HorsePower

What HorsePower does

HorsePower is a 501(c)(3) nonprofit therapeutic riding organization founded in 1985 (originally as Handi-Riders, Inc.) and based in Sioux Falls, South Dakota, operating its primary facility in Baltic, SD. The organization delivers five core programs — Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats — that leverage the vestibular, rhythmic, and core-activating movement characteristics of horses to address physical, sensory, neuromotor, cognitive, and emotional challenges in individuals with disabilities and military veterans. Hippotherapy is delivered by licensed clinicians (OT, PT, SLP), while therapeutic riding is led by credentialed instructors supported by volunteer leaders and sidewalkers; programming runs in eight-week sessions at a specialized facility featuring a 40-stall barn, a heated 80×120 indoor arena, wheelchair elevator, and accessibility-equipped restrooms.

The business model blends fee-for-service revenue with philanthropic contributions. Program fees are $870 (Hippotherapy), $600 (Therapeutic Riding), and $370 (Ground Work) per eight-week session, with independent riding priced at $50 per lesson; a scholarship fund offsets costs for financially qualified clients. A material share of revenue comes from donations and fundraising, including the annual Blue Jeans & Bling event, the $1,000/year Sponsor A Horse program, modular Support A Horse contributions for feed/farrier/veterinary care, and grants from institutional funders such as The Larson Foundation of Brookings, Sanford's Legends for Kids, and Vern Eide Mitsubishi. Go-to-market is community-led: referrals flow from partnerships with healthcare and community organizations (Lutheran Social Services, Dakota Abilities, LifeScape, The Sioux Falls Vet Center, Sioux Empire United Way), supplemented by social media, quarterly newsletters, regional earned media, and the signature annual fundraiser. The organization serves over 100 individuals annually across the Sioux Empire region, operates with 1-10 employees, and relies on a leased facility and a herd of therapy horses (including Captain America, Jack Frost, Oakley, Dunny, Arrow, Poco, Rainy, Arya, and Buttercup) maintained with support from Midwest PEMF.

Name

HorsePower

Legal name

HorsePower

Website

https://horsepowersf.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

HorsePower is a 501(c)(3) nonprofit therapeutic riding organization in Sioux Falls, South Dakota that delivers equine-assisted therapy programs — including Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats — to over 100 individuals annually with physical, cognitive, and emotional challenges across the Sioux Empire region.

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapy

NAICS

Support Activities for Animal Production (115210), Educational Support Services (61171), Vocational Rehabilitation Services (624310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Training, Stables & Equine Services (MPAEADAI)

Keywords

• Equine-assisted therapy
• Therapeutic riding
• Hippotherapy services
• Adaptive riding programs
• Veteran therapy retreats

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Therapy Session Fees: HorsePower charges fees for eight-week therapy sessions including Hippotherapy ($870), Therapeutic Riding ($600), Ground Work ($370), and Independent Riding lessons ($50/lesson). Sessions are held once weekly for the eight-week period.
2. Donations and Fundraising: As a 501(c)(3) nonprofit, HorsePower relies on donations including general funds, scholarship funds, facility renovation, horse care, and Blue Jeans & Bling annual fundraiser events.
3. Horse Sponsorship Program: Sponsors can exclusive sponsor a horse for $1000/year covering feed, farrier, and veterinarian care. Also offers Support A Horse options for feed ($25/bag), farrier ($45/horse), and veterinary ($125/horse) care.
4. Scholarship Fund: HorsePower provides scholarship assistance based on financial need to help defray costs of participation for those who qualify. Scholarship amounts are awarded based on need assessment by the scholarship committee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HorsePower is a nonprofit therapeutic riding organization that delivers equine-assisted therapy programs to individuals with physical, cognitive, and emotional challenges in the Sioux Falls, South Dakota region. Services are structured as eight-week sessions (Hippotherapy at $870, Therapeutic Riding at $600, Ground Work at $370) plus per-lesson Independent Riding ($50) and non-mounted Veterans' Retreats, delivered at a specialized accessible facility with a herd of trained therapy horses.

