI): KONI was NOC Indonesia's parent organization until NOC Indonesia became independent under UU No. 3/2005. KONI now coordinates non-Olympic sports domestically while NOC Indonesia handles Olympic movement, making them adjacent ecosystem participants in Indonesian sports governance.

Regional players

• Philippine Olympic Committee: Philippine Olympic Committee is a fellow Southeast Asian NOC participating in SEA Games, Asian Games, and Olympic Games with comparable athlete development and sponsorship functions. Direct regional competitor in multi-sport event medal rankings.
• Singapore National Olympic Council: Singapore NOC is a Southeast Asian peer IOC-recognized committee managing a smaller national team in regional multi-sport events like SEA Games and Asian Games. Provides a regional benchmark for organizational scale and SEA Games performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCggrjDmPvl_Ofzp85bTbOeA
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/noc.indonesia
• Xx.com/nocindonesia1
• LinkedInlinkedin.com/company/national-olympic-committe-of-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Olympic Committee of Indonesia