New Vision

Name

New Vision

Legal name

上海新相微电子股份有限公司

Website

https://newvisionu.com.cn

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Display Driver Semiconductors

NAICS

Semiconductor and Related Device Manufacturing (334413)

SIC

Semiconductors & Related Devices (3674)

akta.pro primary industry

Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)

Keywords

• Display driver chips
• TFT-LCD driver ICs
• AMOLED driver chips
• Power management ICs
• Semiconductor chip design

Headquarters

HQ city

Xuhui

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Display Driver IC Sales: The company generates revenue primarily from the sale of display driver ICs and power management ICs. Products are sold directly to panel manufacturers and integrated into consumer electronics including smartphones, laptops, monitors, TVs, smart wearables, and industrial displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Vision (上海新相微电子) designs and sells display driver integrated circuits (ICs) and power management ICs (PMICs) for flat-panel displays. The product portfolio covers Small/Medium-Size TFT-LCD driver chips, Large-Size TFT-LCD driver chips, AMOLED driver chips, TCON timing controllers, PMICs, OP amplifiers, and level shifters. These chips are sold directly to display panel manufacturers (BOE, Huike, Tianma) and consumer electronics brands (Huawei, Xiaomi, Lenovo, Hisense, HP, Dell) for use in smart wearables, smartphones, tablets, notebooks, monitors, HDTVs, smart home devices, and industrial displays.

Product overview

New Vision Microelectronics (上海新相微电子股份有限公司) is a semiconductor IC design company specializing in display driver chips and power management solutions. The product portfolio consists of two main product lines: (1) Display Driver Chips including Small/Medium-Size TFT-LCD, Large-Size TFT-LCD, and AMOLED drivers, plus TCON timing controller chips; and (2) Power Management Chips including PMIC, OP amplifiers, and level shifters. These products cover applications across smart wearables, smartphones, tablets, notebooks, monitors, HDTVs, smart home devices, industrial displays, and automotive displays. The company has developed nearly 100 types of display driver ICs and power management ICs, making it one of the few Chinese display driver chip companies with comprehensive product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Small/Medium-Size TFT-LCD Display Driver Chips Small and medium-size TFT-LCD driver ICs designed for smart wearables, smartphones, tablets, and notebooks, supporting various resolutions and interfaces including RGB, SPI, and MIPI.
• Large-Size TFT-LCD Display Driver Chips Large-size TFT-LCD driver ICs for HDTV and monitors, supporting HD/FHD resolution with mini LVDS interface, in multi-chip solutions supporting various source output configurations.
• AMOLED Display Driver Chips AMOLED display driver ICs supporting high-resolution smartphone displays with MIPI and SPI interfaces, featuring single-chip solutions supporting 720x1280 resolution with 2160 source outputs.
• TCON (Timing Controller) Chips Timing controller ICs for display panel timing control and signal management.
• PMIC (Power Management ICs) Integrated power management ICs featuring Boost+VGH+VGL+Buck+HAVDD+Vcom+10GMA+I2C integration, designed for notebooks, monitors, and HDTV applications.
• OP Amplifiers Operational amplifiers for power management and signal processing applications in display systems.
• Level Shifters Voltage level shifting ICs for interface conversion in display driver applications.

Quantifiable outcome

• Over 1.5 billion chips shipped cumulatively
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Yandong Microelectronics (燕东微电子)coreStrategic or Co-development Partner · 1 October 2024Yandong Microelectronics party secretary Kuang Yanjun visited New Vision Shanghai headquarters in October 2024. Shows strategic relationship within Beijing Electronics Holdings ecosystem.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Himax Technologies: Taiwan-based fabless DDIC and timing controller designer serving display panels, smartphones, AR/VR, and automotive displays. Directly comparable in fabless DDIC business model and panel-maker customer base, with stronger presence in large-size display drivers and emerging display technologies.
• ILI Technology (奕力科技): Taiwan-based fabless display driver IC designer specializing in large-size LCD and AMOLED drivers for TVs, monitors, and notebooks. Comparable to New Vision's large-size display driver IC business with overlapping panel-maker customer base.
• FocalTech Systems (敦泰电子): Taiwan-headquartered fabless IC designer focused on display driver ICs (TDDI), touch controllers, and fingerprint ICs. Comparable to New Vision as a fabless Asian DDIC designer serving smartphone and tablet panel makers, with stronger concentration in TDDI integrated products.
• Chipone Technology (集创北方): Beijing-headquartered Chinese fabless display driver IC designer and one of the largest domestic DDIC competitors. Directly comparable to New Vision as a fabless Chinese DDIC player serving Chinese panel makers and OEMs with overlapping product lines in LCD, AMOLED, and TDDI drivers.
• Novatek Microelectronics: Taiwan-based global leader in display driver ICs with the broadest DDIC portfolio across LCD, OLED, and TDDI. Directly comparable as a fabless DDIC designer competing for the same panel-maker and OEM sockets, with materially larger scale and longer customer relationships across Samsung Display, LG Display, and Chinese panel makers.
• Raydium Semiconductor (瑞鼎科技): Taiwan-based fabless display driver IC specialist covering OLED, LCD, and ePaper drivers. Directly comparable as a fabless DDIC competitor targeting the same panel-maker sockets across small/medium-size and large-size display applications, with strong OLED driver capability.

Broad incumbents

• Synaptics: US-based semiconductor company with display driver IC, TDDI, and connectivity product lines serving automotive, PC, and IoT markets. Comparable as a broader incumbent in the DDIC space with focus on higher-value automotive and IoT display applications, though less concentrated on Chinese panel makers than New Vision.
• Samsung LSI (System LSI): Samsung's semiconductor division and the dominant supplier of AMOLED display driver ICs to Samsung Display. While broader in scope (Exynos SoCs, image sensors, etc.), it is the dominant incumbent in the premium OLED DDIC segment New Vision targets, with vertical integration advantages through Samsung Display.
• Magnachip Semiconductor: Korea-based display driver IC and power management IC designer with both fab and fabless operations. Comparable to New Vision as a DDIC and PMIC competitor across OLED TV and smartphone applications, though with structural Korean customer relationships and a shrinking OLED business.

Others

• ChipMOS Technologies: Taiwan-based semiconductor assembly and testing provider serving display driver IC and memory customers. Comparable to New Vision's foundry/packaging ecosystem as an enabler in the DDIC value chain, though operating in a different stage of the supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Vision