Peake

What Peake does

Peake is a Vancouver-based, full-service catering and event-management company operating since 1991 and serving the Greater Vancouver market. The company delivers catered events across three primary use cases — weddings, corporate and social gatherings, and life celebrations/memorials — through eight menu categories (Breakfast, Lunch, BBQ, Reception, Buffet, Stations, Plated, Libations) with per-person pricing that ranges from approximately $17 (Continental breakfast) to $59+ (premium plated entrées such as Alberta Beef Tenderloin), and a fully licensed bar service. A flagship differentiator is the exclusive food and beverage partnership at Brock House, a historical Tudor Revival venue on 2.5 acres overlooking Jericho Beach, supplemented by a network of 27+ venue partnerships across the Lower Mainland.

The business runs an event-driven, consultative go-to-market in which event planners deliver individually tailored quotes after a structured discovery call covering guest count, service style, venue, and menu. Menu tastings ($100–$150 per guest, credited toward events with $5,000+ food and beverage spend) function as the primary conversion mechanism. Peake also offers a seasonal direct-to-consumer retail product, Feast To Go, marketed via Instagram and the website. The company differentiates through culinary creativity, pop-up kitchen capability for venues without on-site facilities, locally-sourced seasonal ingredients, BC/Okanagan beverage sourcing, and inclusive menus accommodating dietary restrictions.

Ownership is private and concentrated: James Thornley acquired the company from the founding Peake family in approximately 2012 and serves as owner and visionary leader. Headcount is reported in the 11–50 band, supported by a leadership team that includes an Executive Chef with Hyatt and Michelin-starred pedigree, a Director of Operations, and senior sales and events managers. There is no disclosed institutional investment, no parent company, and no public listing. No revenue figure has been publicly disclosed.

Name

Peake

Legal name

Peake Catering & Events

Website

https://www.peakeofcatering.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Peake is a Vancouver-based, full-service catering and event-management company operating since 1991, serving weddings, corporate events, and life celebrations across Greater Vancouver. It holds an exclusive food and beverage partnership at Brock House and operates a network of 27+ venue partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Catering services (per-person pricing): Peake generates the majority of its revenue through per-person catering fees across multiple service styles (buffet, plated, stations, reception/canapés, BBQ, lunch, breakfast). Each menu category carries its own per-person price point, with minimum guest requirements. Staff and rental costs are quoted separately by event planners. Menu tastings ($100–$150 per guest, minimum 2 guests) are credited back when the client confirms an event with $5,000+ food & beverage spend.
2. Bar/Libations service: Peake is a fully licensed caterer providing alcoholic beverage service (hosted bar, partially hosted bar, cash bar) across events. Bar pricing is subject to PST (10%) + GST (5%) and service fees, with final billing based on consumption counts. Custom cocktail menus are available at additional cost.
3. Holiday catering packages (Feast To Go): Peake sells pre-cooked holiday meal packages directly to consumers for at-home celebrations. These are marketed through social media and the website as a direct-to-consumer offering.
4. Menu tastings: Tastings priced at $100–$150 per guest (minimum 2 guests). The cost is fully credited toward the event if the client reaches a $5,000 food & beverage spend threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Peake is a full-service catering company in Vancouver, BC that prepares and serves food, beverages, and event staffing for weddings, corporate functions, and life celebrations. It offers multiple service styles (breakfast, lunch, BBQ, reception canapés, buffet, action stations, plated dinners, and bar service) customized per event, with menu tastings as the primary conversion mechanism. The company also operates an exclusive catering partnership at Brock House venue and sells seasonal holiday meal packages directly to consumers.

Product overview

Peake is a full-service catering company operating since 1991, offering a comprehensive portfolio of menu services organized by meal type and event format. The core offerings span Breakfast Menu, Lunch Menu, Barbecue Menu, Reception Menu, Buffet Menu, Stations Menu, Plated Menu, and Libations Menu — each available as standalone services or combinable for multi-course events. Event-specific offerings include Wedding Catering, Corporate & Social Event Catering, and Life Celebration Catering. The company holds an exclusive catering partnership at Brock House venue and maintains a network of venue partnerships across Greater Vancouver. Additional services include Menu Tastings for event planning, Full-Service Event Staffing with pop-up kitchen capabilities, and seasonal retail offerings like the Peake Feast To Go holiday meal package.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Celebration Catering
• Wedding Catering
• Corporate & Social Event Catering
• Brock House Events
• Libations (Bar Service)
• Peake Feast To Go

Quantifiable outcome

• Catered plated dinner galas for over 1,000 guests (per team profile of Natalia Croitor)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered minor and flagship.

