Masada College

What Masada College does

Masada College is a private, independent Jewish co-educational day school located at 9-15 Link Road, St Ives, on Sydney's North Shore, New South Wales, Australia. Established in 1966 and celebrating its 60th anniversary in 2025, the school operates from a single campus across three divisions: an Early Learning Centre (Masada Cottage) for children ages 2-5 with an ACECQA EXCEEDING rating, a Junior School (Kindergarten through Year 6), and a Senior School (Years 7-12) that feeds into the NSW Higher School Certificate. The school is led by Principal Mira Miriam Hasofer and Board President Darryl Dorfan, and serves primarily Jewish families seeking integrated Jewish values, Hebrew language, Zionism, and community education, alongside a secondary cohort of fee-paying international students recruited under CRICOS Provider Code 00401E.

The school's revenue is generated through recurring annual tuition subscriptions, with three published fee schedules: Local K-12 tuition, Early Learning Centre long day-care fees, and a separate international student fee schedule, plus ancillary income from a kosher vegetarian on-campus cafe (The Shuk) with Flexischools online ordering and private school bus services across the Northern and Eastern suburbs. Distribution is primarily direct (school tours, open days, enquiry forms, and a five-step online enrollment process) with an approved international agent network for cross-border recruitment, supported by guardian and welfare services through partner International Student Alliance. Technology is operational rather than differentiating: SEQTA-based portals for students, parents, and staff (learn./engage./teach.masada.onseqtacloud.com) plus Flexischools for cafeteria ordering.

Strategically, the school's most consequential recent move is the HAF Jewish Bursary, a 40% tuition subsidy for every Jewish student K-12, not means-tested, launching Term 1 2026, delivered through a landmark three-way partnership between Masada College, the Hyman Abramovich Foundation (HAF, established 1983, with over AUD $4M contributed to date), and Sir Moses Montefiore Jewish Home. The bursary is positioned as Sydney's first initiative of its kind addressing affordability in private Jewish education. Academic outcomes are a key value proposition: 2025 HSC results include a median ATAR of 85.75, with 67% of results in the top 2 bands, a DUX ATAR of 99.1, state top-five placements in Modern Hebrew Continuers, English Extension 2, and Chinese & Literature, plus selections for ArtExpress, CORE (Sydney Opera House), and the Young Writers nomination.

Name

Masada College

Legal name

Masada College

Website

https://masada.nsw.edu.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Masada College is an independent Jewish co-educational day school on Sydney's North Shore serving students from Early Learning Centre through Year 12, generating recurring tuition revenue across domestic, international, and ELC fee schedules alongside a new HAF Jewish Bursary (40% subsidy) launching Term 1 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Ives

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees - Local Students (K-12): Annual tuition fees for domestic students in Years K-12. Fee schedule published for 2026 academic year.
2. Early Learning Centre Fees: Long day care fees for children aged 2-5 at Masada Cottage ELC.
3. International Student Fees: Full tuition fees for international students on student visas, published in separate international fee schedule.
4. HAF Jewish Bursary Subsidy: 40% tuition fee contribution from Hyman Abramovich Foundation for Jewish students K-12, not means-tested, effective Term 1 2026. This is a subsidy received by the school from the foundation to support Jewish families.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Masada College is an independent Jewish co-educational day school delivering tuition-based education from the Early Learning Centre (Masada Cottage, ages 2-5) through Junior School (Kindergarten to Year 6) and Senior School (Years 7-12), culminating in the Higher School Certificate. Core offerings include the Jewish Life curriculum (Hebrew, Pathways camps, Living Historians, Israel Tour), Diverse Learning support, co-curricular programs in Visual Arts, Music, and Sport, The Shuk kosher vegetarian cafeteria, and the HAF Jewish Bursary providing 40% off tuition for Jewish students from Term 1 2026.

Product overview

Masada College is a single, unified educational institution offering a comprehensive K-12 Jewish co-educational program. The school operates through distinct educational divisions: the Early Learning Centre (ages 2-5), Junior School (K-6), and Senior School (7-12), complemented by co-curricular programs including Visual Arts, Music, and Sport. The institution provides specialised support services including Diverse Learning, International Students programs, and Jewish Life education. Supporting infrastructure includes The Shuk (kosher cafeteria with Flexischools online ordering), Bus Services, and the Hyman Abramovich Foundation which manages the HAF Jewish Bursary. Student academic achievements are showcased through the online Masada Art Gallery featuring HSC Visual Arts and Design & Technology work.

