True North Power System
True North Power Systems is an Ontario-based designer of small wind turbines and solar mounting systems, founded in 2003. It now operates as a design licensor and technical consultant for off-grid residential, cottage, marine, and small-farm customers after halting in-house manufacturing in 2018.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What True North Power System does
TRUE-NORTH Power Systems is a privately held Ontario, Canada-based designer of small-scale renewable energy hardware, founded in 2003 and headquartered in Lion's Head, Ontario. The company develops small wind turbines (WIND ARROW 1kW and a planned 2kW, plus the legacy Lakota S and SC lines) and solar mounting and tracking systems (Power Cube, Chanellox rail, DropNGo foundations, Sunpoint2GPS controller), built around a proprietary Active Flight Controller (AFC) that uses pulse-width modulation and microprocessor logic to extract power without mechanical furling, paired with lightweight 450-gram carbon fiber blades.
The business historically combined in-house design with contract manufacturing by AEROMAX Corporation (Arizona) and distribution through a Canadian dealer network. Following a 2018 labor dispute, True North Power NG Inc. ceased manufacturing of PowerSeries, SunPoint, Channellox, and PowerCube products and pivoted to a licensing-and-consulting model, transferring Canadian solar-mounting distribution to Blue Sun Solar (Mississauga) and European/Middle Eastern production to Sunplast (Turkey), with Borrum Energy Solutions serving Northern Canada.
Revenue is generated from hardware sales of wind systems (entry systems at roughly $4,585; complete hybrid systems at $15,000-$20,000+), replacement parts (e.g., $113.50 CDN per GPS chip), training workshops at the Free Wind Test Centre, and design licensing royalties. Customers are primarily off-grid homeowners, cottage and rural property owners, marine/vessel owners, and small farms, with documented installations in Canada, Cyprus, Puerto Rico, and Newfoundland. The company is founder-led by Dave Cooke and operates without disclosed external funding or institutional investors.
True North Power System firmographics
Firmographics- Name
- True North Power System
- Legal name
- TRUE-NORTH Power Systems
- Website
- https://truenorthpower.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True North Power Systems is an Ontario-based designer of small wind turbines and solar mounting systems, founded in 2003. It now operates as a design licensor and technical consultant for off-grid residential, cottage, marine, and small-farm customers after halting in-house manufacturing in 2018.
- Ownership category
- akta.pro rank
True North Power System industry classification
Industry- Product category
- Small Wind Turbines and Solar Mounting Hardware
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Other Engine Equipment Manufacturing (333618)
- SIC
- Engines & Turbines (3510), Switchgear & Switchboard Apparatus (3613), Motors & Generators (3621)
- akta.pro primary industry
- Wind Turbine OEMs & System Integration (Nacelle/Generator/Controls) (EUAMACAC)
- akta.pro secondary industries
- Wind Turbine OEM Manufacturing (Nacelles, Drivetrains, Generators) (EUAMAHAD), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Wind Blades, Towers & Foundations Manufacturing (EUAMACAD)
Keywords
Where True North Power System is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
True North Power System business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Small Wind Turbines: Sale of WIND ARROW turbines (1kW and 2kW models) and Lakota wind turbines. The company designs and sells proven small wind turbine systems for personal energy generation.
- Solar Mounting Systems: Sale of solar mounting products including PowerSeries, SunPoint trackers, Channellox rail systems, and PowerCube mounting solutions. Note: Due to labor dispute, True North Power NG Inc. is no longer manufacturing these products but licensing continues.
- Design Licensing: The company licenses their proven product designs to third-party manufacturers. Blue Sun Solar handles Canadian market for solar mounting systems, and Sunplast manufactures for European and Middle Eastern markets.
- Training and Workshops: Wind systems workshops offered at the Free Wind Test Centre for education on wind technology, system design, and installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Basic Wind System with Heater (Battery-free) |
| One time/ perpetual license | Multi-year contract | Complete Hybrid System (2800W) |
| One time/ perpetual license | Multi-year contract | Small System (Cottage/Boat) |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
True North Power System product offering
Product offeringCore offering
TRUE-NORTH Power Systems designs and licenses proven small wind turbine and solar mounting hardware for off-grid, residential, cottage, and remote power applications. The company sells WIND ARROW turbines (1kW and 2kW models) featuring proprietary Active Flight Controller (AFC) technology, Lakota turbines manufactured by AEROMAX, and solar mounting systems including Power Cube, Sunpoint2GPS trackers, Chanellox rail systems, DropNGo concrete foundations, and Tilt Towers. Following a 2018 labour dispute, the company transitioned to licensing its designs to Blue Sun Solar (Canada) and Sunplast (Turkey) while maintaining dealer-led distribution and training workshops at its Free Wind Test Centre.
