Moraz Medical Herbs

What Moraz Medical Herbs does

Moraz Medical Herbs is a privately held, Israel-founded skincare company established in 1984 by Eliyahu Yahel, a researcher and botanist. The company develops and manufactures botanical skincare products built around a proprietary Polygonum plant (Polygonum aviculare) cultivated in its own fields in the Galilee region of Israel, using extraction techniques that yield 60-99% herbal concentration formulations — described as the highest concentration within the industry. Its portfolio spans four categories: Skin Solutions (therapeutic creams, ointments, and oils for hands, feet, body, and face), Derma Cosmetic (moisturizers, serums, anti-aging products, cleansers), Hair (shampoos, conditioners, detanglers), and Baby & Pregnancy (diaper creams, nipple creams, stretch mark creams, baby washes). Hero SKUs include the Polygonum Intensive Hand Cream, Skin Saver Ointment, Polygonum Intensive Foot Cream, Polygonum HerbAtopic Cream, and an Intensive Herbal Skin Booster Serum.

The business operates a direct-to-consumer go-to-market model, with primary sales through its owned e-commerce storefront at moraz-usa.com and a secondary presence on the Amazon marketplace. US fulfillment runs from a warehouse at 1273 Tallevast Road, Sarasota, Florida, with free standard shipping offered on orders over $50. Products retail in the $15-$49 unit-pricing range on a one-time purchase basis with no disclosed subscription tier. The US entity, Moraz USA, LLC, is incorporated in Delaware, while the operating headquarters and product origin are in Affula, Israel. Customer segments served include health-conscious consumers seeking natural skincare, diabetic-care patients (notably with an Israeli Diabetes Association-approved nail oil), and mothers and infants. The company is founder-owned, with no disclosed funding rounds, institutional investors, or parent company, and reports having served over 1,000,000 clients cumulatively across its 38+ year history.

Third-party validations include dermatological testing by the Korea Institute of Dermatological Sciences, certCLEAN certification for toxin-free skincare, vegan certification, cruelty-free status, and paraben-, SLS-, and hydroquinone-free formulations across most SKUs. Distribution remains effectively single-country (USA) for revenue purposes despite brand language referencing "Worldwide Most Loved."

Name

Moraz Medical Herbs

Legal name

Moraz USA, LLC

Website

https://moraz-usa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Moraz Medical Herbs is a privately held Israeli-founded skincare company that develops and sells high-concentration (60-99%) herbal extract products built around a proprietary Polygonum plant cultivated in the Galilee region, distributed direct-to-consumer in the United States through moraz-usa.com and Amazon.

Ownership category

akta.pro rank

Product category

Herbal Skincare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Medicinal and Botanical Manufacturing (325411)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Herbal skincare products
• Natural cosmetics manufacturing
• Medicinal plant extracts
• Derma cosmetic formulations
• Personal care products

Headquarters

HQ city

Affula

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their own e-commerce website (moraz-usa.com) where customers purchase skincare products at listed retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Moraz Medical Herbs manufactures and sells high-concentration herbal skincare and derma-cosmetic products across four categories: Skin Solutions, Derma Cosmetic, Hair, and Baby & Pregnancy. The company grows its own proprietary Polygonum plant in Israel's Galilee region and uses unique extraction techniques to produce formulations with 60-99% herbal concentrations, sold directly to consumers through its own e-commerce website and Amazon marketplace.

