La Thanh Wood Furniture

What La Thanh Wood Furniture does

Nội Thất Gỗ La Thành (La Thanh Wood Furniture) is a Vietnamese direct-from-factory wood furniture manufacturer and wholesaler operating under parent company Công Ty Cổ Phần Sunvina Việt Nam (tax ID 0107728779, registered February 20, 2017 in Hanoi). The brand was established in October 2016 and runs an e-commerce-first furniture warehouse operation from a >1000m² facility in Phú Minh Industrial Zone (Bắc Từ Liêm, Hanoi) plus two Ho Chi Minh City distribution sites in District 12 and Thủ Đức, with an administrative office on Hoàng Quốc Việt in Cầu Giấy, Hanoi.

The company produces MDF-based furniture (17mm board with Melamine or paint finishes) using a CNC-driven production line featuring 4-axis automatic board cutting, automated panel lifting/cutting, 7-function edge banding, and laser-guided horizontal cam dowel drilling. The synchronized production system is stated to optimize 70% of manufacturing labor costs. The active catalog spans 1,134+ SKUs across six categories: living room (TV stands, coffee tables, sofas, display cabinets, ancestral altars, wine cabinets, shoe cabinets); bedroom (beds, bunk beds, nightstands, wardrobes, dressing tables, study desks); kitchen and dining (cabinets, dining sets); home office (work desks, study desks, bookshelves); commercial office (reception desks, executive desks, staff desks, meeting tables, podiums, document cabinets, showcases); and decorative storage. Unit prices range from 500,000 VND to 11,300,000 VND with free installation, 5-7 day nationwide delivery, and a 12-month warranty.

Revenue is generated through three streams: (1) direct-to-consumer retail via the owned golathanh.vn e-commerce site and Zalo/Facebook channels; (2) wholesale (Sỉ) partnerships requiring >10M VND first orders and reselling through partners' own channels; and (3) a three-tier agent (Đại lý) distribution network tiered at Level 1 (>500M VND monthly), Level 2 (>200M VND), and Level 3 (>50M VND first order), each with branded-store and density requirements, marketing support, and unlimited product exchange privileges. A custom-order manufacturing service (non-refundable deposit on production start) addresses project/B2B customization. The firm reports 1-10 employees, has no external funding, no patents, no awards, and no M&A history.

Name

La Thanh Wood Furniture

Legal name

Công Ty Cổ Phần Sunvina Việt Nam

Website

https://golathanh.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Nội Thất Gỗ La Thành is a Vietnamese factory-direct MDF furniture manufacturer and warehouse retailer (under Sunvina Vietnam JSC) serving budget-conscious B2C consumers nationwide and a tiered B2B network of wholesale and agent resellers across Hanoi and Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Wood Home Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industry

Off-Price Furniture & Upholstery Retail (CRAEACAB)

Keywords

• Wood furniture manufacturing
• MDF furniture production
• Factory-direct furniture
• Home furniture wholesale
• Custom furniture orders

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of wood furniture products including beds, wardrobes, tables, chairs, TV stands, and cabinets. One-time purchase model with prices ranging from 500,000 VND to 11,300,000 VND per unit.
2. Wholesale and Distributor Sales: B2B sales to wholesale partners (Sỉ) and agents (Đại lý) at discounted pricing tiers. Partners purchase in bulk at factory prices and resell in their local markets.
3. Custom Order Manufacturing: Custom-made furniture production based on customer specifications for size, color, and design. Customers place deposits for custom orders which are non-refundable upon production start.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Thanh Wood Furniture (Gỗ La Thành) manufactures and sells factory-direct MDF wood furniture across living room, bedroom, kitchen/dining, home office, and commercial office categories, with over 1,134 SKUs priced from 500,000 VND to 11,300,000 VND. The company operates its own production line using CNC machinery and sells directly to consumers through golathanh.vn plus a three-tier wholesale and agent partner network across Vietnam. Free nationwide delivery (5–7 days), free installation, customizable dimensions/colors, and 12-month warranty are bundled with every purchase.

Product overview

Nội Thất Gỗ La Thành is a Vietnamese wood furniture manufacturer and wholesale warehouse operating under Công ty Cổ phần Sunvina Việt Nam. The company operates as a direct-from-factory supplier with over 1000m² of warehouse space across Hanoi and Ho Chi Minh City. Their product portfolio spans six main categories: (1) Living room furniture including TV stands, coffee tables, sofas, display cabinets, ancestral altars, wine cabinets, and shoe cabinets; (2) Bedroom furniture including beds, bunk beds, nightstands, wardrobes, and dressing tables; (3) Kitchen and dining furniture including kitchen cabinets and dining sets; (4) Home office furniture including work desks, study desks, and bookshelves; (5) Commercial office furniture including reception desks, executive desks, staff desks, meeting tables, and podiums; (6) Decorative storage including display cabinets and showcases. All products are manufactured from 17mm MDF board covered with Melamine or painted finish, processed using CNC machinery for precision. The company emphasizes direct-from-factory pricing, customization options for dimensions and colors, and nationwide delivery and installation services.

Differentiator

Problem solved

Functional benefit

Brands

• Nội Thất Gỗ La Thành: Main brand for wood furniture products including beds, wardrobes, tables, and office furniture

Products and services

• Living Room Furniture (TV Stands, Coffee Tables, Sofas, Display Cabinets, Shoe Cabinets, Wine Cabinets, Ancestral Altars) Wood furniture designed for living rooms and shared household spaces, covering TV consoles, coffee/side tables, sofas, decorative display cabinets, entryway shoe cabinets, wine storage cabinets, and traditional Vietnamese ancestral worship altars, targeting households seeking affordable, customizable home furnishings.
• Bedroom Furniture (Beds, Bunk Beds, Wardrobes, Nightstands, Dressing Tables) Wood bedroom furniture for adults and children including bed frames, space-saving bunk beds, wardrobes, bedside nightstands, and vanity dressing tables, configurable in dimensions, colors and finishes.
• Kitchen & Dining Furniture (Kitchen Cabinets, Dining Tables and Chair Sets) Modular kitchen cabinet systems and dining table-and-chair sets manufactured from industrial MDF with Melamine or laminate finishes, serving household kitchens and family dining areas.
• Home Office Furniture (Work Desks, Study Desks, Bookshelves) Wooden home-office furniture including ergonomic work desks, student study desks, and bookshelves with various size and storage options for personal workspaces.
• Commercial Office Furniture (Reception Desks, Executive Desks, Document Cabinets, Meeting Tables, Podiums, Showcase Cabinets) Wood furniture for corporate and commercial environments including reception counters, executive and staff office desks, filing cabinets, conference/meeting tables, speaking podiums, and retail display showcases.
• Custom-Made Furniture Manufacturing Bespoke manufacturing service that produces wood furniture made to customer-specified size, color, and design requirements, for customers who cannot find suitable stock items; requires a non-refundable deposit once production begins.

Quantifiable outcome

• 70% labor cost optimization through technology integration
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Sunvina Việt Nam (Công ty Cổ phần Sunvina Việt Nam)parent_companyOthersGỗ La Thành is a brand under Công ty Cổ phần Sunvina Việt Nam. The parent company provides corporate structure and brand backing. Tax ID: 0107728779 issued by Hanoi Department of Planning and Investment on 20/02/2017.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/golathanh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Thanh Wood Furniture