Muy'Ono Resorts

What Muy'Ono Resorts does

Muy'Ono Resorts is a privately held Belize-based hospitality management company founded in 2014 and headquartered in Belize with a U.S. operations office in Austin, Texas. The company operates the largest collection of resorts in Belize, comprising six-plus properties across three categories — private islands (Royal Belize, Thatch Caye), jungle lodges (Copal Tree Lodge, Sweet Songs Jungle Lodge, Blue Horizon Lodge), and beach/hotel resorts (Hopkins Bay Resort, The Placencia Resort, The Watermark Belize Hotel) — plus integrated subsidiaries Muy'Ono Farms (organic farm-to-table supply), Muy'Ono Adventures (tours), Belize Destination Weddings, and Belize Retreats. Co-founded and led by CEO Cortney Lebens and Chairman Bill Poston, the company serves luxury leisure travelers, destination wedding parties (up to 200 guests), corporate and wellness retreat groups, fly-fishing enthusiasts, and adventure travelers primarily from the U.S.

The company's product surface is built on a vertically integrated ecosystem: in-house organic farms (6 acres at Muy'Ono Farms and a 3,000-acre farm at Copal Tree Lodge growing 400+ plant varieties) supply all resort restaurants; the Copal Tree Distillery produces the co-branded Copalli Rum; Muy'Ono Explorer provides branded airport transfers ($75 USD/person each way); and dedicated group-sales coordination handles weddings and retreats at no additional charge. Underlying technology is intentionally lean — the Checkfront SaaS platform handles reservations and gift-card fulfillment, Stash Rewards powers a cross-property loyalty program, and Generali Global Assistance is the recommended travel-insurance partner. Pricing is dynamic and quote-based, with published promotions (20% last-minute, 25% for 7+ nights, Belizean Traveler resident rates) layered on top of all-inclusive accommodations, F&B, tours, and event revenue.

The go-to-market combines direct-to-consumer booking (website, toll-free 877-418-2354, local Belize lines, WhatsApp +501-671-4977), a sales-led group-events motion led by Lizbeth Casasola, a travel-agent channel ([email protected], 877-927-6466), and earned media in Condé Nast, Travel + Leisure, Forbes, National Geographic, and Lonely Planet. Revenue streams include all-inclusive accommodations, vacation packages and tours, group events and weddings, branded transportation, gift cards, and charity auction packages. The company has donated over $1M BZD to local charities since 2018 and raised over $5M USD for non-profits through auction packages.

Name

Muy'Ono Resorts

Legal name

Muy'Ono Resorts

Website

https://muyono.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Muy'Ono Resorts is a privately held Belizean hospitality company operating the country's largest collection of boutique resorts — including private islands, jungle lodges, and beach hotels — supported by integrated organic farms, tours, transportation, and destination wedding and retreat planning services for luxury leisure and group travelers.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Traveler Accommodation (7211), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Eco-Resorts (THAGACAK)

akta.pro secondary industries

Luxury Private Island Resorts (THAGACAL), Beachfront & Island Luxury Resorts (THAGACAA), Luxury All-Inclusive Resorts (THAGAKAC), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Boutique resort hospitality
• Destination wedding venues
• Eco-tourism accommodations
• Wellness retreat planning
• Farm-to-table dining

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. All-Inclusive Resort Accommodations: Room revenue from six resort properties across Belize including private islands, jungle lodges, and beach resorts. Pricing varies by property type, room category, and seasonality. All-inclusive packages typically include accommodations, meals, beverages, and select activities.
2. Vacation Packages and Tours: Bundled vacation packages combining accommodations with tours, excursions, and activities. Muy'Ono Adventures provides top-tier tours and transfers. Packages include water activities (fishing, snorkeling, SCUBA), land adventures (zip lining, cave tubing, Mayan ruins), and cultural experiences.
3. Group Events and Weddings: Destination wedding planning services through Belize Destination Weddings, corporate retreat coordination through dedicated team, yoga and wellness retreat hosting through Belize Retreats. Revenue from event planning, venue rental, and customized group experiences.
4. Transportation Services: Muy'Ono Explorer 14-passenger tour van transportation from Belize International Airport to resorts ($75 USD per person each way). Commuter flight booking coordination. VIP arrival services for seamless guest experience.
5. Gift Cards and Retail: Gift cards redeemable at seven resorts across Belize for stays, tours, and vacation packages.
6. Charity Auction Packages: Highly discounted vacation packages provided to non-profit organizations for charity auctions, generating fundraising revenue for charities while building brand awareness.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Muy'Ono Resorts operates the largest collection of boutique resorts in Belize, comprising six core resort properties across three settings: private islands (Royal Belize, Thatch Caye), jungle lodges (Copal Tree Lodge, Sweet Songs Jungle Lodge), and beach resorts (Hopkins Bay Resort, plus The Watermark Belize Hotel). The portfolio is supported by integrated services including Muy'Ono Farms (organic farm-to-table supply), Belize Destination Weddings (wedding planning), Belize Retreats (wellness retreats), Muy'Ono Adventures (tours), and the Muy'Ono Explorer shuttle (airport transportation). All-inclusive packages typically include accommodations, meals, beverages, and select activities.

