Pathway CTM
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Pathway CTM firmographics
Firmographics- Name
- Pathway CTM
- Legal name
- Pathway CTM Limited
- Website
- https://pathwayctm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pathway CTM industry classification
Industry- Product category
- Career Education Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Virtual CTE & Career Pathways Programs (K–12) (EDAJADAL)
- akta.pro secondary industries
- Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Community College / Training Provider Workforce Pathways Programs (EDAAAOAO), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
Keywords
Where Pathway CTM is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pathway CTM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Employer Partnership Services: Pathway CTM connects employers with a diverse pool of talented, motivated young people through their platform and events. While core student services are free, the company generates value through employer partnerships and may receive funding or support from employer partners.
- Outreach Subscription Service: Schools and colleges can subscribe to Pathway CTM's Outreach Service for careers education curriculum support, including 5 weeks of live employer skills sessions, recordings, and reporting. This is a paid service for educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Outreach Subscription - Term |
| Subscription | Annual | Outreach Subscription - Full Academic Year |
| Other | Pay-as-you-go | Outreach Subscription - Bespoke Session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Pathway CTM product offering
Product offeringCore offering
Pathway CTM connects UK students with top employers through live events, workshops, and apprenticeship opportunities, while providing free 1:1 mentoring to guide students through the application process. The company also operates a paid Outreach Subscription Service for schools and colleges, delivering virtual employer skills sessions and careers education curriculum support for Year 9-13 students. All core student services are provided free of charge.
Product overview
Pathway CTM operates as a unified career-connectivity platform that combines student registration, apprenticeship matching, and mentoring services. The core offering includes a student registration platform that provides access to live events, apprenticeship opportunities, and the Pathway Mentoring Service (free 1:1 coaching). An additional add-on module is the Outreach Subscription Service for Schools and Colleges, which delivers virtual employer skills sessions and curriculum support for Year 9-13 students.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Students are 10x more likely to secure an apprenticeship by coming through Pathway CTM
Companies that use Pathway CTM
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Pathway CTM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pathway CTM partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PwCcoreMajor professional services firm partnering with Pathway CTM to provide apprenticeship opportunities for students. Listed as a prominent employer partner with logo displayed on the Pathway CTM website.
- AWEcoreDefense/aerospace employer partner providing apprenticeship opportunities. AWE has provided a testimonial: 'Pathway CTM treats each young person as an individual and supports their needs to get to the right place for them.' Listed as an employer partner.
- DysoncoreTechnology and manufacturing company partnering with Pathway CTM to offer apprenticeship opportunities to students. Dyson logo is featured on the employer partners section of the website.
Scale indicators2 records
Recent moves6 records
Pathway CTM competitors and assessment
Company assessmentEmerging players
- CareerAddict: Career guidance and employability resource site covering apprenticeships and early-career advice for UK and international audiences. Overlaps in career-pathway content and student/parent education, though less employer-matching focused.
- upReach: UK social mobility charity supporting undergraduates from lower-income backgrounds into competitive careers and internships. Comparable mission around widening access to opportunity, with a higher-education rather than apprenticeship focus.
- Career Pilot: Free UK career information and tools platform widely used by secondary schools and colleges for careers education. Comparable to Pathway CTM's school-facing resources and career-guidance function.
Direct peers
- GetMyFirstJob: UK apprenticeship and traineeship job-matching platform aimed at school leavers and early-career candidates. Directly comparable marketplace mechanics and employer-base overlap.
- RateMyApprenticeship: UK-focused apprenticeship discovery and review platform connecting students and school leavers with employer apprenticeship opportunities. Directly overlaps with Pathway CTM in target audience, geography, and core product.
- Not Going To Uni: UK platform that showcases alternatives to university including apprenticeships, gap years, and vocational pathways. Targets the same secondary/sixth-form audience and serves the same employer-talent-matching need.
- Amazing Apprenticeships: Government-supported provider of apprenticeship resources, workshops, and school engagement programs for students and teachers in the UK. Overlaps heavily with Pathway CTM's outreach-to-schools and parent/student education motion.
Broad incumbents
- Reed: Major UK job board and recruitment firm with significant apprenticeship and school-leaver listings. Competes for employer recruitment budgets and student attention through scale and SEO.
- UCAS: UK's dominant higher education admissions service that has expanded into apprenticeships and post-18 pathways. Serves the same student audience at vastly greater scale and is the structural incumbent in UK post-secondary education choice.
- Milkround: UK graduate and school-leaver job board with strong apprenticeship and early-careers content. Comparable in employer-talent-matching function for the same demographic, with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pathway CTM social profiles
Digital presencePathway CTM compliance and trust
Trust signalCompliance2 records
Pathway CTM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pathway CTM leadership team
Management profileNumber of profiles
Profiles1 record
Pathway CTM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pathway CTM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pathway CTM
What does Pathway CTM do?
Pathway CTM connects UK students with top employers through live events, workshops, and apprenticeship opportunities, while providing free 1:1 mentoring to guide students through the application process. The company also operates a paid Outreach Subscription Service for schools and colleges, delivering virtual employer skills sessions and careers education curriculum support for Year 9-13 students. All core student services are provided free of charge.
Is Pathway CTM a public or private company?
Pathway CTM is a private company. It is classified as unknown and is currently operating.
When was Pathway CTM founded?
Pathway CTM was founded in 2010. It employs 11 to 50 people.
Where is Pathway CTM based?
Pathway CTM is headquartered in London, United Kingdom, in the Europe region.
How does Pathway CTM make money?
Two revenue lines are on record. Employer Partnership Services are the primary driver. The others are outreach Subscription Service.
Who are Pathway CTM's main competitors?
Emerging players on record are CareerAddict, upReach and Career Pilot. Direct peers are GetMyFirstJob, RateMyApprenticeship, Not Going To Uni and Amazing Apprenticeships. Broad incumbents are Reed, UCAS and Milkround.
Does Pathway CTM have an API?
No public API is recorded for Pathway CTM.
What industry is Pathway CTM in?
Pathway CTM's product category is Career Education Services. Its primary akta.pro industry code is EDAJADAL, Virtual CTE & Career Pathways Programs (K–12), with a secondary code of EDAJADAF, Online Credit Recovery & Alternative Pathways (Virtual). Its NAICS code is 611710 and its SIC code is 8200.