anatom5 perception marketing

What anatom5 perception marketing does

anatom5 perception marketing GmbH is a Düsseldorf-based digital accessibility agency founded in 2003 by Jörg Morsbach, the sole managing director. The firm advises, tests, implements, and trains public-sector and regulated private-sector clients on compliance with German and European accessibility law, including BITV (Barrierefreie Informationstechnik-Verordnung), BFSG (Barrierefreiheitsstärkungsgesetz), WCAG 2.1/2.2, and EN 301 549. Its service portfolio spans strategic BITV/BFSG consulting, manual and BIK-accredited accessibility testing, technical and editorial implementation on CMS platforms such as TYPO3, WordPress, Drupolis, and Contao, accessible PDF remediation, training workshops, and Leichte Sprache / Einfache Sprache translations. The proprietary Barriere-Check Pro methodology and the long-running Barrierekompass.de knowledge portal, together with the Screenguide professional magazine, are core content assets.

The business operates a professional-services, project-based model with quote-based engagements initiated through direct website, email, and phone contact. Pricing on standardized deliverables is publicly referenced: BITV development-accompanying tests typically run EUR 3,000-5,000 net, while final certification tests typically run EUR 6,000-10,000 net depending on scope. Since 2016, anatom5 has been an authorized member of the BIK BITV-Test Pruefverbund, enabling it to issue BIK BITV-konform certificates, and it has accumulated six BIENE Awards across 2004-2009, over 40 BITV-compliant projects, and 60+ municipal and public-institution clients including Stadt Moers, Stadt Kleve, Stadt Meerbusch, Kreis Recklinghausen, Leibniz-HBI, Landesmedienanstalt Saarland, KfW, and Vodafone. Go-to-market blends direct sales with thought leadership through publications, association membership (German UPA, EDAD, ABI), and conference speaking.

The company is privately held, self-funded, and operates with 1-10 employees. The BFSG effective date of June 28, 2025 has shifted the firm from a predominantly public-sector orientation to include private-sector demand (e-commerce, banking, telecom), and it has begun to productize BFSG offerings (Starter-Kit, audit, legal advisory) and to deploy AI selectively for Easy Language and alt-text pre-production under human review. Distribution is single-country, domestic Germany, with no disclosed M&A, external funding, or expansion beyond the DACH region.

Name

anatom5 perception marketing

Legal name

anatom5 perception marketing GmbH

Website

https://anatom5.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

anatom5 perception marketing is a Düsseldorf-based digital accessibility agency founded in 2003 that provides BITV, BFSG, and WCAG consulting, accredited testing, implementation, training, and Easy Language services to German public-sector and regulated private-sector clients.

Ownership category

akta.pro rank

Product category

Digital Accessibility Consulting Services

NAICS

Custom Computer Programming Services (541511), Testing Laboratories and Services (541380), Translation and Interpretation Services (54193)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

akta.pro secondary industries

Accessibility & Inclusive Design Tooling for Authoring (WCAG/508) (EDAFAHAL), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)

Keywords

• Digital accessibility consulting
• Web accessibility testing
• BITV compliance services
• BFSG implementation consulting
• Accessible web design

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accessibility Consulting and Advisory Services: Strategic consulting on digital accessibility compliance with BITV and BFSG requirements. Includes interpretation of requirements, early identification of critical test criteria, prioritization of measures, and iterative verification.
2. Accessibility Testing and Certification Services: Conducting BITV/WCAG compliance tests including development-accompanying tests and final certification tests. Issuance of BIK BITV-konform certificates upon successful completion.
3. Technical Implementation Services: Technical and editorial implementation of accessible web offerings, including accessible PDF documents, responsive web design, corporate design, and content management system implementations (Typo3, WordPress, Drupolis).
4. Training and Workshops: Practice-oriented training concepts for design, development, editorial, and QA teams. Modular training concepts adapted to specific requirements of different trades.
5. Leichte Sprache / Easy Language Translation: Translation services for easy and simple language versions of documents and web content.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

anatom5 perception marketing provides end-to-end digital accessibility services, including strategic consulting on BITV and BFSG compliance, formal accessibility testing (BITV/WCAG/EN 301 549) including BIK BITV-Test certifications, technical implementation of accessible websites and PDF documents, and modular training for design, development, editorial, and QA teams. They also offer Leichte Sprache (Easy Language) translation services and have developed their own proprietary Barriere-Check Pro testing methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Barrierekompass: A specialized German-language online portal dedicated to digital accessibility, disability types, and accessible internet topics. Operated by anatom5 since 2003.
• Barriere-Check Pro
• SCREENGUIDE

Products and services

• BITV-Beratung (BITV Consulting) Consulting services for achieving BITV (Barrierefreie Informationstechnik-Verordnung) compliance, including interpretation of requirements, early identification of critical test criteria, prioritization of measures, and iterative verification. Targeted at public sector organizations and companies needing regulatory compliance guidance.
• Barrierefreies Internet (Accessible Web Development) Development of accessible websites and web applications following BITV, BFSG, WCAG, and EN 301 549 standards. Includes responsive design, CMS implementation (Typo3, WordPress, Drupolis/Contao), and accessible mobile development.
• BFSG – Beratung und Umsetzung (BFSG Consulting and Implementation)
• BFSG-Umsetzung Starter-Kit (BFSG Implementation Starter Kit)
• BFSG – Accessibility-Audit
• BFSG – juristische Beratung (BFSG Legal Consulting)
• Testen-BITV-WCAG (BITV/WCAG Accessibility Testing)
• Barrierefreie PDF (Accessible PDF Documents)
• Schulungen & Workshops (Training and Workshops)
• Leichte Sprache (Easy Language Translation)
• Einfache Sprache (Simple Language)
• Barriere-Check Pro

