Capella Holdings

What Capella Holdings does

Capella Holdings (Công ty Cổ phần Tập đoàn Capella) is a privately held Vietnamese multi-disciplinary hospitality group headquartered in Ho Chi Minh City, founded in 2006 as Ben Thanh Apartment Limited Company and rebranded from Ben Thanh Land to Capella Holdings in 2015. The group's core business is F&B hospitality and entertainment, operating 9+ branded venues across approximately 20 outlets spanning 6 districts of Ho Chi Minh City, including internationally recognized sky bars (Chill Sky Bar on floors 26–28 of AB Tower, Air 360 Sky Lounge), convention and wedding centers (Riverside Palace, Claris Palace, Capella Park View, Capella Gallery Hall, Chloe Gallery), and a multi-cuisine restaurant portfolio (Chill Dining, Sorae Japanese, San Fu Lou Chinese, Aunt Mai Vietnamese, Jade Palace).

The company's underlying operational platform is a portfolio of owned-and-operated premium physical venues — including large-format event spaces (Capella Gallery Hall at 12,000+ sqm, Riverside Palace at 10,000+ sqm) and rooftop entertainment venues — designed around a "24-hour integrated service chain" intended to serve customers from breakfast through overnight accommodation. Capella also operates The One Saigon, a 126-unit luxury apartment building in District 1, managed by CBRE with a developer buyback rental guarantee.

Revenue is generated across multiple streams: transaction-based F&B and cover charges at sky bars and restaurants; banquet and event rental fees at convention/wedding centers; one-time real estate unit sales of The One Saigon apartments priced at 3,600–4,000 USD/sq.m; and managed apartment rentals offering 1,400–2,000 USD/month yields. The go-to-market is primarily direct-to-consumer via owned venues, supplemented by commissioned agents for real estate sales, event-driven celebrity programming (David Beckham, Ruud van Nistelrooy, Royal Brunei family), and earned international media coverage (NYT Top 10 Sky Bar, CNN feature).

Name

Capella Holdings

Legal name

Công ty Cổ phần Tập đoàn Capella

Website

https://capellaholdings.vn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Capella Holdings is a privately held Vietnamese hospitality group operating premium F&B venues, sky bars, convention and wedding centers, and the luxury The One Saigon apartment project across Ho Chi Minh City, serving affluent urban consumers, corporate event clients, and property investors.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Arts, Entertainment, and Recreation (71), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Hospitality services
• Entertainment venues
• Convention centers
• Restaurant operations
• Luxury apartments

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Sky Bar and Entertainment Venues: Revenue from Chill Sky Bar, Air 360 Sky Lounge, and La Vie En Rose Live Music & Bar through cover charges, food and beverage sales, event hosting, and VIP table bookings.
2. Convention and Wedding Center Services: Revenue from Riverside Palace, Claris Palace, Capella Park View, Capella Gallery Hall, and Chloe Gallery through banquet bookings, event space rentals, conference services, and wedding packages.
3. Restaurant and Dining Operations: Revenue from Chill Dining (French cuisine), Sorae Japanese Restaurant, San Fu Lou Chinese Restaurant, Aunt Mai Vietnamese Restaurant, and Jade Palace through food and beverage sales.
4. Real Estate Sales — The One Saigon: Revenue from selling 126 luxury apartments at The One Saigon, located in District 1 Ho Chi Minh City, with prices ranging from 3,600–4,000 USD/sq.m for units of 49.5–85.7 sq.m.
5. Apartment Rental and Property Management: The One Saigon apartments are also offered for rent with rental yields of 1,400–2,000 USD/month, with the developer offering buy-back guarantees at 1,300–1,600 USD/month for service apartment operators. CBRE manages the property.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Capella Holdings operates a diversified portfolio of F&B hospitality and entertainment venues in Ho Chi Minh City, Vietnam, including premium sky bars (Chill Sky Bar, Air 360 Sky Lounge), large-scale convention and wedding centers (Riverside Palace, Claris Palace, Capella Park View, Capella Gallery Hall, Chloe Gallery), multi-cuisine restaurants (French, Japanese, Chinese, Vietnamese), and luxury residential apartments (The One Saigon). The group delivers a vertically integrated 24-hour service chain covering dining, entertainment, events, and accommodation.

