Platiumed

What Platiumed does

Platiumed S.R.L.S. is an Italian electromedical device manufacturer headquartered in Schio (Vicenza), Veneto, operating under the legacy brand identity formerly known as Koral Seiko. The company designs and produces certified medical hardware across six therapeutic modalities: magnetotherapy, electrostimulation, radiofrequency, ultrasound, laser therapy, and air ionization. Product lines include combination units such as the Dual System and MD 27 KYRO' PLUS, dedicated magnetotherapy devices in the MAG series (MAG 206, MAG 202-FE/PL, MAG OXYGEN, MAG 1000), the Miorilax professional unit, the Mio Ion air ionizer, and the Magnetology consumer line. A distinct veterinary unit (MD 27 VET) extends the platform into animal health.

The company monetizes through three distinct go-to-market motions: (1) direct-to-consumer sales via door-to-door representatives, telesales, and home-party demonstrations for the domestic segment; (2) B2B sales of professional-grade units to clinics, physiotherapists, and veterinarians; and (3) OEM/white-label manufacturing for partner brands. The Italian Ministry of Health registration, CE marking under the EU Medical Device Regulation, GOST-R certification for the Russian/CIS market, GMDN nomenclature coding, and CERMET third-party certification collectively underpin regulatory access. Operations span at least EMEA, supported by a multilingual website in seven languages, dedicated iOS/Android applications, and a YouTube channel. The company is privately held by founders, has operated for approximately thirty years, and does not publicly disclose revenue.

Name

Platiumed

Legal name

PLATIUMED S.r.l.

Website

http://www.platiumed.com/index.php/it/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Platiumed is an Italian manufacturer of certified electromedical devices spanning magnetotherapy, electrostimulation, radiofrequency, ultrasound, laser therapy, and air ionization, serving domestic, professional, veterinary, and OEM customers via direct sales across multilingual markets.

Ownership category

akta.pro rank

Product category

Electromedical Devices Manufacturing

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Medical devices manufacturing
• Magnetotherapy equipment
• Electro-stimulation devices
• Radiofrequency therapy
• Electromedical equipment

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Sale of electromedical devices for magnetotherapy, electrostimulation, radiofrequency, and ultrasound therapy to both professional and domestic users. Products are certified medical devices with CE marking and Ministry of Health certification.
2. OEM/White-label Manufacturing: Custom product development and manufacturing under client brand names. Full internal production control including all accessories with modern equipment and attention to detail.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Platiumed designs, researches, and manufactures certified electromedical devices including magnetotherapy, electrostimulation, radiofrequency, ultrasound, laser therapy, and air ionization equipment. Products are sold under own brand and through OEM/white-label manufacturing for both domestic consumers and professional/veterinary clinical users, with full in-house production control.

Product overview

Platiumed is a manufacturer of electromedical devices for magnetotherapy, electrotherapy, radiofrequency, ultrasound therapy, laser therapy, and air ionization. The product portfolio spans three use categories: domestic/family use (MD 27 KYRO' PLUS, MAGBOX 200, MAG 204, MAG 206, MAG 202-FE, MAG 202-PL, MAG OXYGEN), professional use, and veterinary use (MD 27 VET). The company offers a 6-year warranty on products and distributes exclusively through direct sales channels. Production is fully internal, controlling the entire production cycle including all accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• MD 27 KYRO' PLUS A portable high-frequency magnetotherapy medical device with two output channels, rechargeable battery, and automatic high-frequency programs. Designed for professional, domestic, and travel use, operating at 27 MHz dual system frequency.
• MAGBOX 200 A portable high and low-frequency magnetotherapy medical device with 69 programs per frequency type and ability to perform two simultaneous treatments. Features Dual System with low frequency at 100Hz/100 Gauss and high frequency at 150 KHz.
• MAG 204 A medical magnetotherapy device with high and low frequency capability across 4 channels, offering 69 programs for each frequency type. Supports customizable accessories and simultaneous dual treatments.
• MAG 206 A medical device combining magnetotherapy (high and low frequency), electrotherapy, and ultrasound therapy in one unit. Features 6 automatic channels, customizable accessories, and allows two different treatments simultaneously. CE0476 certified.
• MAG 202-FE A bipolar aesthetic radiofrequency device with frequencies from 700 to 800 KHz for face, skin, and cellulitis treatments. Features 1 channel, automatic accessory detection, and 4-inch TFT color touchscreen.
• MAG 202-PL A bipolar aesthetic radiofrequency device with frequencies from 700 to 800 KHz, designed for face, skin, and cellulitis treatments.
• MD 27 VET A portable veterinary high-frequency magnetotherapy device with two output channels for animal treatments. Operates at 27 MHz with 2 high-frequency programs (automatic 2-hour and manual 20-minute). Connects to textile accessories and bio-mat for dogs, cats, and horses.
• MAG OXYGEN An air ionizer that electrically charges gas molecules to sanitize indoor spaces without filters or chemical release. Features 3 selectable functions, 60m3 coverage area, and 24W power consumption at 24 Vdc.
• OEM/White-label Manufacturing Custom electromedical device development and manufacturing under client brand names with full internal production control, including all accessories. Targeted at companies seeking branded medical device offerings.

Quantifiable outcome

• Magnetotherapy shown effective for bone healing (fractures, pseudoarthrosis) through cell membrane interaction and calcium absorption activation
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Save the ChildrenminorOthersCharitable partnership where Platiumed donates funds to Save the Children organization instead of spending on Christmas gifts. Supported children in Egypt, Philippines, Mali, Nepal, and Uganda.
• Carabinieri (Arma dei Carabinieri)minorOthersProud sports sponsor of the Carabinieri military force. Sports sponsorship arrangement.
• Direct Sales CompaniescoreChannel Partner/ Reseller/ DistributorExclusive marketing partnership opportunities for companies working through direct sales systems. Interested companies can contact for exclusive commercial partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I-TECH Medical: Italian manufacturer of electromedical devices for magnetotherapy, electrotherapy, ultrasound, and laser therapy, serving both domestic and professional users. Directly comparable on product category, Italian manufacturing origin, and CE-certified medical device positioning.
• BTL Industries: Czech-based global manufacturer of medical and aesthetic devices including magnetotherapy, radiofrequency, shockwave, and EMS platforms. Comparable across the full therapy-modality stack Platiumed addresses, with overlapping veterinary, physiotherapy, and aesthetic segments.
• Cosmogamma: Italian company producing electromedical equipment for physiotherapy, aesthetics, and home use. Shares Italian origin, multi-modality product platforms, and a direct-to-consumer distribution approach with Platiumed.
• Zimmer MedizinSysteme: German manufacturer of medical devices for physiotherapy, aesthetics, and dermatology including electrotherapy, ultrasound, and RF systems. Comparable as a European electromedical device specialist with overlapping product lines and clinical/esthetic customer overlap.
• Gymna: Belgian manufacturer of physiotherapy and rehabilitation equipment including electrotherapy, ultrasound therapy, and shockwave devices. Comparable in serving physiotherapy clinics and professional rehab markets with overlapping therapy modalities.
• Mettler Electronics: US manufacturer of electrotherapy, ultrasound, and shortwave diathermy devices for clinical and home use. Directly comparable on core therapy modalities and medical-grade positioning in the consumer/professional electromedical device category.

Broad incumbents

• Chattanooga Group (DJO Global): Major US-based rehabilitation and pain management medical device company offering electrotherapy, ultrasound, and clinical rehabilitation platforms. Comparable modality overlap as a larger incumbent with broader distribution and clinical evidence investment.
• Beurer: German health and wellness device manufacturer with broad portfolio including electrotherapy, TENS/EMS units, and home-use therapy products. Comparable on consumer/domestic electrotherapy category with much larger retail scale.
• Omron Healthcare: Global medical device leader with consumer TENS/electrotherapy products alongside its core cardiovascular portfolio. Comparable on consumer electrostimulation category as a multinational incumbent with global retail distribution.
• EMS Electro Medical Systems: Swiss manufacturer of professional medical and dental devices with overlapping presence in electrotherapy and physiotherapy-adjacent equipment. Comparable as a higher-scale European electromedical specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Platiumed

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platiumed