Beijing Tianqiao Shengshi Investment Group

What Beijing Tianqiao Shengshi Investment Group does

Beijing Tianqiao Shengshi Investment Group Co., Ltd. is a state-owned cultural enterprise established on December 24, 2014, under the Xicheng District State-owned Assets Supervision and Administration Commission of Beijing, with registered capital of 4.5 billion CNY and total assets of approximately 4.6 billion CNY. The company operates an integrated cultural industry platform across five business segments: cultural park and zone management (including the 2.07 sq km Tianqiao Performing Arts District and the Red Mansion Theme Park); asset operations and leasing of approximately 100,000 sqm of cultural space; cultural performance and content production (operates three historical troupes — Beijing Acrobatic Troupe, Fenglei Peking Opera Troupe, and Shadow Puppet Troupe — and produces theatrical works like 'Beijing Fayuan Temple', 'Lao She Five Stories', and the Chinese-language musical 'Jekyll & Hyde'); cinema chain operations through the Capital Cinema brand with 7+ locations across Beijing and Tianjin; and cultural investment and IP development. Its flagship venue, Beijing Tianqiao Arts Center, has 3,300+ seats across four theaters and achieved 101.7 million RMB annual box office in 2024. Other heritage assets include Huguang Guild Hall (built 1807), Daguanlou Cinema (1905, recognized as the birthplace of Chinese cinema), and Beijing Grand View Garden.

The company monetizes through unit-priced ticket sales at theaters and cinemas, venue rentals and corporate event services, cinema concessions, IP licensing for touring productions, temple fair admissions (including the nationally recognized Changdian Temple Fair and Red Mansion Temple Fair), and commercial space leasing within properties like Tianqiao Arts Building and Tianqiao Art+. Distribution operates through direct-to-consumer channels (box offices, official websites, WeChat mini-programs) and third-party ticketing aggregators such as Damai and Maoyan. Key customer segments are general cultural consumers, tourists, corporate/institutional clients (including government and Party-building event users), and educational institutions. The 2025 Spring Festival alone drew 460,000 visitors and drove over 20 million RMB in cultural consumption, and Beijing Animation Week 2025 facilitated 111 million RMB in animation IP transactions with over 630 million online views.

The company's competitive position rests on regulatory designation (2024 National Cultural Industry Demonstration Base), irreplaceable heritage assets dating to 1807-1957, an aggregated alliance of 116 cultural institutions, and a centralized footprint in Beijing's culturally significant Tianqiao district. Recent strategic moves include the 2024 opening of the Tongzhou Urban Sub-Center Capital Cinema under the new 'CAPITAL CINEMA PARK' brand concept, XR/AR-powered temple fair experiences, and expansion of branded annual events. Leadership transitioned in 2024-2025 with Chairman Yin Yixin and Deputy General Manager Shao Bing joining the senior team.

Name

Beijing Tianqiao Shengshi Investment Group

Legal name

北京天桥盛世投资集团有限责任公司

Website

https://bjtqss.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Beijing Tianqiao Shengshi Investment Group is a state-owned cultural enterprise of Beijing's Xicheng District operating an integrated platform across performing arts venue management, content production, cinema chain operations, cultural tourism, and heritage asset management, serving general consumers, tourists, corporate clients, and educational institutions.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119), Motion Picture and Video Exhibition (51213), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990), Non-Operating Establishments (9995)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Specialty & Entertainment Venue Property Management (BPAJAGAO), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Arts, Culture, Heritage & Tourism Congresses (THAHAJAN)

Keywords

• Performing arts management
• Cinema chain operations
• Cultural venue management
• Theatrical production services
• Cultural asset operations

