AIM Credit Union
AIM Credit Union is a member-owned, non-profit financial cooperative founded in 1933 in Dubuque, Iowa, serving over 14,000 members across five eastern Iowa branches with deposit, lending, insurance, and digital banking products under a closed SEG and family-based field of membership.
- Company typePrivate
- Founded1933
- HeadquartersDubuque, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AIM Credit Union does
AIM Credit Union is a non-profit financial cooperative founded in 1933 in Dubuque, Iowa, serving members in southeast Iowa, northern Missouri, and western Illinois through five branch locations and a 25+ employee workforce. It operates under a closed field of membership model, with eligibility extended through Select Employer Group (SEG) partnerships via its Work Partners / Credit Union @ Work program or through family relationships with existing members, a structure that has scaled the base to over 14,000 members across 93 years.
The product set spans four pillars: BANK (checking, savings, share certificates, money market, Christmas Club, HSA), BORROW (mortgages, home equity loans/HELOC, vehicle and RV loans, personal loans, credit cards including the ELITE Choice Rewards Mastercard, private student loans, shared-secured loans), PLAN (Traditional/Roth/Education IRAs, insurance through TruStage, financial planning via Stackstone Wealth / Ameriprise), and BUSINESS (business checking/savings, term loans and revolving credit, merchant card processing, business credit cards). The technology stack is assembled from third-party vendors: WebTeller for online banking, iOS/Android mobile apps with mobile deposit, Brella by Shazam for debit card controls and P2P, SPARK! for bill pay, Ellie Mae Encompass for the mortgage borrower portal, MyCardInfo for credit card management, Dwolla for ACH, Allied Payment for Portal Pay, and SavvyMoney for free credit score monitoring.
Revenue is generated primarily through net interest margin on the loan portfolio (mortgages, vehicle, HELOC, personal, credit cards) against dividends paid on member deposits, supplemented by transaction fees (overdrafts, wire transfers, stop payments, convenience fees on Portal Pay and Brella P2P), referral fees from ISL Education Lending on student loans, and royalty/commission income from TruStage insurance, CUNA Mutual Mechanical Repair Coverage, and GAP protection products. Loan servicing for fixed-rate mortgages is sold to investors, and rate competitiveness is enhanced by the ACU Rewards program offering up to 0.7% APR reduction for members using direct deposit, payroll deduction, ACH payment, and the ACU MasterCard.
AIM Credit Union firmographics
Firmographics- Name
- AIM Credit Union
- Legal name
- AIM Credit Union
- Website
- https://aimcreditunion.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIM Credit Union is a member-owned, non-profit financial cooperative founded in 1933 in Dubuque, Iowa, serving over 14,000 members across five eastern Iowa branches with deposit, lending, insurance, and digital banking products under a closed SEG and family-based field of membership.
- Ownership category
- akta.pro rank
AIM Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Employer/Occupational Credit Unions (FSABAEAB)
- akta.pro secondary industries
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where AIM Credit Union is headquartered
LocationHeadquarters
- HQ city
- Dubuque
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
AIM Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Interest Income on Loans: Primary revenue source from interest charged on mortgage loans, home equity loans, vehicle loans, RV loans, personal loans, student loans, and credit cards. Rates vary by product type and creditworthiness.
- Interest on Deposits/Member Savings: Credit union pays dividends on member deposits (checking, savings, money market, share certificates, IRAs, HSAs). Interest rate spreads generate revenue when loan rates exceed dividend rates.
- Fee Income: Various service fees including overdraft/NSFs ($25), wire transfers ($20 domestic, $45 international), stop payments ($25), card replacement ($45 rush), notary ($10 non-members), check cashing ($5 non-members), garnishment/levy ($50), account research ($50/hour). Many fees waived with relationship balances.
- Convenience Fees: Portal Pay service charges $3 for eCheck or $5 for debit/credit card loan payments. P2P transfers via Brella charged $1 per transfer.
- Insurance Products: TruStage insurance products (life, auto/home, AD&D) offered through partnership. Mechanical Repair Coverage (MEMBER'S CHOICE) and Guaranteed Asset Protection (GAP) offered on vehicle loans. Debt Protection available on loans.
- Referral Fees - Student Loans: AIM Credit Union receives compensation from ISL Education Lending for referring student loan customers. Loans are serviced by ISL, not AIM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Share Certificate - 3 Month |
| Subscription | Monthly | Share Certificate - 11 Month Special |
| Subscription | Annual | Share Certificate - 1 Year |
| Subscription | Multi-year contract | Share Certificate - 2 Year |
| Other | Monthly | New Vehicle Loans 2026-2023 |
| Other | Monthly | 15-Year Fixed Mortgage |
| Other | Monthly | 30-Year Fixed Mortgage |
| Other | Monthly | 5/1 Year ARM |
| Other | Monthly | Home Equity Line of Credit |
| Other | Monthly | MasterCard Elite |
| Other | Monthly | Personal Loans 1-Year |
| Other | Monthly | Personal Loans 5-Year |
| Subscription | Monthly | Money Market - $25,000-$74,999 |
| Transaction based/ take rate | Pay-as-you-go | Wire Transfer - Domestic |
| Transaction based/ take rate | Pay-as-you-go | Wire Transfer - International |
| Transaction based/ take rate | Pay-as-you-go | Stop Payment |
| Transaction based/ take rate | Pay-as-you-go | Card Replacement Rush |
| Transaction based/ take rate | Pay-as-you-go | Portal Pay - Debit/Credit Card |
| Other | Monthly | Bill Pay |
| Other | Annual | Lock Box - Size 3x10x22" |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
AIM Credit Union product offering
Product offeringCore offering
AIM Credit Union is a member-owned non-profit financial cooperative that provides retail banking products (checking, savings, share certificates, money market, Christmas Club, IRAs, HSAs), consumer and business lending (mortgages, home equity, vehicle, RV, personal, student, shared secured, and business loans), credit cards (ELITE Choice Rewards Mastercard and Classic), insurance through partners (TruStage), and digital banking services via WebTeller online banking and mobile apps, distributed through five branches in eastern Iowa and digital channels.
Product overview
AIM Credit Union operates as a non-profit financial cooperative offering a comprehensive suite of deposit, lending, and financial services organized across four core categories: BANK (checking, savings, share certificates, money market, Christmas Club, HSA), BORROW (mortgages, home equity, vehicle loans, RV loans, personal loans, credit cards, student loans, shared secured), PLAN (Traditional/Roth/Education IRAs, insurance via TruStage), and LEARN/BUSINESS services (online banking via WebTeller, mobile banking, mobile deposit, business accounts, merchant services, and insurance protection products). The credit union serves members in southeast Iowa, northern Missouri, and western Illinois through five branch locations and digital channels. Key product differentiators include the ELITE Choice Rewards Mastercard with up to 6x points, the Brella debit card control app, SPARK! bill pay, and SavvyMoney free credit score monitoring integrated into online and mobile banking.
Differentiator
Problem solved
Functional benefit
Products and services
- Share Savings Account
Quantifiable outcome
- $889,449 in direct financial benefits provided to members during a twelve-month period
- +2 more outcomes
Companies that use AIM Credit Union
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
AIM Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature4 records
AIM Credit Union partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TruStage InsurancecoreTruStage insurance products (life, auto/home, accidental death and dismemberment) are offered through a partnership backed by over 80 years of credit union experience. Products include life insurance, car and home insurance, and AD&D coverage. AIM members receive $1,000 free AD&D coverage, with option to purchase additional coverage up to $300,000.
- ISL Education LendingcorePartnership with ISL Education Lending, a nonprofit organization, to offer private student loans for college and student loan refinancing options. ISL has decades of student loan experience offering lower-priced loans. AIM receives compensation for referrals. Also offers scholarships and free college planning tools.
- DwollacoreDwolla provides ACH payment processing infrastructure for AIM's account opening application. Members must create a Dwolla account to initiate account opening via ACH. Dwolla holds funds through its financial institution partners.
- VeleracoreVelera provides fraud protection and security services as an additional layer of defense for AIM members alongside Shazam.
- ShazamcoreShazam provides debit card processing, ATM network access, Brella mobile app technology, and 24-hour fraud hotline. Shazam Bolt$ cash rewards program for cardholders. AIM is a Privileged Status member.
- CUNA Mutual Insurance AgencycoreCUNA Mutual provides MEMBER'S CHOICE Mechanical Repair Coverage and Guaranteed Asset Protection (GAP) for vehicle loans. Coverage includes rental reimbursement, roadside assistance, travel expense reimbursement, and transferable protection.
- Alliance One ATM NetworkminorAlliance One provides surcharge-free ATM access for AIM members at their network locations across the country, complementing the Privileged Status ATM network.
- Federal Home Loan Bank of Des Moines (FHLB Des Moines)coreFHLB Des Moines offers Home$tart program enabling AIM to provide first-time home buyers with down payment and closing cost assistance grants up to $15,000. Program available to those earning up to 80% of area median income who complete home buyer education.
- Ellie Mae (Encompass)coreEllie Mae's Encompass platform powers AIM's mortgage borrower portal for eConsent signing, viewing borrower packages, and document upload/download. Members must create separate mortgage portal account.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
AIM Credit Union competitors and assessment
Company assessmentDirect peers
- Members Community Credit Union: Iowa-based community credit union serving eastern Iowa with similar deposit and loan products to AIM. Comparable scale and community-charter orientation make it a direct competitor for SEG partnerships and household primary banking relationships in overlapping trade areas.
- Bellco Credit Union: Colorado-based community credit union with comparable scale (~300,000 members) and full-service retail/business lending model. Useful operational peer for branch productivity, SEG program execution, and member benefit benchmarking.
- Veridian Credit Union: Iowa-headquartered (Waterloo/Cedar Rapids) community credit union with 150,000+ members and full deposit, lending, and business banking services. Shares the same eastern Iowa footprint including a Cedar Rapids branch overlap with AIM, making it the primary competitive overlap for SEG acquisition and member retention.
- SchoolsFirst Federal Credit Union: California-based closed-field (occupational/employer-group) credit union serving school employees with a SEG-driven acquisition model very similar to AIM's Credit Union @ Work program. Strong benchmark for how AIM-style SEG partnerships scale within a defined occupational field of membership.
- DuTrac Community Credit Union: Dubuque-headquartered community credit union with multiple eastern Iowa branches, offering a virtually identical product set (checking, savings, mortgages, vehicle loans, business banking) to overlapping membership. Most directly comparable peer given shared geography, scale (~16,000+ members), and closed/community charter orientation.
Broad incumbents
- Connexus Credit Union: Wisconsin-headquartered credit union with national reach via digital channels, offering high-yield deposits and a comprehensive lending suite. Competes for deposit gathering (share certificates) and refinance mortgages in AIM's geography, often via digital rate aggregators that surface Connexus first.
- PenFed (Pentagon Federal Credit Union): Large nationwide closed-field (military-affiliated) credit union with 2M+ members, full digital and physical channels, and competitive deposit/lending rates. Represents the scale-end of the closed-field credit union model against which AIM's smaller employer-driven version is implicitly benchmarked.
- Digital Federal Credit Union (DCU): Massachusetts-headquartered digital credit union with nationwide membership via employer/affiliation eligibility and 1M+ members. Competes for digital relationships, auto refinance, and high-yield deposits; sets the technology benchmark AIM's WebTeller/mobile stack is measured against.
Emerging players
- Alliant Credit Union: Chicago-based digital-first credit union with nationwide membership through employer/affiliation eligibility and 600,000+ members. Competes with AIM on rates, fees, and digital UX across the same member pool, especially for digitally savvy members who discover Alliant through fintech comparison sites.
- Affinity Plus Federal Credit Union: Minnesota-based regional credit union offering full retail and business banking services with strong digital capabilities. Comparable in product breadth and member-focused cooperative ethos; competes for digital-first members in AIM's tri-state trade area via online presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AIM Credit Union social profiles
Digital presenceAIM Credit Union compliance and trust
Trust signalCompliance4 records
AIM Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIM Credit Union leadership team
Management profileNumber of profiles
Profiles5 records
AIM Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIM Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIM Credit Union
What does AIM Credit Union do?
AIM Credit Union is a member-owned non-profit financial cooperative that provides retail banking products (checking, savings, share certificates, money market, Christmas Club, IRAs, HSAs), consumer and business lending (mortgages, home equity, vehicle, RV, personal, student, shared secured, and business loans), credit cards (ELITE Choice Rewards Mastercard and Classic), insurance through partners (TruStage), and digital banking services via WebTeller online banking and mobile apps, distributed through five branches in eastern Iowa and digital channels.
Is AIM Credit Union a public or private company?
AIM Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AIM Credit Union founded?
AIM Credit Union was founded in 1933. It employs 11 to 50 people.
Where is AIM Credit Union based?
AIM Credit Union is headquartered in Dubuque, United States, in the North America region.
How does AIM Credit Union make money?
Six revenue lines are on record. Interest Income on Loans are the primary driver. The others are interest on Deposits/Member Savings, fee Income, convenience Fees, insurance Products and referral Fees - Student Loans.
Who are AIM Credit Union's main competitors?
Direct peers on record are Members Community Credit Union, Bellco Credit Union, Veridian Credit Union, SchoolsFirst Federal Credit Union and DuTrac Community Credit Union. Broad incumbents are Connexus Credit Union, PenFed (Pentagon Federal Credit Union) and Digital Federal Credit Union (DCU). Emerging players are Alliant Credit Union and Affinity Plus Federal Credit Union.
Does AIM Credit Union have an API?
No public API is recorded for AIM Credit Union.
What industry is AIM Credit Union in?
AIM Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAB, Employer/Occupational Credit Unions, with a secondary code of FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6035.