Educraftor

What Educraftor does

Educraftor is a Finnish education innovation group founded in 2017 and headquartered in Turku, Finland, that designs and delivers premium professional development programmes for educators, school leaders, policymakers, and young changemakers. The company's offering is built around a proprietary pedagogical methodology called CRAFTOGOGY, which combines iterative learning cycles, action-based growth, and psychological behavior modification, and is delivered through a portfolio of cohort-based training programmes that range from 12-week self-paced online courses to 72-week hybrid certifications delivered across multiple global locations. Its technology backbone is the Educraftor Academy, an e-learning platform built on the third-party LearnWorlds LMS that hosts both self-paced courses and blended programme components, complemented by physical and "phygital" Innovation Hubs where educators, researchers, policymakers, and industry professionals co-create learning solutions.

The business operates multiple revenue streams: premium cohort-based programme fees (Global Coaches Programme at €17,500, Phenomenal Educators Programme at €6,777), individual course purchases on the Academy platform (Design Thinking Course for Educators at €1,270, Adopting Finnish Educational Practices at €197), and professional services around innovation hub establishment and policy coaching. Cohort sizes are intentionally capped at 15 participants to preserve personalised engagement. Distribution combines direct website sales, inside-sales email enquiry, self-serve Academy sign-up, and institutional partnerships with ministries of education (Finnish and Estonian), the European Commission, and UNESCO. Geographic focus is Europe (Finland, Estonia) with global delivery for flagship programmes. Founders Peter Fagerström (Executive Chairman, Strategy and Innovation) and Juhani Koivuviita (CEO, Head Coach) lead a 1-10 person team.

Name

Educraftor

Legal name

Educraftor Oy Ab

Website

https://educraftor.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Educraftor is a Finnish education innovation group that designs and delivers premium cohort-based professional development programmes and consulting for educators, school leaders, and policymakers, anchored by its proprietary CRAFTOGOGY framework and the LearnWorlds-powered Educraftor Academy platform.

Ownership category

akta.pro rank

Product category

Professional Development and Education Consulting

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Interactive Presentation & Lesson Delivery Engagement Tools (EDAFAGAJ)

akta.pro secondary industries

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

Keywords

• Professional development training
• Education innovation consulting
• Teacher training programmes
• Coaching certification programmes
• Learning ecosystem services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Professional Training Programmes: Premium cohort-based training programmes delivered over extended periods (72 weeks for flagship programmes). Revenue generated through programme fees paid by participants or sponsoring organizations. Includes the Global Coaches Programme (€17,500) and Phenomenal Educators Programme (€6,777).
2. Online Course Subscriptions: Self-paced online courses available on the Educraftor Academy platform. Courses include Adopting Finnish Educational Practices (€197) and Design Thinking Course for Educators (€1,270). Revenue from individual course purchases.
3. Innovation Hub Services: Consulting and facilitation services for organizations establishing innovation hubs. Includes coaching for policymakers and decision-makers on co-creating change and innovation in education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Educraftor delivers premium cohort-based professional development programmes and innovation consulting for educators, school leaders, and education policymakers. Offerings include flagship multi-week training programmes (Global Coaches Programme, Phenomenal Educators Programme) and shorter online courses hosted on the Educraftor Academy platform (powered by LearnWorlds), alongside Innovation Hub consulting services that help institutions co-create learning ecosystems.

Product overview

Educraftor operates as a comprehensive education innovation group offering a multi-product portfolio centered on developing learning ecosystems globally. The core offering includes Educraftor Academy, an e-learning platform (powered by LearnWorlds) hosting various training programmes. The main service lines are Training Programmes (for educators and changemakers) and Innovation Hubs (a phygital collaboration model). The flagship training programmes include the Global Coaches Programme (€17,500, 72 weeks, 10 modules), the Phenomenal Educators Programme (€6,777, 72 weeks, 10 modules), the Design Thinking Course for Educators (€1,270, 6 weeks), and the Adopting Finnish Educational Practices course (€197, 12 weeks self-paced). All programmes are underpinned by the proprietary CRAFTOGOGY Innovation Framework, which emphasizes iterative learning cycles and action-based growth. The Ecosystem in Action section showcases various innovation projects including hackathons (Eduhack, Makerhack, Greenhack), the Educraftory.Lab maker culture initiative, and incubator programmes for young entrepreneurs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 72-week programmes delivered across multiple global locations
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, key, minor and historical.

