Superior Amenities
Superior Amenities is a U.S. manufacturer of commercial outdoor site furnishings — benches, tables, trash receptacles, bike racks, dog park, and fitness equipment — serving government, education, parks, and commercial property buyers through local reps, dealers, and cooperative procurement contracts.
- Company typePrivate
- Founded2007
- HeadquartersCarrollton, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Superior Amenities does
Superior Amenities is a U.S. commercial outdoor furniture manufacturer operating as a division of Superior Recreational Products, headquartered in Carrollton, Georgia, with manufacturing based in Illinois. Founded in 1999, the company designs and produces commercial-grade outdoor site furnishings including benches, tables, trash receptacles, bike racks, dog park equipment, and fitness equipment, anchored by a flagship coordinated line called the Regal Collection. Products are built for high-traffic public and institutional environments and offer customization options for branding, color, and mounting configuration.
The company runs a sales-led go-to-market combining a national network of local sales representatives, an authorized dealer program, and contract pricing memberships on four major purchasing cooperatives — BuyBoard, NASPO ValuePoint, GSA Advantage, and Sourcewell — that allow government, education, and non-profit buyers to procure without competitive bidding. Manufacturing uses best-of-class equipment including robotic welders and laser cutters to support a Quick Ship program that delivers selected products in 7–10 business days, alongside custom-order production. Digital design tools such as a Color Applier and Picnic Table Planner are offered to architects and specifiers to embed the product earlier in the project specification cycle.
Revenue is generated on a one-time-purchase, quote-based pricing model across a broad vertical mix spanning commercial properties, parks and recreation, schools and child care, multi-housing, hospitality, athletic facilities, food service, and transportation infrastructure. The company also operates within the broader Superior Recreational Products family, with sister brands SRP Shelter, SRP Shade, and SRP Playground cross-marketing complementary recreational products to overlapping customer segments.
Superior Amenities firmographics
Firmographics- Name
- Superior Amenities
- Legal name
- Superior Recreational Products
- Website
- https://webcoat.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Superior Amenities is a U.S. manufacturer of commercial outdoor site furnishings — benches, tables, trash receptacles, bike racks, dog park, and fitness equipment — serving government, education, parks, and commercial property buyers through local reps, dealers, and cooperative procurement contracts.
- Ownership category
- akta.pro rank
Where Superior Amenities is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Superior Amenities business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Outdoor Furniture Sales: One-time purchase model for commercial site furnishings including benches, tables, trash receptacles, bike racks, dog park equipment, and fitness equipment. Sales through direct representatives, dealers, and purchasing cooperatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Contract Pricing Memberships |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Superior Amenities product offering
Product offeringCore offering
Superior Amenities manufactures and sells commercial-grade outdoor site furniture including benches, tables, trash receptacles, bike racks, dog park equipment, and fitness equipment. The company produces its flagship Regal Collection and related product lines at its Illinois manufacturing facility for government, institutional, parks, schools, and commercial buyers across the United States.
Product overview
Superior Amenities is a commercial site furniture manufacturer with over 25 years of experience, producing outdoor furniture for public spaces. The product portfolio centers on the flagship Regal Collection offering coordinated benches, tables, and trash receptacles, complemented by additional product lines including bike racks, dog park equipment, fitness equipment, and accessories. The company manufactures in Illinois and offers a Quick Ship program for expedited delivery within 7-10 business days. Products are designed for various markets including parks, schools, commercial spaces, and transportation hubs, with customization options for branding and color selection.
Differentiator
Problem solved
Functional benefit
Brands
- Regal Collection: Our most popular Regal collection offers matching benches, tables, and trash receptacles.
Products and services
- Regal Collection
Quantifiable outcome
- Products delivered within 7-10 business days via Quick Ship program
Companies that use Superior Amenities
Customer profileSegments9 records
Ideal customer profiles4 records
Superior Amenities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Superior Amenities partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BuyBoardcoreNational purchasing cooperative providing contract pricing for government entities, schools, and non-profits. Superior Amenities products are available through BuyBoard contracts, allowing members to bypass competitive bidding processes.
