IT Digital Media Group

What IT Digital Media Group does

IT Digital Media Group (ITDM Group) is a Spanish B2B digital media publishing company headquartered in Madrid that operates a multi-brand portfolio of specialized publications and content platforms targeting the Spanish information technology market. The company publishes four vertical websites — IT User (for CIOs, CTOs, and CISOs in enterprise IT), IT Reseller (for IT distributors and channel partners), IT Digital Security (for cybersecurity leaders), and Administración Pública Digital (for public-sector technology decision-makers) — alongside a monthly digital magazine (IT Digital Magazine), a video platform (IT Televisión), a whitepaper library (IT Whitepapers), a trends publication (IT Trends), and an events hub (IT Events).

The underlying operation is a multi-property digital publishing platform combining daily-updated websites, PDF/ePub magazine production, video infrastructure, an email and lead-generation database split between IT Reseller and IT User audiences, and an in-person/online event management layer. The business model is sales-led and event-driven: ITDM Group sells a publicly disclosed menu of advertising and content marketing products to technology vendors, distributors, and service providers seeking access to Spanish IT decision-makers. Monetization streams include CPM display banners (€90–€150 per thousand impressions by format), direct email campaigns (€1,500–€2,900), newsletter sponsorships (€800), interactive magazine specials and case studies (€1,000–€5,000), monobrand and multibrand webinars (€2,000–€5,000), monobrand and multibrand roundtables (€1,000–€4,000), and lead-generation campaigns priced per qualified lead (€20–€65 per lead plus filter fees). The company also runs the Comunidad IT community and a portfolio of events (Encuentros ITDM Group, Debates IT, Foros IT, observatories) that double as content production engines and monetization vehicles.

ITDM Group is privately held as IT DIGITAL MEDIA GROUP, S.L., a Spanish Sociedad Limitada, with a related entity LET'S GO DIGITAL, S.L. cited in its privacy policy. The company employs 11–50 people, has not disclosed external funding, and has no M&A, partnership, or leadership-change disclosures in the available data. Revenue is derived entirely from advertising, sponsorship, lead generation, and event revenue within the Spanish market.

Name

IT Digital Media Group

Legal name

IT DIGITAL MEDIA GROUP, S.L.

Website

https://itdmgroup.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Digital Media Group is a Madrid-based B2B digital media publisher operating specialized websites, a monthly digital magazine, a video platform, a whitepaper library, and an events program targeting Spanish IT decision-makers and technology vendors.

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Digital Publishing Analytics, Personalization & Ad-Tech (MPAJAMAI)

Keywords

• Trade media publishing
• B2B technology media
• IT advertising services
• Technology event management
• IT lead generation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising - CPM Banners: The company sells digital advertising space on its websites through CPM (cost per thousand impressions) pricing. Banner formats include superior banner, megabanner, MPU, interstitial, billboard, and skin formats with prices ranging from CPM 90 euros to CPM 150 euros depending on format size.
2. Email Marketing: Direct email campaigns to owned subscriber databases for IT Reseller and IT User publications. Pricing: 1,500 euros for IT Reseller database, 1,900 euros for IT User database, or 2,900 euros for both combined.
3. Newsletter Sponsorship: Sponsored content placement in newsletters sent to subscriber bases. Both IT Reseller and IT User newsletter sponsorships are priced at 800 euros each.
4. Content Marketing Services: Interactive specials in digital magazine (3,500-5,000 euros), whitepapers (added to resource center), case studies with or without video (2,500-3,500 euros), web content pages (1,500 euros), opinion tribunes (1,000 euros), and executive documents (5,000 euros).
5. Webinars: Production, broadcasting, and on-demand availability of IT Webinars. Monobrand webinar format: 45 minutes, 5,000 euros. Multibrand format: 15-20 minute slots, minimum 4 sponsors, 2,000 euros per slot.
6. Lead Generation Campaigns: Lead generation campaigns centered on content, with basic PRO leads at 65 euros each, additional filters at 10 euros per filter, and opt-in leads at 20 euros each. Filters available include cargo, sector, location, company size, and company type.
7. Roundtable Events: In-person roundtable debates with 6 spokespersons maximum. Monobrand format costs 4,000 euros including coverage in digital magazine, advertising page, video recording, social media posts, and event report. Multibrand format priced at 1,000 euros per slot.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