Differentiator

Problem solved

Functional benefit

Products and services

• Masada College core academic program (K-12) A comprehensive Jewish co-educational academic program delivered across Early Learning Centre (ages 2-5), Junior School (Kindergarten to Year 6), and Senior School (Years 7-12), culminating in the Higher School Certificate. The program integrates small class sizes, rigorous curriculum, Jewish values, Hebrew studies, and wellbeing support for families on Sydney's North Shore.
• Early Learning Centre (Masada Cottage ELC) Long day care and preschool program for children aged 2-5 combining play-based learning with intentional teaching, featuring fresh meals, above-regulation teacher-to-child ratios, and an ACECQA EXCEEDING rating. Operated by Masada College for more than 38 years.
• Junior School (Kindergarten to Year 6) Primary education program for students in Kindergarten through Year 6, with small class sizes, caring educators, wellbeing programs, and Jewish core values integrated into all aspects of learning.
• Senior School (Years 7-12) Secondary education program for Years 7-12 featuring small class sizes, rigorous curriculum, HSC preparation, comprehensive wellbeing support, leadership development, and preparation for Jewish life beyond school.
• Jewish Life Program Formal and experiential Jewish learning built around five pillars (Prayer, Israel, Mitzvot, Jewish Texts, and General Jewish Knowledge), including the Hebrew curriculum (Modern and Classical), Pathways camps, Living Historians Holocaust education program, and Israel Tour (MIT).
• Diverse Learning Program Comprehensive multi-tiered framework from Pre-Kindergarten through Year 12 supporting students with diverse learning needs, including gifted and talented programs, EAL/D (English as an Additional Language or Dialect) support, and learning disabilities assistance.
• International Students Program Comprehensive support program for international students on Australian Student Visas, including buddy system pairing with Israeli-demographic peers, dedicated Year Patrons, Head of International Affairs & Student Liaison support, and advocacy through the International Student Alliance (ISA) for regular parent communication on academic progress and wellbeing.
• Visual Arts Program Comprehensive visual arts education taught to all students from Kindergarten to Year 8 and as an elective in Years 9-12, covering painting, drawing, sculpture, textiles, photography, ceramics, digital media, and printmaking, with student work showcased in the online Masada Art Gallery and selected for ArtExpress.
• Music Program Structured music program beginning with specialist lessons in Kindergarten, mandatory ensemble participation in Years 4-6, and elective co-curricular bands, choirs, ensembles, and individual instrumental lessons in senior years.
• Sport Program Comprehensive sporting program offering individual and team sports with pathways to competitive representation at local, state, and national levels through sporting associations, promoting physical and mental health and life skills.
• The Shuk (on-campus kosher cafeteria) On-campus kosher vegetarian café serving nutritious, freshly made food that is nut-free and certified Kosher by Sydney's Kashrut Authority, with online ordering available through the Flexischools app for students and parents.
• Bus Services (Northern and Eastern Suburbs) School-provided daily bus transportation serving the Northern Suburbs (multiple stops) and Eastern Suburbs (Bondi Junction and Maroubra), with School Student Transport Scheme (SSTS) subsidised travel available for eligible local students.
• HAF Jewish Bursary Tuition discount program providing a 40% non-means-tested reduction on tuition fees for Jewish students from Kindergarten through Year 12, administered by the Hyman Abramovich Foundation in partnership with Sir Moses Montefiore Jewish Home. The bursary applies to tuition only and is available to both existing and new Jewish families.

Quantifiable outcome

• Ranked 1st North Shore Co-educational School (2024) and 4th (2025) in Sydney Morning Herald HSC rankings
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sir Moses Montefiore Jewish Home (Montefiore)coreStrategic or Co-development Partner · 1 January 2025Landmark partnership between Masada College, Hyman Abramovich Foundation, and Montefiore to deliver the HAF Jewish Bursary - Sydney's first initiative of its kind addressing affordability challenges for Jewish families seeking private Jewish education.
• Jewish Communal Appeal (JCA)minorOthersMasada College is a member of the Jewish Communal Appeal family of Communal Organisations. JCA is a major communal organization supporting Jewish community initiatives.
• Go NorthminorOthersGo North partnership mentioned on Masada College Art Gallery, indicating collaborative relationship with youth leadership development organization.
• International Student Alliance (ISA)coreImplementation/ SI/ Consulting PartnerISA provides student guardian and welfare services for international students entering Australia with a CAAW (Confirmation of Appropriate Accommodation and Welfare). ISA advocates maintain close communication with parents providing regular updates on academic performance and wellbeing.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Emanuel School: Emanuel School is a Jewish co-educational day school in Randwick, Sydney, serving Preschool through Year 12. It competes directly with Masada for the same Jewish family demographic on Sydney's South-East side with comparable offerings.
• Kesser Torah College: Kesser Torah College is an Orthodox Jewish co-educational day school in Sydney's Eastern Suburbs. It overlaps with Masada's Jewish education offering but serves a more denominationally specific Orthodox community.
• Moriah College: Moriah College is a Jewish co-educational day school in Sydney's Eastern Suburbs serving ELC through Year 12. It is the most direct comparable to Masada, operating in the same Jewish day school category with similar curriculum structure, Hebrew language programs, and HSC outcomes.
• Mount Sinai College: Mount Sinai College is a Jewish co-educational day school in Maroubra serving K-12. It is a direct competitor to Masada for Jewish families, particularly in the Eastern Suburbs catchment.

Broad incumbents

• Abbotsleigh: Abbotsleigh is a leading non-denominational private girls school on Sydney's Upper North Shore with strong HSC outcomes. It competes with Masada for academically ambitious North Shore families.
• Shore School: Sydney Church of England Grammar School (Shore) is an elite North Shore boys private school with strong HSC results. It is a BROAD_INCUMBENT comparable that competes with Masada for premium North Shore families.
• Sydney Grammar School: Sydney Grammar School is an elite North Shore boys private school and one of the top-performing HSC schools in NSW. While not Jewish-focused, it competes with Masada for high-achieving families on Sydney's North Shore.
• Ravenswood School for Girls: Ravenswood is an independent girls school on Sydney's Upper North Shore with strong academic outcomes. Comparable to Masada as a premium North Shore private school competing for the same family demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@masadacollegechannel
• Facebookfacebook.com/Masadacollege
• LinkedInlinkedin.com/school/masadacollege
• Instagraminstagram.com/masadacollege

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masada College