What Crazy Diamond does

Crazy Diamond (크레이지다이아몬드) is a privately held South Korean entertainment company founded in 2006 and headquartered in Seoul's Seongdong-gu Seongsu-dong IT Valley district. The company develops and operates casual online games built around the LoveBeat franchise, targeting casual gamers and social gaming communities with a focus on rhythm, dance, fashion customization, and multiplayer competition. Its product portfolio includes three core titles: LoveBeat (a PC rhythm dance game featuring a proprietary 4-beat key note system and weekly fashion item updates), LoveBeat:Anytime (a mobile community-style dance rhythm game on iOS and Android supporting real-time 6-player matches, guild "fam" systems, and a vehicle crafting system), and LoveBeat:Genius (a real-time multiplayer quiz show game with up to 6 players, IQ Tower, and Quiz Survival modes).

The underlying technology centers on online multiplayer rhythm dance and real-time quiz platforms with built-in community features (chat, macros, forums, guilds). Crazy Diamond monetizes through a freemium model with in-game purchases of virtual fashion items, costumes, and accessories, distributed via Google Play, Apple App Store, Steam, and regional online platforms (including plaync in Korea). The company has expanded the LoveBeat franchise internationally across Korea, Thailand, Vietnam, the Philippines, and Latin America, and has extended the brand from its original 2008 Korean launch through a 2016 Steam rebrand, a 2017 Korean mobile relaunch, a 2018 global mobile launch, and the introduction of the LoveBeat:Genius quiz title. The company is privately held, with no disclosed funding rounds, no public revenue figures, and no management team publicly listed.

Name

Crazy Diamond

Legal name

CRAZYDIAMOND Co., Ltd.

Website

https://crazydiamond.co.kr

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Crazy Diamond is a privately held Seoul-based entertainment company that develops and operates the LoveBeat franchise of casual online games, including the PC rhythm title LoveBeat, the mobile rhythm game LoveBeat:Anytime, and the mobile quiz game LoveBeat:Genius, serving casual and social gamers globally through freemium in-app purchases.

Ownership category

akta.pro rank

Product category

Mobile and Online Casual Gaming

NAICS

Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Casual mobile games
• Rhythm dance games
• Multiplayer quiz games
• Free-to-play gaming
• Social community games

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-game Purchases / Virtual Goods: Games are free-to-play with in-game purchases for virtual goods including costumes, fashion items, and other customizations. Weekly new costume items and fashion accessories are offered for purchase to monetize the fashion elements of the games.
2. Game Downloads and Distribution: Revenue generated through mobile app distribution via Google Play and Apple App Store platforms.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Crazy Diamond develops and operates a portfolio of online casual games under the LoveBeat franchise, including a PC rhythm dance game, mobile community dance rhythm games (LoveBeat:Anytime), and a real-time multiplayer quiz show game (LoveBeat:Genius). The games are free-to-play with in-game purchases for virtual fashion items, costumes, and customizations, distributed globally via app stores and Steam.

Product overview

Crazy Diamond operates a portfolio of online entertainment games centered around the LoveBeat franchise. The company offers three main products: LoveBeat (PC rhythm game), LoveBeat:Anytime (mobile dance rhythm game), and LoveBeat:Genius (mobile real-time quiz game). The products share the LoveBeat brand and community features (chat, guilds, friends), with LoveBeat and LoveBeat:Anytime being rhythm/dance games while LoveBeat:Genius is a separate quiz game category. LoveBeat:Anytime and LoveBeat:Genius are distributed via Google Play and Apple App Store, while LoveBeat and LoveBeat Global (Steam) serve the PC gaming market. The company originally launched LoveBeat in Korea in 2008 and expanded globally across Southeast Asia, Latin America, and other regions.

Differentiator

Problem solved

Functional benefit

Brands

• LoveBeat: Stylish rhythm dance game featuring real-time music and dance updates, community-based gameplay with clans, fashion customization for avatars, and multiple game modes including team battles and ranking competitions.
• LoveBeat:Anytime
• LoveBeat:Genius

Products and services

• LoveBeat A stylish PC rhythm game featuring fashion elements, where players dance to music using a 4-beat key-note system. Features real-time music and dance updates, various game modes, community services centered around guilds (fams), and customizable avatars with weekly costume updates. Targeted at casual gamers seeking social dance rhythm gaming.
• LoveBeat:Anytime A community-oriented dance rhythm game available on mobile platforms (iOS/Android), supporting up to 6 players in real-time matches. Features Bubble and Classic play modes, ranking battles, daily challenges, chat functionality, guild systems, and a crafting system for vehicles. Updates with new costumes and music weekly, with cumulative downloads reaching 1,003,992 by January 2019. Targeted at casual mobile gamers.
• LoveBeat:Genius A real-time multiplayer quiz show game where up to 6 players compete in quiz battles. Features various game modes including individual and team competitions, IQ Tower challenge mode, and daily Quiz Survival events. Includes community features such as chat, macro functions, and guild systems. Targeted at quiz enthusiasts seeking social trivia gameplay.

Quantifiable outcome

• 1,003,992 cumulative mobile downloads as of January 2019

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NCSoftcoreStrategic or Co-development Partner · 1 September 2007NCSoft collaborated with Crazy Diamond for LoveBeat copyright registration in September 2007, indicating a strategic partnership for game development and publishing.
• Steam (Valve Corporation)coreChannel Partner/ Reseller/ DistributorSteam serves as the distribution platform for LoveBeat Global service. In January 2016, LoveBeat Global was rebranded and made available through Steam, enabling PC game distribution globally.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Smilegate: Korean game company (CrossFire, Lost Ark) with a diversified casual and mid-core portfolio — regional peer operating from the same Seoul market with overlapping casual/multiplayer ambitions.
• Netmarble: Korean mobile publisher behind Marvel Future Fight, Lineage 2M, etc. — comparable Korean-headquartered mobile-first publisher with global live-ops titles and fashion/avatar-led monetisation layers.

Broad incumbents

• KONAMI: Owner of the Dance Dance Revolution franchise — broader incumbent in rhythm games whose historical IP overlap with Crazy Diamond's LoveBeat makes it a meaningful benchmark for the rhythm-genre category.

Direct peers

• Zynga: Casual and social mobile game publisher (Words With Friends, Zynga Poker, FarmVille) — same horizontal casual-mobile strategy with social/community features and live-ops content cadence.
• Outfit7: Creator of Talking Tom Gold Run and My Talking Tom Friends — casual mobile games monetized through cosmetics, characters, and live updates at global distribution scale.
• King (Activision Blizzard): King operates Candy Crush and other casual mobile titles built on a freemium + cosmetic/booster IAP model — highly comparable unit economics, fashion/avatar-light progression, and global app store distribution.
• Playrix: Developer of casual mobile hits such as Homescapes and Gardenscapes — direct peer in the casual freemium mobile segment with global distribution and live-event monetisation.
• Supercell: Finnish developer of free-to-play multiplayer mobile games (Clash Royale, Brawl Stars) — directly comparable business model of casual freemium multiplayer titles with social guild features, scaled to global distribution.

Emerging players

• Voodoo: Leading hypercasual mobile publisher — relevant benchmark for the casual mobile segment Crazy Diamond operates in, with comparable distribution-led GTM through app stores.
• Bushiroad: Developer of BanG Dream! Girls Band Party!, a social mobile rhythm game with avatar/fashion monetisation and guild features — most directly comparable competitor in the multiplayer rhythm + fashion niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Diamond