• Vestifex Adult Learning Centre (Estonia)coreStrategic or Co-development Partner · 1 January 2024Coordinating partner for the E-learning for 2035 project, one of five partner organisations bringing unique expertise to adult education innovation.
• Finnish Ministry of Education and CulturecoreStrategic or Co-development PartnerTrusted partner in programme development, with the Finnish education system serving as the foundation for Educraftor's programmes. The Ministry's endorsement provides credibility for programme offerings.
• Estonian Ministry of Education and ResearchcoreStrategic or Co-development PartnerCollaborating ministry that has worked with Educraftor coaches, providing institutional backing for education innovation initiatives in Estonia.
• European CommissioncoreStrategic or Co-development PartnerFlagship partner supporting major initiatives including the Digital Education Hackathon (DigiEduHack) expansion and E-learning for 2035 project. Brings significant funding and institutional credibility.
• UNESCOcoreStrategic or Co-development PartnerPartner organization bringing global education expertise and credibility to programme development, particularly for sustainable education initiatives.
• European Digital Education HubcoreStrategic or Co-development PartnerConnected ecosystem partner for the Digital Education Hackathon, providing continuous engagement, support, and mentoring opportunities for participants throughout the year.
• VitaTiim (Estonia)keyStrategic or Co-development PartnerStrategic partner in the ERASMUS+ International Entrepreneurship Education (IEE) project between 2018-2020, contributing to programme development for young entrepreneurs.
• IAmTrading/MillCamp Academy (Denmark)keyStrategic or Co-development PartnerCoordinator of the ERASMUS+ IEE project partnership between Educraftor (Finland), VitaTiim (Estonia), bringing cross-border education innovation expertise.
• Turku University Teacher Training SchoolcoreStrategic or Co-development PartnerLong-term partner for teacher training, hackathon facilitation, and innovation projects including Hacking the 6th Wave, Greenhack, and Educraftory.Lab.
• Finnish National Agency for EducationkeyStrategic or Co-development PartnerFunding partner for Hacking the 6th Wave project and related hackathon initiatives, supporting innovation in Finnish education.
• Linda Mannila (Project Lead)keyOthersVisionary project lead for the Educraftory.Lab initiative at Turku University Teacher Training School, spearheading maker culture development.
• Helsinki, Tampere, Turku, Vaasa Teacher Training SchoolskeyStrategic or Co-development PartnerNetwork of teacher training schools across Finland collaborating in the Hacking the 6th Wave project, bringing together educators from multiple regions.
• The HIVE – Turku Game HubminorStrategic or Co-development PartnerVenue partner hosting the Eduhack Makerhack event, providing space for game designers and developers.
• SHIFT Business FestivalminorStrategic or Co-development PartnerPartner providing tickets and access for young entrepreneur programme participants, connecting them with the startup ecosystem.
• Hub TurkuhistoricalStrategic or Co-development PartnerCoworking space partner (2016-2022) that served as a nexus for creativity, innovation, and entrepreneurship in Turku, hosting Educraftor's community activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EdSurge: Independent education technology media and community platform serving educators and EdTool purchasers. Comparable in audience (educators, policymakers) and ecosystem orientation, though broader and media-led rather than training-led.
• Teach For All: Global network of independent organisations addressing educational inequity, with member organisations in dozens of countries. Wider scope than Educraftor, but similarly partnership-driven, ministry-engaged, and globally distributed.
• Getting Smart: Education innovation media and advisory firm producing research and consulting on the future of learning. Adjacent to Educraftor's thought-leadership content and 'Ecosystem in Action' style impact storytelling, but with a broader portfolio.

Direct peers

• IDEO U: Design thinking education platform offering courses and workshops for educators and organisations, spun out of IDEO's education practice. Comparable product structure (short design-thinking courses and longer certification tracks) targeting the same educator buyer.
• HundrED: Finnish education innovation nonprofit identifying and amplifying innovative education practices worldwide. Directly comparable origin (Finland), mission (education innovation/learning ecosystems), and operating model (global, partnership-led, methodology-driven).
• Luma Institute: Innovation consultancy built around human-centred design / design thinking methodologies, with a strong education and learning track. Comparable as a methodology-first, educator-facing training provider.
• NoTosh: Design thinking consultancy focused on education, running design thinking programmes for educators, school leaders and ministries. Closely comparable to Educraftor's Design Thinking Course and CRAFTOGOGY-style facilitator-led offerings.
• Schoolab: Paris-based innovation studio that runs design thinking bootcamps and education programmes for educators and school leaders. Overlaps with Educraftor's hybrid onsite/online cohort programmes and facilitator-led innovation workshops.

Regional players

• Hasso Plattner Institute School of Design Thinking (d.school HPI): German d.school offering design thinking programmes, including for educators and external organisations. Comparable curricula (design thinking, innovation processes) to Educraftor's design thinking programme, but primarily serves Germany/Europe and is anchored in a university rather than commercial training.

Others

• Remake Learning: Pittsburgh-based learning innovation network coordinating educators, youth-serving organisations and funders. Thematically comparable to Educraftor's learning-ecosystem framing, but operates as a community convener rather than a training provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/educraftor
• Facebookfacebook.com/educraftor
• LinkedInlinkedin.com/company/educraftor-oy-ab
• Instagraminstagram.com/educraftor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educraftor