Product overview

Capella Holdings operates a diversified portfolio of F&B hospitality and entertainment brands in Vietnam. The company offers sky bar and entertainment venues (Chill Sky Bar, Air 360 Sky Lounge, La Vie En Rose, Hey Hey Beer Club), premium convention and wedding centers (Riverside Palace, Chloe Gallery, Claris Palace, Capella Park View, Capella Gallery Hall), diverse restaurant brands (Chill Dining, Jade Restaurant, Sorae Japanese, San Fu Lou Chinese, Aunt Mai Vietnamese), and real estate with The One Saigon luxury apartments. The portfolio serves a 24-hour value chain from dining to entertainment to accommodation.

Differentiator

Problem solved

Functional benefit

Brands

• Chill Sky Bar: Sky bar and entertainment venue located on floors 26-28 of AB Tower, District 1, HCMC. Known as one of top 10 sky bars in the world.
• Air 360 Sky Lounge
• Riverside Palace
• Claris Palace
• Capella Park View
• Capella Gallery Hall
• Chloe Gallery
• The One Saigon

Products and services

• Chill Sky Bar Premium sky bar and entertainment venue located on floors 26-28 of AB Tower, District 1, HCMC, featuring 3,000 sq.m with outdoor entertainment area, lounge zones, and a fine dining restaurant. Ranked Top 10 Sky Bar in the World by the New York Times for four consecutive years.
• Air 360 Sky Lounge Sky lounge with 360-degree open space and rooftop pool at 120m altitude, located on the 22nd floor of Ben Thanh Tower, HCMC.
• Riverside Palace Convention and wedding center with 5,000 sq.m usable area and 9 banquet halls named after world rivers (Seine, Elbe, Amur, Danube, Nile, Volga, Thames), serving up to 5,000 guests.
• Claris Palace Wedding convention center with 7,700 sq.m campus and 6 banquet halls accommodating up to 3,000 guests, located in Thu Duc district, HCMC.
• Capella Park View European-style convention center at 03 Dang Van Sam, Phu Nhuan District, HCMC, with state-of-the-art sound and light systems, accommodating nearly 2,000 guests.
• Capella Gallery Hall Premium convention center with over 12,000 sq.m of floor space, contemporary East-West architecture, and 5 banquet halls named after famous champagne brands (Dom, Veuve, Moet, Crystal, Duval).
• Chloe Gallery Premium venue complex spanning 1.2 hectares with high-end restaurants, spa, 5-star hotel standards, and event/wedding services overlooking Ban Nguyet Lake in Phu My Hung, District 7, HCMC.
• The One Saigon Luxury apartment complex with 126 units in diamond position of District 1, HCMC, featuring 3 frontages and 5-star amenities including gym, rooftop pool, and bar. Priced at 3,600–4,000 USD/sq.m with rental yields of 1,400–2,000 USD/month.
• Sorae Japanese Sushi Restaurant Japanese sushi restaurant located at AB Tower with multiple seating floors.
• San Fu Lou Chinese Restaurant Chinese restaurant brand with multiple locations including AB Tower, Phan Xich Long, 3/2 Street, and Crescent Mall.
• Jade Palace (Jade Restaurant) Chinese restaurant brand under Capella Holdings.
• Aunt Mai Vietnamese Restaurant Vietnamese restaurant located at Ben Thanh Tower, HCMC.
• Chill Dining Fine dining restaurant under Chill Sky Bar featuring French culinary style with upscale cuisine.
• La Vie En Rose Live music and bar venue located on the 21st floor of Ben Thanh Tower, HCMC.
• Hey Hey Beer Club Beer club entertainment venue located at 360B Ben Van Don, District 4, HCMC.