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Theater and Performing Arts Operations: Revenue from ticket sales, venue rentals, and theater operations at the Beijing Tianqiao Arts Center (3300+ seats across 4 theaters) and affiliated performance venues. The center hosts approximately 1400+ performances annually across music theater, drama, dance, and children's theater.
2. Cinema Chain Operations (首都电影院): Revenue from the Capital Cinema chain's ticket sales, food and beverage concessions, and premium viewing experiences (IMAX, 4DX, LED screens) across 7+ cinema locations including Xidan flagship, Guang'anmen, Zhonghua, Tongzhou, Jinyan, Changping, and Tianjin stores.
3. Cultural Content Production and IP Licensing: Revenue from producing and co-producing theatrical productions including '变身怪医' (Jekyll & Hyde Chinese version), '老舍五则', '北京法源寺', '杨月楼', '牛天赐', '梨园三部曲' (网子/缂丝箭衣/角儿), and producing television series such as '幸福里的故事'. Revenue from IP licensing and touring productions.
4. Cultural Park and Venue Management: Revenue from managing and operating cultural real estate assets including Beijing Grand View Garden (红楼梦主题公园), Huguang Guild Hall, Tianqiao Arts Building, and Temple Fair events (厂甸庙会, 大观园庙会). Includes space rental, event hosting fees, and tourism admission revenue.
5. Asset Space Management and Leasing: Revenue from leasing cultural and commercial spaces within Tianqiao Arts Building, Tianqiao Art+, and other cultural properties to arts organizations, creative enterprises, and related businesses.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beijing Tianqiao Shengshi Investment Group is a state-owned cultural enterprise that plans, builds, and operates cultural parks and venues in Beijing's Tianqiao Performing Arts District. It operates performing arts theaters, a cinema chain (Capital Cinema), traditional performing arts troupes (Peking opera, acrobatics, shadow puppet), museums, and produces/co-produces theatrical content including musicals and plays.

Product overview

Beijing Tianqiao Shengshi Investment Group operates a diversified cultural industry platform across five interconnected business segments: (1) Cultural Park/Zoning Management — planning, constructing, and operating cultural zones including the Tianqiao Performing Arts Area and Red Mansion Theme Park; (2) Asset Operations — activating existing cultural assets and managing cultural spaces such as Tianqiao Art Tower and Huguang Guild Hall; (3) Cultural Performance & Production — producing theatrical content including plays, musicals, and Peking opera through companies like Beijing Fenglei Peking Opera Troupe, Beijing Acrobatic Troupe, and Beijing Shadow Puppet Troupe; (4) Cinema Chain Operations — operating the Shoudu Dianyingyuan (Capital Cinema) chain across multiple Beijing and Tianjin locations; and (5) Cultural Hubs — investing in film, performing arts, and cultural creative industries. The Group's flagship venue is the Beijing Tianqiao Art Center (1,600/1,000/400/300-seat theater complex), supplemented by cultural attractions including Beijing Grand View Garden, Tianqiao Impression Museum, and historic venues like Huguang Guild Hall and Daguanlou Cinema (recognized as China's cinema birthplace). Key cultural brands include the Changdian Temple Fair, Red Mansion Temple Fair, Capital Cinema, and Tianqiao Music Awards annual festival. The portfolio spans from heritage conservation and live performance production to cinema exhibition and immersive digital cultural experiences.

Differentiator

Problem solved

Functional benefit

Brands

• 首都电影院 (Capital Cinema): Cinema chain brand with multiple theaters including flagship Xidan store, offering advanced screening technologies including MX4D and ONYX LED screens
• 北京天桥艺术中心 (Beijing Tianqiao Art Center)
• 天桥印象博物馆 (Tianqiao Impression Museum)
• 天桥演艺区 (Tianqiao Performing Arts District)
• 西城曲艺传习社
• 梨园三部曲 (Pear Garden Trilogy)
• 大观楼影城 (Daguanlou Cinema)
• 北京·天桥音乐剧年度盛典
• 北京动画周 (Beijing Animation Week)
• 厂甸庙会 (Changdian Temple Fair)
• 大观园红楼庙会 (Daguanyuan Red Mansion Temple Fair)