• Vancouver Curling ClubminorStrategic or Co-development PartnerVenue partner for hosting events at Vancouver Curling Club.
• Brock House EventsflagshipStrategic or Co-development PartnerPeake is the exclusive food and beverage provider at Brock House — a historical Tudor Revival Mansion on 2.5 acres of gardens overlooking Jericho Beach and the Pacific Ocean in Point Grey, Vancouver. This is a flagship, exclusive partnership covering all events at the venue including weddings, corporate gatherings, meetings, conferences, and social celebrations. The venue features a glass atrium, marquee tent, multiple dining rooms, a second-floor outdoor patio, and stunning outdoor gardens.
• UBC BoathouseminorStrategic or Co-development PartnerVenue partner for hosting events at the UBC Boathouse location.
• The Pipeshop VenueminorStrategic or Co-development PartnerVenue partner for hosting events at The Pipeshop Venue.
• Science WorldminorStrategic or Co-development PartnerVenue partner for hosting events at Science World in Vancouver.
• J LoungeminorStrategic or Co-development PartnerVenue partner for hosting events at J Lounge.
• Roundhouse Community CentreminorStrategic or Co-development PartnerVenue partner for hosting events at Roundhouse Community Centre.
• Vancouver LookoutminorStrategic or Co-development PartnerVenue partner for hosting events at Vancouver Lookout.
• VanDusen Botanical GardenminorStrategic or Co-development PartnerVenue partner for hosting events at VanDusen Botanical Garden.
• The PermanentminorStrategic or Co-development PartnerVenue partner for hosting events at The Permanent.
• Vancouver Art GalleryminorStrategic or Co-development PartnerVenue partner for hosting events at the Vancouver Art Gallery.
• Vancouver Rowing ClubminorStrategic or Co-development PartnerVenue partner for hosting events at Vancouver Rowing Club.
• The Hollywood TheatreminorStrategic or Co-development PartnerVenue partner for hosting events at The Hollywood Theatre.
• The WallaceminorStrategic or Co-development PartnerVenue partner for hosting events at The Wallace.
• Rocky MountaineerminorStrategic or Co-development PartnerVenue partner for hosting events with Rocky Mountaineer.
• UBC Botanical GardensminorStrategic or Co-development PartnerVenue partner for hosting events at UBC Botanical Gardens.
• The Penthouse Event & Business SuiteminorStrategic or Co-development PartnerVenue partner for hosting events at The Penthouse Event & Business Suite.
• LavanderlandminorStrategic or Co-development PartnerVenue partner for hosting events at Lavanderland.
• Athiana AcresminorStrategic or Co-development PartnerVenue partner for hosting events at Athiana Acres.
• Dr. Sun Yat-Sen Classical Chinese GardensminorStrategic or Co-development PartnerVenue partner for hosting events at Dr. Sun Yat-Sen Classical Chinese Gardens.
• The Polygon Art GalleryminorStrategic or Co-development PartnerVenue partner for hosting events at The Polygon Art Gallery.
• Esperlus VenueminorStrategic or Co-development PartnerVenue partner for hosting events at Esperlus Venue.
• Heritage HallminorStrategic or Co-development PartnerVenue partner for hosting events at Heritage Hall in Vancouver.
• Aberthau MansionminorStrategic or Co-development PartnerVenue partner for hosting events at Aberthau Mansion.
• Deeley ExhibitionminorStrategic or Co-development PartnerVenue partner for hosting events at Deeley Exhibition.
• Villa Amato BallroomminorStrategic or Co-development PartnerVenue partner for hosting events at Villa Amato Ballroom.
• Queen Elizabeth TheatreminorStrategic or Co-development PartnerVenue partner for hosting events at Queen Elizabeth Theatre.
• Robert H. Lee Alumni CentreminorStrategic or Co-development PartnerVenue partner for hosting events at the Robert H. Lee Alumni Centre at UBC.
• Ocean WiseminorStrategic or Co-development PartnerPeake supports Ocean Wise, an organization focused on ocean conservation and regeneration, reflecting the company's commitment to environmental responsibility in line with its coastal location and passion for ocean protection.
• Union Gospel MissionminorStrategic or Co-development PartnerPeake partners with Union Gospel Mission, a local organization providing food security and support for those battling critical illness. This alliance reflects Peake's commitment to community impact and inclusivity.
• BC/Okanagan Wine and Beverage Suppliers (Hester Creek, Mission Hill, Parallel 49, Field House, etc.)minorChannel Partner/ Reseller/ DistributorPeake actively sources from BC's finest local beverage producers including Hester Creek, Noble Ridge, Mission Hill, Field House Brewing Co., Parallel 49, and others, featuring their products across its licensed bar service at events. These are ongoing commercial purchasing relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lazy Gourmet Catering: Vancouver-based full-service caterer offering event catering, weddings, and corporate functions with a comparable per-person pricing model and venue-partnership driven GTM. Directly competes for the same Greater Vancouver customer base.
• Savoury Chef Foods: Established Vancouver caterer serving weddings, corporate events, and private functions across the Lower Mainland with a similar menu-based, per-guest pricing structure and licensed bar capability.
• Butler Did It Catering Co. Vancouver caterer focused on weddings and corporate events, offering comparable service styles (plated, buffet, stations) and operating in the same event venue network as Peake.
• Culinary Capers Catering & Special Events: Vancouver-based caterer providing weddings, corporate, and social-event catering with a similar full-service model spanning food, staffing, and bar service in the Greater Vancouver market.
• Season to Taste Catering: Vancouver caterer offering event-driven services across corporate and private occasions, competing directly with Peake for mid-to-large event budgets in the same Lower Mainland venue ecosystem.
• Food for Thought Catering: BC-based caterer serving weddings and corporate events across the Lower Mainland with a comparable menu variety and venue-driven go-to-market.
• Emelle's Catering: Vancouver area caterer serving weddings, corporate, and private events with a similar full-service offering, including licensed bar and event staffing, directly competing for Greater Vancouver event budgets.

Broad incumbents

• Compass Group: Global contract foodservice and support services operator with broad corporate catering, event hospitality, and venue partnerships; represents a large-scale incumbent against which regional caterers like Peake compete for enterprise contracts.
• Aramark: Global food services and facilities provider serving sports, entertainment, business, and education clients. Overlaps with Peake in large-scale event catering and venue hospitality but at a national scale.
• Sodexo: International food services and integrated facilities management company. Operates across corporate, event, and hospitality catering segments, providing a comparable end-catering service at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DDAiBVZSKpg
• Xx.com/PEAKEOFCATERING

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peake