HorsePower
HorsePower is a 501(c)(3) nonprofit therapeutic riding organization in Sioux Falls, South Dakota that delivers equine-assisted therapy programs — including Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats — to over 100 individuals annually with physical, cognitive, and emotional challenges across the Sioux Empire region.
- Company typePrivate
- Founded1985
- HeadquartersSioux Falls, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HorsePower does
HorsePower is a 501(c)(3) nonprofit therapeutic riding organization founded in 1985 (originally as Handi-Riders, Inc.) and based in Sioux Falls, South Dakota, operating its primary facility in Baltic, SD. The organization delivers five core programs — Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats — that leverage the vestibular, rhythmic, and core-activating movement characteristics of horses to address physical, sensory, neuromotor, cognitive, and emotional challenges in individuals with disabilities and military veterans. Hippotherapy is delivered by licensed clinicians (OT, PT, SLP), while therapeutic riding is led by credentialed instructors supported by volunteer leaders and sidewalkers; programming runs in eight-week sessions at a specialized facility featuring a 40-stall barn, a heated 80×120 indoor arena, wheelchair elevator, and accessibility-equipped restrooms.
The business model blends fee-for-service revenue with philanthropic contributions. Program fees are $870 (Hippotherapy), $600 (Therapeutic Riding), and $370 (Ground Work) per eight-week session, with independent riding priced at $50 per lesson; a scholarship fund offsets costs for financially qualified clients. A material share of revenue comes from donations and fundraising, including the annual Blue Jeans & Bling event, the $1,000/year Sponsor A Horse program, modular Support A Horse contributions for feed/farrier/veterinary care, and grants from institutional funders such as The Larson Foundation of Brookings, Sanford's Legends for Kids, and Vern Eide Mitsubishi. Go-to-market is community-led: referrals flow from partnerships with healthcare and community organizations (Lutheran Social Services, Dakota Abilities, LifeScape, The Sioux Falls Vet Center, Sioux Empire United Way), supplemented by social media, quarterly newsletters, regional earned media, and the signature annual fundraiser. The organization serves over 100 individuals annually across the Sioux Empire region, operates with 1-10 employees, and relies on a leased facility and a herd of therapy horses (including Captain America, Jack Frost, Oakley, Dunny, Arrow, Poco, Rainy, Arya, and Buttercup) maintained with support from Midwest PEMF.
HorsePower firmographics
Firmographics- Name
- HorsePower
- Legal name
- HorsePower
- Website
- https://horsepowersf.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HorsePower is a 501(c)(3) nonprofit therapeutic riding organization in Sioux Falls, South Dakota that delivers equine-assisted therapy programs — including Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats — to over 100 individuals annually with physical, cognitive, and emotional challenges across the Sioux Empire region.
- Ownership category
- akta.pro rank
HorsePower industry classification
Industry- Product category
- Equine-Assisted Therapy
- NAICS
- Support Activities for Animal Production (115210), Educational Support Services (61171), Vocational Rehabilitation Services (624310)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Training, Stables & Equine Services (MPAEADAI)
Keywords
Where HorsePower is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HorsePower business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Therapy Session Fees: HorsePower charges fees for eight-week therapy sessions including Hippotherapy ($870), Therapeutic Riding ($600), Ground Work ($370), and Independent Riding lessons ($50/lesson). Sessions are held once weekly for the eight-week period.
- Donations and Fundraising: As a 501(c)(3) nonprofit, HorsePower relies on donations including general funds, scholarship funds, facility renovation, horse care, and Blue Jeans & Bling annual fundraiser events.
- Horse Sponsorship Program: Sponsors can exclusive sponsor a horse for $1000/year covering feed, farrier, and veterinarian care. Also offers Support A Horse options for feed ($25/bag), farrier ($45/horse), and veterinary ($125/horse) care.
