Bagby Wealth Management

What Bagby Wealth Management does

Bagby Wealth Management is a fee-based Registered Investment Advisory (RIA) firm headquartered at 302 North Walnut Street in Dexter, Missouri, serving individual investors, families, business owners, pre-retirees, and young professionals throughout the United States. Founded by Mike Bagby in 1984 and formally established as an RIA in 1994 under the prior name Bagby Investment Consultants, the firm offers six interconnected service programs: Comprehensive Investment Advisory, Financial Planning, Wealth Management, Retirement Planning, the proprietary Tactical Investment Management Program (TIM), and the Strategic Investment Management Program (SIM). Client funds are custodied at independent outside qualified custodians with SIPC insurance coverage up to $500,000 in securities and cash.

The firm monetizes almost exclusively through percentage-of-AUM advisory fees, with over 99% of revenue derived from fee-based advisory services and less than 1% from commissioned insurance products routed through affiliated Bagby Financial Services, Inc. This compensation structure aligns advisor revenue with portfolio performance — fees rise and fall with account values — eliminating product-sales incentives. Client acquisition combines direct consultations, no-obligation initial meetings, professional referrals from CPAs and attorneys, and a content-led marketing approach via the firm's resource center of articles, videos, and financial calculators.

The firm operates as an independently owned LLC with no parent company, shareholders, or institutional investors, led by founder and Executive Director Mike Bagby alongside a small team including Investment Consultant Matt Myers, Office & Investment Associate Haley Roach, and Director of Marketing Maci Stearns. The proprietary TIM program, developed by Bagby in response to the 2000-2003 and 2007-2009 market declines, is the firm's principal differentiator, while the SIM program delivers traditional buy-and-hold exposure via low-cost broad-index ETFs managed by the Strategic Investment Management Committee.

Name

Bagby Wealth Management

Legal name

Bagby Investment Consultants LLC

Website

https://bagbywealth.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Bagby Wealth Management is a privately held, fee-based Registered Investment Advisory firm in Dexter, Missouri, founded in 1984, serving individuals, families, and business owners across the United States through investment advisory, financial planning, and wealth management programs, including its proprietary Tactical Investment Management (TIM) program.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Fee-Based Advisory (FSAEAAAM)

Keywords

• Investment advisory services
• Wealth management
• Financial planning
• Retirement planning
• Estate planning

Headquarters

HQ city

Dexter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Investment Advisory Services: The primary revenue stream (over 99% of revenue) comes from objective fee-based investment advice and wealth management services. Investment advisory fees are calculated as a small percentage of the value of client accounts, meaning compensation adjusts based on portfolio performance - fees increase when account values rise and decrease when values fall.
2. Commission-Based Insurance Products (Affiliated): Less than 1% of revenue comes from commissioned products through affiliated company Bagby Financial Services, Inc. This is generated when advisors write life insurance policies or use other commissionable products for clients through the sister company. No referral fees or commission portions are paid to Bagby Wealth Management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bagby Wealth Management is a fee-based Registered Investment Advisory (RIA) firm that delivers objective investment management, financial planning, retirement planning, tax planning, and estate planning services to individuals, families, and business owners. The firm offers six interconnected advisory programs: Comprehensive Investment Advisory, Financial Planning, Wealth Management, Retirement Planning Process, the proprietary Tactical Investment Management Program (TIM), and the Strategic Investment Management Program (SIM). Advisory fees are calculated as a percentage of client account values, aligning advisor compensation with portfolio performance.