Quantifiable outcome

• Chill Sky Bar ranked 'Top 10 Sky Bar in the World' by New York Times for 4 consecutive years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CBREcoreOthers · 1 January 2017CBRE manages The One Saigon, providing 5-star property management standards for the apartment building. CBRE's involvement includes overseeing the rental program and ensuring premium service standards for residents and tenants.
• Duc Khai Joint Stock CompanyminorStrategic or Co-development Partner · 1 January 2010Ben Thanh Land (later Capella Holdings) associated with Duc Khai JSC to establish the Ben Thanh - Duc Khai Real Estate Exchange at 71-79 Dong Khoi, District 1, initially to co-distribute the Echo Residential (Era Town) project in District 7.
• Hyundai Thanh CongminorChannel Partner/ Reseller/ Distributor · 1 January 2009Saigon Carmart (a subsidiary of Ben Thanh Land / Capella Holdings) was appointed by Hyundai Thanh Cong as the official distributor for both imported Hyundai vehicles and domestically assembled Hyundai cars. By late 2009, Saigon Carmart had become one of the most successful Hyundai dealers in southern Vietnam.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Hyatt Hotels Corporation: Global hospitality company with Park Hyatt Saigon and other Vietnamese operations offering premium dining, bars, and event venues. Comparable as an incumbent player whose multi-vertical luxury hospitality model overlaps Capella's offering.
• Marriott International: World's largest hotel company operating multiple properties in HCMC (Sheraton, Renaissance) with extensive F&B, rooftop bar, and convention facilities. Comparable as a broad-incumbent competitor for Capella's premium hospitality, dining, and MICE segments.
• New World Saigon Hotel: Luxury international hotel in District 1 HCMC with multiple restaurants, bar, and large convention facilities. Comparable as a broader-incumbent hospitality operator combining lodging, dining, and events in Capella's core geography.
• Caravelle Saigon Hotel: Iconic 5-star international hotel in District 1 HCMC operating F&B venues, bars, and event spaces. Overlaps with Capella's luxury hospitality, premium F&B, and event offerings at the top of HCMC's market.

Direct peers

• Adora Wedding & Convention Center: Major wedding and event venue operator in Vietnam with multiple banquet halls. Directly competes with Capella's network of convention/wedding centers for the same large-scale Vietnamese wedding and corporate MICE segment.
• Erawan Group: Thai conglomerate operating hotels, restaurants, and real estate under a similar multi-vertical hospitality model. Closely comparable structure to Capella: owned-and-operated venues, integrated service ecosystem, and asset-backed real estate leg.
• White Palace Convention Center: Premium wedding and convention venue operator in Ho Chi Minh City. Direct competitor for Capella's Riverside Palace, Claris Palace, and Capella Gallery Hall, targeting the same corporate and high-end wedding client base.
• Golden Gate Group (GGM Vietnam Holdings): Largest multi-brand F&B restaurant chain operator in Vietnam (Manwah, Gogi House, KFC franchise, etc.). Comparable as the leading domestic platform that scaled a portfolio of branded F&B concepts across multiple cities, mirroring Capella's multi-brand hospitality thesis.

Regional players

• Ascott Limited (CapitaLand): Asia-Pacific serviced residence operator managing premium apartments across major cities including HCMC. Comparable to The One Saigon's serviced apartment rental program and buy-to-let model, representing the institutional standard Capella benchmarks against via its CBRE partnership.
• Central Group (Thailand): Diversified Thai conglomerate with hotel, restaurant, and real estate operations across Southeast Asia. Comparable as a regional multi-vertical lifestyle/hospitality platform that could be a strategic benchmark or eventual partner for Capella's ASEAN expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capellaholdings.vn
• Xx.com/CapellaHoldings
• LinkedInlinkedin.com/company/tap-doan-capella-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capella Holdings