- Scholarship Fund: HorsePower provides scholarship assistance based on financial need to help defray costs of participation for those who qualify. Scholarship amounts are awarded based on need assessment by the scholarship committee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Hippotherapy - 8-week session |
| Subscription | Multi-year contract | Therapeutic Riding - 8-week session |
| Subscription | Multi-year contract | Ground Work - 8-week session |
| Unit Pricing | Pay-as-you-go | Independent Riding - per lesson |
| Subscription | Annual | Horse Sponsorship - annual |
| Unit Pricing | Pay-as-you-go | Support A Horse - various |
| Other | Pay-as-you-go | General Donations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
HorsePower product offering
Product offeringCore offering
HorsePower is a nonprofit therapeutic riding organization that delivers equine-assisted therapy programs to individuals with physical, cognitive, and emotional challenges in the Sioux Falls, South Dakota region. Services are structured as eight-week sessions (Hippotherapy at $870, Therapeutic Riding at $600, Ground Work at $370) plus per-lesson Independent Riding ($50) and non-mounted Veterans' Retreats, delivered at a specialized accessible facility with a herd of trained therapy horses.
Product overview
HorsePower is a nonprofit therapeutic riding facility offering five core therapeutic programs: Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats. These programs are delivered through 7-8 week sessions at their facility and are supported by a herd of therapy horses. The organization also operates complementary donation programs including horse sponsorship and a scholarship fund to assist riders with limited incomes. HorsePower serves over 100 individuals annually with various ability levels and operates as a 501(c)(3) nonprofit organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Hippotherapy A therapeutic strategy where licensed occupational, physical, or speech therapists (OT, PT, SLP) incorporate the movement of the horse into a client's treatment plan. The therapist uses the horse's movement in conjunction with client positioning and activities to engage sensory, neuromotor, and cognitive systems, achieving functional change in balance, coordination, communication, and sensory integration. Priced at $870 for an eight-week session.
- Therapeutic Riding
Quantifiable outcome
- Over 100 individuals served annually with various ability levels
- +1 more outcomes
Companies that use HorsePower
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
HorsePower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HorsePower partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Sioux Falls Vet CentercoreHorsePower partnered with The Sioux Falls Vet Center in 2019 to begin offering Veterans' Retreats programs to Veterans across South Dakota. These non-mounted retreats use animal psychology, natural horsemanship, and contemporary therapy curriculums.
- Lutheran Social ServicescorePartnership developed to serve individuals in the community who need HorsePower services. Lutheran Social Services provides referrals and collaborative care for shared clients.
- Dakota AbilitiescorePartnership to serve individuals with disabilities in the Sioux Empire area. Dakota Abilities works with HorsePower to provide comprehensive care for shared clients.
- LifeScapecorePartnership developed to serve individuals needing HorsePower services. LifeScape provides additional therapeutic services that complement HorsePower's equestrian therapy programs.
- Midwest PEMFminorMidwest PEMF provides Pulse Electro Magnetic Field Therapy for the therapy horses as part of their regular care regimen.
- Matt and Dawn JamisoncoreHorsePower's facility is leased from the family of Matt and Dawn Jamison. The beautiful barn provides the specialized infrastructure needed for therapeutic riding including the heated indoor arena and accessibility features.
- Sioux Empire United WaycoreHorsePower is affiliated with Sioux Empire United Way, which provides community support and resources for the nonprofit therapeutic riding facility.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
HorsePower competitors and assessment
Company assessmentOthers
- Eagala (Equine Assisted Growth and Learning Association): Standards body and network for equine-facilitated psychotherapy and learning programs; HorsePower is an affiliated provider. Industry framework rather than direct competitor.
Direct peers
- STRIDE Equine-Assisted Activities: Colorado-based nonprofit offering adaptive riding, hippotherapy, and equine services for people with disabilities, similar to HorsePower's five-program model and community-referral GTM.