Product overview
True North Power Systems designs and licenses manufacturing rights for renewable energy hardware products including small wind turbines (WIND ARROW series with 1kW and upcoming 2kW models), solar mounting systems (Power Cube, Chanellox Rail System, DropNGo Concrete foundations), solar tracking systems (Sunpoint2GPS controller), and tower systems (Tilt Towers). The company previously distributed Lakota wind turbines (S standard and SC severe climate variants) manufactured by AEROMAX Corporation. Products are designed for residential, cottage, remote location, and small commercial applications, with a focus on manufacturing-ready designs that can be licensed for production.
Differentiator
Problem solved
Functional benefit
Brands
- WIND ARROW: Small wind turbine with AFC (Active Flight Controller) technology, available in 1kW and 2kW models
- Power Cube
- Sunpoint2GPS
- PowerSeries
- Channellox
- Lakota
- LAKOTA SC
Products and services
- WIND ARROW 1kW 1kW small wind turbine featuring AFC (Active Flight Controller) technology with PWM control that actively manages turbine operation without mechanical furling. Produces continuous power above 30mph wind using carbon fiber blades weighing 450 grams each, with Soft-Stall Power Mode enabling continued output in winds up to 60+mph. Designed for off-grid residential, cottage, and remote power applications.
- WIND ARROW 2kW Upcoming 2kW wind turbine model using the same AFC controller as the 1kW version with provision for doubled power output section. Same carbon fiber blade and PWM control technology scaled to higher output for residential and small commercial applications.
- Lakota Wind Turbine (S and SC variants) Wind turbine manufactured by AEROMAX Corporation with True North Power handling final assembly in Canada. Standard (Lakota S) and Severe Climate (Lakota SC) variants, with SC sealed with linear polyurethane titanium-dioxide aircraft coating protecting against rain, ice, snow, sand, dust corrosion, and ocean salt spray. 1800W total power at 48V. Installed across Canada, Puerto Rico, Newfoundland, and Cyprus.
- OB1KW Wind Turbine Advanced 1kW wind turbine (producing 2kW+ at 25-28mph with peak 3.5kW) with nearly 10ft diameter blade array. Uses pulse-width modulated controller technology developed and tested 1999-2001, with production delayed due to cash flow management. Now a discontinued product.
- Power Cube A modular, portable power generation and storage system for renewable energy applications. Pairs with wind turbines and solar panels for off-grid power systems.
- Sunpoint2GPS Controller GPS-based solar tracker controller that calculates solar position using satellite data to automatically orient solar arrays for optimal sun exposure throughout the day and seasons. Features electronic fault recovery, automatic fault detection for motor board failure, and optional 120v AC power supply capability with redundant fail-safe kill switches.
- Chanellox Rail System Solar panel mounting rail system for secure and adjustable installation on various roof types. Used with PowerSeries solar mounts.
- DropNGo Concrete Foundations Pre-cast concrete mounting foundation system for solar ground mounts enabling quick installation without excavation.
- Tilt Towers Tilt-up tower systems for mounting wind turbines or solar panels, designed for easy installation and maintenance access.
- Wind Systems Training Workshops Wind systems workshops offered at the Free Wind Test Centre for education on wind technology, system design, and installation. Targeted at dealers, installers, and customers.
- Design Licensing Licensing of proven product designs to third-party manufacturers for production. Blue Sun Solar handles Canadian market for solar mounting systems, Sunplast manufactures for European and Middle Eastern markets, and Borrum Energy Solutions handles the Anorra Wind Turbine in Northern Canada.
Quantifiable outcome
- Soft-Stall Power Mode produces 250-600W in winds up to 60+mph
- +2 more outcomes
Companies that use True North Power System
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
True North Power System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
True North Power System partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Gravity Sun PowercoreCollaboration with Gravity Sun Power of Creemore, Ontario to develop modifications to the Sunpoint2GPS controller that resolve 'Failure to TRACK' problems. Jeff Williams developed new controller code that modifies the green board and adds new maintenance functions. Jeff also handles installation of replacement GPS chips and motor controller upgrades.
- AEROMAX CorporationcoreAEROMAX Corporation of Prescott Valley, Arizona manufactures Lakota turbine and tower components. Final assembly is done in Canada by True North Power. AEROMAX developed the AMTV (Accelerated Mission Test Vehicle) for testing and has collaborated on OB1KW turbine development.
- Blue Sun SolarcoreBlue Sun Solar serves as a PUBLIC SERVICE distributor for True North Power solar mounting systems (PowerSeries, SunPoint, Channellox, PowerCube) following True North's manufacturing halt due to labor dispute. Located at 5945 Ambler Drive, Mississauga, Ontario L4W 2K2, 905-629-3639.
