Barnwood Naturals

What Barnwood Naturals does

Barnwood Naturals LLC is a privately held reclaimed building materials supplier and custom design-build firm founded in 2006 by Bruce Wadleigh in Salem, Oregon. The company transforms demolished and salvaged U.S.-sourced materials, including old growth Douglas Fir, cedar, heart pine, oak, maple, walnut, and corrugated metal, into architectural elements for commercial and residential interiors and exteriors. Its core technical capabilities include in-house full-service milling, custom fabrication, and the Shou Sugi Ban wood charring technique, a historic Japanese preservation method producing charred planks finished with natural linseed oil that can last 80 to 100 years with minimal maintenance. The company holds EarthWISE environmental certification through Marion County since 2007 and works exclusively with materials reclaimed in the U.S.A.

The company operates a single integrated business model with no disclosed revenue split between materials supply and installation services. It has completed 1,768 projects serving 2,272+ clients since 2006, with a portfolio spanning enterprise commercial clients such as Nando's (18+ North American locations), Nike, Facebook, Shake Shack, TopGolf, Baccarat Hotel, Tap 42, Urban Farmer Steakhouse at The Nines Hotel, McMenamin's, Perry's Steak House, PRPS Goods & Co., and government clients including Fire Station 76 in Gresham, Oregon. All engagements are custom, project-based, and quote-priced; there is no recurring revenue model, no self-serve channel, and no marketplace distribution.

The go-to-market motion is direct sales led: customers initiate project inquiries through the company's website contact form, followed by consultation and custom scoping. Marketing relies on a visual portfolio website, Instagram, and earned media coverage in People Magazine, Dwell Magazine, InStyle, ABC Extreme Home Makeover, Oregon Home Magazine, and Houzz. The company employs five woodworkers, artists, and craftsmen at its Salem headquarters and adjacent warehouse, with a strategic partnership with Aria Group Architects supporting multi-location enterprise rollouts. No external funding rounds, acquisitions, or institutional ownership have been disclosed.

Name

Barnwood Naturals

Legal name

Barnwood Naturals LLC

Website

https://barnwoodnaturals.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Barnwood Naturals is a Salem, Oregon-based reclaimed building materials supplier and custom design-build firm founded in 2006, serving commercial hospitality clients and residential customers with 100% U.S.-reclaimed wood, custom milling, and Shou Sugi Ban charring treatments.

Ownership category

akta.pro rank

Product category

Reclaimed Building Materials & Custom Wood Design Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Product Manufacturing (321), Sawmills and Wood Preservation (3211)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

akta.pro secondary industries

Wood Preservation & Pressure Treatment (IMAMABAF), Wood Flooring & Wood Veneer Products (IMADADAI), Wood Waste Processing & Recycling (Mulch/Biomass) (BPALAJAE)

Keywords

• Reclaimed building materials
• Custom wood fabrication
• Shou Sugi Ban treatment
• Interior exterior design
• Sustainable construction materials

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Installation Projects: Barnwood Naturals generates revenue through custom design and installation projects using reclaimed materials. Projects include walls, ceilings, floors, doors, supports, surfaces, installations, and decor for both interior and exterior applications. Work is entirely project-based with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Barnwood Naturals supplies 100% U.S.-reclaimed building materials and delivers custom design and installation services for commercial and residential interiors and exteriors. The company specializes in reclaimed wood species (barnwood, Douglas Fir, oak, cedar, walnut, pine, maple, heart pine, etc.), Shou Sugi Ban charred-wood treatments, and full-service milling to fabricate and install walls, ceilings, floors, doors, siding, beams, mantels, art installations, and architectural elements.