Product overview

Moraz Medical Herbs is a skincare company specializing in high-concentration herbal extract products (60-99% herbal concentration). The product portfolio consists of four main categories: Skin Solutions (therapeutic products for specific skin concerns including Polygonum-based ointments, creams, and oils for hand, foot, body, and face), Derma Cosmetic (premium skincare including day creams, night creams, serums, eye/neck creams, cleansers, body lotions, and anti-aging masks), Hair (shampoos, conditioners, and detangling products), and Baby & Pregnancy (diaper creams, shampoos, soaps, nipple creams, stretch mark creams, and body lotions). The core differentiator is the proprietary Polygonum plant (Polygonum aviculare), unique to the Galilee region of Israel, which serves as the primary active ingredient across most products for its antioxidant and anti-inflammatory properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Polygonum Intensive Hand Cream Hand cream formulated with 70% Polygonum extract that nourishes and protects dry and damaged hands; available in $15 to $30 size variants.
• Skin Saver The Ointment Multi-purpose ointment with Polygonum extract designed to protect, rehabilitate, and rejuvenate damaged skin; sold at $35.
• Polygonum Intensive Foot Cream Intensive foot cream for extremely dry feet, rough patches, and cracked heels; priced $15 to $30.
• Deep Herbal Facial Cleanser Gel Facial cleansing gel that deeply cleanses and protects the skin; priced at $15.
• Polygonum HerbAtopic Cream Steroid-free cream with 75% Polygonum concentration for relief from itchy, flaky, and irritated skin, including atopic conditions; priced at $39.
• Intensive Herbal Skin Booster Serum Anti-aging serum formulated with Polygonum, Pomegranate, Myrtle, and Mugwort extracts to calm and protect skin from free radicals.
• Herbal Eye & Neck Cream Pomegranate-based moisturizer for delicate eye and neck skin with anti-aging benefits, delaying wrinkles and fine lines; SLS free.
• Moisturizing Polygonum Day Cream for Normal to Oily Skin Day cream with 75% herbal concentration for deep hydration and anti-aging benefits, specifically formulated for normal to oily skin.
• Rich Polygonum Day Cream for Dry Skin Day cream with 60% Polygonum concentration enriched with Jojoba and Wheat Germ oils for dry skin hydration.
• Polygonum Hand Cream (Derma Cosmetic line) Hand cream with 70% Polygonum concentration that repairs dry and cracked skin on hands, elbows, and fingers.
• Skin Saver The Oil Multi-purpose oil with 99% herbal concentration (Polygonum, Sage, Myrtle, Wormwood) for various skin irritations including cuts, wounds, tattoos, and mosquito bites.
• Polygonum Teenage Facial Cream Oil-free facial cream with 75% herbal concentration for teenage skin problems and oily skin reduction.
• Cranberry Feminine Wash Intimate wash with cranberry extract and lactic acid that maintains optimal pH balance and soothes delicate skin.
• Polygonum Anti-Chafe Cream Anti-chafe cream with 75% Polygonum concentration for athletes experiencing chafed skin from physical activity.
• Polygonum Nipple Cream Nipple cream with Polygonum, Salvia, Artemisia, and Myrtle extracts enriched with Shea Butter for breastfeeding comfort; lanolin-free and safety-assessment validated.
• Polygonum Intensive Nail Oil Nail and cuticle oil with 99% herbal concentration (Polygonum, Sage, Myrtle, Mugwort, Jojoba) for nail hydration and protection; approved by the Israeli Diabetes Association.
• J & M Herbal Massage Ointment Full-body massage ointment with Hamamelis, Withania, Origanum, Laurus, and Inula extracts for muscle and joint pain relief.
• Polygonum Body Lotion Body lotion with 77% Polygonum concentration and Jojoba oil for skin hydration and collagen production support.
• Polygonum Anti Stretch Mark Cream Stretch mark prevention cream with Polygonum extract and essential oils for use during and post-pregnancy.
• Herbal Skin Lightening Cream Skin lightening cream with Polygonum, Vitamin C & E, and Phytic/Kojic acids to lighten pregnancy-related dark spots; hydroquinone-free.
• Baby Shampoo Gentle baby shampoo with 70% Chamomile and Achillea extracts; tear-free formula for delicate hair and scalp.
• Baby Diaper Cream Diaper cream with 45% Polygonum extract enriched with Cocoa Butter and Jojoba oil to protect against diaper rash.
• Baby Soapless Soap Soapless body wash with 68% Chamomile and Achillea extracts for gentle cleansing of baby's sensitive skin.
• Herbal Anti-Aging Face Mask Sheet mask with Pomegranate and Polygonum extracts, Vitamins A & E for skin firming and rejuvenation.
• Herbal Balancing Shampoo for Normal to Oily Hair Shampoo with 80% herbal concentration (Bay Laurel, Rosemary) for deep cleansing and scalp balance.

Quantifiable outcome

• Products contain 60-99% herbal extracts, the highest concentration within the industry
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Weleda: Weleda is a natural and biodynamic skincare and personal-care company using medicinal plant extracts in creams, oils, and baby care. Like Moraz, it sells through DTC and select retailers and emphasizes botanical efficacy — a direct peer in clean, herbal-based skincare.
• Dr. Bronner's: Dr. Bronner's is a family-owned natural soap and personal-care company selling organic, fair-trade herbal formulations through DTC, Amazon, and natural retail. It is comparable to Moraz as a vertically integrated, founder-led natural personal care brand.
• Sebamed: Sebamed is a dermatologist-recommended skincare brand with pH-balanced products for sensitive, baby, and medical skin conditions. Like Moraz, it emphasizes clinical efficacy over cosmetic positioning, making it a strong direct peer in the medicinal/derma skincare category.
• Dr. Hauschka Skin Care: Dr. Hauschka is a natural cosmetics brand built on medicinal plant formulations with rhythmic processing of botanicals. Its product range (face creams, body oils, baby care) and DTC plus select-retail distribution closely mirror Moraz's positioning and channel strategy.
• Himalaya Herbal Healthcare: Himalaya is a herbal personal care and wellness company using botanical extracts across skincare, baby care, and healthcare. Comparable to Moraz in its plant-based herbal positioning and broad category coverage, though operating at significantly larger international scale.

Broad incumbents

• Aveeno: Aveeno (Johnson & Johnson) is a derma-cosmetic brand using natural colloidal oatmeal and other ingredients to address eczema, dry skin, and sensitive skin. It directly overlaps with Moraz's atopic/sensitive-skin positioning and operates at vastly larger scale through drug and grocery retail.
• Burt's Bees: Burt's Bees is a mass-market natural personal care brand (skincare, lip care, body care) with broad retail distribution. It is a larger incumbent offering comparable natural positioning and represents the scale and channel access Moraz is currently missing.
• Eucerin: Eucerin (Beiersdorf) is a medical skincare brand with products targeting dry skin, atopic dermatitis, and diabetic skin concerns — overlapping directly with Moraz's diabetic care and atopic cream positioning. It operates through pharmacies and mass retail globally.
• Kiehl's: Kiehl's (L'Oréal) is a heritage apothecary-style skincare brand using botanical and herbal ingredients, sold through DTC, department stores, and specialty retail. It shares Moraz's natural-ingredient storytelling and category breadth but with far greater scale.
• La Roche-Posay: La Roche-Posay (L'Oréal) is a dermo-cosmetic brand specializing in dermatologist-recommended skincare for sensitive, atopic, and diabetic-prone skin. Comparable to Moraz's Skin Solutions line, but with established global pharmacy and clinical distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morazherbs
• Facebookfacebook.com/morazglobal
• LinkedInlinkedin.com/company/3252085

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moraz Medical Herbs