DE LORENZO USA
DE LORENZO USA is a Miami-based subsidiary of Italian DE LORENZO SpA (founded 1951), selling didactic engineering and vocational training equipment to universities, polytechnics, technical colleges, and vocational institutes across North America, the Caribbean, and Central America.
- Company typePrivate
- Founded1951
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DE LORENZO USA does
DE LORENZO USA, LLC is a Miami, Florida-based operating subsidiary of the Italian technical-training-equipment manufacturer DE LORENZO SpA, which was founded in 1951 and is headquartered in Italy. The US entity carries out pre-sale, sale, and post-sale activities for the DE LORENZO product portfolio across the United States, Canada, the Caribbean Islands, Guyana, Honduras, and El Salvador, addressing a defined regional mandate rather than functioning as an independent manufacturer. Its end customers are educational institutions—universities, technical colleges, polytechnics, technical schools, teacher training centers, and vocational institutes—that require laboratory-grade equipment for engineering and technical-vocational instruction.
The product portfolio spans nine major engineering disciplines—automation, electronics, renewable energies, electrical installations, home automation, electric machines, power electronics, electrical power engineering, and fluid mechanics—and is anchored by four flagship branded training systems: DL-SGWD (Smart Grid System), DL-CIM (Automation), DL-WPP (Wind Power Plant), and DL-OPENLAB (Electrical Machines). Offerings range from individual didactic modules (e.g., the Openlab 0.2 kW electrical machines configuration) to complete turn-key laboratory installations, with current portfolio emphasis on Industry 4.0 themes (PLC, mechatronics, robotics, process control, pneumatics, hydraulics) and renewable-energy instruction (solar photovoltaic, solar thermal, wind, fuel cells, hydrogen, hybrid, hydroelectric, energy efficiency, smart grid). The product architecture is physical/didactic hardware paired with curriculum support, not a software or AI platform.
Revenue is generated primarily through direct enterprise field sales of equipment to educational institutions, executed on a quote-based, pay-as-you-go basis with pricing not publicly disclosed. The current commercial posture includes a 20% promotional discount delivered through an email coupon, alongside a turn-key contracting model—bundling equipment, know-how, technology transfer, and skill development into medium-to-large contracts. DE LORENZO USA operates with an 11–50 employee headcount and shares the parent group's stated heritage of successful projects deployed across more than 140 countries since 1951.
DE LORENZO USA firmographics
Firmographics- Name
- DE LORENZO USA
- Legal name
- DE LORENZO USA, LLC
- Website
- https://de-lorenzo.us
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DE LORENZO USA is a Miami-based subsidiary of Italian DE LORENZO SpA (founded 1951), selling didactic engineering and vocational training equipment to universities, polytechnics, technical colleges, and vocational institutes across North America, the Caribbean, and Central America.
- Ownership category
- akta.pro rank
DE LORENZO USA industry classification
Industry- Product category
- Technical and Vocational Training Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Electrical Equipment Manufacturing (3353), Electrical Equipment Manufacturing (33531)
- SIC
- Laboratory Apparatus & Furniture (3821), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
- akta.pro secondary industries
- Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces) (EDAEAIAC), Motor Controls, Generators & Rotating Equipment (EDAOABAL)
Keywords
Where DE LORENZO USA is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DE LORENZO USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Technical Training Equipment Sales: Sale of technical and vocational training equipment including individual equipment and full laboratory setups to educational institutions including universities, technical colleges, polytechnics, technical schools, teacher training centers, and vocational institutes.
- Turn-key Contract Execution: Design and execution of medium to large contracts on turn-key basis including equipment, know-how, technology transfer, and skill development services for educational institutions.
- Product Sales with Promotional Discounts: Direct equipment sales with promotional pricing (20% discount offered via email coupon) to end customers in the education sector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard equipment pricing with promotional 20% discount available via email |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
DE LORENZO USA product offering
Product offeringCore offering
DE LORENZO USA, LLC designs, develops, and manufactures technical and vocational training equipment for engineering education. The company sells individual equipment units and full turn-key laboratory solutions covering automation, electronics, renewable energies, electrical installations, home automation, electric machines, power electronics, electrical power engineering, and fluid mechanics to universities, technical colleges, polytechnics, technical schools, teacher training centers, and vocational institutes in the United States, Canada, the Caribbean, and parts of Central and South America.
Product overview
DE LORENZO USA is a technical education equipment manufacturer for engineering training solutions, operating as part of DE LORENZO Group (founded 1951 in Italy). The company provides a comprehensive portfolio of training equipment across multiple technical disciplines including Electrical Engineering, Electrical Power Engineering and Smart Grid, Electronics, Power Electronics, Industrial Electronics, Telecommunications, Pneumatics, Hydraulics, Automation, Automotive Technology, Thermotronics, and Fluid Mechanics. The product portfolio is organized into named training system product lines (DL-SGWD Smart Grid System, DL-CIM Automation, DL-WPP Wind Power Plant, DL-OPENLAB Electrical Machines) and 9 major product categories covering Automation, Electronics, Renewable Energies, Electrical Installations, Home Automation, Electric Machines, Power Electronics, Electrical Power Engineering, and Fluids Mechanics. The equipment serves technical/vocational institutes, universities, polytechnics, technical schools, teacher training centers, and vocational institutes worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- DL-SGWD (Smart Grid System): Smart Grid System product for electrical power engineering training.