- Healing Horses Therapeutic Riding Center: Nonprofit equine-assisted therapy center offering hippotherapy and therapeutic riding to children and adults with disabilities, affiliated with PATH Intl. Directly comparable to HorsePower in mission, program mix, and customer segments.
- High Horses Therapeutic Riding Program: Nonprofit PATH Intl member center offering therapeutic riding, hippotherapy, and adaptive horsemanship for children and adults with disabilities. Comparable mission, funding mix (fees + donations), and program structure.
- Cheff Therapeutic Riding Center: Michigan-based PATH Intl Premier Accredited nonprofit offering hippotherapy, therapeutic riding, and equine-facilitated mental health services. Similar specialized facility, multi-program structure, and disability/veteran client base as HorsePower.
- BraveHearts Therapeutic Riding & Educational Center: Large PATH Intl accredited nonprofit providing therapeutic riding, hippotherapy, and veteran programs in the Midwest. Comparable program breadth, veteran focus, and nonprofit referral-driven GTM motion to HorsePower.
Broad incumbents
- American Hippotherapy Association: Professional association setting standards and therapist credentials for hippotherapy, the core clinical program offered by HorsePower. Industry body rather than direct competitor.
- PATH Intl. (Professional Association of Therapeutic Horsemanship International): Industry association governing standards and accreditation for equine-assisted therapy centers like HorsePower. Sets certification, instructor credentials, and program standards that HorsePower aligns with.
Regional players
- Sanford Health Children's Therapy: Regional pediatric therapy provider serving the Sioux Empire area where HorsePower operates; an investor in HorsePower via Sanford's Legends for Kids. Provides overlapping pediatric therapy services but not equine-assisted.
- LifeScape (formerly Children's Care Hospital & School): Sioux Falls-based provider of pediatric therapy and disability services and a referral partner. Offers overlapping therapy services for children with disabilities but not equine-assisted therapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HorsePower social profiles
Digital presenceHorsePower compliance and trust
Trust signalCompliance4 records
HorsePower financial estimates
Financial estimateRevenue estimate
Valuation estimate
HorsePower leadership team
Management profileNumber of profiles
Profiles6 records
HorsePower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HorsePower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HorsePower
What does HorsePower do?
HorsePower is a nonprofit therapeutic riding organization that delivers equine-assisted therapy programs to individuals with physical, cognitive, and emotional challenges in the Sioux Falls, South Dakota region. Services are structured as eight-week sessions (Hippotherapy at $870, Therapeutic Riding at $600, Ground Work at $370) plus per-lesson Independent Riding ($50) and non-mounted Veterans' Retreats, delivered at a specialized accessible facility with a herd of trained therapy horses.
Is HorsePower a public or private company?
HorsePower is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was HorsePower founded?
HorsePower was founded in 1985. It employs 1 to 10 people.
Where is HorsePower based?
HorsePower is headquartered in Sioux Falls, United States, in the North America region.
How does HorsePower make money?
Four revenue lines are on record. Therapy Session Fees are the primary driver. The others are donations and Fundraising, horse Sponsorship Program and scholarship Fund.
Who are HorsePower's main competitors?
Eagala (Equine Assisted Growth and Learning Association) is listed as an others. Direct peers are STRIDE Equine-Assisted Activities, Healing Horses Therapeutic Riding Center, High Horses Therapeutic Riding Program, Cheff Therapeutic Riding Center and BraveHearts Therapeutic Riding & Educational Center. Broad incumbents are American Hippotherapy Association and PATH Intl. (Professional Association of Therapeutic Horsemanship International). Regional players are Sanford Health Children's Therapy and LifeScape (formerly Children's Care Hospital & School).
Does HorsePower have an API?
No public API is recorded for HorsePower.
What industry is HorsePower in?
HorsePower's product category is Equine-Assisted Therapy. Its primary akta.pro industry code is MPAEADAI, Training, Stables & Equine Services. Its NAICS code is 115210 and its SIC code is 7948.