Quantifiable outcome

• BIENE Award wins: 6 awards in 10 nominations over 7 years
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BIK BITV-Test PruefverbundcoreStrategic or Co-development Partner · 1 January 2016Official member of BIK BITV-Test Pruefverbund since 2016. Authorized testing center to conduct accessibility tests according to BIK-BITV-Test procedure and issue BIK BITV-konform certificates. Participates in regular exchange meetings and mailing lists with other testing centers for quality assurance.
• Kommunales Rechenzentrum Niederrhein (KRZN)coreImplementation/ SI/ Consulting PartnerLong-standing partnership for municipal portal projects. Works with Drupolis (based on Drupal) for numerous municipal websites in the KRZN area. anatom5 contributes UX, accessibility, and frontend expertise while KRZN handles development. Over 35 accessible web designs implemented for KRZN member municipalities.
• EDAD (Design für Alle - Deutschland e.V.)coreStrategic or Co-development PartnerMember since autumn 2017. EDAD is a nationwide competence network around 'Design for All'. Provides platform for experts from research and practice to exchange experiences for inclusive living environments. German member organization of EIDD (Design for All Europe) with partners in 23 countries.
• German UPA (Usability Professional Association)coreStrategic or Co-development PartnerMember of German UPA. Strives for universal design in web development and user interface design. Accessibility requirements align with universal usability principles. Active in the Arbeitskreis Barrierefreiheit working group.
• Arbeitskreis Barrierefreiheit (German UPA)coreStrategic or Co-development PartnerWorking group within German UPA combining experts in usability and accessibility. Goals: promote future-oriented exchange between expert groups, merge usability and accessibility, make accessibility accessible through expert presentations and publications.
• Aktionsbündnis für barrierefreie Informationstechnik (ABI)minorStrategic or Co-development PartnerProject funded by Bundesministerium für Gesundheit und Soziale Sicherung (BMGS) to make the internet accessible to all people. Approximately 50 members worked on project goals from 2002 to April 2010. Led by Forschungsinstitut für Technologie und Behinderung. Provided many contacts to disability organizations.
• Deutscher Verein der Blinden und Sehbehinderten in Studium und Beruf e.V. (DVBS)coreStrategic or Co-development PartnerLong-standing collaboration with DVBS on accessibility projects. DVBS represents visually impaired individuals who are expert users of assistive technologies like screen readers and Braille displays. Working with this demanding audience ensures no compromises on accessibility quality.
• IT-Living GmbHminorImplementation/ SI/ Consulting PartnerDesignated data protection officer (Datenschutzbeauftragter) for anatom5. Located at Flurstraße 57, 40235 Düsseldorf. Contact: [email protected].

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• T-Systems International: Deutsche Telekom subsidiary and one of Germany's largest IT/digital services providers. Operates broad digital transformation practices including accessibility for large public-sector and enterprise clients - a much larger, multi-vendor alternative to anatom5 for BFSG/BITV mandates.
• adesso SE: German IT services and consulting firm with explicit accessibility and inclusion practices. Competes for BFSG consulting, accessible application development, and QA across German enterprise customers alongside anatom5, though much broader in scope.
• Level Access: US-headquartered global accessibility services and software firm serving enterprises on WCAG, ADA/EAA compliance, and accessibility testing. Compares to anatom5 on the testing+consulting service model and target customer profile (regulated private enterprises), though at substantially greater scale.
• Accenture: Global IT and consulting services firm with an established accessibility and inclusive design practice. Wins large enterprise BFSG/EAA mandates; competes with anatom5 for the largest accessibility engagements where geography-specific German regulatory expertise is not the deciding factor.
• Capgemini: Global IT services and consulting firm with European delivery centers including Germany; provides accessibility testing, inclusive design, and digital transformation as part of broader offerings. A scaled competitor for accessibility portions of large public-sector and enterprise contracts.
• msg group: Large German IT consulting and software firm serving insurance, banking, and public sector. Provides accessibility, QA, and digital transformation services - an established incumbent bidder on large public-sector portal contracts where anatom5 typically serves as a specialist sub-contractor.

Direct peers

• 121WATT: German digital agency specializing in accessible web design and accessibility consulting. Closely comparable to anatom5 in service mix (WCAG/BITV consulting, accessible web design), market focus, and customer segment (German public sector + BFSG-affected enterprises).
• Hinderling & Partner: Established German UX/web agency with an active accessibility and universal design practice. Comparable to anatom5 on accessible web design, user research, and CMS-based portal implementations for German enterprise and public sector.

Emerging players

• Siteimprove: Denmark-based digital governance and accessibility platform used by enterprises and agencies to scan and monitor WCAG compliance. Adjacent/competing for portions of anatom5's accessibility testing workflow via automated scanning, though anatom5 retains the certified manual testing and German BITV angle.
• AudioEye: US-listed accessibility software and managed services provider focused on WCAG/ADA/EAA remediation at scale. Overlaps with anatom5's accessibility remediation services but competes primarily via automated SaaS plus managed services, not as a German BITV certification authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/anatom5
• Xx.com/anatom5

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anatom5 perception marketing