Panorama Be & Become

What Panorama Be & Become does

Panorama Be & Become is a Paris-based specialist consultancy (cabinet AMO — Assistance à Maîtrise d'Ouvrage) operating since 2014 in workplace strategy, facility management, and real estate exploitation. The firm serves enterprise and institutional decision-makers — Directions Environnement de Travail (DET), HR leaders, procurement, and executive committees — across France with selective international engagements in Europe and Morocco. Its service portfolio spans five domains: Workplace Strategy, Facility Management Strategy, Real Estate Piloting and Exploitation, Human Capital in FM, and Digital/Decision-Making Strategy.

The firm's core intellectual property centers on the proprietary Be & Become methodology (a "panoramic," wide-angle analytical approach linking strategy to operational execution) and the SquareVision digital cockpit platform, which combines FM Intelligence and Workplace Intelligence modules for KPI/SLA governance, service provider performance monitoring, and real-time data-driven decision support. Recent additions include Smart Building, IWMS, GMAO, and AI integration advisory offerings. The platform is positioned less as a standalone SaaS product and more as a consulting delivery and governance framework embedded in client engagements.

Panorama generates revenue exclusively through professional services — bespoke, mission-scoped consulting engagements delivered by a 25-person team based at its Paris headquarters (70 rue Amelot, 75011). Go-to-market is sales-led and relationship-driven, anchored by the annual Les Panoramiques thought-leadership conference (230+ attendees), the Panosphère editorial platform, LinkedIn presence, and direct senior advisory outreach. Pricing is not publicly disclosed; engagements are customized per scope. Over 10 years the firm has served 200+ clients, completed 550+ projects, and reported 26% annual growth, with key enterprise engagements including ENGIE, Schneider Electric, BNP Paribas Real Estate, Egis, Diot-Siaci, Banque de France, FNMF, and undisclosed luxury sector clients.

Name

Panorama Be & Become

Legal name

Panorama Be & Become

Website

https://panorama-kit.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Panorama Be & Become is a Paris-based boutique AMO consultancy advising enterprise and institutional clients on workplace strategy, facility management, real estate exploitation, and digital transformation, with a proprietary methodology and SquareVision piloting platform, serving 200+ clients over 10 years.

Ownership category

akta.pro rank

Product category

Workplace and Facility Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Workplace/Occupancy Data, Utilization & IWMS Administration (BPABAFAF)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Workplace strategy consulting
• Facility management advisory
• AMO consultancy services
• Real estate exploitation
• Workplace experience design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: AMO (Assistance à Maîtrise d'Ouvrage) advisory and consulting services for workplace strategy, facility management, real estate exploitation, human capital, and digital strategy. Revenue is generated through project-based consulting engagements, typically scoped per mission with deliverables across strategic and operational domains. Panorama serves as an objective, critical, differentiating, and non-dogmatic advisor to clients on their strategic and operational projects.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Panorama Be & Become is a specialist AMO (Assistance à Maîtrise d'Ouvrage) consultancy that advises enterprise and institutional decision-makers on workplace strategy, facility management, real estate exploitation, human capital, and digital transformation of work environments. The firm delivers project-based consulting engagements across the full lifecycle of work environments, from strategic vision to operational execution, supported by its proprietary SquareVision digital piloting platform and the Be & Become methodology.

Product overview

Panorama Be & Become is a consulting firm (cabinet AMO) specializing in Workplace and Facility Management advisory services. The company operates through its core Be & Become Methodology and a proprietary digital platform called SquareVision, which includes FM Intelligence and Workplace Intelligence modules for data-driven decision-making. Their portfolio includes strategic consulting services, digital transformation solutions (IWMS, GMAO, Smart Building), and Hospitality Management advisory. The company helps organizations optimize their work environments from strategy to execution, integrating RSE and QVCT objectives.