IT Digital Media Group is a B2B digital media publishing company that operates specialized editorial brands, websites, a monthly digital magazine, video content, a whitepaper library, and a recurring event program targeted at the Spanish IT market. The company monetizes these properties by selling advertising, content marketing, webinar and roundtable sponsorships, email campaigns, and lead generation to technology vendors seeking access to its IT decision-maker audience.

Product overview

IT Digital Media Group is a B2B digital media publishing company operating a multi-brand platform of specialized digital publications. The portfolio consists of five core publications (IT User Tech & Business, IT Reseller Tech & Consulting, IT Digital Security, Administración Pública Digital, and IT Digital Magazine), complemented by five sub-brands (IT Televisión for audiovisual content, IT Whitepapers library, IT Trends, and IT Events). These publications are supported by a comprehensive events program including Encuentros ITDM Group (sector-specific community events), IT Reseller Debates, specialized observatories, and an annual IT Digital Magazine covering technology topics. The company also offers professional services including IT Webinars, Mesa Redonda roundtable events, content marketing, lead generation campaigns, and email marketing solutions, creating an integrated B2B media ecosystem for technology decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• IT User Tech & Business: Publication directed at companies in the technological market and IT professionals, mainly CIO, CTO, CISO and IT purchasing decision-makers. Provides daily information on the web about market news and organizes IT User Encounters with IT managers from leading companies.
• IT Reseller Tech & Consulting
• IT Digital Security
• Administración Pública Digital
• IT Digital Magazine
• IT Televisión
• IT Whitepapers
• IT Events
• IT Trends

Products and services

• IT User Tech & Business Digital publication directed at enterprises in the technology market and IT professionals, primarily CIO, CTO, CISO and IT purchasing decision-makers, providing daily web content on technology market news.
• IT Reseller Tech & Consulting Digital publication for the technology distribution and consulting sector, providing daily information about the latest technologies, channel programs, and business opportunities for IT resellers and solution sellers.
• IT Digital Security Digital publication oriented toward CIO, CISO and corporate security managers with information about cybersecurity status and new solutions to improve enterprise protection, including IT Digital Security Observatories covering cybersecurity practices.
• Administración Pública Digital Digital publication for technology leaders and digital transformation decision-makers in Spanish public administrations, covering digitization initiatives, regulations, tenders, and new technology solutions.
• IT Digital Magazine Monthly digital magazine featuring interviews, current affairs reports, opinion articles and coverage of ITDM Group events and community activities; distributed in PDF and ePub formats.
• IT Televisión Audiovisual content brand featuring video interviews, event recordings, presentations, and IT Webinars about technology concepts and proposals, with on-demand availability.
• IT Whitepapers Online library containing whitepapers, documents and reports on the ICT market, including technical guides and industry research organized into categories such as Cloud, AI, Digital Experience, Cybersecurity, Digital Market, and Public Sector.
• IT Trends Editorial brand covering technology trends with news and in-depth articles, featuring an annual audiovisual program analyzing the impact of the latest developments on corporate IT strategies.
• IT Events Event portfolio bringing together the IT Community through in-person and online events, including Encuentros ITDM Group, sector-specific forums, IT Reseller Debates, and observatories covering Cloud, AI, Workplace, Data Management, Cybersecurity, and Public Sector digitization.
• IT Webinars Produced, broadcast live, and made available on-demand webinars including downloadable documentation, Q&A management, live tweets, and a summary published in the monthly IT Digital Magazine. Sold in monobrand or multibrand formats.
• Mesa Redonda (Roundtable Events) In-person roundtable debates with up to 6 spokespersons plus moderator covering specific IT topics; bundled with video recording, social media posts, event coverage in IT Digital Magazine, and an event report.
• Content Marketing Services Sponsored content services including interactive specials in the digital magazine (3,500–5,000 euros), whitepapers added to the resource center, case studies with or without video (2,500–3,500 euros), web content pages (1,500 euros), opinion tribunes (1,000 euros), and executive documents (5,000 euros).
• Lead Generation Campaigns Content-driven lead generation campaigns targeting IT decision-makers, with filtering options by role (cargo), sector, location, company size, and company type; basic PRO leads priced at 65 euros, opt-in leads at 20 euros, plus 10 euros per filter.
• Email Marketing Direct email campaigns to IT Digital Media Group's owned IT Reseller and IT User subscriber databases, with newsletter sponsorship placements available at 800 euros per publication and combined-database delivery available.
• CPM Banner Advertising Display advertising sold on a CPM basis across IT Digital Media Group's websites, with formats including superior banner (CPM 90 euros), megabanner (CPM 120 euros), MPU (CPM 120 euros), MPU doble (CPM 120 euros), interstitial (CPM 140 euros), billboard (CPM 140 euros), and skin format (1,000 euros per week).