- SunplastminorSunplast is a Turkish manufacturer producing True North Power solar designs for European and Middle Eastern markets. Contact: Hakan Gunal.
- AEROMAX CorporationcoreAEROMAX and True North collaborated on the AMTV (Accelerated Mission Test Vehicle) testing system and Pulse-Width Modulated Controller technology first tested in 2000. The companies continue joint development on OB1KW turbine featuring advanced blade design.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
True North Power System competitors and assessment
Company assessmentRegional players
- Kestrel Wind Turbines: South African manufacturer of small wind turbines for rural electrification and off-grid applications — a regional small-wind peer operating in markets where True North does not directly compete.
Direct peers
- Endurance Wind Power: Manufactured small wind turbines (E-3120) for residential, farm, and small commercial customers with a focus on low-wind-site performance — direct small-wind OEM competitor.
- XZERES Wind: Designer/manufacturer of small wind turbines (Skystream, 442SR) for residential and small commercial markets — directly competes in the same distributed small-wind space as True North.
- Northern Power Systems: Manufactures small and community-scale wind turbines (e.g., NPS 60, NPS 100) using a direct-drive permanent magnet generator architecture. Comparable small-wind OEM targeting distributed wind customers similar to True North's.
- Gaia-Wind: Scottish manufacturer of small wind turbines (11kW and 20kW Gaia-Wind 133) for farms, rural homes, and small businesses — comparable to True North as a niche small-wind OEM serving off-grid and rural markets.
- Eocycle Technologies: Canadian small wind turbine manufacturer (EO25, EO50 series) using a direct-drive, gearless architecture — a Canadian peer directly comparable to True North on geography, product category, and customer segment.
- Primus Wind Power: Formerly Southwest Windpower, Primus designs and manufactures small wind turbines (Air series) for off-grid residential, marine, and remote applications — directly competing with True North's WIND ARROW and Lakota product lines in the same customer segments.
- Bergey Windpower: U.S. manufacturer of small-to-medium wind turbines (Excel, BWC series) for residential, commercial, and remote power. Closest U.S. direct competitor to True North's Lakota/WIND ARROW in the 1kW–10kW segment.
Broad incumbents
- Array Technologies: Leading U.S. solar tracker manufacturer. While True North's Sunpoint2GPS is a residential/small-scale tracker, Array represents the broader incumbent solar tracking category that competes for the same end-customer solar dollar.
- SunPower (now Maxeon) / Enphase solar+storage ecosystem: Broader incumbent in residential solar and storage whose rapidly falling cost-curve competes directly with small-wind economics in the off-grid and grid-tied residential segments True North targets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
True North Power System social profiles
Digital presenceTrue North Power System financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Power System leadership team
Management profileNumber of profiles
Profiles1 record
True North Power System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Power System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Power System
What does True North Power System do?
TRUE-NORTH Power Systems designs and licenses proven small wind turbine and solar mounting hardware for off-grid, residential, cottage, and remote power applications. The company sells WIND ARROW turbines (1kW and 2kW models) featuring proprietary Active Flight Controller (AFC) technology, Lakota turbines manufactured by AEROMAX, and solar mounting systems including Power Cube, Sunpoint2GPS trackers, Chanellox rail systems, DropNGo concrete foundations, and Tilt Towers. Following a 2018 labour dispute, the company transitioned to licensing its designs to Blue Sun Solar (Canada) and Sunplast (Turkey) while maintaining dealer-led distribution and training workshops at its Free Wind Test Centre.
Is True North Power System a public or private company?
True North Power System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Power System founded?
True North Power System was founded in 2003. It employs 11 to 50 people.
Where is True North Power System based?
True North Power System is headquartered in Toronto, Canada, in the North America region.
How does True North Power System make money?
Four revenue lines are on record. Small Wind Turbines are the primary driver. The others are solar Mounting Systems, design Licensing and training and Workshops.
Who are True North Power System's main competitors?
Kestrel Wind Turbines is listed as a regional player. Direct peers are Endurance Wind Power, XZERES Wind, Northern Power Systems, Gaia-Wind, Eocycle Technologies, Primus Wind Power and Bergey Windpower. Broad incumbents are Array Technologies and SunPower (now Maxeon) / Enphase solar+storage ecosystem.
Does True North Power System have an API?
No public API is recorded for True North Power System.
What industry is True North Power System in?
True North Power System's product category is Small Wind Turbines and Solar Mounting Hardware. Its primary akta.pro industry code is EUAMACAC, Wind Turbine OEMs & System Integration (Nacelle/Generator/Controls), with a secondary code of EUAMAHAD, Wind Turbine OEM Manufacturing (Nacelles, Drivetrains, Generators). Its NAICS code is 333611 and its SIC code is 3510.