Product overview

Muy'Ono Resorts operates as a collection of boutique resorts and hospitality services in Belize, comprising six core resort properties across three categories: private islands (Royal Belize, Thatch Caye), jungle lodges (Copal Tree Lodge, Sweet Songs Jungle Lodge), and beach resorts (Hopkins Bay Resort, plus The Watermark Belize Hotel). The portfolio is supported by integrated services including Muy'Ono Farms (organic farm-to-table produce supply), Belize Destination Weddings (wedding planning), Belize Retreats (wellness retreats), and Muy'Ono Explorer (airport transportation). The company also offers vacation packages, tours, and gift cards, creating a unified hospitality management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopkins Bay Resort

Quantifiable outcome

• Over $1M BZD donated to local charities since 2018
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Social Media InfluencerssupportingGTM or Marketing Partner · 1 January 2025Partnership program for content creators and influencers with requirements including portfolio, website link, follower counts across platforms, engagement rates, and audience demographics.
• Generali Global AssistancesupportingStrategic or Co-development Partner · 24 January 2023Travel insurance partnership providing comprehensive coverage options for guests. Generali offers 10-day free look period and coverage available until final payment date. Recommended insurance partner for all Muy'Ono Resort bookings.
• Stash RewardssupportingGTM or Marketing Partner · 17 August 2022Loyalty rewards program partnership allowing guests to earn points on stays redeemable across the Muy'Ono portfolio and over 200 independent hotels in Belize and the United States. Free membership available.
• Belize RetreatscoreChannel Partner/ Reseller/ Distributor · 20 July 2022Sister company specializing in yoga, wellness, and fitness retreat planning. Creates life-changing wellness retreats supporting community and harmony with dedicated booking platform at belizeretreats.com.
• Belize Destination WeddingscoreChannel Partner/ Reseller/ Distributor · 20 July 2022Sister company specializing in destination wedding planning. Offers venues including beach weddings (up to 200 guests), private island weddings (under 30 guests), jungle weddings (up to 75 guests), and specialty weddings at unique venues.
• Marie Sharps Hot SauceminorStrategic or Co-development Partner · 1 January 2022Partnership featuring Belizean artisan hot sauce brand at resort restaurants. Hot sauce recognized as one of best on Amazon by reviewers.
• Copalli Rum / Copal Tree DistillerysupportingStrategic or Co-development Partner · 1 February 2019Partnership with local rum distillery producing Copalli Rum from organic sugarcane. Rum took home gold medal at Caribbean Rum Awards. Guests can participate in rum mixology classes and distillery tours.
• Pack for a PurposecoreStrategic or Co-development Partner · 1 January 2018Initiative allowing travelers to make lasting impact by bringing supplies for local children and families. Each Muy'Ono Resort supports specific projects with needed items. Reduces burden on communities while enhancing guest experience.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blancaneaux Lodge (Coppola): Belize mountain jungle lodge also owned by Francis Ford Coppola. Comparable as a luxury eco-jungle lodge in Belize competing for the same adventure-travel and fly-fishing guest profile.
• Six Senses: Luxury resort group owned by IHG with strong sustainability, wellness, and eco-resort positioning. Directly comparable to Muy'Ono's eco-luxury positioning (Copal Tree Lodge, Sweet Songs) and wellness retreat offering via Belize Retreats.
• Aman Resorts: Ultra-luxury resort collection emphasizing privacy, design, and destination immersion. Comparable to Muy'Ono's luxury private island concept (Royal Belize, Thatch Caye) and curated low-density resort philosophy.
• Sandals Resorts: Operates a portfolio of luxury all-inclusive resorts across the Caribbean (including Jamaica, Saint Lucia, Bahamas, Antigua). Most comparable as a multi-property all-inclusive Caribbean luxury resort collection with similar resort-format strategy to Muy'Ono's all-inclusive Thatch Caye and broader portfolio.
• Cayo Espanto: Private island luxury resort off Ambergris Caye, Belize. Direct peer competing for Muy'Ono's Royal Belize and Thatch Caye private-island buyout guest segment within Belize.
• Chaa Creek: Long-established Belize eco-resort and jungle lodge in the Cayo District. Directly comparable to Muy'Ono's Copal Tree Lodge and Sweet Songs Jungle Lodge on eco-jungle adventure positioning within Belize.
• Turtle Inn (Francis Ford Coppola): Belize beach resort in Placencia owned by Francis Ford Coppola. Direct geographic and segment peer — both operate boutique Belize beach resorts competing for similar luxury travelers in southern Belize.

Broad incumbents

• Belmond (LVMH): Luxury hotel and resort collection (now owned by LVMH) operating iconic destination properties worldwide. Comparable to Muy'Ono's curated boutique resort portfolio and adventure/destination travel focus.
• Playa Hotels & Resorts: Public owner-operator of all-inclusive resorts across Mexico, Jamaica, and Dominican Republic under Hyatt, Hilton, and AMR Collection brands. Overlaps with Muy'Ono on all-inclusive Caribbean resort operations but at significantly larger scale and with institutional capital.
• Marriott Luxury Collection: Global luxury hotel brand collection with Central America presence. Comparable as a luxury accommodation platform serving similar affluent travelers, though at significantly larger scale and through a different distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHM7h7JqJrY3FHn25z7LMSw
• Facebookfacebook.com/MuyOnoResorts
• Instagraminstagram.com/muyonoresorts
• Pinterestpinterest.com/muyonoresorts
• TikToktiktok.com/@muyonoresorts?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muy'Ono Resorts