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TechTarget: US-listed B2B technology media and purchase-intent data company operating Computer Weekly (UK) and other IT research sites. Comparable through its B2B IT content and lead-generation monetization, including Spanish-language coverage of enterprise IT buying teams.
• Ziff Davis: US B2B and consumer tech media company (eWeek, PCMag, Mashable) with extensive digital advertising infrastructure. Comparable as a diversified digital tech publisher monetizing display, programmatic, and sponsored content at scale.
• IDG Communications: Global B2B technology media company publishing CIO, Computerworld, CSO, and InfoWorld, with localized CIO España / Computerworld España editions. Operates a far larger portfolio but overlaps directly with ITDM Group's enterprise IT decision-maker audience in Spain.

Direct peers

• The Channel Company: Operator of CRN, CRN España, and channel-focused events serving IT distributors, resellers, and vendors globally. Closely comparable to ITDM Group's IT Reseller vertical in targeting the Spanish IT distribution and consulting channel with editorial and event programs.
• MuyComputer / MuyComputerPro: Spanish B2B technology news platform covering enterprise IT and digital transformation, operated by NetMediaEurope. Directly competes with IT User for the same CIO/CTO audience in Spain with overlapping advertising and content offerings.
• CIO España: Spanish edition of CIO magazine targeting CIOs and IT executives with news, analysis, and events. Direct peer competing for the same enterprise IT decision-maker audience and Spanish-language IT vendor advertising budgets.
• NetMediaEurope: European B2B tech media network operating country-specific IT publications including MuyComputer (Spain), ITespresso (France), and ChannelBiz. Direct competitor with a comparable multi-country model of verticalized IT news, events, and advertising sales, directly overlapping ITDM Group's Spanish audience of IT buyers.

Regional players

• Silicon UK: UK B2B technology news site covering enterprise IT, cloud, and channel topics. Comparable as an English-language European B2B IT publication with advertising and event monetization, though serving the UK rather than Spanish market.
• Heise Medien: Leading German-language B2B and consumer IT publisher (heise online, c't, iX) with strong vertical depth, paid subscriptions, and events. Comparable as a European verticalized B2B IT media brand, though primarily German-language rather than Spanish.
• ITespresso: French B2B IT news site operated by NetMediaEurope targeting enterprise IT decision-makers with daily content, whitepapers, and events. Highly comparable in business model and vertical focus, differing primarily by serving France instead of Spain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_ITDMGroup
• YouTubeyoutube.com/channel/UC0OrfXtv6NG1flnsaHYJ3qw?sub_confirmation=1
• Facebookfacebook.com/ITResellerEs
• LinkedInlinkedin.com/showcase/it-reseller-tech-&-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Digital Media Group