Differentiator

Problem solved

Functional benefit

Brands

• Be & Become: The proprietary methodology of Panorama for analyzing existing conditions and focusing on target models to achieve lasting business objectives through tools, means, and operational performance improvement results.
• SquareVision

Products and services

• Stratégie Workplace (Workplace Strategy Advisory) Consulting service that designs effective, pleasant workplaces aligned with employer brand strategy, covering workspace design, employee experience optimization, and alignment between physical environment and organizational objectives. Targets HR, real estate, and general management decision-makers in enterprises seeking to leverage workplace as a talent and performance lever.
• Stratégie Facility Management (Facility Management Strategy Advisory) Consulting service defining FM service piloting and execution models aligned with client performance objectives, including vendor selection, Hospitality Management integration, and alignment with RSE and QVCT goals. Targets corporate real estate and FM directors in large multi-site organizations.
• Pilotage et Exploitation Immobilière (Real Estate Piloting and Exploitation) Multidisciplinary audit and exploitation follow-up service for workplace and FM operations, including SLA/KPI governance, vendor performance monitoring, and operational piloting across multi-site portfolios. Targets FM directors, DETs, and procurement leaders managing multi-provider environments.
• Capital Humain (Human Capital in FM Consulting) Consulting service covering recruitment, talent evaluation, training, and maturity diagnostics for work environment and FM functions, helping clients build and develop internal capabilities. Targets HR and FM leadership addressing talent gaps in specialized FM and workplace management roles.
• Stratégie Digitale et Décisionnelle (Digital and Decision-Making Strategy Consulting) Consulting service for digital transformation of work environments, including smart building, IWMS, GMAO, and AI integration, combined with change management. Targets FM and IT leaders responsible for digital transformation of building operations and workplace management.
• Hospitality Management Advisory Advisory service combining hospitality principles with traditional FM practices to maximize performance, sustainability, and economic efficiency in workplace environments. Includes service model design, vendor selection, and operational piloting for large campuses. Targets DETs and FM directors seeking to elevate the user experience of their facilities.