Product overview

HorsePower is a nonprofit therapeutic riding facility offering five core therapeutic programs: Hippotherapy, Therapeutic Riding, Ground Work, Independent Riding, and Veterans' Retreats. These programs are delivered through 7-8 week sessions at their facility and are supported by a herd of therapy horses. The organization also operates complementary donation programs including horse sponsorship and a scholarship fund to assist riders with limited incomes. HorsePower serves over 100 individuals annually with various ability levels and operates as a 501(c)(3) nonprofit organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Hippotherapy A therapeutic strategy where licensed occupational, physical, or speech therapists (OT, PT, SLP) incorporate the movement of the horse into a client's treatment plan. The therapist uses the horse's movement in conjunction with client positioning and activities to engage sensory, neuromotor, and cognitive systems, achieving functional change in balance, coordination, communication, and sensory integration. Priced at $870 for an eight-week session.
• Therapeutic Riding

Quantifiable outcome

• Over 100 individuals served annually with various ability levels
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Sioux Falls Vet CentercoreStrategic or Co-development Partner · 1 January 2019HorsePower partnered with The Sioux Falls Vet Center in 2019 to begin offering Veterans' Retreats programs to Veterans across South Dakota. These non-mounted retreats use animal psychology, natural horsemanship, and contemporary therapy curriculums.
• Lutheran Social ServicescoreStrategic or Co-development PartnerPartnership developed to serve individuals in the community who need HorsePower services. Lutheran Social Services provides referrals and collaborative care for shared clients.
• Dakota AbilitiescoreStrategic or Co-development PartnerPartnership to serve individuals with disabilities in the Sioux Empire area. Dakota Abilities works with HorsePower to provide comprehensive care for shared clients.
• LifeScapecoreStrategic or Co-development PartnerPartnership developed to serve individuals needing HorsePower services. LifeScape provides additional therapeutic services that complement HorsePower's equestrian therapy programs.
• Midwest PEMFminorOthersMidwest PEMF provides Pulse Electro Magnetic Field Therapy for the therapy horses as part of their regular care regimen.
• Matt and Dawn JamisoncoreOthersHorsePower's facility is leased from the family of Matt and Dawn Jamison. The beautiful barn provides the specialized infrastructure needed for therapeutic riding including the heated indoor arena and accessibility features.
• Sioux Empire United WaycoreStrategic or Co-development PartnerHorsePower is affiliated with Sioux Empire United Way, which provides community support and resources for the nonprofit therapeutic riding facility.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Others

• Eagala (Equine Assisted Growth and Learning Association): Standards body and network for equine-facilitated psychotherapy and learning programs; HorsePower is an affiliated provider. Industry framework rather than direct competitor.

Direct peers

• STRIDE Equine-Assisted Activities: Colorado-based nonprofit offering adaptive riding, hippotherapy, and equine services for people with disabilities, similar to HorsePower's five-program model and community-referral GTM.
• Healing Horses Therapeutic Riding Center: Nonprofit equine-assisted therapy center offering hippotherapy and therapeutic riding to children and adults with disabilities, affiliated with PATH Intl. Directly comparable to HorsePower in mission, program mix, and customer segments.
• High Horses Therapeutic Riding Program: Nonprofit PATH Intl member center offering therapeutic riding, hippotherapy, and adaptive horsemanship for children and adults with disabilities. Comparable mission, funding mix (fees + donations), and program structure.
• Cheff Therapeutic Riding Center: Michigan-based PATH Intl Premier Accredited nonprofit offering hippotherapy, therapeutic riding, and equine-facilitated mental health services. Similar specialized facility, multi-program structure, and disability/veteran client base as HorsePower.
• BraveHearts Therapeutic Riding & Educational Center: Large PATH Intl accredited nonprofit providing therapeutic riding, hippotherapy, and veteran programs in the Midwest. Comparable program breadth, veteran focus, and nonprofit referral-driven GTM motion to HorsePower.

Broad incumbents

• American Hippotherapy Association: Professional association setting standards and therapist credentials for hippotherapy, the core clinical program offered by HorsePower. Industry body rather than direct competitor.
• PATH Intl. (Professional Association of Therapeutic Horsemanship International): Industry association governing standards and accreditation for equine-assisted therapy centers like HorsePower. Sets certification, instructor credentials, and program standards that HorsePower aligns with.

Regional players

• Sanford Health Children's Therapy: Regional pediatric therapy provider serving the Sioux Empire area where HorsePower operates; an investor in HorsePower via Sanford's Legends for Kids. Provides overlapping pediatric therapy services but not equine-assisted.
• LifeScape (formerly Children's Care Hospital & School): Sioux Falls-based provider of pediatric therapy and disability services and a referral partner. Offers overlapping therapy services for children with disabilities but not equine-assisted therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HorsePowerSFSD
• Facebookfacebook.com/HorsePowerSFSD
• Instagraminstagram.com/HorsePowerSFSD
• LinkedInlinkedin.com/company/horsepowersfsd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HorsePower