ClothesLine
ClothesLine is a family-owned Tallahassee, Florida custom screen printing, embroidery, monogramming, vinyl decals, and promotional products shop serving universities, government, schools, and walk-in retail customers in the Big Bend region since 1981.
- Company typePrivate
- Founded1981
- HeadquartersTallahassee, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ClothesLine does
ClothesLine is a family-owned custom decoration and promotional products business founded in 1981 by David and Debra Lachter and headquartered in Tallahassee, Florida, where it has occupied its current location since 1989. The company provides screen printing, embroidery, monogramming, vinyl decals, and promotional items, serving universities (Florida State University, Florida A&M University), municipal and government customers (City of Tallahassee, Tallahassee Fire Department), and educational institutions (Leon County Schools, Lively Technical College), alongside walk-in retail and small business customers in the Tallahassee and Big Bend region of Florida.
The business operates a physical showroom paired with digital channels including a QuickQuote online ordering system and a separate online promotional products catalog hosted at clothesline.espwebsite.com. It does not own blank apparel inventory; instead, it partners with wholesale vendors SanMar and S&S/Alpha to extend catalog breadth and fulfill blank goods used in decoration jobs. Production is in-house, with custom decoration work (printing, embroidery, monogramming, vinyl) performed locally.
The revenue model is project-based custom work plus retail promotional product sales, priced per job and per item with quotes generated through QuickQuote. Go-to-market combines a local walk-in showroom, institutional account management for universities and government buyers, and digital intake. The business is structured as a sole proprietorship and remains privately held, with a generational leadership transition underway from the founders to their daughters.
ClothesLine firmographics
Firmographics- Name
- ClothesLine
- Legal name
- ClothesLine
- Website
- https://clothesline.net
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ClothesLine is a family-owned Tallahassee, Florida custom screen printing, embroidery, monogramming, vinyl decals, and promotional products shop serving universities, government, schools, and walk-in retail customers in the Big Bend region since 1981.
- Ownership category
- akta.pro rank
Where ClothesLine is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ClothesLine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Screen Printing: Custom screen printing services for t-shirts and apparel with no minimum for athletic teams, 12-item minimum for standard orders. Produced in-house with fast turnaround.
- Custom Embroidery: Professional embroidery services for logos, monograms, and personalized stitching with no minimum order requirements.
- Monogramming and Vinyl Decals: Custom monogram embroidery and vinyl decal services with no minimum quantity requirements for small orders and unique gifts.
- Promotional Items: Corporate promotional items including koozies, mugs, pens, totes, and specialty products. Standard production time 2-3 weeks.
- Graphic Design Services: Custom graphic design services to help actualize customer ideas from concept to finished product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen Printing - Standard Orders |
| Unit Pricing | Pay-as-you-go | Embroidery Services |
| Unit Pricing | Pay-as-you-go | Vinyl Decals and Monogramming |
| Unit Pricing | Pay-as-you-go | Promotional Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
ClothesLine product offering
Product offeringCore offering
ClothesLine provides custom apparel decoration services, including screen printing, embroidery, monogramming, vinyl decals, and graphic design, applied to customer-supplied or vendor-sourced apparel and merchandise. The company also supplies corporate promotional items such as koozies, mugs, pens, and totes, sourced through its branded apparel catalogs (SanMar, S&S/Alpha). All production is performed in-house at the Tallahassee, Florida facility, serving individuals, businesses, schools, government, and sports organizations across the Big Bend area.
Product overview
ClothesLine is a locally owned, family-operated custom decoration service provider offering screen printing, embroidery, graphic design, monogramming, vinyl decals, and promotional items. The core services are Screen Printing and Embroidery, which use specialized equipment to decorate apparel with custom designs. Supporting services include Graphic Design (in-house creative team), Monogramming and Vinyl Decals (personalization options), and Promotional Items/Corporate Materials (branded merchandise). Services are available for both individual and business customers with no minimum order quantity on most services.
Differentiator
Problem solved
Functional benefit
Companies that use ClothesLine
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
ClothesLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ClothesLine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SanMarcoreMajor apparel vendor providing access to thousands of brand name products. ClothesLine offers SanMar catalog items for customization through their services. Featured on company website catalogs page.