Products and services

• Beijing Tianqiao Arts Center (北京天桥艺术中心) A flagship performing arts venue complex with a 1,600-seat main theater, 1,000-seat medium theater, 400-seat small theater, 300-seat multi-functional theater, and approximately 10,000 sqm of public cultural space. It hosts music theater, drama, dance, and children's theater performances for general audiences, schools, and corporate clients, with an annual box office exceeding 101 million RMB in 2024.
• Capital Cinema Chain (首都电影院) A cinema chain brand operating 7+ cinema locations across Beijing and Tianjin including the Xidan flagship (2,003 seats), Guang'anmen, Zhonghua, Tongzhou Urban Sub-center, Jinyan, Changping, and Tianjin stores. Offers standard 2D, MX4D, ONYX LED, and IMAX-style premium format screenings plus concessions, special film exhibitions, and cinema live streaming for individual moviegoers, schools, and corporate clients.
• Beijing Fenglei Peking Opera Troupe (北京风雷京剧团) A state-level A performing arts troupe producing Peking opera productions including the 'Pear Garden Trilogy' (Wangzi, Kesi Arrow Coat, Jiao'er) and the award-winning modern opera 'Drama Awakening'. Performs at Tianqiao Arts Center and touring venues for general audiences and cultural enthusiasts.
• Beijing Acrobatic Troupe (北京杂技团) A troupe specializing in traditional acrobatic arts (pole climbing, diabolo, flower plates, oral sounds) and producing family-friendly acrobatic theater and new circus performances such as 'Battle of Zhuolu' (涿鹿之战). Performs at Tianqiao Arts Center and other venues.
• Beijing Shadow Puppet Troupe (北京皮影剧团) The only professional state-owned shadow puppet troupe in Beijing, a national and municipal intangible cultural heritage protection unit led by national-level inheritor Lu Baogang. Creates shadow puppet shows and cultural creative products for cultural heritage audiences and tourists.
• Beijing Tianqiao Impression Museum (北京天桥印象博物馆) A 3,300 sqm museum showcasing Tianqiao's historical folk culture and heritage along Beijing's Central Axis, featuring immersive exhibitions. Hosts 'Red Ribbon of the Central Axis' themed Party education courses and weekly Quyi heritage performances.
• Beijing Huguang Guild Hall (北京湖广会馆) A municipal cultural heritage site and historic guild hall built in 1807 with a traditional opera theater, being renovated into a whole-domain living museum featuring traditional opera culture. Hosts opera performances, cultural events, government ceremonies, and tourism experiences.
• Beijing Grand View Garden (北京大观园) A theme park based on the novel 'Dream of the Red Chamber,' featuring Red Mansion-themed temple fairs, period reenactments, immersive script-tour experiences such as 'My Red Mansion World', and interactive cultural experiences for tourists and cultural enthusiasts.
• Changdian Temple Fair (厂甸庙会) One of China's 'four great temple fairs' and a national intangible cultural heritage project, organized annually during Chinese New Year by Tianqiao Shengshi Group. Features traditional cultural performances, intangible heritage showcases, immersive XR/AR experiences, and cultural activities. Drove 460,000 visitors and over 20 million RMB in cultural consumption during the 2025 Spring Festival.
• Beijing Animation Week (北京动画周) An annual animation industry event held in Beijing featuring AIGC original animation challenges, university animation exhibitions, and investment matching. In 2025, attracted 36,000+ offline attendees, 630 million+ online views, and facilitated 111 million RMB in animation IP transactions.
• Beijing Tianqiao Musical Awards / Music Drama Annual Festival (北京·天桥音乐剧年度盛典) An annual music theater industry event launched in 2023 covering performance gathering, project promotion, talent gathering, original incubation, and international cultural exchange. Serves as a flagship marketing and audience development vehicle for the Tianqiao Performing Arts District.
• Tianqiao Art+ Cultural Complex (天桥艺术+) A approximately 10,000 sqm cultural complex adjacent to the Tianqiao Performing Arts District core zone, combining office spaces, small theaters, and rehearsal halls for multi-functional cultural operations. Provides space leasing to arts organizations, creative enterprises, and related businesses.
• Tianqiao Shengshi Cultural Content Production (Theatrical Productions) Theatrical content production including co-productions with China National Theatre (e.g., 'Beijing Fayuan Temple') and Beijing Federation of Literary and Art Circles (e.g., 2024 version of 'Lao She Five Stories'), plus the Chinese-language Broadway musical 'Jekyll & Hyde'. Productions are performed at Tianqiao Arts Center and toured across multiple Chinese cities.