- NASPO ValuePointcoreMulti-state procurement cooperative enabling state and local government agencies to access Superior Amenities contract pricing through coordinated purchasing agreements.
- GSA AdvantagecoreFederal government purchasing program allowing federal agencies to purchase Superior Amenities products through pre-negotiated contract pricing schedules.
- SourcewellcoreCooperative purchasing program serving government, education, and non-profit organizations with access to Superior Amenities contract pricing without requiring competitive bidding.
- SRP ShelterminorRelated product line under Superior Recreational Products umbrella offering shade structures and shelters. Companies share branding and cross-market to each other's customers.
- SRP ShademinorRelated product line offering shade solutions. Part of Superior Recreational Products family of companies with shared distribution and customer base.
- SRP PlaygroundminorPlayground equipment product line within Superior Recreational Products family. Companies cross-reference and market to complementary customer segments in recreational facilities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Superior Amenities competitors and assessment
Company assessmentDirect peers
- Landscape Forms: Premium commercial outdoor furniture manufacturer serving parks, campuses, and urban spaces. Closely comparable product mix (benches, tables, receptacles, bike racks) and similar institutional/government buyer base.
- Victor Stanley: Long-standing manufacturer of commercial site furnishings including benches, tables, receptacles, and bike racks. Highly comparable in product breadth, customer segments (parks, schools, municipalities), and specification-driven sales motion.
- Wabash Valley Manufacturing: US-based manufacturer of commercial outdoor site furnishings (tables, benches, receptacles, grills). Directly comparable in product portfolio, US-domestic manufacturing, and government/parks customer focus.
- Pilot Rock: Manufacturer of commercial-grade outdoor park and site furniture including benches, picnic tables, grills, and trash receptacles. Direct peer in product range and target customers (parks, recreation, campgrounds).
- DuMor: Commercial outdoor site furnishings manufacturer producing benches, tables, receptacles, and planters for parks, streetscapes, and campuses. Comparable product line and institutional buyer base.
- Maglin Furniture: Manufacturer of commercial outdoor site furniture including benches, chairs, tables, litter receptacles, and bike racks. Strongly comparable in specification-led sales to architects and landscape architects.
- Forms+Surfaces: Designer and manufacturer of architectural site furnishings, including benches, receptacles, and bike racks. Comparable in commercial-grade product positioning and focus on architect specifications.
- Keystone Ridge Designs: Commercial outdoor site furnishings manufacturer producing benches, tables, receptacles, and planters. Directly comparable across parks, streetscape, and institutional customer segments.
- Belson Outdoors: Manufacturer and distributor of commercial outdoor products including benches, picnic tables, trash receptacles, bike racks, and dog park equipment. Highly comparable product portfolio and end-market focus.
- Anova: Commercial outdoor furnishings brand producing benches, picnic tables, waste receptacles, and bike racks for parks, campuses, and municipalities. Direct comparable in scope and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Superior Amenities social profiles
Digital presenceSuperior Amenities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Amenities leadership team
Management profileNumber of profiles
Superior Amenities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Amenities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Amenities
What does Superior Amenities do?
Superior Amenities manufactures and sells commercial-grade outdoor site furniture including benches, tables, trash receptacles, bike racks, dog park equipment, and fitness equipment. The company produces its flagship Regal Collection and related product lines at its Illinois manufacturing facility for government, institutional, parks, schools, and commercial buyers across the United States.
Is Superior Amenities a public or private company?
Superior Amenities is a private company. It is classified as corporate owned and is currently operating.
When was Superior Amenities founded?
Superior Amenities was founded in 2007. It employs 1 to 10 people.
Where is Superior Amenities based?
Superior Amenities is headquartered in Carrollton, United States, in the North America region.
How does Superior Amenities make money?
One revenue line is on record: commercial Outdoor Furniture Sales.
Who are Superior Amenities's main competitors?
Direct peers on record are Landscape Forms, Victor Stanley, Wabash Valley Manufacturing, Pilot Rock, DuMor, Maglin Furniture, Forms+Surfaces, Keystone Ridge Designs, Belson Outdoors and Anova.
Does Superior Amenities have an API?
No public API is recorded for Superior Amenities.