Quantifiable outcome

• 26% annual growth sustained over 10 years
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BNP Paribas Real EstatecoreStrategic or Co-development PartnerBNP Paribas Real Estate is both a client and a thought leadership partner for Panorama. The company's DET Séverine Guérin Pilverdier serves as President of IDET (Institut des Directeurs de l'Environnement de Travail) and is featured prominently in Panorama's Panosphère content. The relationship reflects deep strategic alignment in workplace and real estate strategy.
• Caisse des DépôtscoreStrategic or Co-development PartnerCaisse des Dépôts participated in Les Panoramiques 2025 as a panelist on employer brand and work environment strategy. Represents a key institutional client and thought leadership partner in the French public sector real estate ecosystem.
• ENGIEcoreStrategic or Co-development PartnerENGIE is a major client of Panorama, with the firm accompanying the ENGIE Campus Program — one of the largest campus projects in France (9,400 employees from 8 sites). Aïcha Henault, Head of Real Estate Programs & Director of the ENGIE Campus Program, is featured in Panosphère, sharing insights on the campus transformation. The relationship represents deep strategic advisory engagement.
• Schneider ElectriccoreStrategic or Co-development PartnerSchneider Electric is a key client and thought leadership partner. Featured in Les Panoramiques 2025 roundtable on operational excellence and RSE. Luc De Cremoux from Schneider Electric appeared in Panosphère discussing workplace transformation (Project Eden). The relationship reflects shared innovation in smart building and workplace intelligence.
• Forvis MazarsminorStrategic or Co-development PartnerForvis Mazars participated in Les Panoramiques 2025 panel on employer brand and work environment strategy. Represents a professional services client and collaborative thought leadership relationship.
• DeloitteminorStrategic or Co-development PartnerDeloitte participated in Les Panoramiques 2025 panel on employer brand and work environment strategy. Represents an advisory client and collaborative engagement in workplace transformation discussions.
• Mutualité FrançaisecoreStrategic or Co-development PartnerMutualité Française participated in Les Panoramiques 2025 panel on employer brand and work environment strategy. The FNMF (Fédération Nationale de la Mutualité Française) is a direct client of Panorama for FM outsourcing services.
• EgiscoreStrategic or Co-development PartnerEgis is a client of Panorama for FM service model transformation (70 sites, ~6,000 employees) and headquarters relocation advisory. Bruno Deverre from Egis featured in Panosphère. Also participated in Les Panoramiques 2025 employer brand panel.
• IDET (Institut des Directeurs de l'Environnement de Travail)coreStrategic or Co-development PartnerIDET is the professional association for Directors of Work Environment in France. Panorama maintains a close relationship with IDET; Séverine Guérin Pilverdier, DET at BNP Paribas Real Estate and President of IDET, is a prominent figure in Panorama's Panosphère content. IDET's 'ÉVIDENCE 2030' project aligns with Panorama's mission to elevate the work environment profession.
• Galileo Global EducationminorStrategic or Co-development PartnerGalileo Global Education participated in Les Panoramiques 2025 via Quentin Labat (Director of Marketing) who presented the Delta Campus project — a marketing-led approach to campus design. Represents a client relationship and collaborative thought leadership in educational real estate.
• Université Gustave EiffelminorStrategic or Co-development PartnerAcademic partner featured in Panosphère through Cathy Zadra Veil, Professor and Researcher specializing in management and AI. Represents Panorama's connection to academic research on AI, work, management, and work environments.
• Haussmann ExecutivesminorStrategic or Co-development PartnerHaussmann Executives, an executive search firm led by Nathanael Trouiller, participated in Les Panoramiques 2025 via a TED talk on how candidates perceive office environments and its impact on talent attraction. Represents a collaborative thought leadership relationship.
• LVMHminorStrategic or Co-development PartnerLVMH participated in Les Panoramiques 2025 roundtable on operational excellence and RSE in the context of FM services and performance.
• TransdevminorStrategic or Co-development PartnerTransdev participated in Les Panoramiques 2025 roundtable on operational excellence and RSE, sharing practices on balancing performance and sobriety in FM services.
• La Poste ImmobilierminorStrategic or Co-development PartnerLa Poste Immobilier participated in Les Panoramiques 2025 roundtable on operational excellence and RSE, contributing perspectives on FM performance and sustainability.
• SYPEMIminorStrategic or Co-development PartnerSYPEMI participated in Les Panoramiques 2025 roundtable on operational excellence and RSE, sharing perspectives on FM vendor management and performance optimization.
• Technip EnergiesminorStrategic or Co-development PartnerTechnip Energies participated in Les Panoramiques 2025 roundtable on operational excellence and RSE, contributing to discussions on FM performance measurement and sustainability.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBRE: Largest global commercial real estate services firm with workplace strategy, FM advisory, and project management practices that directly overlap Panorama's workplace, FM, and real estate exploitation offerings for large enterprises.
• Cushman & Wakefield: Global real estate services firm offering workplace strategy, portfolio optimization, and FM consulting services that compete with Panorama's AMO model for multi-site enterprise clients.
• Colliers International: Global real estate advisory with workplace and FM consulting practices serving enterprise occupiers with similar services to Panorama — workplace strategy, occupancy optimization, and FM advisory.
• ISS A/S: Global facility management services company with a strong presence in Europe; competes with Panorama for FM outsourcing strategy, service model design, and multi-site FM piloting engagements.
• Arcadis: European design, engineering, and consultancy firm with workplace and real estate advisory practices that overlap with Panorama's strategic and operational advisory for occupiers and institutional property owners.
• JLL (Jones Lang LaSalle): Global real estate services firm with a dedicated workplace strategy and FM consulting practice competing for the same enterprise accounts as Panorama (workplace transformation, portfolio strategy, FM advisory) but operating at global scale with bundled capital markets and property management services.
• WSP: Global engineering and professional services consultancy with workplace and FM advisory capabilities that compete for the same type of enterprise and public-sector real estate and FM advisory mandates.
• Sodexo: Global integrated facility services and workplace experience provider; competes with Panorama in hospitality management, FM service model design, and workplace quality-of-life programs for large enterprises.

Direct peers

• M Moser Associates: Workplace strategy, design, and change management consultancy with a comparable boutique positioning — directly competes with Panorama for workplace transformation, workplace experience, and FM strategy mandates from enterprise clients.
• Gensler: Global architecture and design firm with a substantial Workplace Strategy practice that competes with Panorama on enterprise workplace transformation and campus design programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/panorama-be-and-become
• Xx.com/PanoramaBe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama Be & Become