Quantifiable outcome

• Beijing Tianqiao Arts Center achieved 1.017 billion RMB in annual box office in 2024, with 227,000 attendees — the fastest pace to reach 100 million RMB since its opening.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• 大麦网 Mailive (Alibaba Entertainment)coreGTM or Marketing Partner · 15 January 2020Tianqiao Shengshi Group partnered with Damai Mailive and Lanjing Culture to co-produce the Chinese-language version of the musical 'Jekyll & Hyde' (变身怪医). Damai Mailive serves as the ticketing and promotional partner for the 9-city national tour of approximately 100 performances.
• 中演院线 China Arts and Entertainment GroupcoreStrategic or Co-development PartnerCo-management partnership for Beijing Tianqiao Arts Center, combining China Arts and Entertainment Group's domestic and international resources for importing quality productions with Tianqiao Shengshi Group's venue infrastructure.
• China National Theatre (中国国家话剧院)coreStrategic or Co-development PartnerJoint production partnership producing major theatrical works including 'Beijing Fayuan Temple' (北京法源寺) and other classical Chinese theater productions at Tianqiao Arts Center.
• National Arts Fund (国家艺术基金)coreStrategic or Co-development PartnerPartnership hosting the 'National Arts Fund Sponsored Projects Performance Series' featuring 20 productions (40 performances) at Tianqiao Arts Center, showcasing nationally funded performing arts achievements.
• Beijing People's Art Theatre (北京人民艺术剧院)minorStrategic or Co-development PartnerCollaborative engagement for theatrical programming at Tianqiao Arts Center, including co-presentations and audience development initiatives.
• Beijing Performing Arts Association (北京演艺行业协会)minorStrategic or Co-development PartnerMember organization of the Tianqiao Performing Arts Alliance, contributing to industry coordination and resource sharing within the cultural arts sector.
• Silk Road Theatre Alliance (丝路剧院联盟)minorStrategic or Co-development PartnerThe Silk Road Theatre Alliance headquarters is located in Tianqiao Arts Building, supporting international performing arts exchange and cultural 'going out' initiatives.
• Tianqiao Performing Arts Alliance (天桥演艺联盟)coreStrategic or Co-development PartnerFounded on May 28, 2015, the alliance aggregates 116 cultural institutions including National Centre for the Performing Arts, China National Opera House, China National Symphony Orchestra, Central Ballet of China, and Beijing People's Art Theatre, serving as the industry coordination platform for the Tianqiao Performing Arts District.
• Beijing Foreign Studies University (北京外国语大学)minorStrategic or Co-development PartnerCollaboration hosting the premiere of the 2024 version of 'Five Lao She Plays' (老舍五则) at Beijing Film Academy (Huaiou campus), involving academic support and student participation in the production.
• China Copyright Protection Center (中国版权保护中心)minorStrategic or Co-development PartnerThe China Copyright Protection Center is one of the 50+ cultural organizations and enterprises housed in Tianqiao Arts Building, contributing to the cultural industry ecosystem.
• 远洋乐堤港 Yuehai Lejoy Port (Tongzhou)minorStrategic or Co-development PartnerStrategic collaboration for the opening of Capital Cinema's Tongzhou Urban Sub-center location at the Yuehai Lejoy Port commercial complex, combining cultural brand presence with commercial real estate development.
• Beijing Federation of Literary and Art Circles (北京市文联)coreStrategic or Co-development PartnerCo-production partnership for the 'Lao She Five Short Plays' 2024 production, jointly produced by Beijing Federation of Literary and Art Circles and Tianqiao Shengshi Group. This was a key project of the 'Big Drama Look at Beijing' (大戏看北京) creative incubation platform.
• 中审亚太会计师事务所 Zhongshen Taiyue Accounting FirmminorOthersEngaged as the financial statement audit firm for Tianqiao Shengshi Group's 2023 annual audit, with an engagement value of 300,000 RMB.
• Beijing Graphics Arts Academy / National Arts Fund ProjectsminorStrategic or Co-development PartnerTianqiao Shengshi Group cooperates with various nationally funded arts projects and local performance groups for programming at the Arts Center.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Shanghai Film Group: Shanghai Film Group (上海电影集团) is a major state-owned film enterprise operating cinemas, production, and distribution in Shanghai. Comparable state-owned cinema operations model but geographically focused on Shanghai rather than Beijing.

