What Mobilians does

Mobilians is a French professional association (Association Loi 1901) representing approximately 145,000 companies and 560,000 jobs in the automobile and mobility services sector across France. Headquartered in Meudon Cedex, the organization operates through 15 regional offices covering metropolitan France and the DOM-TOM overseas territories, and was originally founded as CNPA (Conseil National des Professions de l'Automobile) before rebranding to Mobilians in 2016 to reflect a broader mobility mandate spanning more than 20 profession categories, including car and commercial-vehicle dealers, independent repairers, body shops, motorcycle and cycle businesses, technical-control centers, driving schools, fuel retailers, EV charging operators, parking operators, recyclers, tow operators, and waste collectors.

The organization's revenue model rests on recurring annual membership fees paid by its member SMBs, supplemented by one-time document and resource sales through MOBILIANS Shop. Members access a multi-product service portfolio: legal and social-law reference publications (Memento Social, Memento Juridique & Fiscal), training financing through OPCO Mobilités, recruitment via the JobToMove job board, innovation exposure through the Moove Lab startup accelerator, social protection and provident schemes through IRP AUTO, and market intelligence products including the monthly Revue de marché automobile (with Dataneo) and the quarterly Baromètre véhicule électrique d'occasion (with Avere-France).

Mobilians runs a sales-led, field-driven go-to-market in which regional animators prospect, visit, and maintain in-person relationships with mobility SMBs across the country. It holds a distinctive institutional position as the recognized voice of the French mobility services sector, serving as the official partner for the collective bargaining agreement 'Convention collective des Services de l'Automobile' and as a privileged interlocutor with the French State on labor, training, and regulatory matters affecting the industry. Leadership transitioned in July 2026 with Virginie de Pierrepont elected National President for the 2026-2030 mandate.

Name

Mobilians

Legal name

MOBILIANS

Website

https://mobilians.fr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobilians is a French professional association representing 145,000 companies and 560,000 jobs across 20+ mobility service professions. It delivers legal, training, market-intelligence, and advocacy services funded primarily through recurring annual membership fees and document sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Mobilians generates revenue primarily through membership fees paid by approximately 145,000 member companies in the mobility sector. Members receive access to legal expertise, training resources, forms and templates, and representation services.
2. Document and resource sales: The organization operates a shop (MOBILIANS SHOP) selling documents, forms, and resources to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mobilians is the leading French professional association representing approximately 145,000 companies and 560,000 jobs in the automobile and mobility services sector. It provides member companies with legal, social, fiscal, environmental, and training expertise; collective bargaining representation; market intelligence; and regional support through a nationwide field structure covering 20+ mobility professions.

Product overview

Mobilians is a professional organization representing approximately 145,000 automotive and mobility service companies (560,000 jobs) in France. The organization offers a unified member services platform combining legal/juridical expertise through its Méménto Social and Méménto Juridique publications, training financing via OPCO Mobilités, recruitment support through JobToMove, and innovation acceleration via Moove Lab. The portfolio includes market intelligence products (Revue de marché automobile, Baromètre véhicule électrique d'occasion), social protection services (IRP AUTO), and an e-commerce document shop. Members also access regional support through 15 territorial contacts and a member directory. The organization operates under the collective agreement for 'Services de l'Automobile' ( services-automobile.fr) and publishes monthly newsletters on social law jurisprudence.

Differentiator

Problem solved

Functional benefit

Products and services

• Adhésion MOBILIANS (Membership Service) Professional membership service for French mobility businesses, providing access to legal expertise, training support, social dialogue representation, and a regional network of local contacts across France.
• Mémento Social Comprehensive reference guide covering all aspects of social law applicable to automotive services companies, including employment contracts, working hours, salaries, leaves, and termination procedures.
• Mémento Juridique & Fiscal Legal and fiscal reference documentation covering commercial law, consumer protection, environmental regulations, and taxation matters for automotive professionals.
• JobToMove Online job board dedicated to mobility professions, connecting employers with candidates seeking jobs in the automotive and mobility services sector.
• Moove Lab Startup accelerator focused on mobility innovations, supporting early-stage companies developing new solutions for the automotive and mobility sector.
• MOBILIANS Shop Online store for ordering official documents, forms, and publications for automotive professionals, including contract templates and compliance materials.
• Revue de marché automobile Monthly automotive market analysis published in partnership with Dataneo, providing trends and statistics on vehicle registrations, electric vehicle adoption, and sector performance.
• Baromètre véhicule électrique d'occasion Quarterly barometer on the used electric vehicle market published jointly with Avere-France, analyzing market trends and pricing for second-hand electric vehicles.
• IRP AUTO Prévoyance-Santé Provident and health insurance scheme for automotive sector employees, managing end-of-career indemnities, health coverage, and solidarity/prevention actions.
• Annuaire Adhérents Member directory enabling professionals to find and connect with other Mobilians member businesses across France's automotive and mobility sector.
• Contact Region (Regional Support Service) Regional contact service providing local Mobilians representatives across 15 French regions to assist members with regional-specific matters and local networking.

