Avantax Investment Services

What Avantax Investment Services does

Avantax Investment Services is a U.S. broker-dealer network and a distinct community within Cetera Wealth Services LLC, supporting more than 3,000 independent Financial Professionals with approximately $107 billion in assets under administration across all 50 states. The platform originated in 1983 with a CPA-led model focused on aligning investment advice with clients' tax situations, was formally constituted in 2019 through the unification of HD Vest and 1st Global, expanded in 2020 with the acquisition of HK Financial Services, and integrated with Cetera in 2023. Its core offering is a tax-intelligent financial planning model that combines tax-focused decision-making with wealth management, retirement, estate, insurance, and investment services. Securities are offered through Cetera Wealth Services, LLC (member FINRA/SIPC), and advisory services through Cetera Investment Advisers LLC.

Affiliated independent advisors deliver services directly to end clients. A representative affiliated firm, Albert Davidoo & Company, was founded in 1983 in Brentwood, California, and now operates from a single Woodland Hills office (21800 Oxnard St, Suite 200) serving the greater Los Angeles area. The affiliated firm model is a dual CPA and investment advisory practice: the CPA firm provides accounting, taxation, audit, bookkeeping, and payroll services, while the Avantax/Cetera affiliation supplies brokerage (transaction-based commissions) and fee-based advisory infrastructure. Revenue mechanics combine traditional CPA professional-services fees with commission-based brokerage and asset-based advisory fees; pricing is bespoke and quote-based, with no published tiers. Customer segments are horizontally distributed across individuals, families, professionals, and small business owners, with no enterprise anchors or named institutional customers.

Distribution is direct and relationship-driven, supported by an educational content center (blog, video library, interactive financial calculators, glossary, tax resources) and an online client login portal hosted by FMG Suite. Marketing relies on community presence, referrals, and top-of-funnel content rather than paid acquisition. The firm holds insurance, Series 6, 65, and 7 licenses, supporting both brokerage and advisory registrations under the Cetera umbrella. Operations are sales-led, with no publicly disclosed headcount or revenue figures.

Name

Avantax Investment Services

Legal name

Avantax Investment Services (operating under Cetera Wealth Services LLC)

Website

https://davidoocompany.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Avantax Investment Services is a U.S. broker-dealer network within Cetera Wealth Services LLC, supporting more than 3,000 independent Financial Professionals and approximately $107 billion in assets under administration through a tax-intelligent financial planning model. Affiliated independent advisors serve individuals, families, professionals, and small business owners nationwide.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Tax-Focused Wealth Management RIAs (FSAAACAD)

akta.pro secondary industries

Tax-Aware Investment Planning (FSAEAAAE), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Wealth management services
• Tax planning services
• Financial advisory services
• Retirement planning services
• Investment management services

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Accounting and Tax Services: Traditional CPA firm services including tax preparation, consulting, accounting, auditing, bookkeeping, and payroll services. Services provided directly to individuals, families, and small business owners.
2. Investment Management and Financial Planning: Investment management and financial planning services offered through affiliation with Avantax Investment Services. Albert Davidoo holds FINRA Series 6, 7, 63, and 65 securities registrations, enabling brokerage and advisory services with transaction-based compensation (commissions) and fee-based advisory models.
3. Insurance Services: Insurance services including life, disability, and long-term care insurance offered through Avantax affiliation. Variable annuities, long-term care, life, accident, and health insurance licenses held.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Avantax Investment Services provides tax-intelligent financial planning that integrates tax preparation, investment management, retirement planning, estate planning, and insurance solutions for individuals, families, and small business owners. The firm operates as a distinct community within Cetera Wealth Services LLC, supporting a network of more than 3,000 Financial Professionals who deliver these combined services as a unified advisory offering rather than as siloed products.

Product overview

Avantax Investment Services is a financial services firm that provides a tax-intelligent approach to wealth management. The firm offers investment and financial planning services through a network of independent tax and financial professionals. The core offering centers on combining tax-focused decision making with comprehensive financial services including investment management, retirement planning, estate planning, and tax preparation. Albert Davidoo & Company, an affiliated CPA firm, provides the tax and accounting services while Avantax provides the investment platform and financial services infrastructure, together offering a one-stop resource for clients' tax and financial needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax-Intelligent Financial Planning Integrated financial planning service that combines tax preparation, investment, retirement, estate, and insurance planning into a single advisory engagement for individuals, families, and small business owners.
• Wealth Management Services Comprehensive wealth management delivered through affiliated Financial Professionals for individuals, families, professionals and executives, and small business owners.
• Investment Management Investment management services for client portfolios, delivered as part of the integrated financial planning offering.
• Retirement Planning Retirement planning services coordinated with tax and investment planning for individuals, families, and small business owners.
• Estate Planning Estate planning services integrated with the firm's broader tax-intelligent financial planning framework.
• Tax Preparation Services Tax preparation services for individuals and small businesses, delivered as a distinct engagement within the firm's tax-intelligent model.
• Insurance Services Insurance product solutions coordinated with the firm's investment and retirement planning services to deliver risk management within a unified plan.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Cetera Wealth Services LLCcoreChannel Partner/ Reseller/ Distributor · 1 January 2023Securities offered through Cetera Wealth Services LLC (doing insurance business in CA as CFGAN Insurance Agency LLC), member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a registered investment adviser. In 2023, Avantax joined Cetera, strengthening the network supporting over 3,000 Financial Professionals and approximately $107 billion in assets under administration.
• Golden Gate UniversityminorOthers · 1 January 1983Albert Davidoo received his Master of Science in Taxation from Golden Gate University, providing academic credentials and continued professional education partnerships.
• Avantax Investment ServicescoreChannel Partner/ Reseller/ DistributorAs independent advisors with broker-dealer Avantax Investment Services, the firm offers investment and financial planning services through this affiliation. Avantax provides market research, industry tools, and an unparalleled due diligence process in monitoring services available to clients. Avantax is a distinct community within Cetera Wealth Services LLC.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Creative Planning: Large RIA offering coordinated tax, financial planning, investment, and estate services under one roof; closely comparable holistic planning approach.
• Carson Group: Advisor support platform built for tax-focused wealth management firms; comparable as a tax-centric RIA infrastructure and community similar to Avantax's positioning.
• Mariner Wealth Advisors: National RIA providing integrated tax, estate, retirement, and investment advisory services to individuals and families — directly comparable integrated wealth model.

Others

• Schwab Advisor Services: Custodian and back-office platform used by many independent tax-focused RIAs; comparable infrastructure relationship underpinning independent advisory firms like Albert Davidoo & Company.

Broad incumbents

• LPL Financial: Largest U.S. independent broker-dealer; directly comparable to Avantax/Cetera as the platform supporting independent financial advisors offering integrated tax-aware planning and wealth management.
• Raymond James Financial: Large diversified wealth manager with advisor-affiliated financial planning, tax, and investment services targeting individuals, families, and small businesses.
• Cambridge Investment Research: Independent broker-dealer supporting a national network of tax-aware and wealth management advisors under a similar affiliation model to Avantax.
• Edward Jones: Large U.S. financial advisory firm serving individuals and families with wealth management, retirement, and tax-aware planning — overlaps in target market and service mix.
• Cetera Wealth Services: Host broker-dealer network for Avantax advisors; comparable as the platform enabling independent tax-and-investment advisory practices with shared research, compliance, and product access.

Emerging players

• Facet Wealth: Digital-first wealth management firm with an explicit tax-planning focus; competes for the same tax-aware clientele via a remote, technology-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avantax Investment Services