Lichtwerbung Fehrmann

What Lichtwerbung Fehrmann does

Lichtwerbung Fehrmann GmbH & Co. KG is a family-owned German limited partnership headquartered in Rostock that has been operating since 1990 in the planning, manufacture, and installation of illuminated advertising systems. The company describes itself as a regional partner for 'analog advertising' and operates exclusively in the Rostock area under the Fehrmann-Werbung / Fehrmann Lichtwerbung brand. Robert Eisenblätter serves as Gesellschafter/Geschäftsführer (shareholder/managing director), and the company is registered with the Amtsgericht Rostock commercial register under HRA 3705.

The core product is illuminated signage (Lichtwerbeanlagen), produced as individual letters, profiled letters, or front/side/back-illuminated installations using energy-efficient LEDs or high-quality neon. Supporting offerings include signage and wayfinding systems (Schilder & Wegleitsystem), portable light boxes, advertising pylons and wall-mounted signs, indoor advertising installations, vehicle and surface wrapping (Autofolierung), wind protection systems (tarpaulins, flags, flagpoles), and boards/display cases. Underlying capabilities include digital printing, high-performance films for vehicle and facility labeling, in-house production in Rostock, and engineering services covering static and wind-load certification plus support through municipal approval processes.

Commercially, Fehrmann runs a sales-led, project-based model: all work is custom-priced with quotes issued on request (the company advertises a 24-hour quote turnaround for illuminated advertising inquiries). The customer base is primarily regional SMBs, supplemented by selected enterprise and municipal references (Steigenberger, Hotel Vier Jahreszeiten, Generali, Conti, Getriebebau-Nord, Ostseebad Kühlungsborn). Distribution is direct via consultation, and marketing is limited to a company website, Facebook, and Instagram. The company has 11–50 employees, no external funding, no subsidiaries, no patents or trademarks on file, and no disclosed revenue.

Name

Lichtwerbung Fehrmann

Legal name

Lichtwerbung Fehrmann GmbH & Co. KG

Website

https://fehrmann-werbung.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Lichtwerbung Fehrmann GmbH & Co. KG is a family-owned, Rostock-based manufacturer and installer of illuminated signage, lettering, wayfinding systems, and vehicle wrapping, serving primarily regional SMBs with custom, project-based analog advertising solutions since 1990.

Ownership category

akta.pro rank

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Landscape Lighting Installation (HSAOAFAB), Commercial Lighting Fixture Installation (HSAOAFAM)

Keywords

• Illuminated signage manufacturing
• Outdoor advertising systems
• Vehicle wrapping services
• Wayfinding systems design
• Custom lettering fabrication

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom signage production and installation: One-time project-based revenue from design, production, and installation of illuminated and non-illuminated signage, lettering, signage systems, and vehicle/facility wrapping

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lichtwerbung Fehrmann plans, manufactures, and installs illuminated and non-illuminated advertising signage, individual letter systems, wayfinding systems, vehicle and facility wrapping, advertising pylons, indoor advertising installations, and display boards. The company offers full-service project execution from concept and visualization through in-house production to final mounting, including statutory support for static/wind load certifications and official approval procedures.

Product overview

Lichtwerbung Fehrmann operates as a traditional family-owned business specializing in illuminated and non-illuminated advertising solutions. Their core product is illuminated signage systems (Lichtwerbeanlagen) which can be produced as individual letters, profiled letters, or front/side/back illuminators using energy-efficient LEDs or high-quality neon. The product portfolio encompasses individual letter installations (Einzelbuchstaben-anlage), signage and wayfinding systems (Schilder & Wegleitsystem), portable light boxes, vehicle and surface wrapping (Autofolierung & Folierung), indoor advertising systems, wind protection systems, boards and display cases (Tafeln & Schaukästen), and advertising pylons. The company also offers comprehensive services including statics and wind load certifications, as well as support in official approval procedures. Their 'ALLES AUS EINER HAND' philosophy provides full-service from concept through production to installation, with production based in Rostock, Germany.

Differentiator

Problem solved

Functional benefit

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Watchfire Signs: US manufacturer of LED signs, channel letters, and illuminated business signage. Directly comparable product category (LED illuminated signs and channel letters), with similar end customers in retail, hospitality, and commercial real estate.
• Prismaflex International S.A. European manufacturer of outdoor display and signage products, including illuminated signs and large-format printed displays. Comparable as a mid-sized European illuminated-signage producer serving similar end-markets.
• Daktronics, Inc. Manufacturer of LED display and signage systems used in commercial, sports, and transportation applications. Closely comparable as a producer of LED-based illuminated display hardware, though at significantly larger scale and scope.

Emerging players

• Yepro Sign Technology: Manufacturer and supplier of LED signage, channel letters, and illuminated sign components to sign shops worldwide. Relevant as a component/equipment supplier enabling smaller illuminated-sign fabricators, including potentially competitors of Fehrmann.

Broad incumbents

• Lamar Advertising Company: Large US-based outdoor advertising operator with billboard and digital signage assets. Comparable as a broad incumbent in the advertising-display category, though geographically focused on North America.
• Clear Channel Outdoor Holdings: One of the world's largest outdoor advertising companies with extensive billboard and digital out-of-home networks. Comparable as a large-scale incumbent in the broader advertising-display category where Fehrmann operates.
• Signify N.V. (Philips Lighting): Global lighting leader supplying LED fixtures and lighting systems across commercial, industrial, and signage applications. Relevant as a broad incumbent supplying LED components and luminaires that power commercial signage installations including those of Fehrmann.
• JCDecaux SA: Global leader in outdoor advertising and street furniture. Relevant as the dominant incumbent defining the addressable market Fehrmann serves at a hyper-local level, including illuminated transit and city-center signage.
• Wall GmbH: Major German outdoor advertising company focused on street-furniture and transit advertising. Comparable in being a Germany-headquartered outdoor-advertising business, though Wall's scale and channel mix differ materially.
• Ströer SE & Co. KGaA: Germany's largest outdoor advertising and signage operator, with national reach across billboards, digital out-of-home, and street furniture. Operates at vastly larger scale than Fehrmann but overlaps in the illuminated/outdoor advertising space.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LichtwerbungFehrmann
• Instagraminstagram.com/lichtwerbungfehrmann
• LinkedInlinkedin.com/company/fehrmann-lichtwerbung

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lichtwerbung Fehrmann