- DL-CIM (Automation)
- DL-WPP (Wind Power Plant)
- DL-OPENLAB (Electrical Machines)
Products and services
- Automation Training Solutions
- Electronics Training Solutions
- Renewable Energies Training Solutions
- Electrical Installations Training Solutions
- Home Automation Training Solutions
- Electric Machines Training Solutions
- Power Electronics Training Solutions
- Electrical Power Engineering Training Solutions
- Fluids Mechanics Training Solutions
- Turn-Key Laboratory Contract Execution
Companies that use DE LORENZO USA
Customer profileSegments5 records
Ideal customer profiles3 records
DE LORENZO USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DE LORENZO USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DE LORENZO SpA (Italy)DE LORENZO USA, LLC operates as a subsidiary of DE LORENZO SpA, an Italian leading company founded in 1951. DE LORENZO SpA is among the first in the world in the design, development and production of technical and vocational training equipment. DE LORENZO USA handles pre-sale, sale, and post-sale of DE LORENZO products for the United States of America, Canada, Caribbean Islands, Guyana, Honduras, and El Salvador.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DE LORENZO USA competitors and assessment
Company assessmentEmerging players
- Quanser: Quanser specializes in mechatronics, robotics, and controls training platforms for engineering education, overlapping with DE LORENZO's Industry 4.0, robotics, and mechatronics product categories.
- Pitsco Education: Pitsco Education supplies STEM and pre-engineering classroom equipment and curricula for technical education—adjacent to DE LORENZO's core tertiary market but overlapping in technical teaching tools.
Direct peers
- Amatrol: Amatrol manufactures hands-on technical training systems for industrial automation, electrical, mechanical, and process control—sharing DE LORENZO's core customer base of technical colleges, polytechnics, and industrial training programs in North America.
- EDIBON International: EDIBON produces didactic training equipment for engineering and technical education—including electrical, electronics, automation, renewable energy, and fluid mechanics—targeting the same university and vocational institute buyer segment globally.
- Lucas-Nülle: Lucas-Nülle designs didactic training equipment for electrical engineering, power electronics, renewable energy, and automation, closely mirroring DE LORENZO's portfolio categories and serving universities and vocational institutions worldwide.
- Lab-Volt (Festo Didactic): Lab-Volt, now part of Festo Didactic, provides hands-on training systems in electricity, electronics, automation, and renewable energy—directly comparable to DE LORENZO's electrical engineering and power systems training offerings.
- Festo Didactic: Festo Didactic is a global leader in technical and vocational training equipment for automation, pneumatics, hydraulics, and Industry 4.0—directly competing with DE LORENZO's automation, mechatronics, and process control product lines for institutional and industrial customers.
- TecQuipment: TecQuipment manufactures engineering teaching equipment for universities and technical colleges, with strong overlap to DE LORENZO's electrical machines, fluid mechanics, and thermodynamics training laboratories.
Broad incumbents
- NI (formerly National Instruments): NI offers test, measurement, and control platforms widely used in engineering education laboratories; while broader in scope, NI serves the same university and lab-based teaching workflows that DE LORENZO targets with its electrical and instrumentation equipment.
Others
- PASCO Scientific: PASCO Scientific provides scientific and engineering teaching instruments—data loggers, sensors, interfaces—used across STEM labs, thematically adjacent to DE LORENZO's lab instrumentation equipment though more physics-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DE LORENZO USA social profiles
Digital presenceDE LORENZO USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DE LORENZO USA leadership team
Management profileNumber of profiles
DE LORENZO USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DE LORENZO USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DE LORENZO USA
What does DE LORENZO USA do?
DE LORENZO USA, LLC designs, develops, and manufactures technical and vocational training equipment for engineering education. The company sells individual equipment units and full turn-key laboratory solutions covering automation, electronics, renewable energies, electrical installations, home automation, electric machines, power electronics, electrical power engineering, and fluid mechanics to universities, technical colleges, polytechnics, technical schools, teacher training centers, and vocational institutes in the United States, Canada, the Caribbean, and parts of Central and South America.
Is DE LORENZO USA a public or private company?
DE LORENZO USA is a private company. It is classified as corporate owned and is currently operating.
When was DE LORENZO USA founded?
DE LORENZO USA was founded in 1951. It employs 11 to 50 people.
Where is DE LORENZO USA based?
DE LORENZO USA is headquartered in Miami, United States, in the North America region.
How does DE LORENZO USA make money?
Three revenue lines are on record. Technical Training Equipment Sales are the primary driver. The others are turn-key Contract Execution and product Sales with Promotional Discounts.
Who are DE LORENZO USA's main competitors?
Emerging players on record are Quanser and Pitsco Education. Direct peers are Amatrol, EDIBON International, Lucas-Nülle, Lab-Volt (Festo Didactic), Festo Didactic and TecQuipment. NI (formerly National Instruments) is listed as a broad incumbent. PASCO Scientific is listed as an others.
Does DE LORENZO USA have an API?
No public API is recorded for DE LORENZO USA.
What industry is DE LORENZO USA in?
DE LORENZO USA's product category is Technical and Vocational Training Equipment. Its primary akta.pro industry code is EDAEAIAB, Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives), with a secondary code of EDAEAIAC, Science & STEM Lab Equipment & Supplies (Chemistry, Biology, Physics, Makerspaces). Its NAICS code is 334515 and its SIC code is 3821.