Product overview

Barnwood Naturals is a reclaimed building materials supplier and custom design/build company founded in 2006. The company operates a single integrated business model offering reclaimed wood materials, specialized treatments (Shou Sugi Ban), and design/installation services. Their materials catalog includes over 30 types of reclaimed wood species and products (barnwood, fir, oak, cedar, maple, walnut, pine varieties), sold alongside custom milling and fabrication. The design services division provides interior and exterior installations for commercial and residential clients. All offerings utilize 100% reclaimed materials sourced entirely from U.S. demolition and salvage operations. The company employs five woodworkers, artists, and craftsmen at their Salem, Oregon headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Reclaimed Wood Materials Barnwood Naturals' foundational material line, sourced from demolished buildings and structures and including old growth Douglas Fir, cedar, heart pine, and other reclaimed species. Sold as the primary raw material for interior and exterior design/build projects.
• Barnwood Materials Catalog (Wood Species Catalog) An extensive catalog of 30+ reclaimed wood species and products (barnwood, fir, oak, cedar, maple, walnut, pine, mahogany, sycamore, red oak, tin, heart pine, watertank redwood, etc.) sourced from U.S. demolition and salvage operations for use in custom projects.
• Shou Sugi Ban Wood Treatment Historic Japanese wood preservation technique using open flame charring. Planks are charred plank by plank, then cooled, cleaned, and brushed with natural linseed oil, producing finishes ranging from inky smoky-grey to deep coal-black. Used for exterior siding and interior construction with an 80–100 year maintenance-free lifespan.
• Art Installation Service Custom creative design and build projects embracing the reclaimed, restored, and recycled philosophy. Includes wall, ceiling, and hanging installations, point-of-sale displays, and exterior building adornments for commercial and residential clients.
• Interior Design & Installation Solutions Custom interior design and installation services using 100% reclaimed materials for walls, ceilings, floors, doors, supports, surfaces, and decor. Includes commercial projects, art installations, flooring, mantles, wall design, timbers, and reclaimed wood applications for restaurants, hotels, offices, and private residences.
• Exterior Design & Installation Solutions Custom exterior design services featuring reclaimed wood siding, Shou Sugi Ban charred-wood applications, and mixed wood siding options for residential and commercial building exteriors.
• Full Service Milling On-site milling services that transform reclaimed materials into custom dimensions and profiles to meet specific project requirements.

Quantifiable outcome

• Shou Sugi Ban siding can last 80 to 100 years without maintenance
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aria Group Architects, Inc.coreStrategic or Co-development PartnerBarnwood collaborated with Aria Group Architects to design and build Nando's Restaurant locations across North America. Barnwood helped create a casual, comfortable dining room experience through natural materials and African elements, working on locations in Washington DC, Virginia, Maryland, Illinois, and Toronto, Canada.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Longleaf Lumber: Reclaimed wood supplier focused on beams, flooring, paneling, and custom millwork from deconstructed New England buildings. Comparable in reclaimed catalog breadth and custom processing capability.
• Trestlewood: Large reclaimed wood supplier with broad species catalog and custom milling services for flooring, paneling, timbers, and exterior siding. Closest direct peer in reclaimed materials sourcing, processing, and product mix.
• Reclaimed Wood Exchange: National reclaimed lumber and millwork supplier offering custom reclaimed flooring, paneling, beams, and architectural products. Direct competitor to Barnwood Naturals on the reclaimed materials and custom millwork side.
• Olde Wood Limited: Reclaimed wood flooring and paneling manufacturer with custom milling capabilities, serving residential and commercial design-build customers. Overlaps on flooring, beams, and architectural reclaimed products.
• Vintage Lumber Co. Specializes in reclaimed antique wood, custom milling, and architectural applications including siding, flooring, and beams. Directly comparable business model and product set.
• Elmwood Reclaimed Timber: Reclaimed wood supplier offering flooring, paneling, beams, and custom architectural products with in-house milling. Comparable in species catalog and custom millwork service.
• AltruWood: Reclaimed and FSC-certified wood supplier with broad reclaimed species catalog and custom milling. Directly comparable in sustainability positioning, sourcing model, and product mix.

Emerging players

• Heritage Wide Plank Flooring: Specializes in wide-plank flooring from reclaimed and sustainably harvested sources with custom milling. Direct overlap on flooring product but narrower product breadth than Barnwood.
• Sustainable Lumber Co. Reclaimed and sustainable wood supplier serving residential and commercial customers with custom flooring, paneling, and beams. Comparable on sustainability messaging and reclaimed product range.
• Greenwood Lumber: Reclaimed wood supplier with custom milling and flooring capabilities serving design-build customers. Similar artisanal positioning with comparable reclaimed catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bruce_wadleigh
• Facebookfacebook.com/Barnwood-Naturals-LLC-100070201445954

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnwood Naturals