U.S. International Trading Corporation

What U.S. International Trading Corporation does

U.S. International Trading Corporation (USITC) is a privately held Las Vegas-based brand owner and marketer of natural and organic hair care, skin care, cosmetics, and supplement products, founded in 1990 by chemist Panch Prasad. The company operates a portfolio of six wholly owned brands — Mill Creek Botanicals (natural hair and body care, established 1975 and acquired by Prasad in the late 1990s), DuBarry (the oldest US cosmetics brand, founded 1903, acquired 2016), Silver Fox (grey/silver hair care, founded 1956, acquired 2001), Bellance (high-fashion color cosmetics), Amazon Organics (Amazon-rainforest-derived personal care), and Novacell (plant stem cell-based skin care launched 2016) — plus the Mill Creek Baby line. The technical core is botanical formulation chemistry: all products are vegan, cruelty-free, paraben/sulfate/gluten-free, and pH-balanced, while the Novacell line uses a proprietary Mung Bean (Vigna radiata) stem cell extract with 71% certified organic content.

USITC monetizes through one-time product sales via three GTM motions: enterprise field sales to major US drug and natural retail chains (Walgreens, Rite-Aid, Albertsons, Whole Foods, Sunflower Markets), a network of international distributors reaching 62 countries across North America, Europe, Asia, the Middle East, and Oceania, and direct-to-consumer e-commerce through brand-specific websites. The company also structures partnerships with regional entities — Belbiopharm (Belarus) and Hepstore (South Korea) — covering bulk packaging and local distribution, with stated plans to expand into licensed local manufacturing. Marketing is event- and PR-driven, anchored by trade shows (Natural Products Expo West), trade publications (Better Nutrition, Whole Foods Magazine), and the CEO's personal trade-mission and business-forum presence abroad.

The business model is founder-centric, with Prasad serving as President/CEO and personally leading international expansion; corporate footprint is intentionally lean (single Las Vegas HQ). No funding rounds, outside investors, or M&A targets beyond internal brand acquisition are disclosed, and the company has been recognized for export excellence by the U.S. Department of Commerce (2007 Exporter of the Year). End customers are health-and-beauty consumers seeking clean-label personal care, segmented into general adult consumers, parents/caregivers (Mill Creek Baby), and grey/silver-haired consumers (Silver Fox), with international distributors and natural-products retailers serving as the B2B buyer layer.

Name

U.S. International Trading Corporation

Legal name

U.S. International Trading Corporation

Website

https://usitc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

USITC is a privately held Las Vegas-based brand owner and marketer of natural and organic hair care, skin care, cosmetics, and supplements, selling a six-brand portfolio across 62 countries through drug chains, natural-products retailers, international distributors, and brand e-commerce sites.

Ownership category

akta.pro rank

Product category

Natural Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Natural hair care
• Organic skin care
• Beauty brand portfolio
• Plant stem cell cosmetics
• Natural personal care

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of hair care, skin care, cosmetics, and supplements through retail channels and direct-to-consumer websites.
2. Brand Licensing: Company owns and licenses multiple beauty and personal care brands including Mill Creek Botanicals, DuBarry, Silver Fox, Bellance, Amazon Organics, and Novacell.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

U.S. International Trading Corporation is a brand owner and marketer of natural and organic hair care, skin care, cosmetics, and personal care products sold under a portfolio of brands including Mill Creek Botanicals, DuBarry, Silver Fox, Bellance, Amazon Botanicals, Novacell, and Mill Creek Baby. The company distributes through major retail chains, natural products stores, international distributors across 62 countries, and direct-to-consumer brand websites, and also markets vitamins and supplements.

Product overview

U.S. International Trading Corporation is a brand owner and marketer of hair care, skin care, and cosmetics products. The company operates a portfolio of six unique brands: Mill Creek Botanicals (core natural/organic hair and body care line established 1975), Amazon Botanicals (organic Amazon rainforest ingredients sub-line), DuBarry (premium cosmetics and skin care acquired brand founded 1903), Silver Fox (hair care for grey/silver hair acquired 2001), BELLANCE (high fashion color cosmetics), and Novacell (plant stem cell skin care line). Additional offerings include Mill Creek Baby (all-natural baby care) and vitamins and supplements. Products are sold across 62 countries through natural product retailers and major retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• Mill Creek Botanicals: Natural and organic hair care, skin care, and body care products. Founded in 1975, one of the first natural botanical lines in the industry.
• Amazon Organics
• DuBarry
• Silver Fox
• Bellance
• Novacell
• Mill Creek Baby