- S&S/AlphacoreSportswear collection vendor providing additional brand name apparel options. ClothesLine integrates S&S/Alpha catalog into their QuickQuote system for customer ordering.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
ClothesLine competitors and assessment
Company assessmentDirect peers
- Custom Ink: Custom Ink is an online custom apparel and accessories platform offering screen printing, embroidery, and promotional products to groups, businesses, and individuals nationwide. Directly comparable to ClothesLine's core service offering but operates at national scale with a sophisticated online design toolset.
- RushOrderTees: RushOrderTees is a custom apparel decorator specializing in screen printing and embroidery with fast turnaround and no-minimum options for certain services. Closely comparable to ClothesLine on service mix, turnaround emphasis, and customer segments (sports teams, schools, businesses).
- Threadbird: Threadbird is a custom apparel screen printing and embroidery shop specializing in small-to-medium batch orders for apparel brands and organizations. Directly comparable service model to ClothesLine, with emphasis on quality and customer service over high-volume runs.
- Underground Printing: Underground Printing is a custom apparel screen printing and embroidery company serving collegiate, Greek, business, and event markets across multiple U.S. locations. Closely comparable to ClothesLine on customer mix (especially university accounts) and service capabilities.
- Marco Fine Arts: Marco Fine Arts / Marco Specialties is a custom apparel decorator and screen printer serving schools, sports teams, and businesses in Northern California. Directly comparable regional player with similar focus on team uniforms, school spirit wear, and embroidered corporate apparel.
Others
- SanMar: SanMar is a major wholesale apparel distributor and a current channel partner of ClothesLine, supplying blank inventory from brands like Nike, Carhartt, and Comfort Colors. Functions as an upstream supplier in ClothesLine's supply chain rather than a competitor, and is highlighted on ClothesLine's catalog page.
- AlphaBroder: AlphaBroder is one of the largest wholesale distributors of blank apparel in North America, supplying decorators and resellers with branded blank inventory. ClothesLine sells apparel that originates from AlphaBroder (and competitor SanMar/S&S) — making AlphaBroder an upstream ecosystem participant rather than direct competitor.
Broad incumbents
- 4imprint: 4imprint is one of North America's largest distributors of promotional products and custom-decorated apparel, serving businesses, schools, and organizations. Overlaps directly with ClothesLine's promotional items and embroidered apparel categories but operates nationally with a much larger catalog and sales force.
- Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a large online printing and marketing services platform offering custom apparel, promotional products, signage, and print collateral. Comparable as a broad incumbent in custom-decorated apparel and promotional merchandise with far greater scale and technology investment.
Emerging players
- Printful: Printful is a print-on-demand and custom apparel platform serving individuals, small businesses, and ecommerce brands with screen printing, embroidery, and DTG services. Comparable service offering to ClothesLine but operates as a tech-led, national/online-only platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ClothesLine social profiles
Digital presenceClothesLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClothesLine leadership team
Management profileNumber of profiles
Profiles5 records
ClothesLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClothesLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClothesLine
What does ClothesLine do?
ClothesLine provides custom apparel decoration services, including screen printing, embroidery, monogramming, vinyl decals, and graphic design, applied to customer-supplied or vendor-sourced apparel and merchandise. The company also supplies corporate promotional items such as koozies, mugs, pens, and totes, sourced through its branded apparel catalogs (SanMar, S&S/Alpha). All production is performed in-house at the Tallahassee, Florida facility, serving individuals, businesses, schools, government, and sports organizations across the Big Bend area.
Is ClothesLine a public or private company?
ClothesLine is a private company. It is classified as family owned and is currently operating.
When was ClothesLine founded?
ClothesLine was founded in 1981. It employs 51 to 100 people.
Where is ClothesLine based?
ClothesLine is headquartered in Tallahassee, United States, in the North America region.
How does ClothesLine make money?
Five revenue lines are on record. Custom Screen Printing is the primary driver. The others are custom Embroidery, monogramming and Vinyl Decals, promotional Items and graphic Design Services.
Who are ClothesLine's main competitors?
Direct peers on record are Custom Ink, RushOrderTees, Threadbird, Underground Printing and Marco Fine Arts. Others are SanMar and AlphaBroder. Broad incumbents are 4imprint and Vistaprint (Cimpress). Printful is listed as an emerging player.
Does ClothesLine have an API?
No public API is recorded for ClothesLine.