Product overview

Bagby Wealth Management is a fee-based Registered Investment Advisory (RIA) firm offering tactical and strategic investment advice and wealth management services. The firm provides six interconnected service programs: the Comprehensive Investment Advisory program for ongoing investment advice and portfolio monitoring; the Financial Planning Program for stand-alone financial planning services covering education, tax, cash flow, and risk management; the Wealth Management Program as its premier holistic advisory offering; the Retirement Planning Process for retirement preparation; the Tactical Investment Management Program (TIM) as a proprietary active tactical strategy to avoid market declines; and the Strategic Investment Management Program (SIM) as a traditional buy-and-hold approach using low-cost ETFs. The firm is compensated almost exclusively through fee-based advisory fees tied to account value performance, with less than 1% from affiliated commissioned products.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Investment Advisory

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bagby Financial Services, Inc.minorGTM or Marketing PartnerAffiliated sister company that occasionally receives referrals from Bagby Wealth Management for commissioned insurance products such as life insurance or annuities. This relationship generates less than 1% of total revenue. No referral fees or commission portions are paid to Bagby Wealth Management from these transactions.
• Tax and Legal Professionals (CPAs, Attorneys)coreStrategic or Co-development PartnerThe firm maintains collaborative relationships with clients' existing tax professionals and attorneys to coordinate comprehensive financial strategies. The firm can provide referrals to trusted CPAs and attorneys and actively communicates with clients' professional teams to ensure aligned tax, estate, and investment planning.
• Outside Qualified Custodial FirmscoreOthersIndependent custodial firms used to hold client funds, providing account security and professional custody services. Client accounts are SIPC insured through these custodial partners, covering up to $250,000 cash and $500,000 in securities and cash.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Edward Jones: Large national financial advisory firm offering investment advisory, retirement, and wealth planning services to individuals and families. Comparable to Bagby as a fee-based competitor targeting the same mass-affluent and HNW client base, though with vastly greater scale and branch footprint.
• Fisher Investments: Independent, fee-based registered investment advisor serving private clients and institutions with discretionary portfolio management. Comparable to Bagby in pure fee-based RIA positioning and tactical/strategic portfolio approaches, though at much larger AUM scale.
• Ameriprise Financial: Broad wealth management and advisory platform serving individuals and business owners with investment, retirement, and estate planning. Comparable to Bagby in target customer and fee-based planning offerings, with overlap in the financial planning program and retirement planning services.
• LPL Financial: Largest independent broker-dealer in the US, providing custodian, compliance, and technology infrastructure to thousands of independent RIAs and advisors. Comparable to Bagby in independent-wealth positioning and overlapping service mix across investment advisory and retirement planning.
• Charles Schwab Wealth Advisory: Custodian and wealth advisory provider offering fee-based investment advisory services, including Schwab Wealth Advisory and Intelligent Portfolios. Comparable to Bagby via fee-based advisory, ETF-based strategic portfolios (SIM analog), and shared use of third-party custodial firms.
• Raymond James Financial Services: Large diversified financial services firm with a strong advisor network offering wealth management, retirement, and estate planning. Comparable to Bagby in fee-based advisory and financial planning programs targeting individuals and families.
• Fidelity Wealth Services: Major brokerage and wealth advisory franchise offering fee-based wealth management and retirement planning. Comparable to Bagby in retirement and investment planning services, with overlap in ETF-based portfolio construction and custodial relationships.

Emerging players

• Facet Wealth: Digital-first fee-only RIA offering flat-fee financial planning and investment management via virtual advisors. Comparable to Bagby in pure fee-based fiduciary model and target segments (young professionals, families, business owners), with stronger technology platform and national reach.
• Personal Capital / Empower Personal Dashboard: Hybrid digital wealth management platform combining automated portfolio management with human advisors, targeting mass-affluent and HNW investors. Comparable to Bagby via fee-based advisory, retirement and wealth planning, and a mix of passive ETF strategies plus tactical overlays.
• Vanguard Personal Advisor Services: Hybrid robo-advisory service combining low-cost ETF portfolios with human advisor access. Comparable to Bagby's SIM buy-and-hold ETF program and its consultative advice model, with competitive pressure on fees for mass-affluent clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/bagbywealth
• Facebookfacebook.com/bagbywealth
• LinkedInlinkedin.com/company/bagby-wealth-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagby Wealth Management