Broad incumbents

• Wanda Film: Wanda Film (万达电影) operates the largest cinema chain in China with 900+ screens and is a public-listed entertainment conglomerate. Overlaps directly with Tianqiao Shengshi's Capital Cinema chain business, though at significantly larger scale and as a private-sector incumbent.
• National Centre for the Performing Arts: The National Centre for the Performing Arts (国家大剧院) is China's flagship performing arts venue, a single-venue opera house with ~5,500 seats operated under Ministry of Culture oversight. Comparable in scale and government affiliation to Tianqiao Arts Center but operates as a single venue without the diversified cinema, heritage, and park operations of Tianqiao Shengshi.
• China Film Group Corporation: China Film Group (中国电影集团) is the largest state-owned film conglomerate in China, controlling film production, distribution, and exhibition. Comparable in state-owned structure and film industry exposure, but at national scale rather than district-level.
• OCT Group: OCT Group (华侨城集团) is a major Chinese state-owned cultural and tourism conglomerate operating theme parks, real estate, and cultural attractions. Comparable in state-owned cultural tourism mandate and Beijing presence (Beijing Happy Valley), but with broader tourism and real estate focus rather than performing arts specialization.

Direct peers

• Shanghai Grand Theatre: Shanghai Grand Theatre is a major performing arts venue in Shanghai with similar multi-format theater programming (opera, ballet, musical theater). Comparable venue operations model though it lacks the cinema chain and heritage preservation components of Tianqiao Shengshi.
• Guangzhou Grandview Theatre: Guangzhou Grandview Theatre (广州大剧院) is a major performing arts venue in southern China with similar music theater and dance programming focus. Comparable venue operations model though geographically separated from Beijing.
• Poly Culture Group: Poly Culture Group is China's largest state-owned cultural conglomerate, operating theaters, cinemas, and cultural auction businesses under China Poly Group. Highly comparable to Tianqiao Shengshi in scope (theater management + cinema chain + cultural IP), though Poly is HKEX-listed and operates nationally rather than Beijing-concentrated.
• China Arts and Entertainment Group: China Arts and Entertainment Group (中国对外文化集团) is a Ministry of Culture-affiliated state-owned enterprise focused on international performing arts exchange and venue management. Tianqiao Shengshi has a formal co-management partnership with this entity for Tianqiao Arts Center operations, indicating direct structural comparability.

Emerging players

• Beijing People's Art Theatre: Beijing People's Art Theatre (北京人民艺术剧院) is China's most renowned spoken drama theater company and a co-production partner with Tianqiao Shengshi. Overlaps on performing arts programming but focuses on theatrical content production rather than venue operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijing Tianqiao Shengshi Investment Group