Products and services

• Mill Creek Botanicals Original all-natural and organic line for hair, facial, and body care, offering lotions, shampoos, conditioners, and personal care products with natural and botanical ingredients; established in 1975 and positioned for consumers seeking clean beauty.
• Amazon Botanicals Organic, all-natural and sustainable line of personal, body, and hair care products derived from Amazon rainforest ingredients (Kava, Camu, Maca, Samabaia, Jotaba); NPA Certified and free of Paraben, SLES, SLS, and Propylene Glycol.
• DuBarry First and oldest cosmetics and skin care company in the United States (founded 1903); offers a complete line of skin care essentials with high quality, time-tested formulations and is sold through major retail chains such as Albertsons, Walgreens, and Rite-Aid.
• Silver Fox Hair care line established in 1956 dedicated to grey, white, and silver hair; uses a patented and time-tested formula to remove undesirable yellow or brassy tones without harsh hair dyes; acquired by USITC in 2001.
• BELLANCE Cosmetics Complete line of high fashion color cosmetics including lipsticks, eye shadows, foundations, blushes, stick concealers, loose powder, mascara, and pencil eye, eyebrow, and lip products; combines vibrant colors with modern formulations and high quality standards.
• Novacell Plant Stem Cell Skin Care Bio-engineered skin care line made from plant stem cells (Mung Bean/Vigna radiata) with peptides and antioxidants; 71% certified organic; includes Smoothing Eye Balm, Brightening Facial Serum, Restoring Night Cream, Refreshing Facial Cleanser, and Moisturizing Day Lotion.
• Mill Creek Baby All-natural baby care line including Conditioning Shampoo with Witch Hazel (first 2-in-1 all-natural baby conditioning-shampoo), Baby Lotion, Baby Wash, and Baby Calendula Cream; vegan, gluten-free, paraben-free, PH-balanced, sulfate-free with no dyes and Cruelty-Free recognized by PETA.
• Vitamins and Supplements Vitamins and supplements product category offered by USITC alongside its beauty and personal care brands.

Quantifiable outcome

• Products sold in more than 45 countries worldwide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HepstorecoreStrategic or Co-development Partner · 1 January 2012Partnership with Korean entity for bulk packaging for export in South Korea. Next step involves expansion into licensed formulating and manufacturing of Mill Creek hair care products and vitamins/supplements. Products already sold in Korea and neighboring countries.
• BelbiopharmcoreStrategic or Co-development PartnerPartnership with leading Belarus bio-pharmaceutical entity for product bulk packaging for export in Belarus. Future plans include expansion into licensed formulating and manufacturing of Mill Creek hair care products and vitamins/supplements. Belarus's central location between Russia and Europe makes it ideal for regional expansion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hain Celestial Group: Public natural products company owning multiple beauty brands (Avalon Organics, Jason, Alba Botanica) plus a broader natural foods portfolio; overlaps USITC's natural personal care category while operating at significantly larger scale.
• Coty Inc. Global beauty conglomerate with mass and prestige brands in color cosmetics, skin care, and hair care; broader portfolio than USITC but competes in the same mass and natural retail aisles and uses similar multi-brand distribution strategies.
• Revlon: Established mass-market cosmetics and personal care conglomerate with overlapping color cosmetics (lipstick, eye, face) categories relevant to USITC's Bellance and DuBarry brands; serves comparable mass and drug-store channels.

Direct peers

• Andalou Naturals: Natural beauty brand featuring proprietary fruit stem cell technology in skin and hair care; overlaps USITC's Novacell plant stem cell positioning and competes for similar natural-channel shelf placement.
• Acure Organics: Independent natural beauty brand offering skin care, hair care, and body care with vegan, paraben-free, and sulfate-free positioning; directly comparable clean beauty GTM across natural and mass retail.
• Burt's Bees: Clorox-owned natural beauty and personal care brand offering lip care, skin care, and hair care with similar natural/botanical positioning; distributes through mass and natural retail channels comparable to USITC's Mill Creek distribution model.
• Avalon Organics: Hain Celestial-owned natural and organic personal care brand spanning hair, skin, and body care; competes in the same natural retail shelf space as Mill Creek Botanicals with similar botanical ingredient positioning.
• Dr. Bronner's: Family-owned natural personal care company best known for organic castile soaps and expanding into hair, skin, and body care; shares USITC's founder-led, multi-decade, natural ingredient identity and natural-channel distribution depth.
• Jason Natural Care: Hain Celestial-owned natural personal care brand focused on natural and organic hair, skin, and body care products; directly comparable brand heritage and natural retail distribution to Mill Creek and Amazon Botanicals.
• Sundial Brands (SheaMoisture): Unilever-owned natural beauty brand focused on hair care, skin care, and body care for textured hair and diverse consumer segments; comparable natural/botanical formulation strategy and mass-plus-natural channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/us-international-trading-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. International Trading Corporation