Shoalhaven Ex-Services Group

What Shoalhaven Ex-Services Group does

Shoalhaven Ex-Services Group, legally Shoalhaven Ex-Servicemen's Club Limited, is an Australian community registered club founded in 1945 and operating under NSW registered club legislation. It runs two venues — The Ex Servos in Nowra CBD and Worrigee Sports — offering licensed gaming machines, TAB, Keno, multiple food and beverage outlets including The Galley Brasserie and a renovated sports bar, function and event spaces, raffles, and membership-based activities.

The club operates a profit-for-purpose model, reinvesting surpluses into the Shoalhaven community via the ClubGRANTS program, with recent large disbursements including A$50,000 to the Nowra Community Food Store, A$40,000 to Salt Care, and A$17,500 to the Shoalhaven Education Fund. It supports an ecosystem of sports sub-clubs covering cricket, fishing, indoor sports, and dance, and engages in inter-club mutual aid, including flood relief collaboration with Orange Ex-Servos Club in February 2023.

Revenue is generated through member subscriptions, gaming machine turnover, TAB and Keno commissions, food and beverage sales, function and corporate event hire, and raffles. Operational technology includes facial recognition and electronic ID scanner systems for safety and responsible-gambling compliance, a Next Payments-powered Excite Rewards loyalty program, and a mobile app for member engagement. Leadership comprises CEO Bernie Brown and President Alan Bird.

Name

Shoalhaven Ex-Services Group

Legal name

Shoalhaven Ex-Servicemen's Club Limited

Website

https://exservos.com.au

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Shoalhaven Ex-Services Group is a not-for-profit Australian registered club founded in 1945, operating two Shoalhaven venues offering gaming, TAB, Keno, dining, functions, and sports sub-clubs to local members and the wider community on a profit-for-purpose basis.

Ownership category

akta.pro rank

Product category

Hospitality & Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAFALAD

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Competitive Gaming Venues & LAN Centers

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Registered club hospitality
• Gaming entertainment venue
• Food beverage service
• Function venue hire
• Community club membership

Headquarters

HQ city

Nowra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gaming Operations: Revenue from gaming machines (poker machines), TAB betting facilities, and Keno. Regular poker tournaments and gaming promotions drive gaming revenue.
2. Food and Beverage Sales: Revenue from dining at The Galley Cafe, The Galley Brasserie, and Sports Bar. Includes light meals, full restaurant service, premium beverages, and function catering.
3. Membership Fees: Annual and lifetime membership subscriptions providing access to club facilities, discounted food and drinks, birthday offers, and exclusive promotions.
4. Functions and Venue Hire: Revenue from corporate events, celebrations, birthdays, and private functions held at venues including The Heritage Room, Galley Brasserie, and board room facilities.
5. Raffles and Promotions: Weekly grocery raffles, meat raffles, poker tournaments, and promotional events including Swipe and Win loyalty rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Shoalhaven Ex-Services Group operates two registered hospitality clubs (Ex Servos in Nowra and Worrigee Sports) delivering gaming, dining, live entertainment, sports bar service, function hosting, and community programs to Shoalhaven region residents and visitors. The clubs serve as community hubs offering member-only and visitor-accessible amenities, with a profit-for-purpose model directing revenue back into venue improvements and local community grants.

Product overview

Shoalhaven Ex-Services Group operates a multi-venue hospitality business comprising The Ex Servos (the main Ex-Servicemen's Club in Nowra) and Worrigee Sports, offering dining, entertainment, gaming, and community services. The venue portfolio includes The Galley Brasserie (family dining with kids' play area), The Galley Cafe (light meals in the main bar), and a newly renovated Sports Bar with TAB, keno, and snooker facilities. The group provides function spaces for corporate events and celebrations, operates a loyalty program (Excite Rewards Card) through a third-party payment provider, and hosts weekly entertainment including poker tournaments and raffles. Community engagement is delivered through the ClubGRANTS scheme and sub-clubs including The Dance Club. A courtesy bus service operates on weekends.

Differentiator

Problem solved

Functional benefit

Brands

• Excite Rewards: Loyalty rewards program offering members the ability to earn and spend bonus points on purchases.
• The Galley Cafe
• The Galley Brasserie
• Sports Bar

Products and services

• Ex Servos Club (Nowra venue)

Quantifiable outcome

• Donated $17,500 to Shoalhaven Education Fund over 4 years
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Orange Ex-Servos ClubminorStrategic or Co-development Partner · 1 February 2023Shoalhaven Ex Servos directors participated in flood relief efforts in Eugowra NSW Central West, led by Orange Ex-Servos Club. Directors Bill Garrick and Neville Whalan joined volunteers to distribute gift cards to 180+ flood-affected families, demonstrating inter-club collaboration in community support.
• Shoalhaven Education FundcoreOthers · 1 November 2022Shoalhaven Education Fund (SEF) provides financial assistance to young students in the Shoalhaven region pursuing education, training, and career aspirations after high school. SESG has donated $17,500 over four years and $7,500 in August 2022 to support local students through this community organization.
• Salt CarecoreOthers · 1 November 2022Salt Care is a local charity providing care and assistance to people experiencing homelessness in the Shoalhaven region. SESG donated $40,000 to support their Safe Shelter emergency accommodation program.
• Nowra Community Food StorecoreOthers · 1 August 2022Nowra Community Food Store is a charity-run low-cost grocery store providing affordable everyday essentials to low-income families. SESG provided $50,000 club grant for a new delivery van and ongoing support including helping with deliveries.
• Albatross Musical Theatre CompanyminorOthers · 1 April 2022The Albatross Musical Theatre Company (AMTC) received over $3,000 in Club grant funding from SESG to purchase wireless communication headsets for their theatre productions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mounties Group: Large multi-venue registered club operator in NSW with gaming, F&B, fitness, and entertainment; relevant as a scaled incumbent demonstrating the multi-venue model that defines the addressable scale for community clubs.
• Wests Group Australia: Hospitality and entertainment group operating registered clubs and venues in Western Sydney, comparable to SESG in operating registered-club business model across gaming, F&B, and functions.
• Club Marconi: Large heritage registered club in Western Sydney operating gaming, dining, function, and entertainment venues under a similar profit-for-purpose community model to SESG.
• Panthers Group: Multi-club registered club operator in NSW with a portfolio of venues offering gaming, dining, and entertainment — a broader-scale analog of the SESG two-venue footprint.

Direct peers

• City Tattersalls Club: Sydney-based heritage membership club providing dining, function, and entertainment services to members under a profit-for-purpose community model — comparable membership-based hospitality structure.
• Hornsby RSL Club: Metropolitan NSW ex-services club offering gaming, dining, and member services under the same ex-services/community heritage model as Shoalhaven Ex-Services Group.
• RSL NSW: State-wide federation of Returned and Services League clubs in NSW operating under the same Registered Clubs Act framework, with similar membership, gaming, and community-grant models serving ex-service and broader community members.
• Bomaderry Bowling Club: Adjacent Shoalhaven registered club offering similar gaming, dining, and bowls amenities to Shoalhaven Ex-Services Group members, providing direct local competitive overlap.
• Nowra Bowling Club: Direct local competitor in the Shoalhaven area operating as a registered club with poker machines, dining, bowls, and community functions — competing for the same member and casual visitor pool.
• Shoalhaven Heads Bowling Club: Regional NSW registered club with comparable gaming, hospitality, and community function offerings, serving an overlapping Shoalhaven catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theexservos

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoalhaven Ex-Services Group