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• OPCO MobilitéscoreStrategic or Co-development Partner · 2 July 2026OPCO Mobilités is the skills operator for the mobility sector. Mobilians works closely with OPCO Mobilités on training programs, professional development initiatives, and signed a Convention d'Objectifs et de Moyens (COM) 2026-2028 with the State representing 6.8 million euros in savings expected between 2026-2028.
• ANFA (Association Nationale pour la Formation Automobile)coreStrategic or Co-development Partner · 2 July 2026ANFA is the national association for automotive training. Mobilians co-constructs training resources and professional development programs with ANFA, including guides on professional equality and other training initiatives.
• Avere-FrancecoreStrategic or Co-development Partner · 1 July 2026Mobilians and Avere-France jointly publish a quarterly barometer on the used electric vehicle market, providing market intelligence and analysis of EV trends in the French market.
• IRP AUTOcoreStrategic or Co-development PartnerIRP AUTO is the social protection organization for the automobile sector. Mobilians partners with IRP AUTO on prevention programs, solidarity initiatives, and health/safety resources for member companies and employees.
• SECUREXminorStrategic or Co-development PartnerMobilians has a partnership with SECUREX for employer medical counter-visits, providing preferential rates for member companies to organize medical visits.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MEDEF (Mouvement des Entreprises de France): France's leading employers' federation representing companies of all sizes across sectors. Comparable to Mobilians as a French membership-based advocacy organization, but broader in scope across all industries rather than mobility-specific.
• FIA (Fédération Internationale de l'Automobile): Global federation of mobility and automotive organizations, including national motoring and touring clubs. Comparable to Mobilians as a membership-based federation providing advocacy, mobility services, and representation for the automotive ecosystem at international scope.
• CPME (Confédération des Petites et Moyennes Entreprises): French confederation representing SMBs across industries, including many of Mobilians' mobility SME members. Comparable as a French membership association focused on advocacy and services for small businesses.

Regional players

• VDA (Verband der Automobilindustrie): German automotive industry association representing manufacturers and suppliers. A regional peer operating in the same industry space with similar advocacy, market data, and member services functions as Mobilians but for the German automotive ecosystem.
• CLEPA (European Association of Automotive Suppliers): European-level association representing automotive suppliers and technology providers. Comparable to Mobilians as a sectoral trade body with similar lobbying, standards, and market intelligence functions, though focused upstream on suppliers rather than retail/service.
• MEMA (Motor & Equipment Manufacturers Association): North American trade association for vehicle equipment manufacturers and the aftermarket. Comparable to Mobilians in providing advocacy, market intelligence, and member services for the automotive aftermarket, though focused on North America.
• U.S. Auto Care Association: US trade association for the automotive aftermarket including parts, service, and repair businesses. Directly analogous to Mobilians in mission and member profile (independent automotive service businesses) but operating in the US market.
• SMMT (Society of Motor Manufacturers and Traders): UK trade association for the UK automotive industry covering manufacturers, dealers, and aftermarket. Functionally parallel to Mobilians in providing market intelligence, policy advocacy, and member services within a single national automotive sector.
• FEV (Federación de Empresas de Vehículos): Spanish trade body for the automotive sector representing dealers and service businesses, structurally analogous to Mobilians but serving the Spanish market.

Direct peers

• CCFA (Comité des Constructeurs Français d'Automobiles): French trade association representing vehicle manufacturers and importers. While CCFA represents the OEM side of the French auto industry and Mobilians represents the dealer/service side, they operate as parallel professional organizations with overlapping political advocacy, statistical reporting, and partnership with public authorities on mobility policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mobiliansfr
• Facebookfacebook.com/Mobiliansfr
• LinkedInlinkedin.com/company/mobilians

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilians