PRO&Cie

What PRO&Cie does

PRO&Cie is a French independent retail network founded in 1981, headquartered in Thionville, operating across France as a multi-brand retailer of home appliances, consumer electronics, and multimedia products. The company functions as a cooperative-style network of independent member stores under the PRO&Cie brand, complemented by an e-commerce platform at procie.com. The catalog spans nine main categories — large appliances, home maintenance, small kitchen appliances, beauty/ fitness/health, bedding, TV/video, audio/hi-fi, telephony and connected objects, and computing — with products sourced from manufacturers including Samsung, Bosch, LG, Whirlpool, Miele, Electrolux, Siemens, Beko, Hisense, and SMEG.

Revenue is generated primarily through one-time product sales, with each member retailer setting its own prices independently; the website displays indicative pricing including mandatory eco-participation fees. The go-to-market combines physical retail showrooms with online browsing, online reservation with in-store pickup, home delivery (free over €99.90 online), installation, after-sales service, and Qualirépar-certified repair. Primary customers are individual French consumers purchasing for household use, with a secondary professional/business segment served via a dedicated 'Espace professionnel' section on the site.

Beyond transactional retail, PRO&Cie monetizes the customer lifecycle through extended warranty programs (notably a 25-year motor warranty on Miele machines launched October 2025, plus a 5-year peace-of-mind extension), promotional campaigns ('Les Jours PRO&PRIX'), financing options, and the Qualirépar repair ecosystem. The network operates without disclosed external funding, parent company, or public listing; ownership commentary indicates a member-store cooperative structure rather than a centralized corporate entity. The company has 101–250 employees (likely central/headquarter staff), no proprietary technology platforms, and no disclosed AI/ML capabilities.

Name

PRO&Cie

Legal name

PRO&Cie

Website

https://procie.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

PRO&Cie is a French independent retail network, founded 1981, selling home appliances, consumer electronics, and multimedia products through member stores and e-commerce (procie.com), primarily to individual French consumers with a secondary professional segment, supported by Qualirépar-certified repair and after-sales services.

Ownership category

akta.pro rank

Product category

Home Appliances Retail

NAICS

Electronics and Appliance Retailers (44921)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Home appliances retail
• Consumer electronics
• Multimedia products
• Kitchen appliances
• E-commerce retailer

Headquarters

HQ city

Thionville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales: PRO&Cie generates revenue through the sale of home appliances, consumer electronics, and multimedia products. The company operates as a network of independent retailers selling major appliances (refrigerators, washing machines, dryers, dishwashers, ovens, cooking surfaces), small appliances, TV/audio equipment, computing, telephony, and home goods including bedding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PRO&Cie is a French retail network established in 1981 that sells home appliances, consumer electronics, and multimedia products through both physical independent member stores and an e-commerce website. The product range spans major appliances (washing machines, refrigerators, ovens, cooktops), small kitchen appliances, beauty and health products, bedding, TV/audio equipment, telephony, and computing devices from multiple brand manufacturers. The company complements product sales with delivery, installation, after-sales service, financing options, and Qualir\u00e9par-certified repair services.

Product overview

PRO&Cie is a French independent retail network specializing in household appliances, electronics, and multimedia products. The company operates as an e-commerce platform and physical store network offering a comprehensive product portfolio organized into nine main categories: (1) Gros électroménager (Large Appliances) — washing machines, dryers, dishwashers, refrigerators, freezers, built-in ovens, cooktops, range hoods, microwaves, cooking ranges, and wine cellars; (2) Maison et entretien (Home & Maintenance) — vacuum cleaners, steam cleaners, laundry care, heating, air treatment, and security; (3) Petit électroménager cuisine (Small Kitchen Appliances) — coffee machines, breakfast appliances, cookers, fryers, food processors, outdoor cooking equipment; (4) Beauté, forme, santé (Beauty, Fitness & Health) — hair care, grooming, oral hygiene, wellness products; (5) Literie (Bedding) — mattresses, bed frames, linens, pillows, duvets; (6) TV, vidéo (TV & Video) — televisions, projectors, home cinema; (7) Audio, hifi — sound systems, headphones, speakers; (8) Téléphonie, objets connectés — phones and connected devices; (9) Informatique — computers, tablets, printers. PRO&Cie also offers services including product installation, after-sales service, financing options, and repair services through its Qualirepar certified network. The company positions itself as a multi-brand retailer offering products from manufacturers including Samsung, Bosch, LG, Whirlpool, Miele, Electrolux, Siemens, Beko, Hisense, SMEG, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Gros électroménager (Large Appliances) Major household appliances including washing machines, dryers, dishwashers, refrigerators, freezers, built-in ovens, cooktops, range hoods, microwaves, cooking ranges, and wine cellars from multiple brand manufacturers.
• Maison et entretien (Home & Maintenance) Home care products including vacuum cleaners (bagged, bagless, robot, stick, handheld), steam cleaners, floor care, laundry care (steam stations, irons, ironing boards, sewing machines), heating solutions, air treatment (air purifiers, dehumidifiers, humidifiers), and security items.
• Petit électroménager cuisine (Small Kitchen Appliances) Compact kitchen appliances including coffee machines (espresso, Nespresso, Dolce Gusto, drip), breakfast items (toasters, kettles, juicers), cookers (multicookers, pressure cookers, rice cookers), fryers, social cooking appliances (waffle makers, crepe makers, raclette, fondue), food processors, outdoor cooking (barbecues, planchas), blenders, water and beverage appliances (soda makers, beer taps, ice makers), and homemade products (yogurt makers, bread machines, ice cream makers, pasta machines).
• Beauté, forme, santé (Beauty, Fitness & Health) Personal care and health products including hair care (hairdryers, straighteners, curling irons), women's and men's hair removal and shaving, trimmers, oral hygiene (toothbrushes, water flossers), body and face care, health and wellness (massagers, heating pads, thermometers, blood pressure monitors), slimming and fitness, and body scales.
• Literie (Bedding) Sleep and bedroom products including mattresses, bed frames, mattress + frame sets, bed linens (pillow cases, fitted sheets), bedding protection (mattress protectors, pillow protectors), pillows, duvets, mattress toppers, headboards, bed legs, and bedding accessories.
• TV, vidéo (TV & Video) Television and video products including TVs (QLED, OLED, LED), projectors, home cinema systems (amplifiers, speaker packs, subwoofers), cameras, DVD and Blu-Ray players, TV supports, furniture, satellite receivers, TNT receivers, Fransat receivers, and antennas.
• Audio, hifi (Audio & Hi-Fi) Audio equipment including sound bars, headphones (wired, Bluetooth, Hi-Fi), earbuds, hi-fi systems, hi-fi amplifiers, vinyl turntables, speakers (hi-fi, multiroom, portable, PA), portable audio (radios, CD radios, alarm clocks), children's range, and audio accessories.
• Téléphonie, objets connectés (Telephony & Connected Objects) Phones and connected devices including mobile phones (smartphones, iPhones, Android smartphones, senior phones, landline phones), accessories, and connected objects (smartwatches, fitness bracelets, connected scales, fitness trackers, urban mobility devices).
• Informatique (Computing) Computing products including laptops, desktop computers, PC monitors, tablets, printers and scanners, ink and toner cartridges, hard drives and USB keys, networking and powerline adapters, and computer accessories.
• Delivery, Installation and After-Sales Services Supporting services for product purchases including home delivery (free for online orders over \u20ac99.90), professional installation, and after-sales support through PRO&Cie's nationwide retailer network.
• Qualir\u00e9par Certified Repair Services Repair services offered through PRO&Cie's Qualir\u00e9par-certified member stores, promoting appliance longevity and repairability. PRO&Cie stores displaying the Qualir\u00e9par logo adhere to quality standards for after-sales repair support.
• Financing Options Flexible financing solutions to support customer purchases of household appliances and electronics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• QualiréparcoreStrategic or Co-development PartnerPRO&Cie is part of the Qualirépar network, a French certification for appliance repair services. Qualirépar promotes appliance longevity and repairability, allowing consumers to find certified repair professionals. PRO&Cie stores displaying the Qualirépar logo offer repair services and adhere to quality standards for after-sales support. The partnership emphasizes sustainability and extends product lifecycle.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ubaldi: Ubaldi is a French pure-play online retailer specializing in home appliances, consumer electronics, and multimedia. It competes with PRO&Cie on the same product categories but exclusively through e-commerce, highlighting PRO&Cie's local-service differentiator.
• Cdiscount: Cdiscount is a major French general e-commerce marketplace with a particularly strong home appliance and consumer electronics assortment. It is the most relevant online price competitor to PRO&Cie's e-commerce channel.
• BUT: BUT is a French retailer specializing in home furnishings and major household appliances through a network of stores across France. It competes head-to-head with PRO&Cie on large appliance categories such as kitchens, laundry, and refrigeration.
• Darty: Darty is one of France's largest specialty retailers of home appliances, consumer electronics, and multimedia products, operating both physical stores and a national e-commerce site. It is the most directly comparable retailer to PRO&Cie in assortment, target customer, and omnichannel model.
• LDLC: LDLC is a French multichannel retailer specializing in computing, networking, and consumer electronics. While more IT-centric, it overlaps with PRO&Cie on computing, telephony, and connected-device categories.
• Euronics: Euronics is a European group of independent consumer electronics and appliance retailers. Structurally similar to PRO&Cie's independent member-store model, Euronics is the most directly comparable peer in terms of network design and multi-brand appliance focus.
• Electro Depot: Electro Depot is a French discount retailer of household appliances, consumer electronics, and multimedia. It overlaps directly with PRO&Cie on assortment but competes primarily on price, making it a key value-segment peer.
• Conforama: Conforama is a French home furnishings and appliance retailer operating a national store network. While broader in furniture, it is a direct competitor in built-in kitchens, large appliances, and small domestic equipment.
• Fnac: Fnac is a leading French retailer of consumer electronics, computing, telephony, and home entertainment, with both physical stores and a national e-commerce site. Its TV, audio, computing, and telephony categories directly overlap with PRO&Cie's multimedia offering.
• Boulanger: Boulanger is a major French multichannel retailer of home appliances, consumer electronics, computing, and entertainment products, with a large store network and a strong e-commerce platform. Its assortment, customer base, and click-and-collect services closely mirror PRO&Cie's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/user/ProCieOfficiel/videos
• Facebookfacebook.com/PROetCie
• Instagraminstagram.com/procie_officiel
• Xx.com/PROCie_Officiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO&Cie